Consumer Electronics in France
Euromonitor International's Consumer Electronics in France report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 52 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer electronics sales explode
According to INSEE, the French statistic office, the proportion of the French household budget spent on electronics and communication goods increased significantly over the last 15 years. This was made possible by a decline in spending on food and clothing and an increasing level of household debt.
Consumer electronics becoming more mobile
Portable consumer electronics became increasingly popular with an ever more mobile population. New consumer needs and behaviours emerged and favoured the boom of mobile technologies. The success of mobile phones, based on the ease remaining in contact at all times, slowly spread to other products, such as portable computers and media players. Being able to do everything everywhere and not only at home drove the whole market and in 2006 portable consumer electronics accounted for more than half of both volume and value sales.
Market driven by product diversity, innovation and falling prices
The emergence of new products and the growing number of innovative products developed to meet consumer needs attracted early adopters of new technologies. The development of the market with massive communication campaigns led to a decline in retail prices, which made consumer electronics accessible to the mass market. The French market is still in growing relatively rapidly except for mobile phones, where growth is now slowing as market penetration reached 75%.
Distribution channels remain diverse
Many players compete in the French retail market including specialist multiples and hypermarkets. But the development of the internet and improvements in payment security modified the purchasing decision process as well as the structure of the retail market. The share internet sales grew rapidly to the detriment of independent specialists and consumer electronics manufacturers are now increasingly competing with their retailers.
Philips' unique European presence among Asian manufacturers
Philips is almost the only large European player left in the French market even if Nokia maintains a strong presence in the mobile phone market. French manufacturers are slowly disappearing as foreign manufacturers purchase their activity, while maintaining their well-recognised brand names. Korean manufacturers have been the most successful in recent years, to the detriment of American and other Asian, predominantly Japanese, manufacturers. Most of these manufacturers were able to capitalise on the digital technology to offer a wide range of products across different subsectors.
Future subject to competition between emerging standards
The future remains bright even if only in the short term, as competition between emerging standards could slow market development. This is the case for wireless communication with competition between Bluetooth and Wi-Fi standards and the future DVD system between HD-DVD and Blue-Ray standards. The same trend prevails in the MP3 players where hard drive and flash memory data storage compete for the future domination of mobile applications.
Table of contents
CONSUMER ELECTRONICS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer electronics sales explode
Consumer electronics becoming more mobile
Market driven by product diversity, innovation and falling prices
Distribution channels remain diverse
Philips' unique European presence among Asian manufacturers
Future subject to competition between emerging standards
KEY TRENDS AND DEVELOPMENTS
Consumers save on necessities to spend on luxuries
Average retail prices continue to fall
Technological developments and innovations are key drivers
Government measures try to facilitate better access
Price and complexity remains strong barriers to market development
French manufacturers withdrawing from the market
Future success depends on quality of service and legislation
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - FRANCE
PHILIPS ELECTRONIQUE GRAND PUBLIC - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Philips Electronique Grand Public : Key Facts
Summary 2 Philips Electronique Grand Public: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 Philips Electronique Grand Public : Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Philips Electronique Grand Public : Competitive Position 2005
SAFRAN GROUP - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Groupe Safran SA: Key Facts
Summary 6 Groupe Safran SA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 7 Groupe Safran SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 Groupe Safran SA Group: Competitive Position 2005
SAMSUNG FRANCE - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Samsung Electronics France: Key Facts
Summary 10 Samsung Electronics France: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Samsung Electronics France : Competitive Position 2005
SONY ENTERTAINMENT FRANCE - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sony France SA: Key Facts
Summary 13 Sony France SA: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 14 Sony France SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 Sony France SA: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011