Consumer Electronics in France
Euromonitor International's Consumer Electronics in France report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 149 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer Electronics Market In Strong Growth
In 2008 the consumer electronics market showed strong growth. Indeed, in constant Euros, it grew by 10.2%.
The average unit price of an electronic product is also rising because of the high demand and interest surrounding high value digital innovative products such as HD TVs and computers. These are boosting the French consumer electronics market. This higher average unit price is accountable for the volume growth rate (8.2%) being lower than the value growth rate.
A Favourable Economic Context
In France, in 2008, the economic situation improved. The unemployment rate dropped almost 1% (to 8%), and GDP grew by more than 2%. This good economic context meant higher disposable incomes thus helping the market to grow. In fact, the global financial crisis has not affected France as much as other developed countries and did not influence seasonal sales around the Christmas period. France’s high birth rate in recent years (the highest in the EU, along with Ireland) is further fuelling the market as young consumers, teenagers and parents who wish to offer their children “the best of everything” are supporting the consumption in in-home electronic products.
HDTVs - The Major Sector In Growth And Value.
The HDTVs subsector is growing very fast. Since the “boom” of 2006 demand is still very strong due to a number of factors: the anticipation of the Beijing Olympic Games increased demand; the disappearance of analogue TVs; and the price differential between analogue and digital TV is not great enough to encourage a consumer to stay with analogue technology. The infrastructure support for the analogue signal is due to end on November 30, 2011, whilst HD content becomes more freely available which was not the case in 2006 and 2007.
Market Characterised By Concentration, Fragmentation & Maturity
The market is still concentrated between the four major payers (around 40% of the market): Samsung, Sony, Nokia and Philips. The other players derive from South Korea, Japan and from Asia. Samsung is becoming a key player particularly in France due to its presence in large and lucrative markets like HDTVs and mobile phones.
The maturity of some subsectors can be noted. Indeed, mobile phones, navigation devices, digital cameras are example of products that have reached maturity. The growth rate of theses products is beginning to fall in contrast to its strong expansion just a few years before.
The fragmentation of the market is also noted. There is now a gap between top and lower end prices due to the characteristics of the mobile phones sector (touchscreen versus 2G), the laptops sector (laptops versus notebooks), and also in audio products.
Some Difficulties For A Still Growing Market
After a buoyant 2008, the consumer electronics market is likely to feel the effects of the global credit crisis as credit dries up and consumers shift to purchasing only essential goods. Sectors computers and TVs will suffer the least as such products can often be viewed as essential due to their use for work, business and central to home life and entertainment. The uptake of some new technologies will not be as high as was originally anticipated which is reflected in the difficult start of Blue Ray players which saw sluggish growth; consumers were not responsive to the premium price in relation to the jump in quality with many deciding not to replace their DVDs until unit prices fall and technology becomes more established.
Table of contents
CONSUMER ELECTRONICS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer Electronics Market In Strong Growth
A Favourable Economic Context
HDTVs - The Major Sector In Growth And Value.
Market Characterised By Concentration, Fragmentation & Maturity
Some Difficulties For A Still Growing Market
KEY TRENDS AND DEVELOPMENTS
The Increasing Influence Of The Government
The maturity strikes many sectors
The Internet Retailers' Deception
Market Become More Polarised.
Convergence Of Functions Into A Single Multifunctional Device
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
APPLE COMPUTER FRANCE - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Apple France: Key Facts
Summary 3 Apple France: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Apple France: Competitive Position 2007
NOKIA FRANCE SA - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nokia France SA: Key Facts
Summary 6 Nokia France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nokia France SA: Competitive Position 2007
PHILIPS FRANCE SAS - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Philips France SA: Key Facts
Summary 9 Philips France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Philips France SA: Competitive Position 2007
SAMSUNG ELECTRONICS FRANCE - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Samsung Electronics France: Key Facts
Summary 12 Samsung Electronics France: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Samsung Electronics France: Competitive Position 2007
SONY FRANCE SA - CONSUMER ELECTRONICS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sony France: Key Facts
Summary 15 Sony France: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sony France: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 17 Televisions and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 18 VCRs and DVD Players: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2007
Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2007
Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2007
Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2007
Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008
HOME AUDIO AND CINEMA IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 19 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 46 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 47 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 48 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 49 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 50 Home Audio and Cinema Products Company Shares 2003-2007
Table 51 Home Audio and Cinema Products Brand Shares 2004-2007
Table 52 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 53 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 54 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 55 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 56 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 20 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 57 Sales of Cameras by Sector: Volume 2003-2008
Table 58 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 59 Sales of Cameras by Sector: Value 2003-2008
Table 60 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 61 Cameras Company Shares 2003-2007
Table 62 Cameras Brand Shares 2004-2007
Table 63 Sales of Cameras by Distribution Format 2003-2008
Table 64 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 65 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 66 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 67 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 21 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 68 Sales of Camcorders by Sector: Volume 2003-2008
Table 69 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 70 Sales of Camcorders by Sector: Value 2003-2008
Table 71 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 72 Camcorders Company Shares 2003-2007
Table 73 Camcorders Brand Shares 2004-2007
Table 74 Sales of Camcorders by Distribution Format 2003-2008
Table 75 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 76 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 77 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 78 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 22 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 79 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 80 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 81 Sales of Portable Media Players by Sector: Value 2003-2008
Table 82 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 83 Sales of Portable MP3 Players by Type 2003-2008
Table 84 Portable Media Players Company Shares 2003-2007
Table 85 Portable Media Players Brand Shares 2004-2007
Table 86 Sales of Portable Media Players by Distribution Format 2003-2008
Table 87 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 88 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 89 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 90 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 23 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 91 Sales of Mobile Phones: Volume 2003-2008
Table 92 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 93 Sales of Mobile Phones: Value 2003-2008
Table 94 Sales of Mobile Phones: % Value Growth 2003-2008
Table 95 Sales of Mobile Phones by Type 2003-2008
Table 96 Mobile Phones Company Shares 2003-2007
Table 97 Mobile Phones Brand Shares 2004-2007
Table 98 Sales of Mobile Phones by Distribution Format 2003-2008
Table 99 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 100 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 101 Forecast Sales of Mobile Phones: Value 2008-2013
Table 102 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 24 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 103 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 104 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 105 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 106 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 107 In-car Consumer Electronics Company Shares 2003-2007
Table 108 In-car Consumer Electronics Brand Shares 2004-2007
Table 109 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 110 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 111 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 112 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 113 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 25 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 114 Sales of Computers by Sector: Volume 2003-2008
Table 115 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 116 Sales of Computers by Sector: Value 2003-2008
Table 117 Sales of Computers by Sector: % Value Growth 2003-2008
Table 118 Computers Company Shares 2003-2007
Table 119 Computers Brand Shares 2004-2007
Table 120 Sales of Computers by Distribution Format 2003-2008
Table 121 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 122 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 123 Forecast Sales of Computers by Sector: Value 2008-2013
Table 124 Forecast Sales of Computers by Sector: % Value Growth 2008-2013