Consumer
Consumer Electronics

Consumer Electronics in Greece

Greece

Euromonitor International's Consumer Electronics in Greece report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 139  |  Publication date: May 2009
Cost: 
GBP800.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Consumer electronics keep growing

The consumer electronics market in Greece keeps growing, although the financial state of the average citizen has not seen a significant improvement since the last review period. However, contrary to the fears expressed, the main sub-sectors of the market registered positive grow, while the market as a whole registered almost the double grow in comparison to 2007. However, some individual product categories are maturing and slowing, while others influenced by the cannibalisation of product categories registered significant decreases in sales volume and value.

Modern identity and falling prices the main factors for the stability of the consumer electronics market

The strong performance of consumer electronics in Greece has been the combination of two factors. Firstly, the adoption of the modern, western identity - in this way of living time is precious and technology is essential, no matter of the real need for technological products, the cultural need has become dominant and unquestioned. Furthermore, taking into account the tendency of Greeks to identify with the West instead if the East, it has become apparent that this idea has been established as part of their identity. Secondly, the market is boosted by falling prices and the more affordable the products become, the higher the demand is. The combination of these two factors makes the market a growing one, despite the financial difficulties the average Greek faces.

LCD screens continue to lead the way

LCD screens continue to lead the market. Two sporting competitions in 2008, the Euro Cup and the Beijing Olympics, generated a wave of interest in large screens televisions. It is not the first time that this subsector was boosted by a sporting competition, it seems that it remains an important factor, no matter how temporary it is. At the same time, falling prices, offers made by retailers during the review period and the expectation of the new digital TV era, helped the market to grow.

Strong players increase their shares

The tendency of the competitive environment during the review period was for the strong players of each sub-sector to increase their share over the weaker players. This can be seen as a consequence of the entrance of new international players and of the strong retail networks they have already been built. Moreover, the mature nature of many subsectors does not leave space for major and sudden changes in the market.

Optimistic future for the consumer electronics market

In the near future, it is expected that digital technology, the domination of mobile devices and the tendency of falling prices will continue to support the market of consumer electronics in Greece. At the same time, some sub-sectors should be expected to register quick growth due to technological advantages and moreover, new products will be introduced to the market. However, this automatically means an equally negative growth for other subsectors and the elimination of other products from the market. Generally speaking, the market is expected to grow as a result of the aforementioned tendencies.

Table of contents

CONSUMER ELECTRONICS IN GREECE : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumer electronics keep growing

Modern identity and falling prices the main factors for the stability of the consumer electronics market

LCD screens continue to lead the way

Strong players increase their shares

Optimistic future for the consumer electronics market

KEY TRENDS AND DEVELOPMENTS

Mobility boosts sales of specific sectors

Digitalisation guarantees the establishment of the market

Environmental consciousness will set the rules in the near future

Falling prices and credit facilities support the market

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008

Table 7 Consumer Electronics Company Shares 2003-2007

Table 8 Consumer Electronics Brand Shares 2004-2007

Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GREECE

ELECTRONIKI ATHINON SA - CONSUMER ELECTRONICS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Electroniki Athinon SA: Key Facts

Summary 3 Electroniki Athinon SA : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

INFOQUEST SA - CONSUMER ELECTRONICS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 4 InfoQuest SA : Key Facts

Summary 5 InfoQuest SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 InfoQuest SA: Competitive Position 2007

INTERSYS SA - CONSUMER ELECTRONICS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Intersys SA: Key Facts

Summary 8 Intersys SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Intersys SA: Competitive Position 2007

PLAISIO COMPUTERS SA - CONSUMER ELECTRONICS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Plaisio SA: Key Facts

Summary 11 Plaisio S.A.: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Plaisio SA: Competitive Position 2007

SATURN SA - CONSUMER ELECTRONICS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Saturn S.A.: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

TELEVISIONS AND PROJECTORS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Summary 14 TVs and Projectors: New Product Launches 2007- 2008

SECTOR DATA

Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008

Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008

Table 20 Sales of Digital Televisions by Type 2003-2008

Table 21 Televisions and Projectors Company Shares 2003-2007

Table 22 Televisions and Projectors Brand Shares 2004-2007

Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013

VCRS AND DVD PLAYERS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Summary 15 DVDs and VCRs: New Product Launches 2007- 2008

SECTOR DATA

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008

Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008

Table 32 VCRS and DVD Players Company Shares 2003-2007

Table 33 VCRS and DVD Players Brand Shares 2004-2007

Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013

HOME AUDIO AND CINEMA IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 16 Home Audio and Cinema Products: New Product Launches 2007- 2008

SECTOR DATA

Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008

Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008

Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008

Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008

Table 43 Home Audio and Cinema Products Company Shares 2003-2007

Table 44 Home Audio and Cinema Products Brand Shares 2004-2007

Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008

Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013

Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013

Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013

Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013

CAMERAS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 17 Cameras: New Product Launches 2007- 2008

SECTOR DATA

Table 50 Sales of Cameras by Sector: Volume 2003-2008

Table 51 Sales of Cameras by Sector: % Volume Growth 2003-2008

Table 52 Sales of Cameras by Sector: Value 2003-2008

Table 53 Sales of Cameras by Sector: % Value Growth 2003-2008

Table 54 Cameras Company Shares 2003-2007

Table 55 Cameras Brand Shares 2004-2007

Table 56 Sales of Cameras by Distribution Format 2003-2008

Table 57 Forecast Sales of Cameras by Sector: Volume 2008-2013

Table 58 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Cameras by Sector: Value 2008-2013

Table 60 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013

CAMCORDERS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 18 Camcorders: New Product Launches 2007- 2008

SECTOR DATA

Table 61 Sales of Camcorders by Sector: Volume 2003-2008

Table 62 Sales of Camcorders by Sector: % Volume Growth 2003-2008

Table 63 Sales of Camcorders by Sector: Value 2003-2008

Table 64 Sales of Camcorders by Sector: % Value Growth 2003-2008

Table 65 Camcorders Company Shares 2003-2007

Table 66 Camcorders Brand Shares 2004-2007

Table 67 Sales of Camcorders by Distribution Format 2003-2008

Table 68 Forecast Sales of Camcorders by Sector: Volume 2008-2013

Table 69 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013

Table 70 Forecast Sales of Camcorders by Sector: Value 2008-2013

Table 71 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013

PORTABLE MEDIA PLAYERS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 19 Portable Media Players: New Product Launches 2007- 2008

SECTOR DATA

Table 72 Sales of Portable Media Players by Sector: Volume 2003-2008

Table 73 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008

Table 74 Sales of Portable Media Players by Sector: Value 2003-2008

Table 75 Sales of Portable Media Players by Sector: % Value Growth 2003-2008

Table 76 Sales of Portable MP3 Players by Type 2003-2008

Table 77 Portable Media Players Company Shares 2003-2007

Table 78 Portable Media Players Brand Shares 2004-2007

Table 79 Sales of Portable Media Players by Distribution Format 2003-2008

Table 80 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013

Table 81 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013

Table 82 Forecast Sales of Portable Media Players by Sector: Value 2008-2013

Table 83 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013

MOBILE PHONES IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 20 Mobile Phones: New Product Launches 2007- 2008

SECTOR DATA

Table 84 Sales of Mobile Phones: Volume 2003-2008

Table 85 Sales of Mobile Phones: % Volume Growth 2003-2008

Table 86 Sales of Mobile Phones: Value 2003-2008

Table 87 Sales of Mobile Phones: % Value Growth 2003-2008

Table 88 Sales of Mobile Phones by Type 2003-2008

Table 89 Mobile Phones Company Shares 2003-2007

Table 90 Mobile Phones Brand Shares 2004-2007

Table 91 Sales of Mobile Phones by Distribution Format 2003-2008

Table 92 Forecast Sales of Mobile Phones: Volume 2008-2013

Table 93 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013

Table 94 Forecast Sales of Mobile Phones: Value 2008-2013

Table 95 Forecast Sales of Mobile Phones: % Value Growth 2008-2013

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 21 In-car Consumer Electronics: New Product Launches 2007- 2008

SECTOR DATA

Table 96 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008

Table 97 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 98 Sales of In-car Consumer Electronics by Sector: Value 2003-2008

Table 99 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008

Table 100 In-car Consumer Electronics Company Shares 2003-2007

Table 101 In-car Consumer Electronics Brand Shares 2004-2007

Table 102 Sales of In-car Consumer Electronics by Distribution Format 2003-2008

Table 103 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013

Table 104 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 105 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013

Table 106 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013

COMPUTERS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

NEW PRODUCT DEVELOPMENTS

Summary 22 Computers: New Product Launches 2007- 2008

SECTOR DATA

Table 107 Sales of Computers by Sector: Volume 2003-2008

Table 108 Sales of Computers by Sector: % Volume Growth 2003-2008

Table 109 Sales of Computers by Sector: Value 2003-2008

Table 110 Sales of Computers by Sector: % Value Growth 2003-2008

Table 111 Computers Company Shares 2003-2007

Table 112 Computers Brand Shares 2004-2007

Table 113 Sales of Computers by Distribution Format 2003-2008

Table 114 Forecast Sales of Computers by Sector: Volume 2008-2013

Table 115 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013

Table 116 Forecast Sales of Computers by Sector: Value 2008-2013

Table 117 Forecast Sales of Computers by Sector: % Value Growth 2008-2013

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