Consumer Electronics in Greece
Euromonitor International's Consumer Electronics in Greece report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 139 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer electronics keep growing
The consumer electronics market in Greece keeps growing, although the financial state of the average citizen has not seen a significant improvement since the last review period. However, contrary to the fears expressed, the main sub-sectors of the market registered positive grow, while the market as a whole registered almost the double grow in comparison to 2007. However, some individual product categories are maturing and slowing, while others influenced by the cannibalisation of product categories registered significant decreases in sales volume and value.
Modern identity and falling prices the main factors for the stability of the consumer electronics market
The strong performance of consumer electronics in Greece has been the combination of two factors. Firstly, the adoption of the modern, western identity - in this way of living time is precious and technology is essential, no matter of the real need for technological products, the cultural need has become dominant and unquestioned. Furthermore, taking into account the tendency of Greeks to identify with the West instead if the East, it has become apparent that this idea has been established as part of their identity. Secondly, the market is boosted by falling prices and the more affordable the products become, the higher the demand is. The combination of these two factors makes the market a growing one, despite the financial difficulties the average Greek faces.
LCD screens continue to lead the way
LCD screens continue to lead the market. Two sporting competitions in 2008, the Euro Cup and the Beijing Olympics, generated a wave of interest in large screens televisions. It is not the first time that this subsector was boosted by a sporting competition, it seems that it remains an important factor, no matter how temporary it is. At the same time, falling prices, offers made by retailers during the review period and the expectation of the new digital TV era, helped the market to grow.
Strong players increase their shares
The tendency of the competitive environment during the review period was for the strong players of each sub-sector to increase their share over the weaker players. This can be seen as a consequence of the entrance of new international players and of the strong retail networks they have already been built. Moreover, the mature nature of many subsectors does not leave space for major and sudden changes in the market.
Optimistic future for the consumer electronics market
In the near future, it is expected that digital technology, the domination of mobile devices and the tendency of falling prices will continue to support the market of consumer electronics in Greece. At the same time, some sub-sectors should be expected to register quick growth due to technological advantages and moreover, new products will be introduced to the market. However, this automatically means an equally negative growth for other subsectors and the elimination of other products from the market. Generally speaking, the market is expected to grow as a result of the aforementioned tendencies.
Table of contents
CONSUMER ELECTRONICS IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer electronics keep growing
Modern identity and falling prices the main factors for the stability of the consumer electronics market
LCD screens continue to lead the way
Strong players increase their shares
Optimistic future for the consumer electronics market
KEY TRENDS AND DEVELOPMENTS
Mobility boosts sales of specific sectors
Digitalisation guarantees the establishment of the market
Environmental consciousness will set the rules in the near future
Falling prices and credit facilities support the market
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ELECTRONIKI ATHINON SA - CONSUMER ELECTRONICS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Electroniki Athinon SA: Key Facts
Summary 3 Electroniki Athinon SA : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INFOQUEST SA - CONSUMER ELECTRONICS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 InfoQuest SA : Key Facts
Summary 5 InfoQuest SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 InfoQuest SA: Competitive Position 2007
INTERSYS SA - CONSUMER ELECTRONICS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Intersys SA: Key Facts
Summary 8 Intersys SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Intersys SA: Competitive Position 2007
PLAISIO COMPUTERS SA - CONSUMER ELECTRONICS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Plaisio SA: Key Facts
Summary 11 Plaisio S.A.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Plaisio SA: Competitive Position 2007
SATURN SA - CONSUMER ELECTRONICS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Saturn S.A.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TELEVISIONS AND PROJECTORS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Summary 14 TVs and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Summary 15 DVDs and VCRs: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
HOME AUDIO AND CINEMA IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 16 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 43 Home Audio and Cinema Products Company Shares 2003-2007
Table 44 Home Audio and Cinema Products Brand Shares 2004-2007
Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 17 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 50 Sales of Cameras by Sector: Volume 2003-2008
Table 51 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 52 Sales of Cameras by Sector: Value 2003-2008
Table 53 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 54 Cameras Company Shares 2003-2007
Table 55 Cameras Brand Shares 2004-2007
Table 56 Sales of Cameras by Distribution Format 2003-2008
Table 57 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 58 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 60 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 18 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 61 Sales of Camcorders by Sector: Volume 2003-2008
Table 62 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 63 Sales of Camcorders by Sector: Value 2003-2008
Table 64 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 65 Camcorders Company Shares 2003-2007
Table 66 Camcorders Brand Shares 2004-2007
Table 67 Sales of Camcorders by Distribution Format 2003-2008
Table 68 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 69 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 71 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 19 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 72 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 73 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 74 Sales of Portable Media Players by Sector: Value 2003-2008
Table 75 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 76 Sales of Portable MP3 Players by Type 2003-2008
Table 77 Portable Media Players Company Shares 2003-2007
Table 78 Portable Media Players Brand Shares 2004-2007
Table 79 Sales of Portable Media Players by Distribution Format 2003-2008
Table 80 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 81 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 82 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 83 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 20 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 84 Sales of Mobile Phones: Volume 2003-2008
Table 85 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 86 Sales of Mobile Phones: Value 2003-2008
Table 87 Sales of Mobile Phones: % Value Growth 2003-2008
Table 88 Sales of Mobile Phones by Type 2003-2008
Table 89 Mobile Phones Company Shares 2003-2007
Table 90 Mobile Phones Brand Shares 2004-2007
Table 91 Sales of Mobile Phones by Distribution Format 2003-2008
Table 92 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 93 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 94 Forecast Sales of Mobile Phones: Value 2008-2013
Table 95 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 21 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 96 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 97 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 98 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 99 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 100 In-car Consumer Electronics Company Shares 2003-2007
Table 101 In-car Consumer Electronics Brand Shares 2004-2007
Table 102 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 103 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 104 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 105 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 106 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 22 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 107 Sales of Computers by Sector: Volume 2003-2008
Table 108 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 109 Sales of Computers by Sector: Value 2003-2008
Table 110 Sales of Computers by Sector: % Value Growth 2003-2008
Table 111 Computers Company Shares 2003-2007
Table 112 Computers Brand Shares 2004-2007
Table 113 Sales of Computers by Distribution Format 2003-2008
Table 114 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 115 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 116 Forecast Sales of Computers by Sector: Value 2008-2013
Table 117 Forecast Sales of Computers by Sector: % Value Growth 2008-2013