Consumer Electronics in Hong Kong, China
Euromonitor International's Consumer Electronics in Hong Kong, China report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 27 | Publication date: Aug 2004
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
INTRODUCTION
This report analyses the market for Consumer Electronics in Hong Kong. For the purposes of the study, the market has been divided into two sectors:
Video products
Audio products
For the purpose of this study, Hong Kong has been treated as a separate entity alongside the People's Republic of China. Following the handover by Great Britain of Hong Kong to China in July 1997, Hong Kong is referred to as a Special Administrative Region (SAR) of China. Though it is treated as an individual entity in this report, it should not be referred to as a separate country.
Table of contents
CONSUMER ELECTRONICS IN HONG KONG, CHINA : MARKET INSIGHT
INTRODUCTION
EXECUTIVE SUMMARY
CONSUMER ELECTRONICS
Market Performance
Table 1 Sony's rankings: Hong Kong Reader's Digest 2003 SuperBrands Awards
Table 2 Retail Sales of Consumer Electronics: Value 1998-2003
Table 3 Retail Sales of Consumer Electronics: Volume 1998-2003
Table 4 Retail Sales of Consumer Electronics: % Value Growth 1998-2003
Table 5 Retail Sales of Consumer Electronics: % Volume Growth 1998-2003
Table 6 Consumer Electronics Company Shares 2002-2003
Table 7 Consumer Electronics Brand Shares 2002-2003
FORECAST MARKET PERFORMANCE
Table 8 Forecast Retail Sales of Consumer Electronics: Value 2003-2008
Table 9 Forecast Retail Sales of Consumer Electronics: Volume 2003-2008
Table 10 Forecast Retail Sales of Consumer Electronics: % Value Growth 2003-2008
Table 11 Forecast Retail Sales of Consumer Electronics: % Volume Growth 2003-2008
VIDEO PRODUCTS IN HONG KONG, CHINA
SECTOR PERFORMANCE
Positive growth of mainstream subsectors sustains growth of overall video sales
CRT televisions slowed colour televisions growth and made vendors consolidate
High cost limited earlier digital television roll-outs
Flat panel and projection televisions drive sales of colour television
LCD versus plasma televisions
Sony, Sharp and Samsung compete for volume shares of flat panel televisions
LG Philips puts the squeeze on television tubes
Digital camera values grow due to introduction of higher-priced products
Competition hot in both low- and high-end digital cameras
Camcorders is another growth subsector in consumer electronics
DVD players well positioned to replace VCRs
Key features are factors in purchasing decisions
Chinese brands vs foreign brands in DVD players and recorders
DVD recorders slowly gaining acceptance
Personal digital video recorders is a relatively new innovation in Hong Kong
EVDs not expected to replace DVDs in the short term
Table 12 Retail Sales of Video Products: Value 1998-2003
Table 13 Retail Sales of Video Products: Volume 1998-2003
Table 14 Retail Sales of Video Products: % Value Growth 1998-2003
Table 15 Retail Sales of Video Products: % Volume Growth 1998-2003
Table 16 Video Products Company Shares 2002-2003
Table 17 Video Products Brand Shares 2002-2003
NEW PRODUCT DEVELOPMENTS
Plasma and LCD televisions lean towards to widescreens
Canon launches the newest digital cameras under the "65432" campaign
Pentax packs a punch with innovative models in digital cameras subsector
Summary 1 Summary - Video Products New Product Developments 2003
RETAIL DISTRIBUTION
Move towards specialist multiples
Mainland Chinese retailers challenge Fortress
Major players are keen to have own stores in the specialist independents channel
Table 18 Retail Sales of Video Products by Distribution Format: % Analysis 1998/2003
AUDIO PRODUCTS IN HONG KONG, CHINA
SECTOR PERFORMANCE
MP3 players newest product in the audio sector
Large-screen televisions fuel sales of home cinema systems/home theatre-in-a-box
In-home audio separates declines with the trend towards "system sales"
Radio CD players sees lack of innovation
Mini disc players sees limited growth rate compared with MP3 players
Samsung hears sound of rivals in booming market
In-car audio aftermarket moves to support downloading music from the Internet
Sony aggressively expands sector volume share through Aiwa
Table 19 Retail Sales of Audio Products: Value 1998-2003
Table 20 Retail Sales of Audio Products: Volume 1998-2003
Table 21 Retail Sales of Audio Products: % Value Growth 1998-2003
Table 22 Retail Sales of Audio Products: % Volume Growth 1998-2003
Table 23 Audio Products Company Shares 2002-2003
Table 24 Audio Products Brand Shares 2002-2003
NEW PRODUCT DEVELOPMENTS
2003 sees the launch of the most MP3 players
Low-end MP3 players pegged at under HK$1,000
Summary 2 Summary - Audio Products New Product Developments 2003-2004
RETAIL DISTRIBUTION
Specialist multiples leads distribution
More diversified products and bargaining power of specialist multiples
Aggressive expansion strategy of specialist multiples
Specialist independents: video vs audio sales distribution
Limited number of outlets hampers department/variety stores' reach
Table 25 Retail Sales of Audio Products by Distribution Format: % Analysis 1998/2003