Consumer Electronics in India
Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
High growth path continues
Strong GDP growth and increasing disposable incomes kept sales of consumer electronics on the high-growth path over the review period. While the new digital products like cameras, camcorders, DVD players and MP3 players were drivers of growth, mobile phones also accounted for large volume sales. TV sales renewed their growth, from 2001 onwards, as flat-panel TVs gave consumers a reason to upgrade.
Old technology products, which had not penetrated rural markets – like analogue cameras, VCD players and audio cassette decks – lost volume sales, as the market moved to accept digital technology. The only exception to this was the radio. This is a mature market, with arguably the highest household penetration rates among the products under study, whose sales continued at a steady pace throughout the review period.
Consumers revel in falling retail prices
Across the board, retail prices fell, year on year, like for like. Lower duties, cheaper technology and strong competition drove this trend, which ensured that Indian consumers continued to buy. The icing on the cake was the increasing brand and product choice seen on shop shelves across the country.
Falling prices also led consumers to upgrade – from conventional CRT to flat-screen or plasma/LCD TVs, from 15- to 17-inch computer monitors, from 1- to 3-megapixel cameras, from monochrome to colour phones, etc.
Digital TV yet to make a start
Digital TV broadcasting is just beginning to take off in India, so sales of digital TV sets have not yet been significant, although retailers have been busy selling “digital ready”, “digital experience”, “digital comb filter” and “digital sound” products.
There has nevertheless been growth in value sales, because of the increased growth rate enjoyed by the more expensive LCD and plasma screen TVs, which have encouraged many consumers to replace/upgrade their existing models. The Football World Cup in the summer of 2006 also led to a growth in sales in the TV sector.
Mobile phone sales outdo all expectations
The user base of mobile phones crossed the 100 million mark in 2006, and handset sales have grown beyond even the most optimistic of expectations. Their sales have benefited from various trends, and there has been a huge influx of new users, as service providers bundled attractive packages and call rates showed a steady downward trend.
Falling prices have also led to the development of a vibrant replacement market, as existing customers typically change their handsets every two years. The market for mobile services and m-commerce has also burgeoned as a result.
New retail options emerge
A new breed of specialist retailers is emerging in India, as large numbers of IT and digital product stores, and mobile phone specialists, are setting up in competition with traditional appliance specialists. At the same time, companies such as Sony and Nokia are setting up chains of exclusive, single-brand stores.
Small volumes of portable consumer electronics products are also being sold through department stores, variety stores, Internet commerce, etc. It is likely that private label sales will grow in the coming years, as large retail chains focus on consumer electronics.
Table of contents
CONSUMER ELECTRONICS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
High growth path continues
Consumers revel in falling retail prices
Digital TV yet to make a start
Mobile phone sales outdo all expectations
New retail options emerge
KEY TRENDS AND DEVELOPMENTS
Disposable incomes rise steadily
India’s young population
Low household penetration
Literacy rates
Easing of import restrictions
Savings rate drops
Easy consumer financing
Urban living
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - INDIA
HCL INFOSYSTEMS LTD - CONSUMER ELECTRONICS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 HCL Infosystems Ltd: Key Facts
Summary 2 HCL Infosystems Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 HCL Infosystems Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 HCL Infosystems Ltd: Competitive Position 2005
MIRC ELECTRONICS LTD - CONSUMER ELECTRONICS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mirc Electronics Ltd: Key Facts
Summary 6 Mirc Electronics Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Mirc Electronics Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 Mirc Electronics Ltd: Competitive Position 2005
NOKIA INDIA PVT LTD - CONSUMER ELECTRONICS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nokia India: Key Facts
Summary 10 Nokia India: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nokia India: Competitive Position 2005
SALORA INTERNATIONAL LTD - CONSUMER ELECTRONICS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Salora International Ltd: Key Facts
Summary 13 Salora International Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Salora International Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 Salora International Ltd: Competitive Position 2005
VIDEOCON INDUSTRIES LTD - CONSUMER ELECTRONICS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Videocon Industries Ltd: Key Facts
Summary 17 Videocon Industries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Videocon Industries Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Videocon Industries Ltd: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011