Consumer Electronics in Italy
Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Competition brings lower unit prices
Despite lower consumer confidence and disposable incomes, Italians purchased more consumer electronic products over the review period than in the past. This was mostly due to the increased competition between market players, which brought with it lower unit prices and stimulated demand for electronic products, but also to the development of consumer credit.
Demand for flat-screen televisions soars as prices fall
Demand for flat-screen TVs increased enormously in the past year as consumer viewing habits changed dramatically, putting the remaining Italian-based manufacturers of conventional TVs under severe pressure. The
Turin Winter Games and Football World Cup were two important events transmitted in HD format in 2006 that stimulated HD-ready TV demand. Moreover, due to the competition between players, flat-screen TV prices went down and increased Italian consumption of digital TV.
MP3 Players became a “must have” item
MP3 player sales boomed in 2005 when they become a “must have” item for Italians, especially Apple’s iPod products. Many different models and brands are now present in the market, with cheaper unbranded products from China and Turkey also playing an important role. However, demand is already evolving to the next generation of products, portable multimedia (MP4) players and MP3 players with hard disk memories.
Digital products replace analogue
Digital is the key word driving sales of consumer electronics. The market is digitising, whether it is in storage of video and audio media or in playback technology. There was an explosion in the variety and type of digital products available and huge growth is occurring in MP3 players, DVD players, digital cameras and personal video recorders (PVRs). As a consequence, analogue products are becoming obsolete and many retailers are withdrawing audiocassette players, VCRs and analogue cameras from the market.
Convergence of technologies and customisation are other key words to keep in mind. Technology is quickly developing and a new trend saw MP3 players, personal video cameras, digital video recorders and most recently the Apple iPod make it possible for millions of consumers to create uniquely personal collections of multimedia content. Personalised content is the most significant entertainment trend of the decade. Another example of the convergence of technologies is provided by still or movie image-capturing and/or viewing facilities that are now built into cameras, mobile telephones, PDAs and camcorders.
Specialists and grocery multiples dominate sales
Specialist and grocery multiples saw their share of consumer electronics distributions grow strongly in recent years at the expense of specialist independents. This reflects widespread consolidation in the Italian market, with local independent retailers increasingly being replaced by multiples located in regional retail hubs and the increasingly role of hypermarkets in many areas of retailing.
Table of contents
CONSUMER ELECTRONICS IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Competition brings lower unit prices
Demand for flat-screen televisions soars as prices fall
MP3 Players became a “must have” item
Digital products replace analogue
Specialists and grocery multiples dominate sales
KEY TRENDS AND DEVELOPMENTS
Access to consumer credit boosts consumer electronics market
Italian economic slowdown conditioned consumers and manufacturers
Increased competition pushes down prices of consumer electronic products
The importance of branding in fighting competition
Competition intensifies as many leading players lose volume share
Specialist and grocery multiples dominate consumer electronics sales
The development of high definition
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ITALY
MELCHIONI SPA - CONSUMER ELECTRONICS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Melchioni SpA: Key Facts
Summary 2 Melchioni SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Melchioni SpA: Competitive Position 2005
NEW MAJESTIC SPA - CONSUMER ELECTRONICS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 New Majestic SpA: Key Facts
Summary 5 New Majestic SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 New Majestic SpA: Competitive Position 2005
NEW MEDIA SPA - CONSUMER ELECTRONICS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 New Media SpA: Key Facts
Summary 8 New Media SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 New Media SpA: Competitive Position 2005
TELE SYSTEM ELECTRONICS SPA - CONSUMER ELECTRONICS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tele System Electronic SpA: Key Facts
Summary 11 Tele System Electronic SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TREVI SPA - CONSUMER ELECTRONICS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Trevi SpA: Key Facts
Summary 13 Trevi SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Trevi SpA: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011