Consumer Electronics in Japan
Euromonitor International's Consumer Electronics in Japan report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 52 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Digital products bring vibrancy to in-home consumer electronics
Growing consumer demand for digital products helped boost overall sales of in-home consumer electronics, but resulted in a poor performance for analogue products. This was most noticeable in televisions and projectors, cameras, and home audio cinema. Manufacturers responded to this challenge by shifting launches towards LCD technology, which may pave the way for the next generation of flat panel TVs. Television sets with built-in tuners for digital satellite broadcasting, sophisticated compact and slimmer DVD players, laptops with built-in DVD players, as well as home theatre systems with built-in universal players saw robust demand.
Home theatre in a box met demand for networked/converged audio products
Home theatre in a box (HTiB) gained the interest of consumers who looked for networked/converged audio products. As this electronic item offer a complete matched home theatre surround sound system packaged in a single large box, most Japanese consumers consider these items to be more convenient than those audio products sold separately. Most popular demands included those items with built-in acoustic speakers, As a result, the overall demand for home and audio cinema was eroded by declining sales of hi-fi systems, small audio products, and audio separates.
Most advanced technology determines competition
Advanced technology becomes the battling ground among major key players in the consumer electronics. Competition among them was on the basis of introducing electronics with the highest-resolutions, slim-profile LCD televisions, plasma, internet-based information service for digital TVs (DTVs), as well as hybrid projection TV. In terms of DVD players, “record and view,” and hard disk DVD lines represented the more advanced technology.
Convenience bolsters demands for portable consumer electronic products
Convenience in terms of mobility and usage characterised demand for portable units over the review period. This was the key reason behind the shift from analogue photography to digital, which conveniently offers easy storage, display, printing and connectivity (via Bluetooth or Wi-Fi). Tape-free camcorders, using memory cards or hard drives, digital zoom-equipped, compact and slim sizes all saw positive demands. Consumers turned their interests to USB flash memory for MP3 players, which are considered easier to use. Digital camera-equipped mobile phones also proved convenient for internet surfing, shopping, paying bills and game downloads. Wireless connectivity also accelerated demand for portable computers.
Entertainment and mobility shape demands for in-car consumer electronics
Over the review period, consumers favoured products, which merged entertainment and mobility. This served as the basis for digital audio units in the in-car consumer electronics sectors, while CD players lost their position in the market in favour of products that combine functions into a single, compact unit, such as navigation systems integrated into car DVD players and monitors. The latest navigation systems are more LCD monitors that can also be used with DVD players. Some models are integrated with DVD players and feature SD card slots, as well as built-in flash or hard disk memory.
Table of contents
CONSUMER ELECTRONICS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Digital products bring vibrancy to in-home consumer electronics
Home theatre in a box met demand for networked/converged audio products
Most advanced technology determines competition
Convenience bolsters demands for portable consumer electronic products
Entertainment and mobility shape demands for in-car consumer electronics
KEY TRENDS AND DEVELOPMENTS
Changing demographics spurs demand for consumer electronic products
Dominance of women boosts sales of trendy, fancy gizmos
Home entertainment increases in Japan
Increasing interconnectivity bolsters demand for computers, mobile gadgets
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - JAPAN
ALPINE ELECTRONICS INC - CONSUMER ELECTRONICS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alpine Electronics Inc: Key Facts
Summary 2 Alpine Electronics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alpine Electronics Inc: Competitive Position 2005
CLARION CO LTD - CONSUMER ELECTRONICS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Clarion Co Ltd: Key Facts
Summary 5 Clarion Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Clarion Co Ltd: Competitive Position 2005
HITACHI LTD - CONSUMER ELECTRONICS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hitachi Ltd: Key Facts
Summary 8 Hitachi Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Hitachi Ltd: Competitive Position 2005
SANYO ELECTRIC CO LTD - CONSUMER ELECTRONICS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sanyo Electric Co Ltd: Key Facts
Summary 11 Sanyo Electric Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Sanyo Corp: Competitive Position 2005
TOSHIBA CORP - CONSUMER ELECTRONICS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Toshiba Corp: Key Facts
Summary 14 Toshiba Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Toshiba Corp: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011