Consumer Electronics in Malaysia
Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Promising Growth in Consumer Electronics
The overall economic outlook generally remains positive and stable despite the rising price of oil and other commodities. This benefited by national economic growth and demand for consumer electronics products is expected to continue to grow in the future.
Getting More Affordable
The falling price of consumer electronics products is generating greater demand for replacement or new purchases. Due to the maturity of many product lifecycles, a downward trend in product prices was seen in the market over the review period and this trend is expected to continue. As a result, market demand is anticipated to grow over the forecast period.
Building Malaysian Brands
To compete with international and imported brands, Malaysian players put considerable effort into building their own brands. Their mission is to create Malaysian brands and to provide consumers with quality products at more affordable prices.
Japanese Brands Lead the Market
Japanese brands lead in most of consumer electronics subsectors. In the past, Malaysia was the major manufacturing base for most Japanese electronic brands, but now is one of the main retail markets. With their manufacturing capacity, Japanese brands have the advantage of timely product development to meet local customer preferences.
Under development of In-Car Consumer Electronics
Compared to the performance of the in-home and portable consumer electronics sectors, the in-car consumer electronics aftermarket is relatively small but has high growth potential. In-car multimedia entertainment and navigation systems are still in the development stage in Malaysia but are likely to see huge growth in the coming years.
Table of contents
CONSUMER ELECTRONICS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Promising Growth in Consumer Electronics
Getting More Affordable
Building Malaysian Brands
Japanese Brands Lead the Market
Under development of In-Car Consumer Electronics
KEY TRENDS AND DEVELOPMENTS
Stable economy results in future growth
Building up Malaysian Brands
Shorter Product Lifecycles and Bigger Demand for Replacement
Falling Prices Make Consumer Electronics More Affordable
In-Car Consumer Electronics Aftermarket under Developing
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MALAYSIA
FTEC RESOURCES BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 FTEC Resources Berhad: Key Facts
Summary 2 FTEC Resources Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 FTEC Resources Berhad: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 FTEC Resources Berhad: Competitive Position 2005
I BERHAD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 I-Berhad: Key Facts
Summary 6 I-Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 I-Berhad: Competitive Position 2005
PENSONIC HOLDINGS BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pensonic Holdings Berhad: Key Facts
Summary 9 Pensonic Holdings Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Pensonic Holdings Berhad: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 11 Pensonic Holdings Berhad: Competitive Position 2005
SAMSUNG MALAYSIA ELECTRONICS SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Samsung Malaysia Electronics Sdn Bhd: Key Facts
Summary 13 Samsung Malaysia Electronics Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Samsung Malaysia Electronics Sdn Bhd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 Samsung Malaysia Electronics Sdn Bhd: Competitive Position 2005
SONY MALAYSIA SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Sony Malaysia Sdn Bhd: Key Facts
Summary 17 Sony Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Sony Malaysia Sdn Bhd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Sony Malaysia Sdn Bhd: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011