Consumer Electronics in Malaysia
Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 143 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer electronics posts a higher growth in sales and demand in 2008
Consumer electronics for the various sectors and categories recorded a higher growth in overall sales and demand for 2008.This is attributed to consumers being more aware of new technologies in the market as well as major players who are pushing for better sales with constant changes in price structures for new models of consumer electronics in the various sectors and categories.
Cheaper LCD TVs due to more local content and better manufacturing facilities in plants
Due to constant demand and better manufacturing facilities in from the plants, the Malaysian market has enjoyed a better selection of LCD TVs; major electronic manufacturers such as Sony and Sharp have invested huge amounts in their plants, which has resulted in more local contents for the LCD TVs. With better R&D and intense competition for a better market share, LCD TVs from major electronic companies are now shifting their manufacturing capabilities to Malaysia due to the higher demand and cheaper local contents. From this perspective, more consumers are now able to buy the next generation of TVs (LCDs), which offer better displays in terms of technology and space saving.
Sales of mobile phones on the rise in the Malaysian market due to increasing demand
With a wide variety of models and network plans to choose from, consumers are spoilt for choice, which has resulted in an average of more than one mobile phone per consumer in the Klang Valley. In line with the huge demand, major mobile phone companies such as Nokia, Samsung and Sony Ericsson are intensifying their competition in the market by with the constant launch of new mobile phones with better features, designs, practicality and attractive pricing.
Blu-ray disc players and recorders to set the next level of entertainment
With the introduction of Blu-ray disc technology, which is claimed to be more technologically advanced with greater memory and playability, Blu-ray disc players and recorders are set to become the next level of entertainment. In line with this, Blu-ray players and recorders are constantly being launched from major consumer electronic companies such as Sony, Samsung, LG and Hitachi as they are making use of new technologies created in their R&D facilities to remain competitive in the market. While DVD discs and players are still available in the consumer electronic market, more consumers are becoming aware of this new offering and the capabilities that Blu-ray can offer.
Consumer electronics is expected to grow positively in the 2008-2013 period
The forecasted period from 2008-2013 will see a positive growth in terms of overall sales and demands from consumers. This will be contributed to by constant new improvements, upgrades and technologies, introduced by major players after carrying out extensive R&D activities. The trend is expected to continue so long as there is demand and awareness by the consumers.
Table of contents
CONSUMER ELECTRONICS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer electronics posts a higher growth in sales and demand in 2008
Cheaper LCD TVs due to more local content and better manufacturing facilities in plants
Sales of mobile phones on the rise in the Malaysian market due to increasing demand
Blu-ray disc players and recorders to set the next level of entertainment
Consumer electronics is expected to grow positively in the 2008-2013 period
KEY TRENDS AND DEVELOPMENTS
Sales of PDAs are declining as more mobile phones with PDA features are launched
GPS (Global Positioning Satellite) in car modules on the rise due to practicality and functionality
Specialised stores are the fastest growing distribution/retail channel in Malaysia
Cheaper mp3 players due to cheaper electronic circuits and memory
Mini portable laptops gaining popularity with Taiwanese giant, ASUS, setting the trend
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
NOKIA (M) SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nokia Malaysia Sdn Bhd: Key Facts
Summary 3 Nokia Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Nokia Malaysia Sdn Bhd: Competitive Position 2007
PHILIPS MALAYSIA SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Philips (M) Sdn Bhd: Key Facts
Summary 6 Philips (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Philips (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Philips (M) Sdn Bhd: Competitive Position 2007
SAMSUNG MALAYSIA ELECTRONICS SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Samsung Malaysia Electronics (SME) Malaysia Sdn Bhd: Key Facts
Summary 10 Samsung Malaysia Electronics (SME) Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Samsung Malaysia Electronics (SME) Malaysia Sdn Bhd: Competitive Position 2007
SHARP-ROXY SALES & SERVICE CO (M) SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sharp-Roxy Sales & Service Company (M) Sdn Bhd: Key Facts
Summary 13 Sharp-Roxy Sales & Service Company (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Sharp-Roxy Sales & Service Company (M) Sdn Bhd: Competitive Position 2007
SONY MALAYSIA SDN BHD - CONSUMER ELECTRONICS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Sony (M) Sdn Bhd: Key Facts
Summary 16 Sony (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Sony (M) Sdn Bhd: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 Televisions and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 19 VCRs and DVD Players: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
HOME AUDIO AND CINEMA IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 43 Home Audio and Cinema Products Company Shares 2003-2007
Table 44 Home Audio and Cinema Products Brand Shares 2004-2007
Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 21 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 50 Sales of Cameras by Sector: Volume 2003-2008
Table 51 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 52 Sales of Cameras by Sector: Value 2003-2008
Table 53 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 54 Cameras Company Shares 2003-2007
Table 55 Cameras Brand Shares 2004-2007
Table 56 Sales of Cameras by Distribution Format 2003-2008
Table 57 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 58 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 60 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 61 Sales of Camcorders by Sector: Volume 2003-2008
Table 62 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 63 Sales of Camcorders by Sector: Value 2003-2008
Table 64 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 65 Camcorders Company Shares 2003-2007
Table 66 Camcorders Brand Shares 2004-2007
Table 67 Sales of Camcorders by Distribution Format 2003-2008
Table 68 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 69 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 71 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 23 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 72 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 73 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 74 Sales of Portable Media Players by Sector: Value 2003-2008
Table 75 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 76 Sales of Portable MP3 Players by Type 2003-2008
Table 77 Portable Media Players Company Shares 2003-2007
Table 78 Portable Media Players Brand Shares 2004-2007
Table 79 Sales of Portable Media Players by Distribution Format 2003-2008
Table 80 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 81 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 82 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 83 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 24 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 84 Sales of Mobile Phones: Volume 2003-2008
Table 85 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 86 Sales of Mobile Phones: Value 2003-2008
Table 87 Sales of Mobile Phones: % Value Growth 2003-2008
Table 88 Sales of Mobile Phones by Type 2003-2008
Table 89 Mobile Phones Company Shares 2003-2007
Table 90 Mobile Phones Brand Shares 2004-2007
Table 91 Sales of Mobile Phones by Distribution Format 2003-2008
Table 92 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 93 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 94 Forecast Sales of Mobile Phones: Value 2008-2013
Table 95 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 25 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 96 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 97 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 98 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 99 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 100 In-car Consumer Electronics Company Shares 2003-2007
Table 101 In-car Consumer Electronics Brand Shares 2004-2007
Table 102 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 103 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 104 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 105 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 106 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 26 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 107 Sales of Computers by Sector: Volume 2003-2008
Table 108 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 109 Sales of Computers by Sector: Value 2003-2008
Table 110 Sales of Computers by Sector: % Value Growth 2003-2008
Table 111 Computers Company Shares 2003-2007
Table 112 Computers Brand Shares 2004-2007
Table 113 Sales of Computers by Distribution Format 2003-2008
Table 114 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 115 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 116 Forecast Sales of Computers by Sector: Value 2008-2013
Table 117 Forecast Sales of Computers by Sector: % Value Growth 2008-2013