Consumer Electronics in Mexico
Euromonitor International's Consumer Electronics in Mexico report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 50 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
More outlets offering payment terms hit black market sales
Lower import taxes, the growth of stores targeting those with lower income levels and interest-free payment options all contributed to Mexican consumers' ability to acquire consumer electronic products, despite high unemployment rates. For all socio-economic levels, the increasing number of retail stores that offered payment in instalments helped to increase personal consumption, as between 70-80% of consumer electronics purchases are made using some form of credit. It also enabled some Mexicans who used to purchase consumer electronics products through the black market, to purchase them through formal channels instead of through street vendors.
Quick response to market changes important in competitive environment
There is little product differentiation in the Mexican market and as such it is a highly competitive market where price, quality and technological changes are really important. Changes in consumer preferences, new technology developments and new product launches all contributed to shorter product lifecycles and a strong need to adapt quickly to market changes.
Growing consumer base as the number of young Mexicans is on the rise
The increasing number of young people in the Mexican population presents a great opportunity for consumer electronics manufacturers. During the 2000-2006 period the number of people aged 18-35 years rose 5% and further growth 4% is expected between 2006 and 2011, by which time there will be some 35.7 million people in this age group. This will likely lead to a continued rise in the number of households and in turn to greater demand for basic consumer electronics products, such as TVs.
Elektra changes retail landscape
Elektra, a Mexican retail chain, changed the retail landscape by opening more outlets targeting low income earners. These stores offer payment in instalments and allowed poorer Mexicans to buy through formal channels rather than the black market. These payment options, even those with high interest rates are the only way many Mexicans with low income levels are able to purchase consumer electronic products.
Many others large retailers, such as Coppel, Viana, Famsa, Walmart and Comercial Mexicana, following Elektra's example, saw a very interesting opportunity to improve business due to the large population of low income earners in Mexico and because of the high interest rates they charge. Furthermore, Elektra created its own bank in 2002, and some other retail companies, such as Coppel and Walmart, are also moving in this direction.
Key growth drivers differ at the high and low end of the market
In Mexico, consumer electronics products, as with most markets, shows an important degree of polarisation due to significant differences in socio-economic levels. Key issues at each end of the market differ. At the high end of the market, technology developments and design are extremely important, while for the mainstream market low prices and new distribution formats drive the market.
Table of contents
CONSUMER ELECTRONICS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
More outlets offering payment terms hit black market sales
Quick response to market changes important in competitive environment
Growing consumer base as the number of young Mexicans is on the rise
Elektra changes retail landscape
Key growth drivers differ at the high and low end of the market
KEY TRENDS AND DEVELOPMENTS
New retailers facilitate consumer purchases
Mexico's increasing consumer base
Mainstream and high end markets gain in importance
Communication options improve
Increasing competition results in shifting market shares
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MEXICO
CORPORATIVO LANIX SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Corporativo Lanix SA de CV: Key Facts
Summary 2 Corporativo Lanix SA de CV: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 Corporativo Lanix SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
DAEWOO ELECTRONICS CORP DE MéXICO SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Daewoo Electronics Corp de México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Daewoo Electronics Corp de México SA de CV: Competitive Position 2005
MOTOROLA DE MéXICO SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Motorola de México SA de CV: Key Facts
Summary 7 Motorola de México SA de CV: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Motorola de México SA de CV: Competitive Position 2005
SONY ELECTRóNICOS DE MéXICO SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sony Electrónicos de México SA de CV: Key Facts
Summary 10 Sony de México SA de CV: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sony Electrónicos de México SA de CV: Competitive Position 2005
TCL MéXICO SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 TCL México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 TCL México SA de CV: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011