Consumer Electronics in Mexico
Euromonitor International's Consumer Electronics in Mexico report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 140 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Outstanding performance of the sector in the middle of recession
The highly positive performance of the market of consumer electronics throughout 2008 was an asset by the time the American and then international financial recession strongly hit Mexico’s economic activities overall in the last trimester of 2008. By the end of the year, authorities recognised that the Mexican economy was decelerating, which was confirmed by the decreasing GDP growth for 2008 (3.3%, compared to 4.8% in 2007).
However, the growth of the sector in 2008 had an outstanding performance in respect to 2007, growing from 3% volume growth in 2007 to almost 23% in 2008. In the context of strong momentum in Mexico, where analogue technologies are being increasingly left behind throughout the entire sector, market value has been driven up through products with higher value added and thus, characterised by higher unit prices.
High-income segment influences healthy market performance
Behind the maximum historic level in volume and value growth reached in the last five years by consumer electronics sector, there is the backup of the highly strengthened subsector of portable consumer electronics, thanks to the refreshing proposals from portable media players, camcorders and mobile phones. Many product innovations in 2008 were mainly high end, with premium prices and targeting middle- and high-income consumers, like iPhones, pivotal not only to maintaining a satisfactory level but to surpass expectations of the sector’s performance in 2008.
Consumers cling to refreshing proposals of premium digital gadgets
According to the National Association of Selfservice and Department Stores (ANTAD), sales of electronic digital articles, video and cell phones grew more than perishables or clothing. Indeed, subsectors most demanded by Mexican consumers in 2008 were mobile phones, portable media players (mainly portable multimedia, DVD and MP3 players), digital camcorders and digital TVs. A common denominator underlying all these categories is the quickly changing lifestyles, which is pushing consumers to embrace more digitalised technologies as a status symbol and full integration to the modern rhythm of life, especially in double-income households where parents aim to provide the best they possibly can for the integral education, socialisation and entertainment of their children and of themselves.
Competition only within professional players
A considerable emphasis on new digital product developments or commercialisation, more attractive promotions, credits or payment facilities, together with enhanced distribution was the focus of both, leading and emerging players in the consumer electronics market. In this way, the competitive environment tightened and left no space for improvisation, last-minute decisions or unprepared market responses. The concentration of competition amongst multinational companies, was however dynamic in 2008, by the challenge of players to strengthen and diversify their proposals to the Mexican market in fast-growing and high-potential subsectors (like portable multimedia players or the newest generations of mobile phones), in an attempt to position themselves or gain market share.
Positive outlook for the sector
Despite the recession in the United States, having a strong impact on several Mexican sectors and industries, it is not expected to downsize the consumer electronics market. On the contrary, total volume sales during 2008–2013 are expected to triple the ones during 2003–2008, while value sales are estimated to be 2.4 times greater. Reasons behind this are, for example, that high-income consumers are one of the main targets of hi-tech innovations, and middle-income consumers can easily approach those high-end products (like multifunctional mobile phones) through the availability of credit or payment facilities. Also, companies will start acquiring awareness of the increasing growth of internet retailing during the forecast period, as through their ultimate technologies they are appealing for a young generation which understands a lot of electronic media and is highly familiarised with modern means of communication and commerce-making.
Table of contents
CONSUMER ELECTRONICS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Outstanding performance of the sector in the middle of recession
High-income segment influences healthy market performance
Consumers cling to refreshing proposals of premium digital gadgets
Competition only within professional players
Positive outlook for the sector
KEY TRENDS AND DEVELOPMENTS
Unique potential demographic bonus with younger generations and double-income families redefining the sector
Credit options: an ally to the sector
Cocooning as an emerging lifestyle
Convergence of fashion and technology is a crucial component of success
Modern aesthetics refreshing the market
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CORPORATIVO LANIX SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Corporativo Lanix SA de CV: Key Facts
Summary 3 Corporativo Lanix SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Corporativo Lanix SA de CV: Production Statistics 2007
COMPETITIVE POSITIONING
ELEKTRA SA DE CV, GRUPO - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Grupo Elektra SA de CV: Key Facts
Summary 6 Grupo Elektra SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Grupo Elektra SA de CV: Competitive Position 2007
HEWLETT-PACKARD DE MEXICO SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hewlett-Packard de México SA de CV: Key Facts
Summary 9 Hewlett-Packard de Mexico SA de CV: Number of employees
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Hewlett-Packard de Mexico SA de CV: Competitive Position 2007
VANTA SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vanta SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Vanta SA de CV: Competitive Position 2007
VSONIC DIGITAL SA DE CV - CONSUMER ELECTRONICS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Vsonic Digital SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Vsonic Digital SA de CV: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 15 Televisions and Projectors: New Product Launches 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 16 VCRs and DVD Players: New Product Launches 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
HOME AUDIO AND CINEMA IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 17 Home Audio and Cinema Products: New Product Launches 2008
SECTOR DATA
Table 39 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 40 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 41 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 42 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 43 Home Audio and Cinema Products Company Shares 2003-2007
Table 44 Home Audio and Cinema Products Brand Shares 2004-2007
Table 45 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 46 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 47 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 18 Cameras: New Product Launches 2008–2009
SECTOR DATA
Table 50 Sales of Cameras by Sector: Volume 2003-2008
Table 51 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 52 Sales of Cameras by Sector: Value 2003-2008
Table 53 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 54 Cameras Company Shares 2003-2007
Table 55 Cameras Brand Shares 2004-2007
Table 56 Sales of Cameras by Distribution Format 2003-2008
Table 57 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 58 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 60 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 19 Camcorders: New Product Launches 2009
SECTOR DATA
Table 61 Sales of Camcorders by Sector: Volume 2003-2008
Table 62 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 63 Sales of Camcorders by Sector: Value 2003-2008
Table 64 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 65 Camcorders Company Shares 2003-2007
Table 66 Camcorders Brand Shares 2004-2007
Table 67 Sales of Camcorders by Distribution Format 2003-2008
Table 68 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 69 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 71 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 20 Portable Media Players: New Product Launches 2008–2009
SECTOR DATA
Table 72 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 73 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 74 Sales of Portable Media Players by Sector: Value 2003-2008
Table 75 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 76 Sales of Portable MP3 Players by Type 2003-2008
Table 77 Portable Media Players Company Shares 2003-2007
Table 78 Portable Media Players Brand Shares 2004-2007
Table 79 Sales of Portable Media Players by Distribution Format 2003-2008
Table 80 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 81 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 82 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 83 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 21 Mobile Phones: New Product Launches 2008–2009
SECTOR DATA
Table 84 Sales of Mobile Phones: Volume 2003-2008
Table 85 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 86 Sales of Mobile Phones: Value 2003-2008
Table 87 Sales of Mobile Phones: % Value Growth 2003-2008
Table 88 Sales of Mobile Phones by Type 2003-2008
Table 89 Mobile Phones Company Shares 2003-2007
Table 90 Mobile Phones Brand Shares 2004-2007
Table 91 Sales of Mobile Phones by Distribution Format 2003-2008
Table 92 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 93 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 94 Forecast Sales of Mobile Phones: Value 2008-2013
Table 95 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 22 In-car Consumer Electronics: New Product Launches 2008
SECTOR DATA
Table 96 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 97 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 98 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 99 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 100 In-car Consumer Electronics Company Shares 2003-2007
Table 101 In-car Consumer Electronics Brand Shares 2004-2007
Table 102 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 103 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 104 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 105 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 106 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 23 Computers: New Product Launches 2008–2009
SECTOR DATA
Table 107 Sales of Computers by Sector: Volume 2003-2008
Table 108 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 109 Sales of Computers by Sector: Value 2003-2008
Table 110 Sales of Computers by Sector: % Value Growth 2003-2008
Table 111 Computers Company Shares 2003-2007
Table 112 Computers Brand Shares 2004-2007
Table 113 Sales of Computers by Distribution Format 2003-2008
Table 114 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 115 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 116 Forecast Sales of Computers by Sector: Value 2008-2013
Table 117 Forecast Sales of Computers by Sector: % Value Growth 2008-2013