Consumer
Consumer Electronics

Consumer Electronics in Poland

Poland

Euromonitor International's Consumer Electronics in Poland report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 153  |  Publication date: Apr 2009
Cost: 
GBP800.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Smartphones Threat

With the growing popularity of smart phones, sales of other consumer electronics products such as cameras, camcorders and in-car device could be negatively affected. However, even though an increasing number of Polish consumers are familiar and comfortable with all manner of electronic goods, the appetite and sales of traditional consumer electronics are characteristically buoyant.

GPS Becomes Ubiquitous

GPS, Global Positioning System, is widespread. Once the jealously guarded domain of the military, it now can be found in almost every car. GPS promises to be even more pervasive in the future due to its convenience of use and falling unit price. With the huge reduction in size, nowadays one may find GPS in wristwatches and cell phones – both for timekeeping accuracy and positioning purposes. However, as GPS also broadcasts the users’ location, it might, of course, also lead to concerns of personal privacy. Nevertheless, the fact remains the GPS sector is expected to continue growth in the forecast period.

Sales Go Online

Internet retailing is gaining in popularity. The phenomenon is directly associated with the popularisation and accessibility of the internet and an increase in consumers trust in websites and non-cash transactions.

His Name is Netbook - Mr Netbook

The uptake of the netbook has proliferated swiftly in a year. Most manufacturers are showing interest in manufacturing their own version of the netbook as a new breed of diminutive portables. Polish consumers have immediately responded to the netbook, a small computer powered by Intel's new Atom processor and optimised for internet access and core computing functions, which has become the direct rival of the more established notebook.

Desktop On Top

In 2007, sales of notebooks nearly equalled sales of desktops. As a result, 2008 was supposed to be a year where sales of laptops grew rapidly to finally defeat PCs. However, the beginning of 2008 clearly showed that the Polish market can surprise. In the first half of that year, sales of desktops exceeded all expectations and the PC market demonstrated its unquestioned dominance over notebooks.

End of the Harvest? Not Yet.

In 2007 and 2008, Poles discovered that their purchasing power had increased and therefore continued buying electronic equipment on a large scale. The fact that living standards in Poland have risen dramatically is in fact the main factor contributing to the growth sales of consumer electronics in Poland. According to GUS (Central Statistics Office in Poland), the number of Polish households equipped with modern electronics has soared by several dozen percent with continued growth in the forecast period.

Table of contents

CONSUMER ELECTRONICS IN POLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Smartphones Threat

GPS Becomes Ubiquitous

Sales Go Online

His Name is Netbook - Mr Netbook

Desktop On Top

End of the Harvest? Not Yet.

KEY TRENDS AND DEVELOPMENTS

Wireless 2008

The GPS Fever

Pay-Through-The-Nose Consumer Electronics in Poland

Poland as Technology Research and Development Hub

Upcoming End of Bumper Harvest?

MP3 Players In Dire Straits

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008

Table 7 Consumer Electronics Company Shares 2003-2007

Table 8 Consumer Electronics Brand Shares 2004-2007

Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - POLAND

LG ELECTRONICS POLSKA SP ZOO - CONSUMER ELECTRONICS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 LG ELECTRONICS POLSKA SP Z O O: Key Facts

Summary 3 LG ELECTRONICS POLSKA SP Z O O: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 LG ELECTRONICS POLSKA SP Z O O: Competitive Position 2007

NTT SYSTEMS SA - CONSUMER ELECTRONICS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 5 NTT SYSTEM SA: Key Facts

Summary 6 NTT SYSTEM SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 NTT SYSTEM SA: Competitive Position 2007

ROBERT BOSCH SP ZOO - CONSUMER ELECTRONICS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Robert Bosch Sp. z o.o. - Dzial Blaupunkt: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Robert Bosch Sp. z o.o. - Dzial Blaupunkt: Competitive Position 2007

SAMSUNG ELECTRONICS POLSKA SP ZOO - CONSUMER ELECTRONICS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 10 SAMSUNG ELECTRONICS POLSKA SP Z O O: Key Facts

Summary 11 SAMSUNG ELECTRONICS POLSKA SP Z O O: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 SAMSUNG ELECTRONICS POLSKA SP Z O O: Competitive Position 2007

SONY POLAND SP ZOO - CONSUMER ELECTRONICS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 13 SONY Poland SP Z O O: Key Facts

Summary 14 SONY Poland SP Z O O: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 SONY Poland SP Z O O: Competitive Position 2007

TELEVISIONS AND PROJECTORS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 16 Televisions and Projectors: New Product Launches 2007- 2008

SECTOR DATA

Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008

Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008

Table 20 Sales of Digital Televisions by Type 2003-2008

Table 21 Televisions and Projectors Company Shares 2003-2007

Table 22 Televisions and Projectors Brand Shares 2004-2007

Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013

VCRS AND DVD PLAYERS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 17 VCRs and DVD Players: New Product Launches 2007- 2008

SECTOR DATA

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008

Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008

Table 32 VCRS and DVD Players Company Shares 2003-2007

Table 33 VCRS and DVD Players Brand Shares 2004-2007

Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013

TV AND VCR/DVD COMBINATIONS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 18 TV and VCR/DVD Combinations: New Product Launches 2007- 2008

SECTOR DATA

Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008

Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008

Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008

Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008

Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007

Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007

Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008

Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2013

Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2013

Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013

Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013

HOME AUDIO AND CINEMA IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 19 Home Audio and Cinema Products: New Product Launches 2007- 2008

SECTOR DATA

Table 50 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008

Table 51 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008

Table 52 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008

Table 53 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008

Table 54 Home Audio and Cinema Products Company Shares 2003-2007

Table 55 Home Audio and Cinema Products Brand Shares 2004-2007

Table 56 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008

Table 57 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013

Table 58 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013

Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013

CAMERAS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 20 Cameras: New Product Launches 2007- 2008

SECTOR DATA

Table 61 Sales of Cameras by Sector: Volume 2003-2008

Table 62 Sales of Cameras by Sector: % Volume Growth 2003-2008

Table 63 Sales of Cameras by Sector: Value 2003-2008

Table 64 Sales of Cameras by Sector: % Value Growth 2003-2008

Table 65 Cameras Company Shares 2003-2007

Table 66 Cameras Brand Shares 2004-2007

Table 67 Sales of Cameras by Distribution Format 2003-2008

Table 68 Forecast Sales of Cameras by Sector: Volume 2008-2013

Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013

Table 70 Forecast Sales of Cameras by Sector: Value 2008-2013

Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013

CAMCORDERS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 21 Camcorders: New Product Launches 2007- 2008

SECTOR DATA

Table 72 Sales of Camcorders by Sector: Volume 2003-2008

Table 73 Sales of Camcorders by Sector: % Volume Growth 2003-2008

Table 74 Sales of Camcorders by Sector: Value 2003-2008

Table 75 Sales of Camcorders by Sector: % Value Growth 2003-2008

Table 76 Camcorders Company Shares 2003-2007

Table 77 Camcorders Brand Shares 2004-2007

Table 78 Sales of Camcorders by Distribution Format 2003-2008

Table 79 Forecast Sales of Camcorders by Sector: Volume 2008-2013

Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013

Table 81 Forecast Sales of Camcorders by Sector: Value 2008-2013

Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013

PORTABLE MEDIA PLAYERS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 22 Portable Media Players: New Product Launches 2007- 2008

SECTOR DATA

Table 83 Sales of Portable Media Players by Sector: Volume 2003-2008

Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008

Table 85 Sales of Portable Media Players by Sector: Value 2003-2008

Table 86 Sales of Portable Media Players by Sector: % Value Growth 2003-2008

Table 87 Sales of Portable MP3 Players by Type 2003-2008

Table 88 Portable Media Players Company Shares 2003-2007

Table 89 Portable Media Players Brand Shares 2004-2007

Table 90 Sales of Portable Media Players by Distribution Format 2003-2008

Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013

Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013

Table 93 Forecast Sales of Portable Media Players by Sector: Value 2008-2013

Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013

MOBILE PHONES IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 23 Mobile Phones: New Product Launches 2007- 2008

SECTOR DATA

Table 95 Sales of Mobile Phones: Volume 2003-2008

Table 96 Sales of Mobile Phones: % Volume Growth 2003-2008

Table 97 Sales of Mobile Phones: Value 2003-2008

Table 98 Sales of Mobile Phones: % Value Growth 2003-2008

Table 99 Sales of Mobile Phones by Type 2003-2008

Table 100 Mobile Phones Company Shares 2003-2007

Table 101 Mobile Phones Brand Shares 2004-2007

Table 102 Sales of Mobile Phones by Distribution Format 2003-2008

Table 103 Forecast Sales of Mobile Phones: Volume 2008-2013

Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013

Table 105 Forecast Sales of Mobile Phones: Value 2008-2013

Table 106 Forecast Sales of Mobile Phones: % Value Growth 2008-2013

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 24 In-car Consumer Electronics: New Product Launches 2007- 2008

SECTOR DATA

Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008

Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 109 Sales of In-car Consumer Electronics by Sector: Value 2003-2008

Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008

Table 111 In-car Consumer Electronics Company Shares 2003-2007

Table 112 In-car Consumer Electronics Brand Shares 2004-2007

Table 113 Sales of In-car Consumer Electronics by Distribution Format 2003-2008

Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013

Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013

Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013

COMPUTERS IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 25 Computers: New Product Launches 2007- 2008

SECTOR DATA

Table 118 Sales of Computers by Sector: Volume 2003-2008

Table 119 Sales of Computers by Sector: % Volume Growth 2003-2008

Table 120 Sales of Computers by Sector: Value 2003-2008

Table 121 Sales of Computers by Sector: % Value Growth 2003-2008

Table 122 Computers Company Shares 2003-2007

Table 123 Computers Brand Shares 2004-2007

Table 124 Sales of Computers by Distribution Format 2003-2008

Table 125 Forecast Sales of Computers by Sector: Volume 2008-2013

Table 126 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013

Table 127 Forecast Sales of Computers by Sector: Value 2008-2013

Table 128 Forecast Sales of Computers by Sector: % Value Growth 2008-2013

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009