Consumer Electronics in Portugal
Euromonitor International's Consumer Electronics in Portugal report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Portable consumer electronics lead industry growth
Consumer electronics reinforced its healthy growth in line with previous year’s performances. This was mostly supported by the strong development of portable consumer electronics in Portugal, while in-home consumer electronics suffered from its technological maturity presenting less dynamism. The demand for portability and more technologically developed products is behind the success of portable consumer electronics in Portugal.
Specialised multiples reinforce their leadership
The one stop shop experience, where a wide product range at competitive prices, usually located inside shopping centres that offer other amenities, resulted in a highly difficult formula for other retail formats to beat. This performance was not only based on players already present in the market, but further enhanced by the entrance of new players, both domestic companies, like Solbi’s ‘Beet’ format and international players, such as Media Market.
Key market drivers: portable and digital products
Portability was the number one feature demanded by consumers due to changes in lifestyles. With less free time to take advantage of digital technology at home or in the car, consumers were increasingly pushed to have such experiences “on the move”, hence favouring products and concepts able to fulfil their needs. In addition, Portuguese consumers are technology friendly and are keen to have the latest technology. This occurs more as a way to show off rather than as way to use that technology more effectively or productively. At this level, digital, became a key word to gain increased consumer attention.
Sony lost ground while Korean companies flourished
Over the review period Sony lost ground to its more direct competitors LG and Samsung, mostly in the in-home consumer electronics sector. The perception among Portuguese consumers is that the Korean manufacturers have taken the lead in terms of innovation capabilities and are now the first to market new products and technologies. Other important players like Philips may be considering reducing their presence in the retail arena and further investing in their research and development capabilities and competences instead.
Lack of dynamism in in-home products holds back market as a whole
Although portable and in-car consumer electronics are expected to experience a positive performance over the forecast period, the mature stage of most of technologies present in in-home consumer electronics is likely to offset this growth, resulting in overall stagnation of the consumer electronics market in Portugal. Analogue TVs, VCRs, home audio and cinema and desktops are all facing the likelihood of being pushed out of the market altogether or have high levels of household penetration leaving little room for further growth. This combines to create a very glooming scenario that has a knock-on effect in subduing growth in the market as a whole.
Table of contents
CONSUMER ELECTRONICS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Portable consumer electronics lead industry growth
Specialised multiples reinforce their leadership
Key market drivers: portable and digital products
Sony lost ground while Korean companies flourished
Lack of dynamism in in-home products holds back market as a whole
KEY TRENDS AND DEVELOPMENTS
Specialist multiples set to monopolise retail environment
Portuguese consumers increasingly value price over technology
A new competitive landscape on the horizon
Changing demographics are set to have major impact on market
Poor economic performance limits growth
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
BLAUPUNKT AUTO-RáDIO PORTUGAL - CONSUMER ELECTRONICS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Blaupunkt-Auto Rádio Portugal Lda: Key Facts
Summary 2 Blaupunkt-Auto Rádio Portugal Lda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Blaupunkt-Auto Rádio Portugal Lda Company: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Blaupunkt-Auto Rádio Portugal Lda Company: Competitive Position 2005
JP Sá COUTO SA - CONSUMER ELECTRONICS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 JP Sá Couto SA: Key Facts
Summary 6 JP Sá Couto SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 JP Sá Couto SA: Competitive Position 2005
LG ELECTRONICS ESPAñA SA - CONSUMER ELECTRONICS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 LG Electronics España SA (Sucursal em Portugal): Key Facts
Summary 9 LG Electronics España SA(Sucursal em Portugal): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 LG Electronics España SA (Sucursal em Portugal): Competitive Position 2005
SOLBI, SOCIEDADE LUSOBRITâNICA DE INFORMáTICA, LDA - CONSUMER ELECTRONICS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 SOLBI, Sociedade Lusobritânica de Informática, Lda: Key Facts
Summary 12 SOLBI, Sociedade Lusobritânica de Informática, Lda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 SOLBI, Sociedade Lusobritânica de Informática, Lda: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 14 SOLBI, Sociedade Lusobritânica de Informática, Lda: Competitive Position 2005
SONY PORTUGAL LDA - CONSUMER ELECTRONICS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Sony Portugal Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sony Portugal Lda: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011