Consumer Electronics in Romania
Euromonitor International's Consumer Electronics in Romania report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 136 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Pending EU Accession Boosts Market Growth
In the final phases of the country's preparation for accession to the EU in 2007, the Romanian Consumer Electronics (CE) markets exhibited upward trends, both in terms sales volume and value. In 2006, the strongest performance in volume was in the portable CE segment, while the rest of the market grew a little slower. Even so, the biggest share in terms of both value and volume for the entire 1998-2007 period was in the in-home consumer electronics segment. Performance was driven mainly by growth in the IT market as well as by increasing demand in the television sector. The volume growth in this sector fluctuated enormously throughout the 2002-2007 period, with the peak performance occurring in 2003. The increase in volume sales is expected to continue, primarily due to the direct influence that the country's accession to the EU will have on price. Price reductions in the CE market will always result in a rapid increase in consumer demand.
Other Incentives Boost Sales
Several other factors will contribute to increased spending in the CE sector. These include continuing government reform efforts, privatisation in the energy sector, high levels of foreign direct investment, declining inflation and unemployment rates, and Romania's dynamic economic growth, which exceeded 6% in 2006. Declining prices will also help to stimulate significant growth in CE sales. Strong demand from small and medium-sized enterprises for new high-technology products also contributed to a newly buoyant consumer electronics market.
Market Performances
The portable CE sector was the fastest-growing product category. Its 2006 performance was driven by the telecommunications market which experienced a large increase in the number of mobile phone and mobile services subscribers. On the other hand, analogue product sales in this sector plunged throughout the 2002-2007 period, reaching the zero threshold by 2008.
Consumer Preferences Remain the Primary Stimulus
One of the main engines of growth in this sector is increased spending by mid-sized companies and by the more progressive small enterprises turning to more sophisticated technologies in order to maintain competitive advantage. The fast-growing Romanian CE market continues to be characterised by a shift from traditional analogue products to high-tech digital products. Sales of traditional CE products barely increased over the 1998-2007 period due primarily to consumers' increasing demand for digital products.
Future Trends in CE Market
Even though a lower rate of growth is expected over the next five years, the overall Romanian CE market volume growth will remain high. The in-home CE market is expected to grow, and good performances registered in the portable CE market are set to continue, and the in-car consumer electronics market is expected to do well throughout the coming five-year forecast period (although the in-car CE segment represents a much lower share in terms of both volume and value). The entire market is expected to continue its upward trend driven by factors such as decreasing prices, the increasing range of products and brands available and the increased spending by Romania's public sector as its accesses its EU structural funds.
Table of contents
CONSUMER ELECTRONICS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Pending EU Accession Boosts Market Growth
Other Incentives Boost Sales
Market Performances
Consumer Preferences Remain the Primary Stimulus
Future Trends in CE Market
KEY TRENDS AND DEVELOPMENTS
The Importance and Impact of Innovation and New Product Development
Globalisation
Changes in Consumer Lifestyles
Pricing
Advertising
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007
Table 7 Consumer Electronics Company Shares 2002-2006
Table 8 Consumer Electronics Brand Shares 2003-2006
Table 9 Sales of Consumer Electronics by Distribution Format 2002-2007
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
ALTEX IMPEX SRL - CONSUMER ELECTRONICS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 SC Altex Impex SRL: Key Facts
Summary 3 SC Altex Impex SRL: Operational Indicators 2005-2006, 2008
COMPANY BACKGROUND
PRODUCTION
Summary 4 Altex Impex SRL: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 5 Altex Impex SRL: Competitive Position 2007
DOMO RETAIL SA - CONSUMER ELECTRONICS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Domo Retail SA: Key Facts
Summary 7 Domo Retail SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 8 Domo Retail SA: Production Statistics 2005
COMPETITIVE POSITIONING
FLANCO INTERNATIONAL SRL - CONSUMER ELECTRONICS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Flanco Electronics SRL: Key Facts
Summary 10 Flanco Electronics SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
K TECH ELECTRONICS SRL - CONSUMER ELECTRONICS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 K TECH Electronics SRL: Key Facts
Summary 12 K TECH Electronics SRL: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 13 K TECH Electronics SRL: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 K TECH–Ultra Pro: Competitive Position 2006
PANASONIC ROMANIA SRL - CONSUMER ELECTRONICS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Panasonic Romania SRL: Key Facts
Summary 16 Panasonic Romania SRL: Operational Indicators 2003-2004, 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Panasonic Romania SRL: Competitive Position 2006
TELEVISIONS AND PROJECTORS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2002-2007
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007
Table 18 Sales of Televisions and Projectors by Sector: Value 2002-2007
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007
Table 20 Sales of Digital Televisions by Type 2002-2007
Table 21 Televisions and Projectors Company Shares 2002-2006
Table 22 Televisions and Projectors Brand Shares 2003-2006
Table 23 TV and VCR/DVD Combinations Company Shares 2002-2006
Table 24 TV and VCR/DVD Combinations Brand Shares 2003-2006
Table 25 Sales of Televisions and Projectors by Distribution Format 2002-2007
Table 26 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012
Table 29 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012
VCRS AND DVD PLAYERS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of VCRs and DVD Players by Sector: Volume 2002-2007
Table 31 Sales of VCRs and DVD Players by Sector: % Volume Growth 2002-2007
Table 32 Sales of VCRs and DVD Players by Sector: Value 2002-2007
Table 33 Sales of VCRs and DVD Players by Sector: % Value Growth 2002-2007
Table 34 VCRs and DVD Players Company Shares 2002-2006
Table 35 VCRs and DVD Players Brand Shares 2003-2006
Table 36 Sales of VCRs and DVD Players by Distribution Format 2002-2007
Table 37 Forecast Sales of VCRs and DVD Players by Sector: Volume 2007-2012
Table 38 Forecast Sales of VCRs and DVD Players by Sector: % Volume Growth 2007-2012
Table 39 Forecast Sales of VCRs and DVD Players by Sector: Value 2007-2012
Table 40 Forecast Sales of VCRs and DVD Players by Sector: % Value Growth 2007-2012
HOME AUDIO AND CINEMA IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007
Table 42 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007
Table 43 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007
Table 44 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007
Table 45 Home Audio and Cinema Products Company Shares 2002-2006
Table 46 Home Audio and Cinema Products Brand Shares 2003-2006
Table 47 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012
Table 50 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012
Table 51 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012
PERSONAL COMPUTERS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Computers by Sector: Volume 2002-2007
Table 53 Sales of Computers by Sector: % Volume Growth 2002-2007
Table 54 Sales of Computers by Sector: Value 2002-2007
Table 55 Sales of Computers by Sector: % Value Growth 2002-2007
Table 56 Computers Company Shares 2002-2006
Table 57 Computers Brand Shares 2003-2006
Table 58 Sales of Computers by Distribution Format 2002-2007
Table 59 Forecast Sales of Computers by Sector: Volume 2007-2012
Table 60 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012
Table 61 Forecast Sales of Computers by Sector: Value 2007-2012
Table 62 Forecast Sales of Computers by Sector: % Value Growth 2007-2012
CAMERAS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Cameras by Sector: Volume 2002-2007
Table 64 Sales of Cameras by Sector: % Volume Growth 2002-2007
Table 65 Sales of Cameras by Sector: Value 2002-2007
Table 66 Sales of Cameras by Sector: % Value Growth 2002-2007
Table 67 Cameras Company Shares 2002-2006
Table 68 Cameras Brand Shares 2003-2006
Table 69 Sales of Cameras by Distribution Format 2002-2007
Table 70 Forecast Sales of Cameras by Sector: Volume 2007-2012
Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012
Table 72 Forecast Sales of Cameras by Sector: Value 2007-2012
Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012
CAMCORDERS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Camcorders by Sector: Volume 2002-2007
Table 75 Sales of Camcorders by Sector: % Volume Growth 2002-2007
Table 76 Sales of Camcorders by Sector: Value 2002-2007
Table 77 Sales of Camcorders by Sector: % Value Growth 2002-2007
Table 78 Camcorders Company Shares 2002-2006
Table 79 Camcorders Brand Shares 2003-2006
Table 80 Sales of Camcorders by Distribution Format 2002-2007
Table 81 Forecast Sales of Camcorders by Sector: Volume 2007-2012
Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012
Table 83 Forecast Sales of Camcorders by Sector: Value 2007-2012
Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012
PORTABLE MEDIA PLAYERS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Portable Media Players by Sector: Volume 2002-2007
Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007
Table 87 Sales of Portable Media Players by Sector: Value 2002-2007
Table 88 Sales of Portable Media Players by Sector: % Value Growth 2002-2007
Table 89 Sales of Portable MP3 Players by Type 2002-2007
Table 90 Portable Media Players Company Shares 2002-2006
Table 91 Portable Media Players Brand Shares 2003-2006
Table 92 Sales of Portable Media Players by Distribution Format 2002-2007
Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012
Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012
Table 95 Forecast Sales of Portable Media Players by Sector: Value 2007-2012
Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012
MOBILE PHONES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Mobile Phones: Volume 2002-2007
Table 98 Sales of Mobile Phones: % Volume Growth 2002-2007
Table 99 Sales of Mobile Phones: Value 2002-2007
Table 100 Sales of Mobile Phones: % Value Growth 2002-2007
Table 101 Sales of Mobile Phones by Type 2002-2007
Table 102 Mobile Phones Company Shares 2002-2006
Table 103 Mobile Phones Brand Shares 2003-2006
Table 104 Sales of Mobile Phones by Distribution Format 2002-2007
Table 105 Forecast Sales of Mobile Phones: Volume 2007-2012
Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012
Table 107 Forecast Sales of Mobile Phones: Value 2007-2012
Table 108 Forecast Sales of Mobile Phones: % Value Growth 2007-2012
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007
Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 111 Sales of In-car Consumer Electronics by Sector: Value 2002-2007
Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007
Table 113 In-car Consumer Electronics Company Shares 2002-2006
Table 114 In-car Consumer Electronics Brand Shares 2003-2006
Table 115 Sales of In-car Consumer Electronics by Distribution Format 2002-2007
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012
Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012