Consumer Electronics in Russia
Euromonitor International's Consumer Electronics in Russia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Economic backdrop
The Russian consumer market saw stable growth in general retail turnover over 2004 and 2005, underpinned by the increase in consumer incomes and rising spending power. In 2005, the share of non-foodstuff sales (including consumer electronics) in total retail sales was 54%. This is a greater percentage in comparison to previous years, and it shows that consumer lifestyles generally improved over the last two years.
Increasing demand in consumer electronics
The improvement in consumer living standards influenced demand for consumer electronics. In 2005, retail turnover of consumer electronics saw the biggest growth among non-foodstuffs retail sales. Generally, in Russia, consumers are changing their preferences and purchasing more sophisticated electronics and of higher quality.
Price rates slowed down
Another factor that boosted consumers demand for electronics was the moderate growth in prices of electronic goods compared to other products. To compare, price growth on consumer electronics was 1.5 times lower than growth in foodstuffs in 2005-2006. In addition to slow price growth, prices on some types of electronics such as LCD televisions, DVD and MP3 players actually decreased. These factors stimulated overall growth in the consumer electronics market in Russia.
Popularity of new technology
New technology formats are gaining in popularity in Russia. Among the most popular are: MP3 players; laptops; DVD players and LCD televisions. Falling prices and consumers' ability to buy more expensive products are among the factors that influenced high growth of new technology products. By contrast, volume sales of older technologies, such as cassettes decks and VCR players decreased significantly over the last two years.
Growth potential of regional markets
Central and regional consumer electronics markets differ from each other in terms of consumer preferences and market potential. In the regions, consumer incomes remain much lower than in the central cities. Regional consumers prefer cheaper products that are less sophisticated and more basic. However, this situation is changing and the economic situation in some Russian regions, such as Surgut, Yekaterinburg and Far East is improving. Now regional markets are considered to be full of potential and offer opportunity for high volume and value growth for sectors that are already saturated in the centres, such as mobile phones.
Changing distribution
The distribution of consumer electronics is changing, favouring growth of big retail chains and specialised shops. The share of open-air markets is dropping as specialised stores and chains offer a wider range of products; higher quality products and guaranteed customer service. As consumer choice is getting more sophisticated, they prefer to shop in specialised stores and chained supermarkets.
Table of contents
CONSUMER ELECTRONICS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic backdrop
Increasing demand in consumer electronics
Price rates slowed down
Popularity of new technology
Growth potential of regional markets
Changing distribution
KEY TRENDS AND DEVELOPMENTS
Increase in domestic manufacturing
Changes in distribution
High percentage of illegal electronics
New technology
Multinational companies dominate
Prices movement
Growth of the regional market
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
DEPO COMPUTERS OOO - CONSUMER ELECTRONICS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 DEPO Computers: Key Facts
Summary 2 DEPO Computers: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 DEPO Computers: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 DEPO Computers: Competitive Position 2005
HORIZONT OAO - CONSUMER ELECTRONICS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Horizont OAO: Key Facts
Summary 6 Horizont OAO: Operational Indicators in Russia 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 7 Horizont OAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 Horizont OAO: Competitive Position 2005
ROLSEN ELECTRONICS - CONSUMER ELECTRONICS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Rolsen Electronics: Key Facts
Summary 10 Rolsen Electronics: Operational Indicators in Russia 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 11 Rolsen Electronics Statistics 2005
COMPETITIVE POSITIONING
Summary 12 Rolsen Electronics: Competitive Position 2005
SOKOL BYTOVAYA ELEKTRONIKA TPK - CONSUMER ELECTRONICS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 SOKOL Bytovaya Elektronika TPK: Key Facts
Summary 14 SOKOL Bytovaya Elektronika TPK: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 15 SOKOL Bytovaya Elektronika TPK: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 16 SOKOL Bytovaya Elektronika TPK: Competitive Position 2005
VESTEL ELEKTRONIK AS - CONSUMER ELECTRONICS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Vestel CIS: Key Facts
Summary 18 Vestel CIS: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 19 Vestel CIS: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 20 Vestel CIS: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011