Consumer
Consumer Electronics

Consumer Electronics in Russia

Russia

Euromonitor International's Consumer Electronics in Russia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 152  |  Publication date: Apr 2009
Cost: 
GBP800.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Income increase and lifestyle changes positively influence the market performance

The most important factor influencing market performance over the review period was the increase in disposable income and continuing changes in lifestyle. Russian consumers have been buying more and more houses, flats, summerhouses all of which required more consumer electronics products. In addition, relative economic stability allows the Russian consumers to buy new modern and expensive products, which positively influences market performance.

The main market performance drivers

The Russian market has grown within different product categories. The main development driver was the in-home consumer electronics in such sectors as Digital TV, especially HDTV. The reason for that was the introduction of digital TV into Russia in 2005; others driver were DVD players and Home video and audio products. Due to changes in lifestyle, Russian consumers were spending more and more time at home. 2008 was announced as “Family Year” and therefore all marketing activities forced Russian consumers to pay bigger attention to their families and thus to spend more time at home. The third driver was PCs due to business and internet development. In portable CE sector, the main driver was portable computers, whose popularity was increasing due to increased business activity. In the in-car CE sector navigation systems was the main driver.

The Growth of Regional Markets

Due to market saturation in the main Russian cities, the market developed mainly inside the Russian regions. The economic situation and government investments into the Russian regions allowed consumers to increase CE products purchases. The other reason for regional expansion was that regional Russian consumers were not as spoilt in terms of product availability and competitive pricing as consumers from the main cities are and therefore it was relatively easier to introduce new products. Regional markets appeared to offer considerable potential and opportunities for high growth in volume and value sales for those sectors that are already saturated in the centres, such as mobile phones.

Changes in the market development and distribution channels

The market continued growing, although the growth rate was lower than in previous years. The reason for market growth was regional expansion, which allowed for the sale of less expensive and less modern models. Retailers were building their own supermarkets and shops in the Russian regions and they developed franchise systems.

Due to a decrease of the ‘grey’ market and an increase in internet usage and accessibility, distribution channels have changed. Internet purchases began increasing fast. However, in contrast regional Russian consumers were buying products in the supermarkets, special shops and retail chains.

Market growth rate will be lower than in previous years.

The Russian consumer market will continue growing due to an increase in disposable income, a change in the lifestyle of Russian consumers and consequently a shift in popularity for certain goods and services. This trend is likely to continue developing. The income increase and inflation decrease will influence market performance positively. However, year-by-year the market will became closer to saturation and therefore market growth rate will decrease every year in the forest period.

Table of contents

CONSUMER ELECTRONICS IN RUSSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Income increase and lifestyle changes positively influence the market performance

The main market performance drivers

The Growth of Regional Markets

Changes in the market development and distribution channels

Market growth rate will be lower than in previous years.

KEY TRENDS AND DEVELOPMENTS

Decrease of the ‘grey’ market

Regional market development

Increase of popularity of new technologies

Foreign companies partly move its production in Russia (contract assembly)

Price Decrease

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008

Table 7 Consumer Electronics Company Shares 2003-2007

Table 8 Consumer Electronics Brand Shares 2004-2007

Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - RUSSIA

ACER INC - CONSUMER ELECTRONICS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Acer Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Acer Inc Competitive Position 2007

FORMOZA GROUP - CONSUMER ELECTRONICS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Formoza Group: Key Facts

Summary 5 Formoza Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Formoza Group: Competitive Position 2008

GARMIN INTERNATIONAL INC - CONSUMER ELECTRONICS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Garmin International Inc.: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Garmin International Inc.: Competitive Position 2007

TOSHIBA EUROPE (IE) GMBH - CONSUMER ELECTRONICS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Toshiba Europe GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Toshiba Europe GmbH: Competitive Position 2007

VESTEL ELEKTRONIK AS - CONSUMER ELECTRONICS - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Vestel CIS: Key Facts

Summary 12 Vestel CIS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 [Company Name]: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 14 Vestel CIS: Competitive Position 2007

TELEVISIONS AND PROJECTORS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 15 Televisions and Projectors: New Product Launches 2007- 2008

SECTOR DATA

Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008

Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008

Table 20 Sales of Digital Televisions by Type 2003-2008

Table 21 Televisions and Projectors Company Shares 2003-2007

Table 22 Televisions and Projectors Brand Shares 2004-2007

Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008

Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013

Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013

Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013

VCRS AND DVD PLAYERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 16 VCRs and DVD Players: New Product Launches 2007- 2008

SECTOR DATA

Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008

Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008

Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008

Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008

Table 32 VCRS and DVD Players Company Shares 2003-2007

Table 33 VCRS and DVD Players Brand Shares 2004-2007

Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008

Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013

Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013

Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013

Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013

TV AND VCR/DVD COMBINATIONS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 17 TV and VCR/DVD Combinations: New Product Launches 2007- 2008

SECTOR DATA

Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008

Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008

Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008

Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008

Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007

Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007

Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008

Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2013

Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2013

Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013

Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013

HOME AUDIO AND CINEMA IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 18 Home Audio and Cinema Products: New Product Launches 2007- 2008

SECTOR DATA

Table 50 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008

Table 51 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008

Table 52 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008

Table 53 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008

Table 54 Home Audio and Cinema Products Company Shares 2003-2007

Table 55 Home Audio and Cinema Products Brand Shares 2004-2007

Table 56 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008

Table 57 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013

Table 58 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013

Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013

CAMERAS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 19 Cameras: New Product Launches 2007- 2008

SECTOR DATA

Table 61 Sales of Cameras by Sector: Volume 2003-2008

Table 62 Sales of Cameras by Sector: % Volume Growth 2003-2008

Table 63 Sales of Cameras by Sector: Value 2003-2008

Table 64 Sales of Cameras by Sector: % Value Growth 2003-2008

Table 65 Cameras Company Shares 2003-2007

Table 66 Cameras Brand Shares 2004-2007

Table 67 Sales of Cameras by Distribution Format 2003-2008

Table 68 Forecast Sales of Cameras by Sector: Volume 2008-2013

Table 69 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013

Table 70 Forecast Sales of Cameras by Sector: Value 2008-2013

Table 71 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013

CAMCORDERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 20 Camcorders: New Product Launches 2007- 2008

SECTOR DATA

Table 72 Sales of Camcorders by Sector: Volume 2003-2008

Table 73 Sales of Camcorders by Sector: % Volume Growth 2003-2008

Table 74 Sales of Camcorders by Sector: Value 2003-2008

Table 75 Sales of Camcorders by Sector: % Value Growth 2003-2008

Table 76 Camcorders Company Shares 2003-2007

Table 77 Camcorders Brand Shares 2004-2007

Table 78 Sales of Camcorders by Distribution Format 2003-2008

Table 79 Forecast Sales of Camcorders by Sector: Volume 2008-2013

Table 80 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013

Table 81 Forecast Sales of Camcorders by Sector: Value 2008-2013

Table 82 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013

PORTABLE MEDIA PLAYERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 21 Portable Media Players: New Product Launches 2007- 2008

SECTOR DATA

Table 83 Sales of Portable Media Players by Sector: Volume 2003-2008

Table 84 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008

Table 85 Sales of Portable Media Players by Sector: Value 2003-2008

Table 86 Sales of Portable Media Players by Sector: % Value Growth 2003-2008

Table 87 Sales of Portable MP3 Players by Type 2003-2008

Table 88 Portable Media Players Company Shares 2003-2007

Table 89 Portable Media Players Brand Shares 2004-2007

Table 90 Sales of Portable Media Players by Distribution Format 2003-2008

Table 91 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013

Table 92 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013

Table 93 Forecast Sales of Portable Media Players by Sector: Value 2008-2013

Table 94 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013

MOBILE PHONES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 22 Mobile Phones: New Product Launches 2007- 2008

SECTOR DATA

Table 95 Sales of Mobile Phones: Volume 2003-2008

Table 96 Sales of Mobile Phones: % Volume Growth 2003-2008

Table 97 Sales of Mobile Phones: Value 2003-2008

Table 98 Sales of Mobile Phones: % Value Growth 2003-2008

Table 99 Sales of Mobile Phones by Type 2003-2008

Table 100 Mobile Phones Company Shares 2003-2007

Table 101 Mobile Phones Brand Shares 2004-2007

Table 102 Sales of Mobile Phones by Distribution Format 2003-2008

Table 103 Forecast Sales of Mobile Phones: Volume 2008-2013

Table 104 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013

Table 105 Forecast Sales of Mobile Phones: Value 2008-2013

Table 106 Forecast Sales of Mobile Phones: % Value Growth 2008-2013

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 23 In-car Consumer Electronics: New Product Launches 2007- 2008

SECTOR DATA

Table 107 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008

Table 108 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008

Table 109 Sales of In-car Consumer Electronics by Sector: Value 2003-2008

Table 110 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008

Table 111 In-car Consumer Electronics Company Shares 2003-2007

Table 112 In-car Consumer Electronics Brand Shares 2004-2007

Table 113 Sales of In-car Consumer Electronics by Distribution Format 2003-2008

Table 114 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013

Table 115 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013

Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013

Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013

COMPUTERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 24 Computers: New Product Launches 2007- 2008

SECTOR DATA

Table 118 Sales of Computers by Sector: Volume 2003-2008

Table 119 Sales of Computers by Sector: % Volume Growth 2003-2008

Table 120 Sales of Computers by Sector: Value 2003-2008

Table 121 Sales of Computers by Sector: % Value Growth 2003-2008

Table 122 Computers Company Shares 2003-2007

Table 123 Computers Brand Shares 2004-2007

Table 124 Sales of Computers by Distribution Format 2003-2008

Table 125 Forecast Sales of Computers by Sector: Volume 2008-2013

Table 126 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013

Table 127 Forecast Sales of Computers by Sector: Value 2008-2013

Table 128 Forecast Sales of Computers by Sector: % Value Growth 2008-2013

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