Consumer Electronics in Singapore
Euromonitor International's Consumer Electronics in Singapore report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 150 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer Electronics a growing market
The Consumer Electronics market in Singapore experienced strong growth from 2003-2008, with sales for the 2007-2008 period markedly better than the 2006-2007 period. Much of this growth was due to various sub-sectors experiencing some of the most dramatic transformations ever witnessed in the industry as a whole, as new and emerging technology changes the way consumers live, work and play.
Singapore enters a technical recession; retail sales slump.
Singapore entered a recessionary phase in H208 – its first since 2002 – as the second and third quarters of 2008 saw the local economy contract. Much of this stems from the sub-prime crisis which has battered financial markets and economic conditions worldwide, as major financial institutions and banks collapse one by one, sending shockwaves throughout the world. Consumer retail sales have slumped as pessimism and fear of job losses grip consumers, who have firmly shut their wallets.
Flat-panel HDTVs still red-hot
Flat-panel HDTVs, both of the LCD and Plasma screen varieties, continue to expand at an astonishing pace as consumers continue to embrace the digital revolution and leave the dark age of analogue TVs behind them. An ultra-competitive market and falling costs of technology and manufacturing have also seen price cuts across this market segment, making these products more accessible to budget consumers; flat-panel HDTVs are now a common consumer electronic product, a far cry from the position of a toy for the rich, which it once held.
Japanese and Korean manufacturers continue to dominate
Japanese and Korean giants such as Sony, Samsung, Panasonic and LG, all of which are household names globally, continue to dominate the local consumer electronics scene, with Sony and Samsung currently slugging it out for overall market dominance. Samsung has unseated Sony to take the mantle of being the market leader in the ultra-competitive and strategically-important flat-panel HDTV market and is the only rival to Sony in terms of market reach and breadth. The digital revolution has breathed new life into multiple product segments, which were previously half-asleep, spurring innovation and technological leaps across the entire market as the key themes of convergence, connectivity and digital media sets the flavour for the entire market.
Future growth to remain healthy and strong
As the world becomes increasingly connected digitally, consumer electronics will play an increasingly critical role in how individuals, households and organisations function. No longer will consumer electronics be deemed a luxury or purely for entertainment – the digital revolution has ensured that a minimal level of consumer electronics will be required for integration and participation in the new world. As a result, the Consumer Electronics market is expected to continue growing over the future review period, as well as outperform the already impressive growth experienced over the current review period.
Table of contents
CONSUMER ELECTRONICS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer Electronics a growing market
Singapore enters a technical recession; retail sales slump.
Flat-panel HDTVs still red-hot
Japanese and Korean manufacturers continue to dominate
Future growth to remain healthy and strong
KEY TRENDS AND DEVELOPMENTS
Recession and financial crisis put the brakes on consumer spending
Value-brands starting to gain acceptance among consumers
Consumer electronics fairs increasingly crucial to retail sales
A digital and wireless future for consumer electronics
Currency fluctuations to affect prices of consumer electronics locally
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
PHILIPS ELECTRONICS SINGAPORE PTE LTD - CONSUMER ELECTRONICS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Philips Electronics Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Philips Electronics Singapore Pte Ltd: Competitive Position 2007
PIONEER ELECTRONICS ASIA CENTRE PTE LTD - CONSUMER ELECTRONICS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Pioneer Electronics Asia Centre Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Pioneer Electronics Asia Centre Pte Ltd: Competitive Position 2007
SAMSUNG ASIA PTE LTD - CONSUMER ELECTRONICS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Samsung Asia Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Samsung Asia Pte Ltd: Competitive Position 2007
SHARP-ROXY SALES SINGAPORE PTE LTD - CONSUMER ELECTRONICS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sharp-Roxy Sales (Singapore) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sharp-Roxy Sales (Singapore) Pte Ltd: Competitive Position 2007
SONY ELECTRONICS SINGAPORE PTE LTD - CONSUMER ELECTRONICS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sony Electronics Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sony Electronics Singapore Pte Ltd: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 12 Televisions and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 13 VCRs and DVD Players: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008
Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008
Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008
Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008
Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008
Table 46 Forecast Sales of TV and VCR/ DVD Combinations: Volume 2008-2009
Table 47 Forecast Sales of TV and VCR/ DVD Combinations: % Volume Growth 2008-2009
Table 48 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2009
Table 49 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2009
Table 50 Forecast Sales of TV and VCR/ DVD Combinations: Value 2008-2013
Table 51 Forecast Sales of TV and VCR/ DVD Combinations: % Value Growth 2008-2013
HOME AUDIO AND CINEMA IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 14 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 52 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 53 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 54 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 55 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 56 Home Audio and Cinema Products Company Shares 2003-2007
Table 57 Home Audio and Cinema Products Brand Shares 2004-2007
Table 58 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 59 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 60 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 61 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 62 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 15 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 63 Sales of Cameras by Sector: Volume 2003-2008
Table 64 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 65 Sales of Cameras by Sector: Value 2003-2008
Table 66 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 67 Cameras Company Shares 2003-2007
Table 68 Cameras Brand Shares 2004-2007
Table 69 Sales of Cameras by Distribution Format 2003-2008
Table 70 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 72 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 16 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 74 Sales of Camcorders by Sector: Volume 2003-2008
Table 75 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 76 Sales of Camcorders by Sector: Value 2003-2008
Table 77 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 78 Camcorders Company Shares 2003-2007
Table 79 Camcorders Brand Shares 2004-2007
Table 80 Sales of Camcorders by Distribution Format 2003-2008
Table 81 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 83 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 17 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 85 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 87 Sales of Portable Media Players by Sector: Value 2003-2008
Table 88 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 89 Sales of Portable MP3 Players by Type 2003-2008
Table 90 Portable Media Players Company Shares 2003-2007
Table 91 Portable Media Players Brand Shares 2004-2007
Table 92 Sales of Portable Media Players by Distribution Format 2003-2008
Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 95 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 18 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 97 Sales of Mobile Phones: Volume 2003-2008
Table 98 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 99 Sales of Mobile Phones: Value 2003-2008
Table 100 Sales of Mobile Phones: % Value Growth 2003-2008
Table 101 Sales of Mobile Phones by Type 2003-2008
Table 102 Mobile Phones Company Shares 2003-2007
Table 103 Mobile Phones Brand Shares 2004-2007
Table 104 Sales of Mobile Phones by Distribution Format 2003-2008
Table 105 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 107 Forecast Sales of Mobile Phones: Value 2008-2013
Table 108 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 19 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 111 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 113 In-car Consumer Electronics Company Shares 2003-2007
Table 114 In-car Consumer Electronics Brand Shares 2004-2007
Table 115 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 20 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 120 Sales of Computers by Sector: Volume 2003-2008
Table 121 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 122 Sales of Computers by Sector: Value 2003-2008
Table 123 Sales of Computers by Sector: % Value Growth 2003-2008
Table 124 Computers Company Shares 2003-2007
Table 125 Computers Brand Shares 2004-2007
Table 126 Sales of Computers by Distribution Format 2003-2008
Table 127 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 128 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 129 Forecast Sales of Computers by Sector: Value 2008-2013
Table 130 Forecast Sales of Computers by Sector: % Value Growth 2008-2013