Consumer Electronics in South Africa
Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer electronics market set for outstanding growth
The sales performance of the consumer electronics market has been outstanding as the country' continued remarkable economic growth has led to rises in consumers' real disposable incomes. The market has developed very rapidly, as organisations have responded to the growth in the customer base. The best performance will be in the expected in the portable consumer electronics sector.
Manufacturers should prepare themselves for the expected pressures of market in which product prices have been falling and may continue to do so on account of increased competition and the establishment of low-cost producers.
Technology convergence central to growth in portable consumer electronics
The high levels of competition in all sectors of the consumer electronics market have made it imperative for manufacturers to introduce technology-based product concepts and innovations very rapidly in order to establish and defend their market shares. Technology convergence has resulted in the rapid development of new products within the portable sector, which has become the most dynamic sector of consumer electronics as manufacturers have developed portable versions of most in-home products.
Low interest rates regime to prevail
The favourable macroeconomic environment and low interest rates have provided consumers with easy and cheap access to loans and credit. Lending institutions are competing for clients and this is likely to fuel the already established pattern of consuming now and paying later. Suppliers of consumer electronics supply chain will be major beneficiaries of these circumstances, since their offerings are a top priority among consumers, and the easily obtainable financial resources will be directed towards expenditure on these goods.
Multinationals to continue market domination
The market for consumer electronics products is dominated by the established international brands of the large multinational corporations. Some local brands are making inroads into the market, however, mainly by competing on lower prices. Consumer electronics brands from Japan, Europe, America and Asia will continue to have the upper hand in the South African market for a long time to come, however, since they have the resources and capacity to establish themselves in high growth sectors, like the mobile phone sector.
Distribution to become more diversified as market penetration intensifies
The largest share of consumer electronics products (just under half of total sales, by volume) are distributed through established specialist independents, which also account for the largest share of sales of in-home consumer electronics products. The rapid development of the portable consumer electronics sector has resulted in changes in the distribution patterns, however, and established clothing retailers now offer portable consumer electronics products such as mobile phones, digital cameras and MP3 players.
Table of contents
CONSUMER ELECTRONICS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer electronics market set for outstanding growth
Technology convergence central to growth in portable consumer electronics
Low interest rates regime to prevail
Multinationals to continue market domination
Distribution to become more diversified as market penetration intensifies
KEY TRENDS AND DEVELOPMENTS
Economic growth set to drive sales volumes
Low interest rates, consumption and investment
Technology, the ultimate competitive advantage
Increased home ownership
Changing demographics and lifestyles
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH AFRICA
AMALGAMATED APPLIANCES (PTY) LTD - CONSUMER ELECTRONICS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Amalgamated Appliance Holdings (Pty) Ltd: Key Facts
Summary 2 Amalgamated Appliance Holdings (Pty) Ltd: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 Amalgamated Appliance Holdings (Pty) Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Amalgamated Appliance Holdings (Pty) Ltd: Competitive Position 2005
NU-WORLD HOLDINGS LTD - CONSUMER ELECTRONICS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nu-World Holdings Limited: Key Facts
Summary 6 Nu-World Holdings Limited: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 7 Nu-World Holdings Limited: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 8 Nu-World Holdings Limited: Competitive Position 2005
SAHARA COMPUTERS (PTY) LTD - CONSUMER ELECTRONICS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sahara Computers (Pty) Ltd: Key Facts
Summary 10 Sahara Computers (Pty) Ltd: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SAMSUNG ELECTRONICS SA PTY LTD - CONSUMER ELECTRONICS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Samsung Electronics SA Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Samsung Electronics SA Pty Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 13 Samsung Electronics SA Pty Ltd: Competitive Position 2005
SINOPRIMA INVESTMENTS & MANUFACTURING SA PTY LTD - CONSUMER ELECTRONICS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sinoprima Investment & Manufacturing SA (Pty) Ltd: Key Facts
Summary 15 Sinoprima Investment & Manufacturing SA (Pty) Ltd: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 16 Sinoprima Investment & Manufacturing SA (Pty) Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
IN-HOME CONSUMER ELECTRONICS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011