Consumer Electronics in South Korea
Euromonitor International's Consumer Electronics in South Korea report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 53 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Digital-convergence trend is changing the market
Digital technology recently evolved towards combining various functionalities into a single product, creating not only dual-function, but multi-function high-technology products. Examples of these include mobile phones with high resolution cameras and terrestrial digital media broadcasting) functions, or portable multimedia players with car navigation systems.
Size and weight competition
Korean consumer electronics market has been leading the world in terms of innovation, but now they are finding it harder to come up with new evolutionary technology, which is distinct from their competitors. This resulted in competition between the slimmest and lightest televisions, mobile phones, printers and portable computers, etc.
Stagnating domestic economy, but robust market
Despite the fact that consumers felt the domestic economy was very poor in the past few years, the consumer electronics market was very active. This is because of the success of major Korean firms in the overseas market, which helped aid further research and development in consumer electronics leading to more new product developments, which Korean consumers are very sensitive to.
Prices going down and down
Although not applicable to all the products, the average unit prices in many of sectors fell steadily over the review period; notably digital televisions, portable computers and portable media players, where the market is the most vibrant and fast moving.
Mobile products are very popular
Sales of mobile devices increased, particularly in the in-car consumer electronics market. Navigation systems saw a rapid rise in sales, with large and small players entering the this subsector. Products with digital media broadcasting functions proved very popular whether on mobile phones or personal media players, as they allow people to watch TV while “on-the-go”.
Table of contents
CONSUMER ELECTRONICS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Digital-convergence trend is changing the market
Size and weight competition
Stagnating domestic economy, but robust market
Prices going down and down
Mobile products are very popular
KEY TRENDS AND DEVELOPMENTS
Digital convergence – simpler is cooler
Consumer electronics on a diet!
China – the New Korea?
People on the move – constant entertainment
Domestic competition between the big Korean firms
The price war
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SOUTH KOREA
COWON SYSTEMS INC - CONSUMER ELECTRONICS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cowon Systems Inc: Key Facts
Summary 2 Cowon Systems Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Cowon Systems Inc: Competitive Position 2005
DIGITAL CUBE INC - CONSUMER ELECTRONICS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Digital Cube Inc: Key Facts
Summary 5 Digital Cube Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Competitive Positioning
Summary 6 Digital Cube Inc: Competitive Position 2005
LG ELECTRONICS CO LTD - CONSUMER ELECTRONICS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 LG Electronics Co Ltd: Key Facts
Summary 8 LG Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 LG Electronics Co Ltd: Competitive Position 2005
PANTECH GROUP - CONSUMER ELECTRONICS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Pantech Group: Key Facts
Summary 11 Pantech Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Pantech Group: Competitive Position 2005
SAMSUNG ELECTRONICS CO LTD - CONSUMER ELECTRONICS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Samsung Electronics Co Ltd: Key Facts
Summary 14 Samsung Electronics Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Samsung Electronics Co Ltd: Domestic Production Statistics 2005
COMPETITIVE POSITIONING
Summary 16 Samsung Electronics Co Ltd: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011