Consumer Electronics in Sweden
Euromonitor International's Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 52 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Flat-screen TVs to drive growth in Swedish consumer electronics
Sales of flat-screen televisions have increased rapidly in Sweden and accounted – together with computers – for a large share of the value sales of in-home consumer electronics. This change in technology increased the range of possible ways of placing the sets since the new models no longer protrude into the room to the same extent. This, together with the notion that flat-screen televisions have better technology than the traditional cathode-ray tube models, has led to a broad acceptance of the new technology and made them highly desirable across a broad spectrum of the population. Most flat-screen TVs have built-in digital receivers, unlike most CRT televisions. The strong economy and the population’s receptiveness to new technology make Sweden a good market for new technology.
Strong economy gives boost to consumer electronics market
The current economic upswing in Sweden is making people feel that they can afford to invest in new technology. In the fourth quarter of 2006, Swedish GNP increased by 4.7% relative to the same period in 2005, and there was an overall increase in GNP of 4.4% for the year as a whole according to SCB, the official Swedish statistics bureau. Disposable income reached an all-time high in 2006, and this encouraged the Swedes to spend more on electronic products. Household consumption as a whole increased by 3% in 2006 according to the National Institute of Economic Research. Because of this overall positive economic trend and their increased spending power, Swedes are now more willing to spend money to improve their stereo system or to buy a new TV.
Multinationals still dominate the market
Large multinational electronics companies, such as the global market leaders Sony, Samsung and Philips, dominate the Swedish consumer electronics market. Jens of Sweden (JoS) was the only wholly Swedish-owned company to hold a leading position in any of the consumer electronics markets during the review period, and it briefly held the largest share of the MP3 market, but it filed for bankruptcy in 2005. Apple quickly took over the leading position with its iPod. Sony Ericsson is partly owned by the Swedish company Ericsson, and it is the biggest supplier of mobile phones in Sweden, on account of its local roots and long-standing presence in the Swedish market.
Consumer electronics as a social marker
Swedes are very fond of new technological products and like to buy new things to show their economic status. This has led to Sweden being seen as a pilot market, suitable for testing new products, by many of the bigger electronics companies. Following recent economic growth, there has been an increasing interest among consumers in investing in new technology to show their financial status. Products such as flat-screen TVs, new iPods and mobile phones, as well as GPS navigation systems for use in the car, have all become important “social markers” in this sense.
Table of contents
CONSUMER ELECTRONICS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Flat-screen TVs to drive growth in Swedish consumer electronics
Strong economy gives boost to consumer electronics market
Multinationals still dominate the market
Consumer electronics as a social marker
KEY TRENDS AND DEVELOPMENTS
Integrated technology
Bye-Bye analogue
Price wars and competition make consumers happy
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SWEDEN
APPLE COMPUTER AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Apple Computer AB: Key Facts
Summary 2 Apple Computer AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Apple Computer AB: Competitive Position 2005
LG ELECTRONICS NORDIC AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 LG Electronics Nordic AB: Key Facts
Summary 5 LG Electronics Nordic AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 LG Electronics Nordic AB: Competitive Position 2005
PIONEER SCANDINAVIA AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Pioneer Scandinavia AB: Key Facts
Summary 8 Pioneer Scandinavia AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Pioneer Scandinavia AB: Competitive Position 2005
SAMSUNG ELECTRONICS SVENSKA AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Samsung Electronics Nordic AB: Key Facts
Summary 11 Samsung Electronics Nordic AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Samsung Electronics Nordic AB: Competitive Position 2005
SONY ERICSSON MOBILE COMMUNICATIONS AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sony Ericsson Mobile Communications AB: Key Facts
Summary 14 Sony Ericsson Mobile Communications AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sony Ericsson Mobile Communications AB: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011