Consumer Electronics in Sweden
Euromonitor International's Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 150 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Declining unit prices maintain interest in consumer electronics
As average unit prices continue to decline rapidly thanks to the transition from analogue to digital technology and increased competition the Swedish consumer is purchasing increasing quantities of consumer electronics. However, the rapid decline in average unit prices also means that the sales value of consumer electronics is now declining, even though the sales value has increased over the 2003-2008 period as a whole.
Analogue to digital transition increase competition
Because digital devices, compared to analogue, are based on fewer components that are easier to mass-produce competition is increasing and the average unit prices decreasing. Because of this increasing competition the manufacturer must focus on the consumers’ wants and demands, and provide user-friendlier products with a stronger content. These trends maintain the consumers’ interest in a neverending stream of new consumer electronics.
Improved content and additional services drive sales
The fastest growing product categories in Sweden over the 2003-2008 period were HDTV, portable multimedia players and navigation systems. The large interest for HDTV is maintained through a growing offering of HD content and additional services like pay-per-view. Portable multimedia players are proving hugely popular in comparison to portable MP3-players thanks to their capacity to play many different forms of media, now including TV. The fast increasing sales of navigation systems is predominantly driven by additional navigation services like point-to-point navigation aids.
Multi-nationals dominate the Swedish consumer electronics market
The Swedish consumer electronics market is undergoing a strong polarisation between premium products and low priced private labels. This development is fuelled by the successful consumer electronics chains that dominate the market. In order to maintain high sales volume the consumer electronic chains concentrate on well known consumer electronics brands in popular product categories, and in particular entry and mid-range products. Thus the market is highly concentrated to multi-national consumer electronics brands.
Strong sales volume may pull up the sales value
The average unit prices are expected to continue to decline even more rapidly in the 2008-2013 periods, which will continue to maintain the Swedish consumers’ interest in consumer electronics. The sales volume is expected to continue increasing, whereas the sales value is expected to continue falling. However, it is possible that the strongly increasing sales volume will eventually compensate the declining unit prices to such an extent that the sales value may increase at the end of the forecast period.
Table of contents
CONSUMER ELECTRONICS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining unit prices maintain interest in consumer electronics
Analogue to digital transition increase competition
Improved content and additional services drive sales
Multi-nationals dominate the Swedish consumer electronics market
Strong sales volume may pull up the sales value
KEY TRENDS AND DEVELOPMENTS
Product Design Brings Consumer Electronics beyond Technology
More Consumer Electronics Utilise Wireless Connectivity
Successful Consumer Electronics Chains Force Retail Market to Polarise
Services Provide Consumers Richer Experiences
Consumers With Special Needs Increasingly Important
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2003-2008
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2003-2008
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
Table 7 Consumer Electronics Company Shares 2003-2007
Table 8 Consumer Electronics Brand Shares 2004-2007
Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2008-2013
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2008-2013
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2008-2013
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2008-2013
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
AUDIO PRO AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Audio Pro AB: Key Facts
Summary 3 Audio Pro AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Audio Pro AB: Competitive Position 2007
DORO AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Doro AB: Key Facts
Summary 6 Doro AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Doro AB: Competitive Position 2007
JAYS AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Jays AB: Key Facts
Summary 9 Jays AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Jays AB: Competitive Position 2007
SIBA AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 SIBA AB: Key Facts
Summary 12 SIBA AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 SIBA AB: Competitive Position 2007
SONY ERICSSON MOBILE COMMUNICATIONS AB - CONSUMER ELECTRONICS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sony Ericsson Mobile Communications AB: Key Facts
Summary 15 Sony Ericsson Mobile Communications AB: Operational Indicators
Summary 16 Sony Ericsson Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Sony Ericsson Mobile Communications AB: Competitive Position 2007
TELEVISIONS AND PROJECTORS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 Televisions and Projectors: New Product Launches 2007- 2008
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2003-2008
Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2003-2008
Table 20 Sales of Digital Televisions by Type 2003-2008
Table 21 Televisions and Projectors Company Shares 2003-2007
Table 22 Televisions and Projectors Brand Shares 2004-2007
Table 23 Sales of Televisions and Projectors by Distribution Format 2003-2008
Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume 2008-2013
Table 25 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2008-2013
Table 26 Forecast Sales of Televisions and Projectors by Sector: Value 2008-2013
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2008-2013
VCRS AND DVD PLAYERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 19 VCRs and DVD Players: New Product Launches 2007- 2008
SECTOR DATA
Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth 2003-2008
Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth 2003-2008
Table 32 VCRS and DVD Players Company Shares 2003-2007
Table 33 VCRS and DVD Players Brand Shares 2004-2007
Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume 2008-2013
Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume Growth 2008-2013
Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value 2008-2013
Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value Growth 2008-2013
TV AND VCR/DVD COMBINATIONS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008
Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008
Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008
Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008
Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format 2003-2008
HOME AUDIO AND CINEMA IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 Home Audio and Cinema Products: New Product Launches 2007- 2008
SECTOR DATA
Table 46 Sales of Home Audio and Cinema Products by Sector: Volume 2003-2008
Table 47 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2003-2008
Table 48 Sales of Home Audio and Cinema Products by Sector: Value 2003-2008
Table 49 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2003-2008
Table 50 Home Audio and Cinema Products Company Shares 2003-2007
Table 51 Home Audio and Cinema Products Brand Shares 2004-2007
Table 52 Sales of Home Audio and Cinema Products by Distribution Format 2003-2008
Table 53 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2008-2013
Table 54 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2008-2013
Table 55 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2008-2013
Table 56 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2008-2013
CAMERAS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 21 Cameras: New Product Launches 2007- 2008
SECTOR DATA
Table 57 Sales of Cameras by Sector: Volume 2003-2008
Table 58 Sales of Cameras by Sector: % Volume Growth 2003-2008
Table 59 Sales of Cameras by Sector: Value 2003-2008
Table 60 Sales of Cameras by Sector: % Value Growth 2003-2008
Table 61 Cameras Company Shares 2003-2007
Table 62 Cameras Brand Shares 2004-2007
Table 63 Sales of Cameras by Distribution Format 2003-2008
Table 64 Forecast Sales of Cameras by Sector: Volume 2008-2013
Table 65 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
Table 66 Forecast Sales of Cameras by Sector: Value 2008-2013
Table 67 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
CAMCORDERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 Camcorders: New Product Launches 2007- 2008
SECTOR DATA
Table 68 Sales of Camcorders by Sector: Volume 2003-2008
Table 69 Sales of Camcorders by Sector: % Volume Growth 2003-2008
Table 70 Sales of Camcorders by Sector: Value 2003-2008
Table 71 Sales of Camcorders by Sector: % Value Growth 2003-2008
Table 72 Camcorders Company Shares 2003-2007
Table 73 Camcorders Brand Shares 2004-2007
Table 74 Sales of Camcorders by Distribution Format 2003-2008
Table 75 Forecast Sales of Camcorders by Sector: Volume 2008-2013
Table 76 Forecast Sales of Camcorders by Sector: % Volume Growth 2008-2013
Table 77 Forecast Sales of Camcorders by Sector: Value 2008-2013
Table 78 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
PORTABLE MEDIA PLAYERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 23 Portable Media Players: New Product Launches 2007- 2008
SECTOR DATA
Table 79 Sales of Portable Media Players by Sector: Volume 2003-2008
Table 80 Sales of Portable Media Players by Sector: % Volume Growth 2003-2008
Table 81 Sales of Portable Media Players by Sector: Value 2003-2008
Table 82 Sales of Portable Media Players by Sector: % Value Growth 2003-2008
Table 83 Sales of Portable MP3 Players by Type 2003-2008
Table 84 Portable Media Players Company Shares 2003-2007
Table 85 Portable Media Players Brand Shares 2004-2007
Table 86 Sales of Portable Media Players by Distribution Format 2003-2008
Table 87 Forecast Sales of Portable Media Players by Sector: Volume 2008-2013
Table 88 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2008-2013
Table 89 Forecast Sales of Portable Media Players by Sector: Value 2008-2013
Table 90 Forecast Sales of Portable Media Players by Sector: % Value Growth 2008-2013
MOBILE PHONES IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 24 Mobile Phones: New Product Launches 2007- 2008
SECTOR DATA
Table 91 Sales of Mobile Phones: Volume 2003-2008
Table 92 Sales of Mobile Phones: % Volume Growth 2003-2008
Table 93 Sales of Mobile Phones: Value 2003-2008
Table 94 Sales of Mobile Phones: % Value Growth 2003-2008
Table 95 Sales of Mobile Phones by Type 2003-2008
Table 96 Mobile Phones Company Shares 2003-2007
Table 97 Mobile Phones Brand Shares 2004-2007
Table 98 Sales of Mobile Phones by Distribution Format 2003-2008
Table 99 Forecast Sales of Mobile Phones: Volume 2008-2013
Table 100 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
Table 101 Forecast Sales of Mobile Phones: Value 2008-2013
Table 102 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 25 In-car Consumer Electronics: New Product Launches 2007- 2008
SECTOR DATA
Table 103 Sales of In-car Consumer Electronics by Sector: Volume 2003-2008
Table 104 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2003-2008
Table 105 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
Table 106 Sales of In-car Consumer Electronics by Sector: % Value Growth 2003-2008
Table 107 In-car Consumer Electronics Company Shares 2003-2007
Table 108 In-car Consumer Electronics Brand Shares 2004-2007
Table 109 Sales of In-car Consumer Electronics by Distribution Format 2003-2008
Table 110 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2008-2013
Table 111 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2008-2013
Table 112 Forecast Sales of In-car Consumer Electronics by Sector: Value 2008-2013
Table 113 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2008-2013
COMPUTERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 26 Computers: New Product Launches 2007- 2008
SECTOR DATA
Table 114 Sales of Computers by Sector: Volume 2003-2008
Table 115 Sales of Computers by Sector: % Volume Growth 2003-2008
Table 116 Sales of Computers by Sector: Value 2003-2008
Table 117 Sales of Computers by Sector: % Value Growth 2003-2008
Table 118 Computers Company Shares 2003-2007
Table 119 Computers Brand Shares 2004-2007
Table 120 Sales of Computers by Distribution Format 2003-2008
Table 121 Forecast Sales of Computers by Sector: Volume 2008-2013
Table 122 Forecast Sales of Computers by Sector: % Volume Growth 2008-2013
Table 123 Forecast Sales of Computers by Sector: Value 2008-2013
Table 124 Forecast Sales of Computers by Sector: % Value Growth 2008-2013