Consumer
Consumer Electronics

Consumer Electronics in Sweden

Sweden

Euromonitor International's Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 52  |  Publication date: Apr 2007
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GBP650.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Flat-screen TVs to drive growth in Swedish consumer electronics

Sales of flat-screen televisions have increased rapidly in Sweden and accounted – together with computers – for a large share of the value sales of in-home consumer electronics. This change in technology increased the range of possible ways of placing the sets since the new models no longer protrude into the room to the same extent. This, together with the notion that flat-screen televisions have better technology than the traditional cathode-ray tube models, has led to a broad acceptance of the new technology and made them highly desirable across a broad spectrum of the population. Most flat-screen TVs have built-in digital receivers, unlike most CRT televisions. The strong economy and the population’s receptiveness to new technology make Sweden a good market for new technology.

Strong economy gives boost to consumer electronics market

The current economic upswing in Sweden is making people feel that they can afford to invest in new technology. In the fourth quarter of 2006, Swedish GNP increased by 4.7% relative to the same period in 2005, and there was an overall increase in GNP of 4.4% for the year as a whole according to SCB, the official Swedish statistics bureau. Disposable income reached an all-time high in 2006, and this encouraged the Swedes to spend more on electronic products. Household consumption as a whole increased by 3% in 2006 according to the National Institute of Economic Research. Because of this overall positive economic trend and their increased spending power, Swedes are now more willing to spend money to improve their stereo system or to buy a new TV.

Multinationals still dominate the market

Large multinational electronics companies, such as the global market leaders Sony, Samsung and Philips, dominate the Swedish consumer electronics market. Jens of Sweden (JoS) was the only wholly Swedish-owned company to hold a leading position in any of the consumer electronics markets during the review period, and it briefly held the largest share of the MP3 market, but it filed for bankruptcy in 2005. Apple quickly took over the leading position with its iPod. Sony Ericsson is partly owned by the Swedish company Ericsson, and it is the biggest supplier of mobile phones in Sweden, on account of its local roots and long-standing presence in the Swedish market.

Consumer electronics as a social marker

Swedes are very fond of new technological products and like to buy new things to show their economic status. This has led to Sweden being seen as a pilot market, suitable for testing new products, by many of the bigger electronics companies. Following recent economic growth, there has been an increasing interest among consumers in investing in new technology to show their financial status. Products such as flat-screen TVs, new iPods and mobile phones, as well as GPS navigation systems for use in the car, have all become important “social markers” in this sense.

Table of contents

CONSUMER ELECTRONICS IN SWEDEN : MARKET INSIGHT

EXECUTIVE SUMMARY

Flat-screen TVs to drive growth in Swedish consumer electronics

Strong economy gives boost to consumer electronics market

Multinationals still dominate the market

Consumer electronics as a social marker

KEY TRENDS AND DEVELOPMENTS

Integrated technology

Bye-Bye analogue

Price wars and competition make consumers happy

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006

Table 7 Consumer Electronics Company Shares 2002-2005

Table 8 Consumer Electronics Brand Shares 2002-2005

Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - SWEDEN

APPLE COMPUTER AB - CONSUMER ELECTRONICS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Apple Computer AB: Key Facts

Summary 2 Apple Computer AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Apple Computer AB: Competitive Position 2005

LG ELECTRONICS NORDIC AB - CONSUMER ELECTRONICS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 4 LG Electronics Nordic AB: Key Facts

Summary 5 LG Electronics Nordic AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 LG Electronics Nordic AB: Competitive Position 2005

PIONEER SCANDINAVIA AB - CONSUMER ELECTRONICS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Pioneer Scandinavia AB: Key Facts

Summary 8 Pioneer Scandinavia AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Pioneer Scandinavia AB: Competitive Position 2005

SAMSUNG ELECTRONICS SVENSKA AB - CONSUMER ELECTRONICS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Samsung Electronics Nordic AB: Key Facts

Summary 11 Samsung Electronics Nordic AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Samsung Electronics Nordic AB: Competitive Position 2005

SONY ERICSSON MOBILE COMMUNICATIONS AB - CONSUMER ELECTRONICS - SWEDEN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Sony Ericsson Mobile Communications AB: Key Facts

Summary 14 Sony Ericsson Mobile Communications AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Sony Ericsson Mobile Communications AB: Competitive Position 2005

IN-HOME CONSUMER ELECTRONICS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006

Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006

Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006

Table 20 In-home Consumer Electronics Company Shares 2002-2005

Table 21 In-home Consumer Electronics Brand Shares 2002-2005

Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006

Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011

Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011

Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006

Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006

Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006

Table 31 In-car Consumer Electronics Company Shares 2002-2005

Table 32 In-car Consumer Electronics Brand Shares 2002-2005

Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006

Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011

Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011

Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011

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