Consumer Electronics in the Netherlands
Euromonitor International's Consumer Electronics in the Netherlands report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 50 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumer confidence improves
The mood in the Netherlands surrounding the domestic economy has changed. While consumer confidence was very low during 2003-2005 it recovered strongly in 2006. Thus, Dutch consumers felt sufficiently confident to begin spending again, even though the economy had not fully recovered. This improvement in the economy will have a positive effect on spending in general, as consumers become less price sensitive. This is good news for the main players in the consumer electronics market, as it may bring an end to the current price war in the Dutch retail sector. Manufacturers should be careful, however, since they are not in the clear yet, and Dutch consumers have become conditioned to looking for low prices in recent years.
Durable goods retail in the Netherlands changing
The Dutch media has devoted a lot of attention to the price war in food, but there has also been a huge price war in non-food. As a result, prices have dropped considerably in most sectors, while volume sales have remained stable or even showed some growth. The Dutch consumer has become hypersensitive to price and new arrivals in the retail sector have changed the rules of the game. Successful new retailers such as Media Markt and BCC place less emphasis on service and compete instead on price. The Internet has also been a major driver of price erosion as this new medium has increased price transparency.
It is generally expected that there will be some further price erosion over the next few years, which will particularly affect more standard products that offer the consumer little value added. Although there has already been a shake-out in the Dutch retail sector over the review period, continued pressure is expected, for instance from Internet retailers.
Television sales profit from World Cup
Special circumstances made 2006 an exceptionally good year for television sales in the Netherlands. As expected the combined effect of the Football World Cup and the popularity of flat-screen televisions gave an enormous boost to overall sales. The World Cup has traditionally been an ideal time for retailers to promote new models of television, as consumers want to view the action on the newest technology. Many consumers also saw this as a good moment to switch from CRT to plasma-screen, LCD or other types of television. The World Cup accelerated the switch from old to new technology and the falling prices of flat-screen televisions also contributed to this trend.
Biggest growth in portable consumer electronics lies behind us
Although the outlook for portable consumer electronics is positive, the potential for growth remains limited. Key subsectors such as mobile phones and digital cameras have experienced incredible growth rate over the review period, but they have entered a new phase of their development. Both subsectors are now in a phase where there are few new consumers and most sales are replacement purchases. The overall annual sales level will therefore be lower than in recent years although it will remain high. Analogue technology will almost be extinct by the end of the forecast period.
Car navigation only source of growth in in-car consumer electronics
The days in which a car was equipped with just a radio-cassette player and two speakers are now far behind us. The total market for car electronics is expanding rapidly in terms of the products types that are available for in-car use. The biggest success in 2006 was undoubtedly the portable navigation system. The explosive growth of its volume and value sales speaks for itself, and this enabled suppliers to launch lower-priced models. Despite the decline in their average prices, the value sales of the car navigation system sector continue to show double-digit growth. The arrival of these portable systems pushed the built-in navigation systems out of the market.
Table of contents
CONSUMER ELECTRONICS IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer confidence improves
Durable goods retail in the Netherlands changing
Television sales profit from World Cup
Biggest growth in portable consumer electronics lies behind us
Car navigation only source of growth in in-car consumer electronics
KEY TRENDS AND DEVELOPMENTS
Increased confidence in economy boosts consumer spending
Demographic changes lead to increased number of smaller households
Price war in food retail also affects consumer electronics
Emergence of non-traditional distribution channels
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006
Table 7 Consumer Electronics Company Shares 2002-2005
Table 8 Consumer Electronics Brand Shares 2002-2005
Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - NETHERLANDS
CANON EUROPA NV - CONSUMER ELECTRONICS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Canon Europa NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Canon Europa NV: Competitive Position 2005
HEWLETT-PACKARD NEDERLAND BV - CONSUMER ELECTRONICS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Hewlett-Packard Nederland BV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Hewlett-Packard Nederland BV: Competitive Position 2005
KONINKLIJKE PHILIPS ELECTRONICS NV - CONSUMER ELECTRONICS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Koninklijke Philips Electronics NV: Key Facts
Summary 6 Koninklijke Philips Electronics NV: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Koninklijke Philips Electronics NV: Competitive Position 2005
LG ELECTRONICS BENELUX NV - CONSUMER ELECTRONICS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 8 LG Electronics Benelux NV: Key Facts
Summary 9 LG Electronics Benelux NV: Operational Indicators 2002-2004
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 LG Electronics Benelux NV: Competitive Position 2005
TOMTOM INTERNATIONAL BV - CONSUMER ELECTRONICS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 11 TomTom NV: Key Facts
Summary 12 TomTom NV: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 TomTom NV: Competitive Position 2005
IN-HOME CONSUMER ELECTRONICS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006
Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006
Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006
Table 20 In-home Consumer Electronics Company Shares 2002-2005
Table 21 In-home Consumer Electronics Brand Shares 2002-2005
Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006
Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011
Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011
Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006
Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006
Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006
Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006
Table 31 In-car Consumer Electronics Company Shares 2002-2005
Table 32 In-car Consumer Electronics Brand Shares 2002-2005
Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006
Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011
Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011
Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011
Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011