Consumer
Consumer Electronics

Consumer Electronics in the US

USA

Euromonitor International's Consumer Electronics in the US report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 135  |  Publication date: Mar 2008
Cost: 
GBP650.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Consumers Keep Spending

Despite a slowing US economy in 2007, spending on consumer electronics showed solid growth. Rising demand for digital televisions, portable media players, mobile phones, laptops, and navigational devices were the key sectors underpinning consumer electronics sales.

Television Sales Lead the Way

As the largest consumer electronics sector, the scope of television sales has an important bearing on the overall health of the consumer electronics market. The decision to end analogue broadcasting in 2009 is having a profound impact on broadcasting and the mix of televisions sold in the United States. The cut-off date was a key element in the recent surge of digital television sales.

America's Changing Demographics

How will America's changing demographics impact consumer electronics sales? One segment of the population, - the Baby Boomers - have had a profound impact on the sector during the review period. The Baby Boomer demographic group is much wealthier than their parents' generation and has shown a strong aptitude in spending money on the finer things of life, such as high-end consumer electronics. Since many Baby Boomers are currently in the midst of their peak earning years, they have significant disposable income to spend on the latest consumer electronics gadgets and adorn their homes with the most up-to-date digital televisions. However, as they grow older, their interest in consumer electronics is expected to diminish.

Heightened Competition Leads to Low, Low Prices

US consumers were treated to lower retail prices across most consumer electronics sectors as established brands battled it out with each other and with the influx of South Korean, Taiwanese and Chinese brands. Moreover, the expansion of private label consumer electronics amongst leading retailers such as Wal-Mart and Best Buy was another key factor driving down prices.

What Lies Ahead?

The economic storm clouds for 2008 have grown darker and many economists believe that the United States will be faced with a recession. However, the consumer electronics market has shown its resilience in the past to economic downturns. Instead of spending less on consumer electronics, many consumers could cut back on other extras such as travel, which is exasperated by higher gas prices. Moreover, the industry has shown that it can bend on price if sales are not growing fast enough.

Table of contents

CONSUMER ELECTRONICS IN THE US : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumers Keep Spending

Television Sales Lead the Way

America's Changing Demographics

Heightened Competition Leads to Low, Low Prices

What Lies Ahead?

KEY TRENDS AND DEVELOPMENTS

US Economy Teeters on the Brink

Private Label Inroads

Shifting Demographic Trends

Technology on the Go

Can China Become the Next Japan?

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007

Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007

Table 7 Consumer Electronics Company Shares 2002-2006

Table 8 Consumer Electronics Brand Shares 2003-2006

Table 9 Sales of Consumer Electronics by Distribution Format 2002-2007

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - USA

NOKIA CORP - CONSUMER ELECTRONICS - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Nokia Corporation: Key Facts

Summary 3 Nokia Corporation: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Nokia Corporation: Competitive Position 2006

PIONEER ELECTRONICS INC - CONSUMER ELECTRONICS - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Pioneer Electronics (USA) Inc: Key Facts

Summary 6 Pioneer Electronics (USA) Inc: Operational Indicators (Company-wide) 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Pioneer Electronics (USA) Inc: Competitive Position 2006

SAMSUNG ELECTRONICS AMERICA INC - CONSUMER ELECTRONICS - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Samsung Electronics America Inc: Key Facts

Summary 9 Samsung Electronics America Inc: Operational Indicators (Company-wide) 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Samsung Electronics America Inc: Competitive Position 2006

SONY CORP OF AMERICA - CONSUMER ELECTRONICS - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Sony Corporation of America: Key Facts

Summary 12 Sony Corporation of America: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Sony Corporation of America: Competitive Position 2006

TOSHIBA AMERICA INC - CONSUMER ELECTRONICS - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Toshiba America Inc: Key Facts

Summary 15 Toshiba America Inc: Operational Indicators (Company-wide) 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Toshiba America Inc: Competitive Position 2006

TELEVISIONS AND PROJECTORS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of Televisions and Projectors by Sector: Volume 2002-2007

Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007

Table 18 Sales of Televisions and Projectors by Sector: Value 2002-2007

Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007

Table 20 Sales of Digital Televisions by Type 2002-2007

Table 21 Televisions and Projectors Company Shares 2002-2006

Table 22 Televisions and Projectors Brand Shares 2003-2006

Table 23 TV and VCR/DVD Combinations Company Shares 2002-2006

Table 24 TV and VCR/DVD Combinations Brand Shares 2003-2006

Table 25 Sales of Televisions and Projectors by Distribution Format 2002-2007

Table 26 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012

Table 27 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012

Table 28 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012

Table 29 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012

VCRS AND DVD PLAYERS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 30 Sales of VCRs and DVD Players by Sector: Volume 2002-2007

Table 31 Sales of VCRs and DVD Players by Sector: % Volume Growth 2002-2007

Table 32 Sales of VCRs and DVD Players by Sector: Value 2002-2007

Table 33 Sales of VCRs and DVD Players by Sector: % Value Growth 2002-2007

Table 34 VCRs and DVD Players Company Shares 2002-2006

Table 35 VCRs and DVD Players Brand Shares 2003-2006

Table 36 Sales of VCRs and DVD Players by Distribution Format 2002-2007

Table 37 Forecast Sales of VCRs and DVD Players by Sector: Volume 2007-2012

Table 38 Forecast Sales of VCRs and DVD Players by Sector: % Volume Growth 2007-2012

Table 39 Forecast Sales of VCRs and DVD Players by Sector: Value 2007-2012

Table 40 Forecast Sales of VCRs and DVD Players by Sector: % Value Growth 2007-2012

HOME AUDIO AND CINEMA IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 41 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007

Table 42 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007

Table 43 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007

Table 44 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007

Table 45 Home Audio and Cinema Products Company Shares 2002-2006

Table 46 Home Audio and Cinema Products Brand Shares 2003-2006

Table 47 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007

Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012

Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012

Table 50 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012

Table 51 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012

PERSONAL COMPUTERS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 52 Sales of Computers by Sector: Volume 2002-2007

Table 53 Sales of Computers by Sector: % Volume Growth 2002-2007

Table 54 Sales of Computers by Sector: Value 2002-2007

Table 55 Sales of Computers by Sector: % Value Growth 2002-2007

Table 56 Computers Company Shares 2002-2006

Table 57 Computers Brand Shares 2003-2006

Table 58 Sales of Computers by Distribution Format 2002-2007

Table 59 Forecast Sales of Computers by Sector: Volume 2007-2012

Table 60 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012

Table 61 Forecast Sales of Computers by Sector: Value 2007-2012

Table 62 Forecast Sales of Computers by Sector: % Value Growth 2007-2012

CAMERAS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 63 Sales of Cameras by Sector: Volume 2002-2007

Table 64 Sales of Cameras by Sector: % Volume Growth 2002-2007

Table 65 Sales of Cameras by Sector: Value 2002-2007

Table 66 Sales of Cameras by Sector: % Value Growth 2002-2007

Table 67 Cameras Company Shares 2002-2006

Table 68 Cameras Brand Shares 2003-2006

Table 69 Sales of Cameras by Distribution Format 2002-2007

Table 70 Forecast Sales of Cameras by Sector: Volume 2007-2012

Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012

Table 72 Forecast Sales of Cameras by Sector: Value 2007-2012

Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012

CAMCORDERS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 74 Sales of Camcorders by Sector: Volume 2002-2007

Table 75 Sales of Camcorders by Sector: % Volume Growth 2002-2007

Table 76 Sales of Camcorders by Sector: Value 2002-2007

Table 77 Sales of Camcorders by Sector: % Value Growth 2002-2007

Table 78 Camcorders Company Shares 2002-2006

Table 79 Camcorders Brand Shares 2003-2006

Table 80 Sales of Camcorders by Distribution Format 2002-2007

Table 81 Forecast Sales of Camcorders by Sector: Volume 2007-2012

Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012

Table 83 Forecast Sales of Camcorders by Sector: Value 2007-2012

Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012

PORTABLE MEDIA PLAYERS IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Sales of Portable Media Players by Sector: Volume 2002-2007

Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007

Table 87 Sales of Portable Media Players by Sector: Value 2002-2007

Table 88 Sales of Portable Media Players by Sector: % Value Growth 2002-2007

Table 89 Sales of Portable MP3 Players by Type 2002-2007

Table 90 Portable Media Players Company Shares 2002-2006

Table 91 Portable Media Players Brand Shares 2003-2006

Table 92 Sales of Portable Media Players by Distribution Format 2002-2007

Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012

Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012

Table 95 Forecast Sales of Portable Media Players by Sector: Value 2007-2012

Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012

MOBILE PHONES IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 97 Sales of Mobile Phones: Volume 2002-2007

Table 98 Sales of Mobile Phones: % Volume Growth 2002-2007

Table 99 Sales of Mobile Phones: Value 2002-2007

Table 100 Sales of Mobile Phones: % Value Growth 2002-2007

Table 101 Sales of Mobile Phones by Type 2002-2007

Table 102 Mobile Phones Company Shares 2002-2006

Table 103 Mobile Phones Brand Shares 2003-2006

Table 104 Sales of Mobile Phones by Distribution Format 2002-2007

Table 105 Forecast Sales of Mobile Phones: Volume 2007-2012

Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012

Table 107 Forecast Sales of Mobile Phones: Value 2007-2012

Table 108 Forecast Sales of Mobile Phones: % Value Growth 2007-2012

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007

Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007

Table 111 Sales of In-car Consumer Electronics by Sector: Value 2002-2007

Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007

Table 113 In-car Consumer Electronics Company Shares 2002-2006

Table 114 In-car Consumer Electronics Brand Shares 2003-2006

Table 115 Sales of In-car Consumer Electronics by Distribution Format 2002-2007

Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012

Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012

Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012

Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012

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