Consumer Electronics in the US
Euromonitor International's Consumer Electronics in the US report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 135 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics
Executive summary
Consumers Keep Spending
Despite a slowing US economy in 2007, spending on consumer electronics showed solid growth. Rising demand for digital televisions, portable media players, mobile phones, laptops, and navigational devices were the key sectors underpinning consumer electronics sales.
Television Sales Lead the Way
As the largest consumer electronics sector, the scope of television sales has an important bearing on the overall health of the consumer electronics market. The decision to end analogue broadcasting in 2009 is having a profound impact on broadcasting and the mix of televisions sold in the United States. The cut-off date was a key element in the recent surge of digital television sales.
America's Changing Demographics
How will America's changing demographics impact consumer electronics sales? One segment of the population, - the Baby Boomers - have had a profound impact on the sector during the review period. The Baby Boomer demographic group is much wealthier than their parents' generation and has shown a strong aptitude in spending money on the finer things of life, such as high-end consumer electronics. Since many Baby Boomers are currently in the midst of their peak earning years, they have significant disposable income to spend on the latest consumer electronics gadgets and adorn their homes with the most up-to-date digital televisions. However, as they grow older, their interest in consumer electronics is expected to diminish.
Heightened Competition Leads to Low, Low Prices
US consumers were treated to lower retail prices across most consumer electronics sectors as established brands battled it out with each other and with the influx of South Korean, Taiwanese and Chinese brands. Moreover, the expansion of private label consumer electronics amongst leading retailers such as Wal-Mart and Best Buy was another key factor driving down prices.
What Lies Ahead?
The economic storm clouds for 2008 have grown darker and many economists believe that the United States will be faced with a recession. However, the consumer electronics market has shown its resilience in the past to economic downturns. Instead of spending less on consumer electronics, many consumers could cut back on other extras such as travel, which is exasperated by higher gas prices. Moreover, the industry has shown that it can bend on price if sales are not growing fast enough.
Table of contents
CONSUMER ELECTRONICS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers Keep Spending
Television Sales Lead the Way
America's Changing Demographics
Heightened Competition Leads to Low, Low Prices
What Lies Ahead?
KEY TRENDS AND DEVELOPMENTS
US Economy Teeters on the Brink
Private Label Inroads
Shifting Demographic Trends
Technology on the Go
Can China Become the Next Japan?
MARKET DATA
Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007
Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007
Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007
Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007
Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007
Table 7 Consumer Electronics Company Shares 2002-2006
Table 8 Consumer Electronics Brand Shares 2003-2006
Table 9 Sales of Consumer Electronics by Distribution Format 2002-2007
Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012
Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012
Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012
Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012
Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
NOKIA CORP - CONSUMER ELECTRONICS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nokia Corporation: Key Facts
Summary 3 Nokia Corporation: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Nokia Corporation: Competitive Position 2006
PIONEER ELECTRONICS INC - CONSUMER ELECTRONICS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pioneer Electronics (USA) Inc: Key Facts
Summary 6 Pioneer Electronics (USA) Inc: Operational Indicators (Company-wide) 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pioneer Electronics (USA) Inc: Competitive Position 2006
SAMSUNG ELECTRONICS AMERICA INC - CONSUMER ELECTRONICS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Samsung Electronics America Inc: Key Facts
Summary 9 Samsung Electronics America Inc: Operational Indicators (Company-wide) 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Samsung Electronics America Inc: Competitive Position 2006
SONY CORP OF AMERICA - CONSUMER ELECTRONICS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sony Corporation of America: Key Facts
Summary 12 Sony Corporation of America: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sony Corporation of America: Competitive Position 2006
TOSHIBA AMERICA INC - CONSUMER ELECTRONICS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Toshiba America Inc: Key Facts
Summary 15 Toshiba America Inc: Operational Indicators (Company-wide) 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Toshiba America Inc: Competitive Position 2006
TELEVISIONS AND PROJECTORS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Televisions and Projectors by Sector: Volume 2002-2007
Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007
Table 18 Sales of Televisions and Projectors by Sector: Value 2002-2007
Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007
Table 20 Sales of Digital Televisions by Type 2002-2007
Table 21 Televisions and Projectors Company Shares 2002-2006
Table 22 Televisions and Projectors Brand Shares 2003-2006
Table 23 TV and VCR/DVD Combinations Company Shares 2002-2006
Table 24 TV and VCR/DVD Combinations Brand Shares 2003-2006
Table 25 Sales of Televisions and Projectors by Distribution Format 2002-2007
Table 26 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012
Table 27 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012
Table 29 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012
VCRS AND DVD PLAYERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of VCRs and DVD Players by Sector: Volume 2002-2007
Table 31 Sales of VCRs and DVD Players by Sector: % Volume Growth 2002-2007
Table 32 Sales of VCRs and DVD Players by Sector: Value 2002-2007
Table 33 Sales of VCRs and DVD Players by Sector: % Value Growth 2002-2007
Table 34 VCRs and DVD Players Company Shares 2002-2006
Table 35 VCRs and DVD Players Brand Shares 2003-2006
Table 36 Sales of VCRs and DVD Players by Distribution Format 2002-2007
Table 37 Forecast Sales of VCRs and DVD Players by Sector: Volume 2007-2012
Table 38 Forecast Sales of VCRs and DVD Players by Sector: % Volume Growth 2007-2012
Table 39 Forecast Sales of VCRs and DVD Players by Sector: Value 2007-2012
Table 40 Forecast Sales of VCRs and DVD Players by Sector: % Value Growth 2007-2012
HOME AUDIO AND CINEMA IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007
Table 42 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007
Table 43 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007
Table 44 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007
Table 45 Home Audio and Cinema Products Company Shares 2002-2006
Table 46 Home Audio and Cinema Products Brand Shares 2003-2006
Table 47 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007
Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012
Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012
Table 50 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012
Table 51 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012
PERSONAL COMPUTERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Computers by Sector: Volume 2002-2007
Table 53 Sales of Computers by Sector: % Volume Growth 2002-2007
Table 54 Sales of Computers by Sector: Value 2002-2007
Table 55 Sales of Computers by Sector: % Value Growth 2002-2007
Table 56 Computers Company Shares 2002-2006
Table 57 Computers Brand Shares 2003-2006
Table 58 Sales of Computers by Distribution Format 2002-2007
Table 59 Forecast Sales of Computers by Sector: Volume 2007-2012
Table 60 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012
Table 61 Forecast Sales of Computers by Sector: Value 2007-2012
Table 62 Forecast Sales of Computers by Sector: % Value Growth 2007-2012
CAMERAS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Cameras by Sector: Volume 2002-2007
Table 64 Sales of Cameras by Sector: % Volume Growth 2002-2007
Table 65 Sales of Cameras by Sector: Value 2002-2007
Table 66 Sales of Cameras by Sector: % Value Growth 2002-2007
Table 67 Cameras Company Shares 2002-2006
Table 68 Cameras Brand Shares 2003-2006
Table 69 Sales of Cameras by Distribution Format 2002-2007
Table 70 Forecast Sales of Cameras by Sector: Volume 2007-2012
Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012
Table 72 Forecast Sales of Cameras by Sector: Value 2007-2012
Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012
CAMCORDERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Camcorders by Sector: Volume 2002-2007
Table 75 Sales of Camcorders by Sector: % Volume Growth 2002-2007
Table 76 Sales of Camcorders by Sector: Value 2002-2007
Table 77 Sales of Camcorders by Sector: % Value Growth 2002-2007
Table 78 Camcorders Company Shares 2002-2006
Table 79 Camcorders Brand Shares 2003-2006
Table 80 Sales of Camcorders by Distribution Format 2002-2007
Table 81 Forecast Sales of Camcorders by Sector: Volume 2007-2012
Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012
Table 83 Forecast Sales of Camcorders by Sector: Value 2007-2012
Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012
PORTABLE MEDIA PLAYERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Portable Media Players by Sector: Volume 2002-2007
Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007
Table 87 Sales of Portable Media Players by Sector: Value 2002-2007
Table 88 Sales of Portable Media Players by Sector: % Value Growth 2002-2007
Table 89 Sales of Portable MP3 Players by Type 2002-2007
Table 90 Portable Media Players Company Shares 2002-2006
Table 91 Portable Media Players Brand Shares 2003-2006
Table 92 Sales of Portable Media Players by Distribution Format 2002-2007
Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012
Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012
Table 95 Forecast Sales of Portable Media Players by Sector: Value 2007-2012
Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012
MOBILE PHONES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Mobile Phones: Volume 2002-2007
Table 98 Sales of Mobile Phones: % Volume Growth 2002-2007
Table 99 Sales of Mobile Phones: Value 2002-2007
Table 100 Sales of Mobile Phones: % Value Growth 2002-2007
Table 101 Sales of Mobile Phones by Type 2002-2007
Table 102 Mobile Phones Company Shares 2002-2006
Table 103 Mobile Phones Brand Shares 2003-2006
Table 104 Sales of Mobile Phones by Distribution Format 2002-2007
Table 105 Forecast Sales of Mobile Phones: Volume 2007-2012
Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012
Table 107 Forecast Sales of Mobile Phones: Value 2007-2012
Table 108 Forecast Sales of Mobile Phones: % Value Growth 2007-2012
IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007
Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007
Table 111 Sales of In-car Consumer Electronics by Sector: Value 2002-2007
Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007
Table 113 In-car Consumer Electronics Company Shares 2002-2006
Table 114 In-car Consumer Electronics Brand Shares 2003-2006
Table 115 Sales of In-car Consumer Electronics by Distribution Format 2002-2007
Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012
Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012
Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012
Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012