Consumer Finance in Brazil
Euromonitor International's Consumer Finance in Brazil report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 131 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer lending; Financial cards and payments
Executive summary
Rising Income Levels of the C Socioeconomic Group Stimulating Consumption
The improving macroeconomic conditions in Brazil in recent years have resulted in higher employment and income levels for the majority of Brazilians. The Brazilian government has, through its Accelerated Growth Program, fuelled this trend by creating more opportunities for the lower income groups, with the objective of raising Brazil's annual GDP growth. The rising income level of the C socioeconomic group resulted in an increased consumption of durable and non-durable goods over the review period. Retailers took advantage of low interest rates to offer attractive deals, such as payment in interest-free instalments, thus enabling more consumers to make purchases.
Debit Cards See Strong Transaction Growth in 2008
Debit cards in Brazil have in recent years established themselves as a key instrument for replacing cash for small payments, and in 2008 saw stronger growth in transaction numbers than credit and store cards. Brazilians are becoming more aware of the practicality and security of debit cards in comparison to carrying cash, and debit cards are being increasingly used for minor everyday purchases. According to research by MasterCard on consumption patterns, debit cards are most commonly used for purchases in supermarkets and petrol stations.
Companies Investing in Contactless Solutions for Small Payments
Financial cards have seen substantial growth as a payment instrument in Brazil over the last decade, providing Brazilians with increased convenience in making everyday purchases. In some areas, such as spending in retail outlets, card usage has already begun to mature. In response, companies within the industry have searched for new areas for growth in an effort to maintain high growth rates. Instruments for making small payments, such as contactless cards, have been an area of interest since 2005.
Two Years After Acquiring American Express, Bradesco Shows Strong Growth
In March 2006, Bradesco, one of the leading financial institutions in Brazil, acquired the Brazilian subsidiary of American Express, thus gaining a stronger penetration among high income individuals and in the commercial sector. These areas saw strong growth in the latter part of the review period, leading to Bradesco's credit card business showing strong growth and surpassing Itaú in terms of the number of credit cards in circulation. Strong growth for Amex Centurion cards also strengthened Bradesco's position in the charge card sector.
Financial Cards Expected to Continue to Grow, Despite Economic Turbulence
Since October 2008, the Brazilian economy has been negatively affected by the turbulence associated with the international financial crisis, which slowed down lending and consumption among Brazilians. While this slowdown was not as severe as in other parts of the world, consumption is expected to see only low growth in 2009. Despite difficult economic conditions, financial cards in Brazil are expected to continue seeing positive growth, gaining share from cheques and cash payments.
Table of contents
CONSUMER FINANCE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising Income Levels of the C Socioeconomic Group Stimulating Consumption
Debit Cards See Strong Transaction Growth in 2008
Companies Investing in Contactless Solutions for Small Payments
Two Years After Acquiring American Express, Bradesco Shows Strong Growth
Financial Cards Expected to Continue to Grow, Despite Economic Turbulence
KEY TRENDS AND DEVELOPMENTS
Rising Income Levels Among the C Socioeconomic Group Stimulating Consumption
Consumer Confidence Reaches Record High
Companies Investing in Contactless Solutions to Capture Small Payments
Other Pre-paid Cards Sector Well Developed and Showing Consistent Growth
Financial Cards Continue to Take Share from Cheques in Consumer Payments
MARKET DATA
Table 1 Consumer Payments: Value 2003-2008
Table 2 Financial Cards: Number of Cards in Circulation 2003-2008
Table 3 Financial Cards Transactions: Value 2003-2008
Table 4 Financial Cards: Number of Transactions 2003-2008
Table 5 Financial Cards: Number of Accounts 2003-2008
Table 6 Financial Cards: Number of Cards by Issuer 2003-2007
Table 7 Financial Cards: Number of Cards by Operator 2003-2007
Table 8 Financial Cards: Card Payment Transaction Value by Operator 2003-2007
Table 9 Financial Cards: Card Payment Transactions by Acquirer 2003-2007
Table 10 Consumer Payments Forecast: Value 2008-2013
Table 11 Financial Cards Forecast: Number of Cards in Circulation 2008-2013
Table 12 Financial Cards Forecast: Value 2008-2013
Table 13 Financial Cards Forecast: Number of Transactions 2008-2013
Table 14 Financial Cards Forecast: Number of Accounts 2008-2013
MARKET INDICATORS
Table 15 Number of POS Terminals 2004-2008
Table 16 Number of ATMs 2004-2008
Table 17 Disposable Income 2003-2008
Table 18 Value Lost to Fraud 2003-2008
Table 19 Acquirer Fraud 2003-2008
Table 20 Card Expenditure by Location 2008
Table 21 Card Expenditure by Sector 2008
Table 22 Financial Cards in Circulation by Type: % Number of Cards 2004-2008
Table 23 Domestic versus Foreign Spend 2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
GêNIA TECNOLOGIA LTDA - FINANCIAL CARDS AND PAYMENTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Gênia Tecnologia Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
GOOD CARD - FINANCIAL CARDS AND PAYMENTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Good Card: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ORBITALL - FINANCIAL CARDS AND PAYMENTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Orbitall: Key Facts
Summary 5 Orbitall: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART.NET - FINANCIAL CARDS AND PAYMENTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Smart.Net: Key Facts
Summary 7 Smart.Net: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TECBAN SA - FINANCIAL CARDS AND PAYMENTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 TecBan: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ATM TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 ATM Cards Sector Performance: 2003-2008
Table 25 ATM Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 26 ATM Cards Sector Performance: % Growth 2003-2008
Table 27 ATM Cards in Circulation Sector Performance: % Growth 2003-2008
Table 28 ATM Cards Forecast Sector Performance: 2008-2013
Table 29 ATM Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 30 ATM Cards Forecast Sector Performance: % Growth 2008-2013
Table 31 ATM Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
DEBIT TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Debit Cards Sector Performance: 2003-2008
Table 33 Debit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 34 Debit Cards Sector Performance: % Growth 2003-2008
Table 35 Debit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 36 Debit Cards: Number of Cards by Issuer 2003-2007
Table 37 Debit Cards: Number of Cards by Operator 2003-2007
Table 38 Debit Cards Transactions by Acquirer 2003-2007
Table 39 Debit Cards Payment Transaction Value by Operator 2003-2007
Table 40 Debit Cards Forecast Sector Performance: 2008-2013
Table 41 Debit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 42 Debit Cards Forecast Sector Performance: % Growth 2008-2013
Table 43 Debit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CREDIT CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Credit Cards Sector Performance: 2003-2008
Table 45 Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 46 Credit Cards Sector Performance: % Growth 2003-2008
Table 47 Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 48 Personal Credit Cards Sector Performance: 2003-2008
Table 49 Personal Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 50 Personal Credit Cards Sector Performance: % Growth 2003-2008
Table 51 Personal Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 52 Commercial Credit Cards Sector Performance: 2003-2008
Table 53 Commercial Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 54 Commercial Credit Cards Sector Performance: % Growth 2003-2008
Table 55 Commercial Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 56 Credit Cards: Number of Cards by Issuer 2003-2007
Table 57 Credit Cards: Number of Cards by Operator 2003-2007
Table 58 Credit Cards Transactions by Acquirer 2003-2007
Table 59 Credit Cards Payment Transaction Value by Operator 2003-2007
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2003-2007
Table 61 Commercial Credit Cards Payment Transaction Value by Operator 2003-2007
Table 62 Credit Cards Forecast Sector Performance: 2008-2013
Table 63 Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 64 Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 65 Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 66 Personal Credit Cards Forecast Sector Performance: 2008-2013
Table 67 Personal Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 68 Personal Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 69 Personal Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 70 Commercial Credit Cards Forecast Sector Performance: 2008-2013
Table 71 Commercial Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 72 Commercial Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 73 Commercial Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CHARGE CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Charge Cards Sector Performance: 2003-2008
Table 75 Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 76 Charge Cards Sector Performance: % Growth 2003-2008
Table 77 Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 78 Personal Charge Cards Sector Performance: 2003-2008
Table 79 Personal Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 80 Personal Charge Cards Sector Performance: % Growth 2003-2008
Table 81 Personal Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 82 Commercial Charge Cards Sector Performance: 2003-2008
Table 83 Commercial Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 84 Commercial Charge Cards Sector Performance: % Growth 2003-2008
Table 85 Commercial Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 86 Charge Cards: Number of Cards by Issuer 2003-2007
Table 87 Charge Cards: Number of Cards by Operator 2003-2007
Table 88 Charge Cards Transactions by Acquirer 2003-2007
Table 89 Charge Cards Payment Transaction Value by Operator 2003-2007
Table 90 Personal Charge Cards Transaction Value by Operator 2003-2007
Table 91 Commercial Charge Cards Payment Transaction Value by Operator 2003-2007
Table 92 Charge Cards Forecast Sector Performance: 2008-2013
Table 93 Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 94 Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 95 Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 96 Personal Charge Cards Forecast Sector Performance: 2008-2013
Table 97 Personal Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 98 Personal Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 99 Personal Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 100 Commercial Charge Cards Forecast Sector Performance: 2008-2013
Table 101 Commercial Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 102 Commercial Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 103 Commercial Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
GENERAL PURPOSE PRE-PAID CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 General Purpose Pre-paid Cards Sector Performance: 2003-2008
Table 105 General Purpose Pre-paid Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 106 General Purpose Pre-paid Cards Sector Performance: % Growth 2003-2008
Table 107 General Purpose Pre-paid Cards in Circulation Sector Performance: % Growth 2003-2008
Table 108 General Purpose Pre-paid Cards by Type: % Number of Cards 2004-2008
Table 109 General Purpose Pre-paid Cards: Number of Cards by Operator 2003-2007
Table 110 General Purpose Pre-paid Cards Transaction Value by Operator 2003-2007
Table 111 General Purpose Pre-paid Cards Forecast Sector Performance: 2008-2013
Table 112 General Purpose Pre-paid Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 113 General Purpose Pre-paid Cards Forecast Sector Performance: % Growth 2008-2013
Table 114 General Purpose Pre-paid Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
STORE CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Store Cards Sector Performance: 2003-2008
Table 116 Store Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 117 Store Cards Sector Performance: % Growth 2003-2008
Table 118 Store Cards in Circulation Sector Performance: % Growth 2003-2008
Table 119 Store Cards: Number of Cards by Issuer 2003-2007
Table 120 Store Cards Forecast Sector Performance: 2008-2013
Table 121 Store Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 122 Store Cards Forecast Sector Performance: % Growth 2008-2013
Table 123 Store Cards in Circulation Forecast Sector Performance: % Growth 2008-2013