Consumer Finance in Denmark
Euromonitor International's Consumer Finance in Denmark report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 135 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer lending; Financial cards and payments
Executive summary
Strong Growth Due to Good Economic Performance
There was strong growth in the number of financial cards in Denmark during the review period, with this underpinned by good economic growth in the country. Consumers thus began to spend more on goods, socialising and travel. Simultaneously, consumers began to shift from using cash to financial cards, with the latter regarded as more secure and more convenient. With financial cards gaining a more everyday positioning, they began to be used for smaller transactions on a more frequent basis.
Spending Slows in 2008 Due to Economic Recession
Transaction volume saw a notable dip in growth in 2008 in comparison to the previous year, while constant value declined sharply, with this being the first decline of the review period. In 2008, there was a global economic downturn, which started to impact Denmark in the latter half of the year. Consequently, Danish consumers cut back on unnecessary expenditure and opted for lower-priced purchases, resulting in constant value decline. Minimal transaction volume growth was however maintained in the year due to the increasingly everyday positioning of financial cards.
Security for Internet Payments Improved
During the review period, PBS A/S improved security for online payment systems such as BetalingService (e-banking) as well as Dankort and other secure systems used for e-commerce in Denmark. This kept online fraud down during the review period, at a time when growth in e-commerce soared. A joint venture between the Danish Bankers Association, the National Consumer Agency and PBS A/S meanwhile succeeded in informing and guiding consumers regarding safe means of trading on the internet.
Leading Banks Dominate Financial Cards
Most Danish consumers are loyal to their banks and are unlikely to shop around for deals. Consequently, the leading banks are also the leading players in financial cards, with Danske Bank Group and Nordea Bank thus being the leading players. However, in the last two years of the review period the leading banks became more reluctant to offer credit, due to the looming financial crisis. This resulted in many consumers having to seek out smaller players, often accepting less attractive interest rates and fees in the process. Consequently, the leaders lost share in 2007, while "others" saw a strong growth in share.
Continued Strong Growth in Card Volume but Transaction Volume Growth Slows
Danish consumers are increasingly comfortable with the use of financial cards, with this likely to maintain high card volume levels during the forecast period. In addition, there is expected to be strong growth in the number of gift cards, which is expected to result in continued strong growth for card volume overall. There may also be a higher incidence of consumers shopping around for the best credit or charge card deals, due to the economic downturn. This would result in consumers having a greater number of separate cards, which would also boost overall card volume. However, the economic downturn is expected to result in slower growth for transaction volume during the forecast period, particularly in 2009 and 2010.
Table of contents
CONSUMER FINANCE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Growth Due to Good Economic Performance
Spending Slows in 2008 Due to Economic Recession
Security for Internet Payments Improved
Leading Banks Dominate Financial Cards
Continued Strong Growth in Card Volume but Transaction Volume Growth Slows
KEY TRENDS AND DEVELOPMENTS
New Technology Emerges in Financial Cards
Busy Consumer Lifestyles Result in Growing Demand for Convenience
Economic Downturn Increases Take-up for Non-Secured Loans
Players Continue to Focus on Combating Fraud
Dankort Continues to Dominate Financial Cards
MARKET DATA
Table 1 Consumer Payments: Value 2003-2008
Table 2 Financial Cards: Number of Cards in Circulation 2003-2008
Table 3 Financial Cards Transactions: Value 2003-2008
Table 4 Financial Cards: Number of Transactions 2003-2008
Table 5 Financial Cards: Number of Accounts 2003-2008
Table 6 Financial Cards: Number of Cards by Issuer 2003-2007
Table 7 Financial Cards: Number of Cards by Operator 2003-2007
Table 8 Financial Cards: Card Payment Transaction Value by Operator 2003-2007
Table 9 Financial Cards: Card Payment Transactions by Acquirer 2003-2007
Table 10 Consumer Payments Forecast: Value 2008-2013
Table 11 Financial Cards Forecast: Number of Cards in Circulation 2008-2013
Table 12 Financial Cards Forecast: Value 2008-2013
Table 13 Financial Cards Forecast: Number of Transactions 2008-2013
Table 14 Financial Cards Forecast: Number of Accounts 2008-2013
MARKET INDICATORS
Table 15 Number of POS Terminals 2004-2008
Table 16 Number of ATMs 2004-2008
Table 17 Disposable Income 2003-2008
Table 18 Value Lost to Fraud 2003-2008
Table 19 Acquirer Fraud 2003-2008
Table 20 Card Expenditure by Location 2008
Table 21 Card Expenditure by Sector 2008
Table 22 Financial Cards in Circulation by Type: % Number of Cards 2004-2008
Table 23 Domestic versus Foreign Spend 2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
IKANO SA - FINANCIAL CARDS AND PAYMENTS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ikano SA: Key Facts
Summary 3 Ikano Group (Nordic countries, Germany, UK, Russia) Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Ikano SA Competitive Position 2007
JYSKE BANK A/S - FINANCIAL CARDS AND PAYMENTS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Jyske Bank A/S: Key Facts
Summary 6 Jyske Bank A/S: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Jyske Bank A/S: Competitive Position 2007
LIC (LæRERNES INDKøBSCENTRAL) - FINANCIAL CARDS AND PAYMENTS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 LIC (Lærerenes IndkøbsCentral) Key Facts
Summary 9 LIC (Lærerenes IndkøbsCentral) Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PBS A/S (PAYMENT BUSINESS SERVICES OF DENMARK) - FINANCIAL CARDS AND PAYMENTS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 PBS A/S (Payment Business Services of Denmark): Key Facts
Summary 11 PBS A/S (Payment Business Services of Denmark): Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 PBS A/S (Payment Business Services of Denmark): Competitive Position 2007
ATM TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 ATM Cards Sector Performance: 2003-2008
Table 25 ATM Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 26 ATM Cards Sector Performance: % Growth 2003-2008
Table 27 ATM Cards in Circulation Sector Performance: % Growth 2003-2008
Table 28 ATM Cards Forecast Sector Performance: 2008-2013
Table 29 ATM Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 30 ATM Cards Forecast Sector Performance: % Growth 2008-2013
Table 31 ATM Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
DEBIT TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Debit Cards Sector Performance: 2003-2008
Table 33 Debit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 34 Debit Cards Sector Performance: % Growth 2003-2008
Table 35 Debit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 36 Debit Cards: Number of Cards by Issuer 2003-2007
Table 37 Debit Cards: Number of Cards by Operator 2003-2007
Table 38 Debit Cards Transactions by Acquirer 2003-2007
Table 39 Debit Cards Payment Transaction Value by Operator 2003-2007
Table 40 Debit Cards Forecast Sector Performance: 2008-2013
Table 41 Debit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 42 Debit Cards Forecast Sector Performance: % Growth 2008-2013
Table 43 Debit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CREDIT CARD TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Credit Cards Sector Performance: 2003-2008
Table 45 Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 46 Credit Cards Sector Performance: % Growth 2003-2008
Table 47 Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 48 Personal Credit Cards Sector Performance: 2003-2008
Table 49 Personal Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 50 Personal Credit Cards Sector Performance: % Growth 2003-2008
Table 51 Personal Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 52 Commercial Credit Cards Sector Performance: 2003-2008
Table 53 Commercial Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 54 Commercial Credit Cards Sector Performance: % Growth 2003-2008
Table 55 Commercial Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 56 Credit Cards: Number of Cards by Issuer 2003-2007
Table 57 Credit Cards: Number of Cards by Operator 2003-2007
Table 58 Credit Cards Transactions by Acquirer 2003-2007
Table 59 Credit Cards Payment Transaction Value by Operator 2003-2007
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2003-2007
Table 61 Commercial Credit Cards Payment Transaction Value by Operator 2003-2007
Table 62 Credit Cards Forecast Sector Performance: 2008-2013
Table 63 Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 64 Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 65 Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 66 Personal Credit Cards Forecast Sector Performance: 2008-2013
Table 67 Personal Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 68 Personal Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 69 Personal Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 70 Commercial Credit Cards Forecast Sector Performance: 2008-2013
Table 71 Commercial Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 72 Commercial Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 73 Commercial Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CHARGE CARD TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Charge Cards Sector Performance: 2003-2008
Table 75 Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 76 Charge Cards Sector Performance: % Growth 2003-2008
Table 77 Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 78 Personal Charge Cards Sector Performance: 2003-2008
Table 79 Personal Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 80 Personal Charge Cards Sector Performance: % Growth 2003-2008
Table 81 Personal Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 82 Commercial Charge Cards Sector Performance: 2003-2008
Table 83 Commercial Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 84 Commercial Charge Cards Sector Performance: % Growth 2003-2008
Table 85 Commercial Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 86 Charge Cards: Number of Cards by Issuer 2003-2007
Table 87 Charge Cards: Number of Cards by Operator 2003-2007
Table 88 Charge Cards Transactions by Acquirer 2003-2007
Table 89 Charge Cards Payment Transaction Value by Operator 2003-2007
Table 90 Personal Charge Cards Transaction Value by Operator 2003-2007
Table 91 Commercial Charge Cards Payment Transaction Value by Operator 2003-2007
Table 92 Charge Cards Forecast Sector Performance: 2008-2013
Table 93 Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 94 Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 95 Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 96 Personal Charge Cards Forecast Sector Performance: 2008-2013
Table 97 Personal Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 98 Personal Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 99 Personal Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 100 Commercial Charge Cards Forecast Sector Performance: 2008-2013
Table 101 Commercial Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 102 Commercial Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 103 Commercial Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
GENERAL PURPOSE PRE-PAID CARD TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 General Purpose Pre-paid Cards Sector Performance: 2003-2008
Table 105 General Purpose Pre-paid Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 106 General Purpose Pre-paid Cards Sector Performance: % Growth 2003-2008
Table 107 General Purpose Pre-paid Cards in Circulation Sector Performance: % Growth 2003-2008
Table 108 General Purpose Pre-paid Cards by Type: % Number of Cards 2004-2008
Table 109 General Purpose Pre-paid Cards: Number of Cards by Operator 2003-2007
Table 110 General Purpose Pre-paid Cards Transaction Value by Operator 2003-2007
Table 111 General Purpose Pre-paid Cards Forecast Sector Performance: 2008-2013
Table 112 General Purpose Pre-paid Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 113 General Purpose Pre-paid Cards Forecast Sector Performance: % Growth 2008-2013
Table 114 General Purpose Pre-paid Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
STORE CARD TRANSACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Store Cards Sector Performance: 2003-2008
Table 116 Store Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 117 Store Cards Sector Performance: % Growth 2003-2008
Table 118 Store Cards in Circulation Sector Performance: % Growth 2003-2008
Table 119 Store Cards: Number of Cards by Issuer 2003-2007
Table 120 Store Cards Forecast Sector Performance: 2008-2013
Table 121 Store Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 122 Store Cards Forecast Sector Performance: % Growth 2008-2013
Table 123 Store Cards in Circulation Forecast Sector Performance: % Growth 2008-2013