Consumer Finance in Portugal
Euromonitor International's Consumer Finance in Portugal report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 149 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer lending; Financial cards and payments
Executive summary
Strong growth driven by banks
There was strong growth in the number of financial cards in circulation during the review period, with both banks and the government keen to encourage a shift from cash to card payments. Growth was boosted by increased merchant acceptance of a range of financial cards and by the growing presence of ATMs across the country, in both urban and rural areas. In addition, growth was supported by the entry of new types of financial cards, with general purpose pre-paid cards entering in 2005.
Growing interest in credit cards boosted by lower interest rates
Credit cards saw the strongest growth in card volume in 2008 over the previous year. Increasing competition in this area resulted in more affordable interest rates being introduced. In addition, strong marketing, often featuring Portuguese celebrities, attracted many consumers. Consumers became increasingly comfortable with the idea of consumer credit and began to use credit cards for more everyday purchases.
Average transaction price declines due to more everyday usage
Most financial cards saw a marked decline in average transaction price in 2008 over the previous year. Consumers became increasingly comfortable in using financial cards for everyday shopping, travel and consumer foodservice expenses, rather than reserving their cards for larger purchases. In addition, the growing popularity of internet retailing resulted in many using credit cards and general purpose pre-paid cards for smaller purchases online. Debit cards however already saw reasonable levels of everyday usage throughout the review period and saw current value unit price increase in 2008 over the previous year due to inflation and rising consumer prices.
Leading domestic banks remain strong in financial cards
Financial cards continued to be led by the leading domestic banks, with Millenium BCP, Caixa Geral de Depositos and Banco Espirito Santo together accounting for the vast majority of cards issued. Portuguese banking continues to be characterised by the strong lead of these banks, with most Portuguese consumers remaining highly loyal to these longstanding financial institutions. With most consumers opting to acquire cards from their main bank, rather than shopping around for the most advantageous rates, this ensured the continued dominance of the leading banks.
Slower growth due to maturity
Card volume is expected to see considerably slower growth overall for forecast period during the forecast period in comparison with that seen during the review period. This will be primarily due to the high household penetration of debit cards towards the end of the review period. However, growth for credit cards, charge cards, general purpose pre-paid cards, "other” pre-paid cards and store cards is expected to remain strong during the forecast period. These cards will grow from a much lower level and will benefit from increased investment in promotion by banks eager to counterbalance the maturity of debit cards and ensure ongoing growth.
Table of contents
CONSUMER FINANCE IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth driven by banks
Growing interest in credit cards boosted by lower interest rates
Average transaction price declines due to more everyday usage
Leading domestic banks remain strong in financial cards
Slower growth due to maturity
KEY TRENDS AND DEVELOPMENTS
Portuguese banks bet on differentiation
SEPA begins to revolutionise European banking
Economic problems fail to stem growth for financial cards
SIBS postpones introduction of several new services
Foreign card transactions continue to increase
MARKET DATA
Table 1 Consumer Payments: Value 2003-2008
Table 2 Financial Cards: Number of Cards in Circulation 2003-2008
Table 3 Financial Cards Transactions: Value 2003-2008
Table 4 Financial Cards: Number of Transactions 2003-2008
Table 5 Financial Cards: Number of Accounts 2003-2008
Table 6 Financial Cards: Number of Cards by Issuer 2003-2007
Table 7 Financial Cards: Number of Cards by Operator 2003-2007
Table 8 Financial Cards: Card Payment Transaction Value by Operator 2003-2007
Table 9 Financial Cards: Card Payment Transactions by Acquirer 2003-2007
Table 10 Consumer Payments Forecast: Value 2008-2013
Table 11 Financial Cards Forecast: Number of Cards in Circulation 2008-2013
Table 12 Financial Cards Forecast: Value 2008-2013
Table 13 Financial Cards Forecast: Number of Transactions 2008-2013
Table 14 Financial Cards Forecast: Number of Accounts 2008-2013
MARKET INDICATORS
Table 15 Number of POS Terminals 2004-2008
Table 16 Number of ATMs 2004-2008
Table 17 Disposable Income 2003-2008
Table 18 Value Lost to Fraud 2003-2008
Table 19 Acquirer Fraud 2003-2008
Table 20 Card Expenditure by Location 2008
Table 21 Card Expenditure by Sector 2008
Table 22 Financial Cards in Circulation by Type: % Number of Cards 2004-2008
Table 23 Domestic versus Foreign Spend 2008
DEFINITIONS
Summary 1 Research Sources
CONSUMER LENDING IN PORTUGAL
EXECUTIVE SUMMARY
Strong growth in review period as consumers accept credit concept
Growth slows due to economic concerns and rising interest rates
Banks face growing challenge
Strong growth in education lending
Growth to continue despite mortgage crisis
KEY TRENDS AND DEVELOPMENTS
Tighter mortgage controls do not affect property prices
Increase in interest rates makes consumer credit less affordable
Difficulty obtaining credit with banks boosts non-traditional lenders
Instant credit and consolidation attract consumers
Portuguese borrow less but take longer to repay debt
MARKET DATA
Table 24 Consumer Lending By Sector: Outstanding Balance: Value 2003-2008
Table 25 Consumer Lending By Sector: Outstanding Balance: % Value Growth 2003-2008
Table 26 Consumer Lending By Sector: Gross Lending: Value 2003-2008
Table 27 Consumer Lending By Sector: Gross Lending: % Value Growth 2003-2008
Table 28 Consumer Lending: Non-performing vs Other Loans 2003-2008
Table 29 Mortgages/Housing: Non-performing vs Other Loans 2003-2008
Table 30 Consumer Credit: Non-performing vs Other Loans 2003-2008
Table 31 Forecast Consumer Lending By Sector: Outstanding Balance: Value 2008-2013
Table 32 Forecast Consumer Lending By Sector: Outstanding Balance: % Value Growth 2008-2013
Table 33 Forecast Consumer Lending By Sector: Gross Lending: Value 2008-2013
Table 34 Forecast Consumer Lending By Sector: Gross Lending: % Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
BANCO ESPIRITO SANTO SA - FINANCIAL CARDS AND PAYMENTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Banco Espirito Santo SA: Key Facts
Summary 4 Banco Espirito Santo SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Banco Espirito Santo SA: Competitive Position 2007
BANCO PORTUGUES DE INVESTIMENTO SA - FINANCIAL CARDS AND PAYMENTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Banco Portugues de Investimento SA: Key Facts
Summary 7 Banco Portugues de Investimento SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Banco Portugues de Investimento SA: Competitive Position 2007
CAIXA GERAL DE DEPOSITOS, GRUPO - FINANCIAL CARDS AND PAYMENTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Caixa Geral de Depositos, Grupo: Key Facts
Summary 10 Caixa Geral de Depositos, Grupo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Caixa Geral de Depositos, Grupo: Competitive Position 2007
REDUNICRE - FINANCIAL CARDS AND PAYMENTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Redunicre – Instituição Financeira de Crédito SA: Key Facts
Summary 13 Redunicre – Instituição Financeira de Crédito SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SIBS, SOCIEDADE INTERBANCáRIA DE SERVIçOS SA - FINANCIAL CARDS AND PAYMENTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sociedade Interbancaria de Serviços SA: Key Facts
Summary 15 Sociedade Interbancaria de Serviços SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ATM TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 ATM Cards Sector Performance: 2003-2008
Table 36 ATM Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 37 ATM Cards Sector Performance: % Growth 2003-2008
Table 38 ATM Cards in Circulation Sector Performance: % Growth 2003-2008
Table 39 ATM Cards Forecast Sector Performance: 2008-2013
Table 40 ATM Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 41 ATM Cards Forecast Sector Performance: % Growth 2008-2013
Table 42 ATM Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
DEBIT TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Debit Cards Sector Performance: 2003-2008
Table 44 Debit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 45 Debit Cards Sector Performance: % Growth 2003-2008
Table 46 Debit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 47 Debit Cards: Number of Cards by Issuer 2003-2007
Table 48 Debit Cards: Number of Cards by Operator 2003-2007
Table 49 Debit Cards Transactions by Acquirer 2003-2007
Table 50 Debit Cards Payment Transaction Value by Operator 2003-2007
Table 51 Debit Cards Forecast Sector Performance: 2008-2013
Table 52 Debit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 53 Debit Cards Forecast Sector Performance: % Growth 2008-2013
Table 54 Debit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CREDIT CARD TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Credit Cards Sector Performance: 2003-2008
Table 56 Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 57 Credit Cards Sector Performance: % Growth 2003-2008
Table 58 Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 59 Personal Credit Cards Sector Performance: 2003-2008
Table 60 Personal Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 61 Personal Credit Cards Sector Performance: % Growth 2003-2008
Table 62 Personal Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 63 Commercial Credit Cards Sector Performance: 2003-2008
Table 64 Commercial Credit Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 65 Commercial Credit Cards Sector Performance: % Growth 2003-2008
Table 66 Commercial Credit Cards in Circulation Sector Performance: % Growth 2003-2008
Table 67 Credit Cards: Number of Cards by Issuer 2003-2007
Table 68 Credit Cards: Number of Cards by Operator 2003-2007
Table 69 Credit Cards Transactions by Acquirer 2003-2007
Table 70 Credit Cards Payment Transaction Value by Operator 2003-2007
Table 71 Personal Credit Cards Payment Transaction Value by Operator 2003-2007
Table 72 Commercial Credit Cards Payment Transaction Value by Operator 2003-2007
Table 73 Credit Cards Forecast Sector Performance: 2008-2013
Table 74 Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 75 Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 76 Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 77 Personal Credit Cards Forecast Sector Performance: 2008-2013
Table 78 Personal Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 79 Personal Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 80 Personal Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 81 Commercial Credit Cards Forecast Sector Performance: 2008-2013
Table 82 Commercial Credit Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 83 Commercial Credit Cards Forecast Sector Performance: % Growth 2008-2013
Table 84 Commercial Credit Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
CHARGE CARD TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Charge Cards Sector Performance: 2003-2008
Table 86 Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 87 Charge Cards Sector Performance: % Growth 2003-2008
Table 88 Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 89 Personal Charge Cards Sector Performance: 2003-2008
Table 90 Personal Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 91 Personal Charge Cards Sector Performance: % Growth 2003-2008
Table 92 Personal Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 93 Commercial Charge Cards Sector Performance: 2003-2008
Table 94 Commercial Charge Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 95 Commercial Charge Cards Sector Performance: % Growth 2003-2008
Table 96 Commercial Charge Cards in Circulation Sector Performance: % Growth 2003-2008
Table 97 Charge Cards: Number of Cards by Issuer 2003-2007
Table 98 Charge Cards: Number of Cards by Operator 2003-2007
Table 99 Charge Cards Transactions by Acquirer 2003-2007
Table 100 Charge Cards Payment Transaction Value by Operator 2003-2007
Table 101 Personal Charge Cards Transaction Value by Operator 2003-2007
Table 102 Commercial Charge Cards Payment Transaction Value by Operator 2003-2007
Table 103 Charge Cards Forecast Sector Performance: 2008-2013
Table 104 Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 105 Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 106 Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 107 Personal Charge Cards Forecast Sector Performance: 2008-2013
Table 108 Personal Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 109 Personal Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 110 Personal Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
Table 111 Commercial Charge Cards Forecast Sector Performance: 2008-2013
Table 112 Commercial Charge Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 113 Commercial Charge Cards Forecast Sector Performance: % Growth 2008-2013
Table 114 Commercial Charge Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
GENERAL PURPOSE PRE-PAID CARD TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 General Purpose Pre-paid Cards Sector Performance: 2003-2008
Table 116 General Purpose Pre-paid Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 117 General Purpose Pre-paid Cards Sector Performance: % Growth 2003-2008
Table 118 General Purpose Pre-paid Cards in Circulation Sector Performance: % Growth 2003-2008
Table 119 General Purpose Pre-paid Cards by Type: % Number of Cards 2004-2008
Table 120 General Purpose Pre-paid Cards: Number of Cards by Operator 2003-2007
Table 121 General Purpose Pre-paid Cards Transaction Value by Operator 2003-2007
Table 122 General Purpose Pre-paid Cards Forecast Sector Performance: 2008-2013
Table 123 General Purpose Pre-paid Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 124 General Purpose Pre-paid Cards Forecast Sector Performance: % Growth 2008-2013
Table 125 General Purpose Pre-paid Cards in Circulation Forecast Sector Performance: % Growth 2008-2013
STORE CARD TRANSACTIONS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Store Cards Sector Performance: 2003-2008
Table 127 Store Cards Sector Performance: Number of Cards in Circulation 2003-2008
Table 128 Store Cards Sector Performance: % Growth 2003-2008
Table 129 Store Cards in Circulation Sector Performance: % Growth 2003-2008
Table 130 Store Cards: Number of Cards by Issuer 2003-2007
Table 131 Store Cards Forecast Sector Performance: 2008-2013
Table 132 Store Cards Forecast Sector Performance: Number of Cards in Circulation 2008-2013
Table 133 Store Cards Forecast Sector Performance: % Growth 2008-2013
Table 134 Store Cards in Circulation Forecast Sector Performance: % Growth 2008-2013