Consumer Foodservice in Austria
Euromonitor International's Consumer Foodservice in Austria report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 179 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Three important trends are shaping consumer foodservice in Austria
Three important trends are having an impact on the consumer foodservice industry in Austria. The first is the ever-increasing pace of lifestyles, which creates demand for faster service and the need for greater convenience in foodservice establishments. This has had a positive impact on sales via fast food outlets, street stalls/kiosks and the frequency with which consumers visit these establishments. Second, is the long-term trend towards single households with singles not willing or able to cook for themselves. This particularly benefits 100% home delivery/takeaway. The third is the health and wellness trend, which affects many areas, including consumer foodservice. This has increased awareness of healthier food, fresh ingredients and smaller-sized portions.
Greater acceptance of foreign cuisine
The Austrian consumer is becoming more exposed to international trends and more experimental in terms of choice of cuisine. This resulted in an increase in sales via full-service restaurants providing international cuisine, particularly Japanese, Chinese and other Asian food. The presence of restaurants providing foreign cuisine is expected to increase over the forecast period including more exotic dishes such as Thai and Indian.
100% home delivery/takeaway continues to experience high growth
Demand for 100% home delivery/takeaway food grew due to more hectic consumer lifestyles. This includes a growing labour force with less time to focus on domestic chores (including cooking) as the majority of their day is spent in the office. Furthermore, the rise in number of single households of consumers who are not keen to spend time cooking for themselves also increased value sales and transactions for these outlets.
Fast food remains underdeveloped in Austria
Fast food remains relatively underdeveloped in Austria and the only fast food chain with a significant share is McDonald's. However, with Burger King entering Austria in 2001 and KFC opening its first outlet in 2005, fast food has the potential to be an area of growth over the forecast period. In addition, new Asian fast food restaurants, such as Mr Lee’s, also gained slight share over the review period.
Chains play a minimal role in consumer foodservice in Austria
Independent outlets generate the majority of sales in the Austrian consumer foodservice industry. Only McDonald’s and Tchibo Holding play a significant role in terms of presence and sales. In general, Austrian consumers are fairly conservative in their tastes and are often sceptical about new international chains.
Table of contents
CONSUMER FOODSERVICE IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Three important trends are shaping consumer foodservice in Austria
Greater acceptance of foreign cuisine
100% home delivery/takeaway continues to experience high growth
Fast food remains underdeveloped in Austria
Chains play a minimal role in consumer foodservice in Austria
KEY TRENDS AND DEVELOPMENTS
Health and wellness
Globalisation and foreign presence
Single households on the rise
Faster-paced lifestyles
Eating Out
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Chained Consumer Foodservice Company Shares 2003-2007
Table 8 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 9 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
PUBLISHED DATA COMPARISONS
Table 10 Consumer Expenditure on Consumer Foodservice 2004/2005
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
AKAKIKO RESTAURANT-ENTWICKLUNGS GMBH - CONSUMER FOODSERVICE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Akakiko GmbH: Key Facts
Summary 3 Akakiko GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Akakiko GmbH: Competitive Position 2007
DO & CO RESTAURANTS & CATERING AG - CONSUMER FOODSERVICE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 DO & CO AG: Key Facts
Summary 6 DO & CO AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 DO & CO AG: Competitive Position 2007
NORDSEE GMBH - CONSUMER FOODSERVICE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nordsee GmbH: Key Facts
Summary 9 Nordsee GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Nordsee GmbH: Competitive Position 2007
ÖSTERREICHISCHE MENSEN BETRIEBS GMBH - CONSUMER FOODSERVICE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Österreichische Mensen Betriebs GmbH: Key Facts
Summary 12 Österreichische Mensen Betriebs GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Österreichische Mensen Betriebs GmbH: Competitive Position 2007
TCHIBO GMBH - CONSUMER FOODSERVICE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tchibo GmbH: Key Facts
Summary 15 Tchibo GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Tchibo GmbH: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 12 Consumer Foodservice Sales by Location: Number of Transactions 2002-2007
Table 13 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 14 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 17 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Number of Transactions 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 23 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Number of Transactions 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 29 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Number of Transactions 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 32 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 35 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Number of Transactions 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 41 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Number of Transactions 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 44 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 47 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 48 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 84 Cafés/Bars by Subsector: Number of Transactions 2002-2007
Table 85 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 86 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 87 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 89 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 90 Brand Shares of Chained Cafés/Bars 2004-2007
Table 91 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 92 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 FSR by Subsector: Units/Outlets 2002-2007
Table 98 FSR by Subsector: Number of Transactions 2002-2007
Table 99 FSR by Subsector: Foodservice Value 2002-2007
Table 100 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 101 FSR by Subsector: % Transaction Growth 2002-2007
Table 102 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 103 Global Brand Owner Shares of Chained FSR 2003-2007
Table 104 Brand Shares of Chained FSR 2004-2007
Table 105 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 106 Forecast Sales in FSR by Subsector: Number of Transactions 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 108 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Fast Food by Subsector: Units/Outlets 2002-2007
Table 112 Fast Food by Subsector: Number of Transactions 2002-2007
Table 113 Fast Food by Subsector: Foodservice Value 2002-2007
Table 114 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 115 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 116 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 117 Sales of Bakery Products Fast Food by Type 2006-2007
Table 118 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 119 Brand Shares of Chained Fast Food 2004-2007
Table 120 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 121 Forecast Sales in Fast Food by Subsector: Number of Transactions 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 127 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 132 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 133 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 134 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2007-2012
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Self-service Cafeterias: Units/Outlets 2002-2007
Table 140 Self-service Cafeterias: Number of Transactions 2002-2007
Table 141 Self-service Cafeterias: Foodservice Value 2002-2007
Table 142 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 143 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 144 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 145 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 146 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 147 Forecast Sales in Self-service Cafeterias: Number of Transactions 2007-2012
Table 148 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 149 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 153 Street Stalls/Kiosks: Number of Transactions 2002-2007
Table 154 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 155 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 156 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 157 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 158 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 159 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2007-2012
Table 160 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 161 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012