Consumer Foodservice in Belgium
Euromonitor International's Consumer Foodservice in Belgium report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 185 | Publication date: Jul 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Positive development in 2006 and to a lesser extent in 2007
The last couple of years were far from being a disaster in consumer foodservice in Belgium. The market recorded robust current value growth in 2006 and, to a lesser extent, in 2007 – notably due to a less favourable climatic and economic context than in 2006. Owing to higher incomes and mainly a better confidence index, Belgians seemed to have more resources to eat out at lunchtime or go out for dinner in the evening. However, the total number of outlets levelled out in 2006 and even began declining again in 2007 due the numerous constraints of the Belgian environment. The lack of profitability in the industry, and the consequent large share of the black market in consumer foodservice, the too high number of cafés/bars, the competition from at-home leisure and more elaborate packaged food and the overwhelming share of independent full-service restaurants acted as a drag on transactions.
Fast food increasingly dynamic
The growing need for convenient and cheap meal solutions still ensured appreciable growth in fast food in 2007. A key factor in this success was the impressive double-digit current value growth of bakery products fast food in 2007. Such outlets match the demand for natural flavours and the local tradition of tartines (local half-side sandwiches) and offer sandwiches, salads, baked goods and hot snacks that are perceived as healthier than burgers. The slight recovery by burger fast food and, in particular, the astonishing breakthrough of fast casual dining were also instrumental in the success of fast food in 2007. This contrasted with the more understated performances by most established full-service restaurants and, in particular, cafés/bars.
Local concepts often hits but chained outlets remain in the minority
The competitive environment of consumer foodservice in Belgium was extremely fragmented in 2007, the result of the underdeveloped presence of chains in Belgium. Marketers lamented the small size of the country – and thus the limited potential of the industry, the presence of two major communities and the limited presence of big shopping malls where chained concepts can usually spread. Belgians continued to be attracted by quality in terms of food and favoured local independent gastronomy. The previous failure of numerous chains, including US-style specialist coffee shops, Burger King, French full-service restaurants and self-service chains, has probably dissuaded foreign players from investing heavily in Belgium. In fact, most successful concepts were often local, as exemplified by the impressive penetration of Panos in bakery fast food and Exki and Le Pain Quotidien in fast casual dining.
Growing demand for on-the-go consumption
Increasingly hectic lifestyles and growth in travel, notably traffic at airports and railway stations, continued to feed the development of travel locations and 100% home delivery/takeaway outlets – other than waning bakeries and butchers with small levels of foodservice activity. Takeaway sales also expanded more strongly than eat-in, mainly in full-service restaurants and fast food, to meet the demand for on-the-go consumption.
Rather bleak scope for development
Many sources fear that 2007 could be a transition year from the rather dynamic performance of 2006 towards a sluggish beginning to the forecast period. The economic slowdown, the rising inflation and the ongoing structural problems of the industry (too high VAT rate and particularly charges, weak profitability, lack of skilled staff and modern equipment, surplus of cafés/bars etc) should result in a slight decline in the number of outlets and transactions. Only fast food is anticipated to experience interesting constant value growth over the forecast period, although full-service restaurants and self-service cafeterias will still make positive progress.
Table of contents
CONSUMER FOODSERVICE IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive development in 2006 and to a lesser extent in 2007
Fast food increasingly dynamic
Local concepts often hits but chained outlets remain in the minority
Growing demand for on-the-go consumption
Rather bleak scope for development
KEY TRENDS AND DEVELOPMENTS
Unfavourable economic context to drag down potential again
Social charges and operating environment unlikely to improve
Ongoing urbanisation and population density mean increasingly hectic lifestyles
Health and wellness to really emerge soon?
Will the “local paradox” enable a better development of local chains?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2003 and 2005
Table 13 Number of Horeca Outlets 2003-2005
Table 14 Number of Horeca Outlets 2002-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
EXKI SA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Exki SA: Key Facts
Summary 3 Exki SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Exki SA: Competitive Position 2007
FOODMAKERS NV - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Foodmakers NV: Key Facts
Summary 6 Foodmakers NV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Foodmakers NV: Competitive Position 2007
QUICK RESTAURANTS SA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Quick Restaurants SA: Key Facts
Summary 9 Quick Restaurants SA: Operational Indicators for Belux
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Quick Restaurants SA: Competitive Position 2007
VANDAN BV BA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vandan BV BA: Key Facts
Summary 12 Pain Quotidien (Vandan BV BA): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Le Pain Quotidien (Vandan BV BA): Competitive Position 2007
VANHERPE FOOD GROUP - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Vanherpe Food Group: Key Facts
Summary 15 Vanherpe Food Group; Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Vanherpe Food Group: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 16 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 17 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 20 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 26 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 32 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 35 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 38 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 44 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 47 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 50 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 51 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 86 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 88 Cafés/Bars by Subsector: Transactions 2002-2007
Table 89 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 90 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 92 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 93 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 94 Brand Shares of Chained Cafés/Bars 2004-2007
Table 95 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 100 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 FSR by Subsector: Units/Outlets 2002-2007
Table 102 FSR by Subsector: Transactions 2002-2007
Table 103 FSR by Subsector: Foodservice Value 2002-2007
Table 104 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 105 FSR by Subsector: % Transaction Growth 2002-2007
Table 106 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 107 Global Brand Owner Shares of Chained FSR 2003-2007
Table 108 Brand Shares of Chained FSR 2004-2007
Table 109 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 111 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 114 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Fast Food by Subsector: Units/Outlets 2002-2007
Table 116 Fast Food by Subsector: Transactions 2002-2007
Table 117 Fast Food by Subsector: Foodservice Value 2002-2007
Table 118 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 119 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 120 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 121 Sales of Bakery Products Fast Food by Type 2006-2007
Table 122 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 123 Brand Shares of Chained Fast Food 2004-2007
Table 124 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 129 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 135 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 136 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 137 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 143 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Self-service Cafeterias: Units/Outlets 2002-2007
Table 145 Self-service Cafeterias: Transactions 2002-2007
Table 146 Self-service Cafeterias: Foodservice Value 2002-2007
Table 147 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 148 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 149 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 150 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 151 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 152 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 155 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 156 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 157 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 159 Street Stalls/Kiosks: Transactions 2002-2007
Table 160 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 161 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 162 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 163 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 164 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 167 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 168 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 169 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012