Consumer Foodservice in Belgium
Euromonitor International's Consumer Foodservice in Belgium report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 116 | Publication date: Sep 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Mixed results mainly due to structural crisis
Consumer foodservice is exhibiting worrying signs according to some sources. Trade associations deplore constraints such as the lack of profitability in the industry, the unfair legislation on smoking and the competition from leisure and home consumption. Major players also pinpoint the high black market share in the industry, the overwhelming share of independent full-service restaurants (FSR) and cafés/bars and the relatively weak presence of international concepts. However, the ongoing progression of the market’s current value sales and the stability of the number of its outlets contrast with the sluggish performance of the market in the middle of the review period. The success of local chains in fast casual dining or bakery fast food is also evident.
Fast food the most dynamic concept
In an industry that is increasingly driven by convenience, fast food is logically the most dynamic sector in terms of actual progression. Given it also matches the demand for natural flavours and the local tradition of tartines (local half-side sandwiches), bakery fast food is one of the main contributors to the overall growth of consumer foodservice. In such outlets, sandwiches, salads, baked goods and hot snacks are perceived as healthier than burgers. Nevertheless, burger fast food has enjoyed a better performance in recent years thanks to the recovery of McDonald’s and Quick and the transformation of many street stalls/kiosks into independent burger fast food outlets.
Full-service restaurants and cafés/bars dominate
Full-service restaurants and cafés/bars are the most established but also the most mature formats. Despite a temporary stability due to the ongoing authorisation to smoke in most outlets, cafés/bars continue to suffer from declining traffic given the disaffection for alcoholic drinks in the on-trade. While costs rose more than sales, too many independent outlets have sprung up in FSR over the review period, due to new entrants or the switch of cafés/bars to FSR. Other than Italian restaurants and some niches, ethnic food is not a major trend in the country. Even so, some concepts such as modern bistros and lounge restaurants successfully mix traditional Franco-Belgian cuisine with original and exotic touches.
Travel outlets and 100% home delivery/takeaway satisfy demand for more convenience
Travel and 100% home delivery/takeaway outlets are benefiting from increasingly hectic lifestyles and growth in travel, notably growing traffic at airports and railway stations, which are also benefiting from more numerous outlets. Takeaway sales are also expanding more strongly than eat-in, mainly in full-service restaurants and fast food to meet the demand for on-the-go consumption.
Local concepts lead the way in minority chained outlets
Many factors contributed to the underdeveloped presence of chains and particularly foreign companies in Belgium, including the small size of the industry, the Belgian loyalty to local culinary traditions and the failure of some previous endeavours. Burger fast food franchising concepts are not so much in evidence in the country while US-style specialist coffee shops failed to emerge. Independent outlets largely characterise consumer foodservice. Nonetheless, some local concepts managed to take off during the review period such as Panos in bakery fast food and Exki and Le Pain Quotidien in fast casual dining.
Ambivalent results in the coming years
Given the mixed results of the industry in 2005/6, the ambivalent impact of the ban on smoking and the uncertain results of the negotiation on VAT, opinions differ as to the projected fortunes for consumer foodservice in coming years. The slight improvement in the economy and the growing need to eat out-of-home should fuel the number of transactions in fast food and to a lesser extent in 100% home delivery/takeaway and some trendy FSR and fast casual dining outlets. Nonetheless, the surplus of cafés/bars, the lack of profitability and modern equipment and competition from the cocooning trend are serious threats to the industry.
Table of contents
CONSUMER FOODSERVICE IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Mixed results mainly due to structural crisis
Fast food the most dynamic concept
Full-service restaurants and cafés/bars dominate
Travel outlets and 100% home delivery/takeaway satisfy demand for more convenience
Local concepts lead the way in minority chained outlets
Ambivalent results in the coming years
KEY TRENDS AND DEVELOPMENTS
Continued structural crisis
The constraints of the operating environment
Improvement in the economy will enable consumers to go out more and even trade up
Current Impact
Outlook
Impact
Busier consumers require more convenience
The uncertain impact of local particularities and population movement
Health and wellness to bring low level of success in the short run
Intensive development and stronger competition
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2000-2001 and 2003
Table 13 Number of Horeca Outlets 2003-2005
Table 14 Number of Horeca Outlets 2002-2005
Table 15 Number of Horeca Outlets 2004-2005
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
CARESTEL NV - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Carestel NV: Key Facts 2006
Summary 3 Carestel NV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Carestel NV: Competitive Position 2006
DELI NV - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Deli NV: Key Facts
Summary 6 Deli NV & the Vanherpe Food Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Deli NV: Competitive Position 2006
EXKI SA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Exki NV Key Facts
Summary 9 Exki NV Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Exki NV: Competitive Position 2006
QUICK RESTAURANTS SA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Quick Restaurants SA Key Facts
Summary 12 Quick Restaurants SA Operational Indicators for Belux
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Quick Restaurants SA: Competitive Position 2006
VANDAN BV BA - CONSUMER FOODSERVICE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Vandan BV BA: Key Facts
Summary 15 Pain Quotidien (Vandan BV BA) Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Le Pain Quotidien (Vandan BV BA) Competitive Position 2006
CAFéS/BARS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 17 Cafés/Bars by Subsector: Transactions 2001-2006
Table 18 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 19 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 20 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 21 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 22 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 23 Brand Shares of Chained Cafés/Bars 2003-2006
Table 24 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 28 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 29 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 FSR by Subsector: Units/Outlets 2001-2006
Table 31 FSR by Subsector: Transactions 2001-2006
Table 32 FSR by Subsector: Foodservice Value 2001-2006
Table 33 FSR by Subsector: % Volume Growth 2001-2006
Table 34 FSR by Subsector: % Transaction Growth 2001-2006
Table 35 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 36 Global Brand Owner Shares of Chained FSR 2002-2006
Table 37 Brand Shares of Chained FSR 2003-2006
Table 38 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 39 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 40 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 42 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 43 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Fast Food by Subsector: Units/Outlets 2001-2006
Table 45 Fast Food by Subsector: Transactions 2001-2006
Table 46 Fast Food by Subsector: Foodservice Value 2001-2006
Table 47 Fast Food by Subsector: % Volume Growth 2001-2006
Table 48 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 49 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 50 Sales of Bakery Products Fast Food by Type 2006
Table 51 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 52 Brand Shares of Chained Fast Food 2003-2006
Table 53 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 58 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 63 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 64 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 65 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 66 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 71 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 72 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 74 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 75 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 76 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 77 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 78 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 79 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 80 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 85 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 86 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 91 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 92 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 93 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 94 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 99 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 100 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011