Consumer Foodservice in Brazil
Euromonitor International's Consumer Foodservice in Brazil report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 197 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice market outperforms Brazilian GDP in 2007
The main contributors to the Brazilian consumer foodservice market’s value growth in 2007 were greater economic stability, increasing purchasing power amongst C and D economic strata consumers and stable employment levels, providing additional resources to spend on to eating out. Healthy growth in consumer foodservice has led major private equity funds to invest in the market; for example, the domestic GP Investments and the American Advent International are acquiring important chained full-service restaurants and chained fast food outlets.
Burgers and Arab cuisine dominate chained fast food
Chained fast food continued to be the largest sector within the chained consumer foodservice market in 2007, driven mainly by chained burger fast food and chained Middle-Eastern fast food. The key strategies adopted by the leading operators, such as McDonald’s and Habib’s have included introducing specials on their menu offerings to attract low- and middle-income consumers to their outlets. Chained full-service restaurants and chained self-service cafeterias experienced the highest current value growth in 2007, due in part to growth in outlet numbers and to price rises for commodities, which, since 2007, have been impacting the final prices to consumers.
McDonald’s leads, despite domestic chains’ recent inroads
In 2007, the international operator McDonald’s continued to be the clear leader within the consumer foodservice market, although the company’s share decreased over the 2004-2007 period. Habib’s, Bob’s, Giraffa’s and Spoleto increased their shares over the same period, with growth driven by the opening of new outlets through franchising agreements, adding specials to their menus and heavy investment in marketing campaigns, particularly TV advertising.
Independent operators have the larger share of Brazilian CFS
Despite an excellent performance in 2007, chained operations continued to account for only a small share of the overall Brazilian consumer foodservice market. The presence of chained operations – both international and domestic – is strongest in the fast food sector.
Healthy value growth between 2007 and 2012
The Brazilian consumer foodservice market is expected to see a positive performance over the 2007-2012 period, with sectors such as street stalls/kiosks, fast food and full-service restaurants experiencing the highest value growth. However, cafés/bars and full-service restaurants will remain the largest sectors. New acquisitions, more formal businesses practices and the arrival of new international chains are expected to characterise the Brazilian foodservice industry during the forecast period. Value growth is, however, expected to slow compared with the review period.
Table of contents
CONSUMER FOODSERVICE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice market outperforms Brazilian GDP in 2007
Burgers and Arab cuisine dominate chained fast food
McDonald’s leads, despite domestic chains’ recent inroads
Independent operators have the larger share of Brazilian CFS
Healthy value growth between 2007 and 2012
KEY TRENDS AND DEVELOPMENTS
Growing economy drives up average transaction value
Private equity funds and Brazilian entrepreneurs eager to enter chained consumer foodservice
Boom in shopping centres favours new chains in the consumer foodservice market
Fast food grows driven by mass market
Home-made style food leads national preferences for lunch
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AL SARAIVA EMPREENDIMENTOS IMOBILIáRIOS E PARTICIPAçõES LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Key Facts
Summary 3 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Competitive Position 2007
BRAZIL FAST FOOD CORP - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Brazil Fast Food Corp: Key Facts
Summary 6 Brazil Fast Food Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Brazil Fast Food Corp: Competitive Position 2007
BURGER KING BRASIL ASSES REST LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Burger King Brasil Asses Rest Ltda: Key Facts
Summary 9 Burger King Brasil Asses Rest Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Burger King Brasil Asses Rest Ltda: Competitive Position 2007
CPQ BRASIL S/A - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 CPQ Brasil S/A: Key Facts
Summary 12 CPQ Brasil S/A: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 CPQ Brasil S/A: Competitive Position 2007
DOCTOR'S ASSOCIATES INC - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Doctor’s Associates Inc: Key Facts
Summary 15 Doctor’s Associates Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Doctor’s Associates Inc: Competitive Position 2007
MCDONALD'S DO BRASIL - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 McDonald’s do Brasil: Key Facts
Summary 18 McDonald’s do Brasil: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 McDonald’s do Brasil: Competitive Position 2007
OUTBACK STEAKHOUSE INC - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Outback Steakhouse Inc: Key Facts
Summary 21 Outback Steakhouse Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Outback Steakhouse Inc: Competitive Position 2007
RESTPAR ALIMENTOS LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Restpar Alimentos Ltda: Key Facts
Summary 24 Restpar Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Restpar Alimentos Ltda: Competitive Position 2007
SPOLETO FRANCHISING LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Spoleto Franchising Ltda: Key Facts
Summary 27 Spoleto Franchising Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Spoleto Franchising Ltda: Competitive Position 2007
YUM! BRANDS INC - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Yum! Brands Inc: Key Facts
Summary 30 Yum! Brands Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Yum! Brands Inc: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Volume Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Volume Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Self-service Cafeterias: Units/Outlets 2002-2007
Table 142 Self-service Cafeterias: Transactions 2002-2007
Table 143 Self-service Cafeterias: Foodservice Value 2002-2007
Table 144 Self-service Cafeterias: % Volume Growth 2002-2007
Table 145 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 146 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 147 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 148 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 149 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 156 Street Stalls/Kiosks: Transactions 2002-2007
Table 157 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 158 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012