Consumer
Consumer Foodservice

Consumer Foodservice in Brazil

Brazil

Euromonitor International's Consumer Foodservice in Brazil report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change

Get immediate access to strategic market analysis when you buy reports online

Tables: 125  |  Publication date: Sep 2007
Cost: 
GBP950.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Fast food leads value sales

In 2006, self-service cafeterias, primarily composed of “kilo” restaurants, observed the highest unit/outlet growth, while fast food establishments experienced the fastest value growth during the year, primarily driven by the expansion of branded chains, in addition to the relatively recent entry and positive performance demonstrated by Burger King. As expected, full-service restaurants, demonstrated the least growth in unit/outlet terms in 2006, due to the higher initial cost structure relative to alternative consumer foodservice formats. 100% home delivery/takeaway exhibited the lowest growth in terms of value sales and transactions, confirming the negative impact caused by the increased delivery options offered by fast food and full-service restaurants. Despite an overall rise in transactions in 2006, the number of transactions per unit decreased, most likely caused by the increased competition, particularly in larger urban areas.

Starbucks settles into Brazil

In November 2006, Starbucks finally established its presence in specialist coffee shops in Brazil, by introducing two outlets in premium retail locations. Increased competition, due to the widespread diversification strategies employed by the major players, resulted in the entry of various types of consumer foodservice outlets, such as kiosks, selling coffee. Starbucks is likely to be challenged by these developments.

McDonald’s to invest in Brazil after the sale of its Latin American operations

Despite a declining value share of chained consumer foodservice between 2001 and 2005, and increased problems with its franchisees, McDonald’s improved its share marginally in 2006, to continue as the leading brand throughout the review period. McDonald’s conservative efforts to increase the number of its units/outlets on account of the sales cannibalisation occurring in its franchised operations, will likely change following the sale of the company’s Latin American operations. This divestment is expected to provide the company with renewed investment strength in Brazil.

Chained brands strongest in fast food

Chained operators continued to account for a small share of units/outlets and value sales, compared to independent consumer foodservice in 2006. Chained consumer foodservice is essentially driven by high-value international brands in fast food, which continues to account for the highest number of chained units/outlets in the country. Overall, chained consumer service registered faster growth in terms of units/outlets, transactions, and value sales in 2006.

Chained operators to drive unit/outlet growth over the forecast period

Consumer foodservice is projected to continue to demonstrate positive results over the forecast period. Chained consumer foodservice is also expected to register the highest unit/outlet growth, driven by increased investment in chained European, Pizza, and North American full-service restaurants. Moreover, the growing number of chained street stalls/kiosks, which have emerged as a result of the widespread diversification strategies in the country, will significantly boost the performance of chained consumer foodservice over the forecast period.

Chained fast food is also projected to demonstrate strong growth in terms of units/outlets, due to the increased presence of “other” fast food, convenience stores fast food, and Asian fast food. “Other” fast food units/outlets have evolved over the years and many have attempted to copy the convenient and full-meal services offered by competing “kilo” restaurants. Similarly, convenience stores fast food outlets are located in only 10% of all petrol/gas/service stations in Brazil, suggesting an enormous opportunity for growth, while Asian fast food gastronomy is directly influenced by the popularisation of Japanese and Chinese full service restaurants across the country.

Table of contents

CONSUMER FOODSERVICE IN BRAZIL : MARKET INSIGHT

EXECUTIVE SUMMARY

Fast food leads value sales

Starbucks settles into Brazil

McDonald’s to invest in Brazil after the sale of its Latin American operations

Chained brands strongest in fast food

Chained operators to drive unit/outlet growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

New Franchising Law 8.955/94 to clarify the franchising rules in Brazil

Eating out expenditure expected to almost double by 2025

Meal vouchers are a popular payment method in Brazil

Super-simple tax, social security and labour law to reduce informal business

Sao Paulo’s “minimum consumption” legislation targets bars and nightclubs

Sao Paulo Municipal “clean city” Law fuels business anger

PUBLISHED DATA COMPARISONS

Summary 1 Consumer Expenditure on Consumer Foodservice 2002/2003

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006

Table 5 Consumer Foodservice by Food Vs Drinks Split 2006

Table 6 Sales in Consumer Foodservice by Location 2001-2006

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006

Table 8 Chained Consumer Foodservice Company Shares 2002-2006

Table 9 Chained Consumer Foodservice Brand Shares 2003-2006

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - BRAZIL

AL SARAIVA EMPREENDIMENTOS IMOBILIáRIOS E PARTICIPAçõES LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Key Facts

Summary 4 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 5 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Competitive Position 2006

BURGER KING BRASIL ASSES REST LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Burger King Brasil Asses Rest Ltda: Key Facts

Summary 7 Burger King Brasil Asses Rest Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 8 Burger King Brasil Asses Rest Ltda: Competitive Position 2006

CPQ BRASIL S/A - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 9 CPQ Brasil S/A: Key Facts

Summary 10 CPQ Brasil S/A: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 11 CPQ Brasil S/A: Competitive Position 2006

GRãO ESPRESSO COM E IND LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Grão Espresso Com e Ind Ltda: Key Facts

Summary 13 Grão Espresso Com e Ind Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 14 Grão Espresso Com e Ind Ltda: Competitive Position 2006

MCDONALD'S DO BRASIL - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 15 McDonald’s do Brasil: Key Facts

Summary 16 McDonald’s do Brasil: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 17 McDonald’s do Brasil: Competitive Position 2006

OUTBACK STEAKHOUSE INC - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Outback Steakhouse Inc: Key Facts

Summary 19 Outback Steakhouse Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 20 Outback Steakhouse Inc: Competitive Position 2006

REI DO MATE DISTR IMP E EXP LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 21 Rei do Mate Distr Imp e Exp Ltda: Key Facts

Summary 22 Rei do Mate Distr Imp e Exp Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 23 Rei do Mate Distr Imp e Exp Ltda: Competitive Position 2006

RESTPAR ALIMENTOS LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Restpar Alimentos Ltda: Key Facts

Summary 25 Restpar Alimentos Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 26 Restpar Alimentos Ltda: Competitive Position 2006

SPOLETO FRANCHISING LTDA - CONSUMER FOODSERVICE - BRAZIL

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Spoleto Franchising Ltda: Key Facts

Summary 28 Spoleto Franchising Ltda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 29 Spoleto Franchising Ltda: Competitive Position 2006

CAFéS/BARS IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006

Table 13 Cafés/Bars by Subsector: Transactions 2001-2006

Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006

Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006

Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006

Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006

Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006

Table 19 Brand Shares of Chained Cafés/Bars 2003-2006

Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011

Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011

Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011

Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011

Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011

Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011

FULL-SERVICE RESTAURANTS IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 FSR by Subsector: Units/Outlets 2001-2006

Table 27 FSR by Subsector: Transactions 2001-2006

Table 28 FSR by Subsector: Foodservice Value 2001-2006

Table 29 FSR by Subsector: % Volume Growth 2001-2006

Table 30 FSR by Subsector: % Transaction Growth 2001-2006

Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006

Table 32 Global Brand Owner Shares of Chained FSR 2002-2006

Table 33 Brand Shares of Chained FSR 2003-2006

Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011

Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011

Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011

Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011

Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011

Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011

FAST FOOD IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Fast Food by Subsector: Units/Outlets 2001-2006

Table 41 Fast Food by Subsector: Transactions 2001-2006

Table 42 Fast Food by Subsector: Foodservice Value 2001-2006

Table 43 Fast Food by Subsector: % Volume Growth 2001-2006

Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006

Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006

Table 46 Sales of Bakery Products Fast Food by Type 2006

Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006

Table 48 Brand Shares of Chained Fast Food 2003-2006

Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011

Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011

Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011

Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011

Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011

Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011

100% HOME DELIVERY/TAKEAWAY IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006

Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006

Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006

Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006

Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006

Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006

Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006

Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006

Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011

Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011

Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011

Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011

Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011

Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011

SELF-SERVICE CAFETERIAS IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006

Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006

Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006

Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006

Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006

Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006

Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006

Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006

Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011

Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011

Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011

Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011

Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011

Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011

STREET STALLS/KIOSKS IN BRAZIL

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006

Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006

Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006

Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006

Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006

Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006

Table 89 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006

Table 90 Brand Shares of Chained Street Stalls/Kiosks 2003-2006

Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011

Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011

Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011

Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011

Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011

Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2008