Consumer Foodservice in Brazil
Euromonitor International's Consumer Foodservice in Brazil report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 125 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Fast food leads value sales
In 2006, self-service cafeterias, primarily composed of “kilo” restaurants, observed the highest unit/outlet growth, while fast food establishments experienced the fastest value growth during the year, primarily driven by the expansion of branded chains, in addition to the relatively recent entry and positive performance demonstrated by Burger King. As expected, full-service restaurants, demonstrated the least growth in unit/outlet terms in 2006, due to the higher initial cost structure relative to alternative consumer foodservice formats. 100% home delivery/takeaway exhibited the lowest growth in terms of value sales and transactions, confirming the negative impact caused by the increased delivery options offered by fast food and full-service restaurants. Despite an overall rise in transactions in 2006, the number of transactions per unit decreased, most likely caused by the increased competition, particularly in larger urban areas.
Starbucks settles into Brazil
In November 2006, Starbucks finally established its presence in specialist coffee shops in Brazil, by introducing two outlets in premium retail locations. Increased competition, due to the widespread diversification strategies employed by the major players, resulted in the entry of various types of consumer foodservice outlets, such as kiosks, selling coffee. Starbucks is likely to be challenged by these developments.
McDonald’s to invest in Brazil after the sale of its Latin American operations
Despite a declining value share of chained consumer foodservice between 2001 and 2005, and increased problems with its franchisees, McDonald’s improved its share marginally in 2006, to continue as the leading brand throughout the review period. McDonald’s conservative efforts to increase the number of its units/outlets on account of the sales cannibalisation occurring in its franchised operations, will likely change following the sale of the company’s Latin American operations. This divestment is expected to provide the company with renewed investment strength in Brazil.
Chained brands strongest in fast food
Chained operators continued to account for a small share of units/outlets and value sales, compared to independent consumer foodservice in 2006. Chained consumer foodservice is essentially driven by high-value international brands in fast food, which continues to account for the highest number of chained units/outlets in the country. Overall, chained consumer service registered faster growth in terms of units/outlets, transactions, and value sales in 2006.
Chained operators to drive unit/outlet growth over the forecast period
Consumer foodservice is projected to continue to demonstrate positive results over the forecast period. Chained consumer foodservice is also expected to register the highest unit/outlet growth, driven by increased investment in chained European, Pizza, and North American full-service restaurants. Moreover, the growing number of chained street stalls/kiosks, which have emerged as a result of the widespread diversification strategies in the country, will significantly boost the performance of chained consumer foodservice over the forecast period.
Chained fast food is also projected to demonstrate strong growth in terms of units/outlets, due to the increased presence of “other” fast food, convenience stores fast food, and Asian fast food. “Other” fast food units/outlets have evolved over the years and many have attempted to copy the convenient and full-meal services offered by competing “kilo” restaurants. Similarly, convenience stores fast food outlets are located in only 10% of all petrol/gas/service stations in Brazil, suggesting an enormous opportunity for growth, while Asian fast food gastronomy is directly influenced by the popularisation of Japanese and Chinese full service restaurants across the country.
Table of contents
CONSUMER FOODSERVICE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Fast food leads value sales
Starbucks settles into Brazil
McDonald’s to invest in Brazil after the sale of its Latin American operations
Chained brands strongest in fast food
Chained operators to drive unit/outlet growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
New Franchising Law 8.955/94 to clarify the franchising rules in Brazil
Eating out expenditure expected to almost double by 2025
Meal vouchers are a popular payment method in Brazil
Super-simple tax, social security and labour law to reduce informal business
Sao Paulo’s “minimum consumption” legislation targets bars and nightclubs
Sao Paulo Municipal “clean city” Law fuels business anger
PUBLISHED DATA COMPARISONS
Summary 1 Consumer Expenditure on Consumer Foodservice 2002/2003
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AL SARAIVA EMPREENDIMENTOS IMOBILIáRIOS E PARTICIPAçõES LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Key Facts
Summary 4 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Al Saraiva Empreendimentos Imobiliários e Participações Ltda: Competitive Position 2006
BURGER KING BRASIL ASSES REST LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Burger King Brasil Asses Rest Ltda: Key Facts
Summary 7 Burger King Brasil Asses Rest Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Burger King Brasil Asses Rest Ltda: Competitive Position 2006
CPQ BRASIL S/A - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 CPQ Brasil S/A: Key Facts
Summary 10 CPQ Brasil S/A: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 CPQ Brasil S/A: Competitive Position 2006
GRãO ESPRESSO COM E IND LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Grão Espresso Com e Ind Ltda: Key Facts
Summary 13 Grão Espresso Com e Ind Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Grão Espresso Com e Ind Ltda: Competitive Position 2006
MCDONALD'S DO BRASIL - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 McDonald’s do Brasil: Key Facts
Summary 16 McDonald’s do Brasil: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 McDonald’s do Brasil: Competitive Position 2006
OUTBACK STEAKHOUSE INC - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Outback Steakhouse Inc: Key Facts
Summary 19 Outback Steakhouse Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 20 Outback Steakhouse Inc: Competitive Position 2006
REI DO MATE DISTR IMP E EXP LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Rei do Mate Distr Imp e Exp Ltda: Key Facts
Summary 22 Rei do Mate Distr Imp e Exp Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 Rei do Mate Distr Imp e Exp Ltda: Competitive Position 2006
RESTPAR ALIMENTOS LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Restpar Alimentos Ltda: Key Facts
Summary 25 Restpar Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Restpar Alimentos Ltda: Competitive Position 2006
SPOLETO FRANCHISING LTDA - CONSUMER FOODSERVICE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Spoleto Franchising Ltda: Key Facts
Summary 28 Spoleto Franchising Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 Spoleto Franchising Ltda: Competitive Position 2006
CAFéS/BARS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 89 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 90 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011