Consumer Foodservice in Bulgaria
Euromonitor International's Consumer Foodservice in Bulgaria report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 181 | Publication date: Jan 2010
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Executive summary
Value sales grow in spite of number of outlets reducing
In terms of value sales, 2008 has been highly successful. With disposable income increasing in the past few years, consumer expenditure in consumer foodservice has risen notably. In addition, the average transaction value increased as consumers naturally switched to mid and higher value products being better able to afford them. At the same time, the number of outlets began recording negative growth after stagnating over the last two years of the review period. The number of independent outlets decreased, especially in Sofia and the major cities, since they are unable to compete with the expanding chains. Furthermore, independent operators have insufficient financial resources to keep up with the rising costs, which limits their expansion.
Specialist coffee shops among the key movers in 2008
The specialist coffee shops format is still relatively new, having only been introduced over the review period by the Bulgarian company God Created Coffee Break and its Onda branded chain. This company achieved impressive success quickly, attracting more investment in the sector both by multinational and local companies. During the review period, specialist coffee shops registered enormous growth in terms of transactions, outlets and value sales. The growth in 2008 was once again driven by the local company God Created Coffee Break. This player evolved into a chain by establishing an 11th outlet at the end of the review period and which plans further expansion during the forecast period. Multinational brands Costa Coffee, McCafé and Coffee Republic were also key factors behind the growth as they established their own outlets in the country in 2007, followed by the global leader Starbucks in 2008.
Small number of companies is the key driving force on the market
The Austrian company, OMV Tankstellen remained the market leader in consumer foodservice for yet another year through its well developed network of OMV Viva outlets located in petrol stations throughout the country. The local chain of full-service restaurants Happy and global giant McDonald’s were the other key players. Although the remaining companies held low shares, they still have notable influence on the market. Although the market is evolving with more players entering, competition is still far from intense. This is because, with the exception of the specialist coffee shops niche, each company within the industry tends to specialise in certain areas of the consumer foodservice industry in which there is little competition from chained outlets.
Independents still lead in terms of number of outlets
Although chains are growing and expanding across the country, it is still the small independent outlets which are the most in number and hold the majority of value sales and transactions. The strong presence of independent outlets in consumer foodservice is driven by the relatively low start-up and running costs, which led many private and family- run businesses to start up over the last 15 years. However, they have been unable to expand, due to lack of financial stability, and therefore are facing more and more unbearable competition by the large chains, especially in major cities where these chains have significant presence. Although value sales generated by chains are significantly lower than those achieved by independent operators, the value of transactions is notably higher in chained outlets. The relatively low profitability is another major factor that defined the downward trend in independent outlets over the review period.
Chains are the backbone of the market
The major trends set in the review period are expected to be the key factors that will determine the performance of the consumer foodservice industry during the forecast period. The number of independent outlets will continue to decrease, as will their overall popularity. On the other hand, chains will continue growing. The competitive environment is likely to become more populated as many new players will show an interest in moving into consumer foodservice. Multinational coffee shop brand Starbucks and the local Coffee House are already on the market and are expected to expand their chains significantly across the country within the next few years. Ugo, Godzilla, Divaka and Don Domat will almost certainly join the chained players and make full-service restaurants much more competitive than it is now. Competition is also intensifying in fast food with the entry of Burger King to the Bulgarian market, and the expected further development of franchised chains for bakery products.
Table of contents
CONSUMER FOODSERVICE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Value sales grow in spite of number of outlets reducing
Specialist coffee shops among the key movers in 2008
Small number of companies is the key driving force on the market
Independents still lead in terms of number of outlets
Chains are the backbone of the market
KEY TRENDS AND DEVELOPMENTS
More international foodservice chains enter the Bulgarian market
Quality of service continues to improve but is still an issue
Anti-smoking regulations tightening, total ban in effect in 2010
Chained outlets continue to develop rapidly
Internet usage continues growing
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6 Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008
Table 8 Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Catering 2003-2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
BELLA BULGARIA AD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bella Bulgaria AD: Key Facts
Summary 3 Bella Bulgaria AD: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Bella Bulgaria AD: Competitive Position 2008
GOD CREATED COFFEE BREAK LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 God Created Coffee Break Ltd: Key Facts
Summary 6 God Created Coffee Break Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 God Created Coffee Break Ltd.: Competitive Position 2008
HAPPY LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Happy Ltd: Key Facts
Summary 9 Happy Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Happy Ltd: Competitive Position 2008
NEDELIA LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nedelia Ltd: Key Facts
Summary 12 Nedelia Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Nedelia Ltd: Competitive Position 2008
ROSELI EOOD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Roseli EOOD: Key Facts
Summary 15 Roseli EOOD: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Roseli EOOD: Competitive Position 2008
CAFéS/BARS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 14 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 15 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table 16 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 20 Brand Shares of Chained Cafés/Bars 2005-2008
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 22 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
FULL-SERVICE RESTAURANTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2003-2008
Table 28 FSR by Subsector: Number of Transactions 2003-2008
Table 29 FSR by Subsector: Foodservice Value 2003-2008
Table 30 FSR by Subsector: % Units/Outlets Growth 2003-2008
Table 31 FSR by Subsector: % Transaction Growth 2003-2008
Table 32 FSR by Subsector: % Foodservice Value Growth 2003-2008
Table 33 Global Brand Owner Shares of Chained FSR 2004-2008
Table 34 Brand Shares of Chained FSR 2005-2008
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
Table 36 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
Table 38 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
FAST FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2003-2008
Table 42 Fast Food by Subsector: Number of Transactions 2003-2008
Table 43 Fast Food by Subsector: Foodservice Value 2003-2008
Table 44 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
Table 45 Fast Food by Subsector: % Transaction Growth 2003-2008
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
Table 47 Sales of Bakery Products Fast Food by Type 2006-2008
Table 48 Global Brand Owner Shares of Chained Fast Food 2004-2008
Table 49 Brand Shares of Chained Fast Food 2005-2008
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013
Table 51 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013
Table 53 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
100% HOME DELIVERY/TAKEAWAY IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2003-2008
Table 57 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2003-2008
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
Table 59 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2003-2008
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2003-2008
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table 62 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013
SELF-SERVICE CAFETERIAS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Self-service Cafeterias: Units/Outlets 2003-2008
Table 69 Self-service Cafeterias: Number of Transactions 2003-2008
Table 70 Self-service Cafeterias: Foodservice Value 2003-2008
Table 71 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
Table 72 Self-service Cafeterias: % Transaction Growth 2003-2008
Table 73 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
Table 74 Global Brand Owner Shares of Chained Self-service Cafeterias 2004-2008
Table 75 Brand Shares of Chained Self-service Cafeterias 2005-2008
Table 76 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013
Table 77 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013
Table 78 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013
Table 79 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table 80 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013
Table 81 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013
STREET STALLS/KIOSKS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Street Stalls/Kiosks: Units/Outlets 2003-2008
Table 83 Street Stalls/Kiosks: Number of Transactions 2003-2008
Table 84 Street Stalls/Kiosks: Foodservice Value 2003-2008
Table 85 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
Table 86 Street Stalls/Kiosks: % Transaction Growth 2003-2008
Table 87 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
Table 88 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 89 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 90 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 91 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 92 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 93 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
CONSUMER FOODSERVICE BY LOCATION IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008
Table 95 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008
Table 96 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008
Table 97 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008
Table 98 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008
Table 99 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table 100 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 101 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008
Table 102 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008
Table 103 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 104 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008
Table 105 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008
Table 106 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008
Table 107 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008
Table 108 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 109 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008
Table 110 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008
Table 111 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008
Table 112 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 113 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008
Table 114 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008
Table 115 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008
Table 116 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008
Table 117 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 118 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008
Table 119 Consumer Foodservice Sales through Lodging: Number of Transactions 2003-2008
Table 120 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008
Table 121 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008
Table 122 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table 123 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008
Table 124 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008
Table 125 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 126 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008
Table 127 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table 128 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008
Table 129 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008
Table 130 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013
Table 131 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013
Table 132 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013
Table 133 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013
Table 134 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013
Table 135 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013
Table 136 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013
Table 137 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 138 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013
Table 139 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013
Table 140 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table 141 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013
Table 142 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013
Table 143 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table 144 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013
Table 145 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013
Table 146 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013
Table 147 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013
Table 148 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013
Table 149 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013
Table 150 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 151 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013
Table 152 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013
Table 153 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013
Table 155 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013
Table 156 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013
Table 158 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013
Table 159 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013
Table 160 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table 161 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 162 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013
Table 163 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013
Table 164 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 165 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013