Consumer Foodservice in Bulgaria
Euromonitor International's Consumer Foodservice in Bulgaria report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 106 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Stable performance as market approaches maturity
In 2006, the overall performance of consumer foodservice in Bulgaria was in line with its development during the review period as a whole. Most sectors were close to maturity and registered slightly negative constant value growth. This reflects the increasing demand for higher-quality services and outlets, which are not found in self-service cafeterias and street stalls/kiosks. 100% home delivery/takeaway and fast food registered the highest value growth. The next phase in the highly fragmented consumer foodservice market in Bulgaria will be to consolidate and improve the overall level of quality, hygiene and services.
Success of 100% home delivery/takeaway is driven by internet-based portals
100% home delivery/takeaway registered an outstanding performance in 2006. However, although value growth was very impressive, the low starting base should be taken into consideration. In 2006, 100% home delivery/takeaway represented a very small part of total consumer foodservice value sales. Nevertheless, home delivery became very popular, especially in the big cities like Sofia, Varna and Plovdiv, where people have notably intense lifestyles and rely more and more on delivery services. Internet-based portals are the main drivers behind the excellent performance of 100% home delivery/takeaway. The companies act as mediators between consumers and full-service restaurants (FSR) to offer a wide variety of food items that can match every taste and preference.
Multinational company in the lead overall, but local players dominate in cafés/bars and self-service cafeterias
In 2006, the Bulgarian FSR chain Happy Ltd relinquished its overall lead of consumer foodservice in Bulgaria to OMV Tankstellen AG, which runs the OMV Viva outlets inside OMV petrol stations. The Austrian company managed to increase its overall value share because of its excellent expansion policy and convenience of its locations. Five of the remaining 10 companies which operate chained outlets and define the competitive landscape of the market are local. Cafés/bars and self-service cafeterias are completely dominated by local companies, which also perform quite well in FSR and fast food.
Independent outlets and stand-alone locations remain the best combination
In spite of the dynamic progress achieved by chained outlets, independent operators generate the highest value sales and run the majority of outlets. Although independent outlets are not as profitable as chained outlets, they are easier to run and maintain, which is why they are often started as family-owned businesses. In terms of location, stand-alone is preferred by consumer foodservice operators, as a separate entity provides more accessibility and convenience, which attracts consumers. Retail locations are also picking up speed and gaining value shares, due to the popularity of newly opened shopping malls in Bulgaria.
Few significant changes forecast as the market reaches maturity
As consumer foodservice in Bulgaria reaches maturity, few significant or dramatic changes are predicted for the forecast period. It is likely that the number of outlets will remain fairly constant, as chained operators are expected to open approximately the same number of outlets as those lost by independent operators leaving the market. Increasing disposable incomes will incite demand for higher-quality services. This will stimulate the progress of 100% home delivery/takeaway, cafés/bars and FSR, at the expense of self-service cafeterias.
Table of contents
CONSUMER FOODSERVICE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable performance as market approaches maturity
Success of 100% home delivery/takeaway is driven by internet-based portals
Multinational company in the lead overall, but local players dominate in cafés/bars and self-service cafeterias
Independent outlets and stand-alone locations remain the best combination
Few significant changes forecast as the market reaches maturity
KEY TRENDS AND DEVELOPMENTS
First shopping malls attract retailers and intensify competition
Travel and tourism drives up value sales
Internet popularity boosts the performance of 100% home delivery/takeaway
Chained outlets perform better but still cannot compete with independents
Demanding anti-smoking regulations still not applied
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
ARIEKS LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arieks Ltd: Key Facts
Summary 3 Arieks Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Arieks Ltd: Competitive Position 2006
GOD CREATED COFFEE BREAK LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 God Created Coffee Break Ltd: Key Facts
Summary 6 God Created Coffee Break Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
HAPPY LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Happy Ltd: Key Facts
Summary 8 Happy Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Happy Ltd: Competitive Position 2006
NEDELIA LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nedelia Ltd: Key Facts
Summary 11 Nedelia Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Nedelia Ltd: Competitive Position 2006
VICTORIA - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Victoria: Key Facts
Summary 14 Victoria: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CAFéS/BARS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 62 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 68 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 69 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 70 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 71 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 73 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 74 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 75 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 82 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 83 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 87 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 88 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011