Consumer Foodservice in Bulgaria
Euromonitor International's Consumer Foodservice in Bulgaria report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 180 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Number of outlets decline but value sales show steady growth
In terms of value sales, 2007 was among the most successful years of the review period for the domestic consumer foodservice industry. With unemployment rates falling and disposable income increasing in the past few years, consumer expenditure in consumer foodservice has risen notably. In addition, the average transaction value increased as consumers naturally switched to mid and higher value products being better able to afford higher quality services, greater convenience and to avail themselves of more diverse menus.
At the same time, the number of outlets began recording negative growth after stagnating over the previous two years. The number of independent outlets decreased, unable to stave off competition from the expanding chains. Furthermore, independent operators have insufficient financial clout to keep up with the rising costs, which limits their expansion. Some of these operators located in the centres of larger cities have even been pushed out of the market by the rapidly expanding chains.
Specialist coffee shops record a remarkable performance in 2007
The specialist coffee shops format is still relatively new, having only been introduced over the review period by domestic player, God Created Coffee Break. This company achieved impressive success quickly, attracting more investments in the sector both by multinational and local companies. During the review period, specialist coffee shops registered truly stunning growth in terms of transactions, outlets and value sales.
The growth in 2007 was driven by the local company God Created Coffee Break. This player evolved into a chain by establishing an eleventh outlet at the end of the review period and which plans a further three in 2008. Multinational brands Costa Coffee, McCafé and Coffee Republic were also key factors behind the growth as they established their own outlets in the country in 2007, attracted by the industry’s dynamism.
Relatively small number of companies define the competitive environment
Austrian company, OMV Tankstellen, remained the leading player for yet another year through its well developed network of OMV Viva outlets situated in petrol stations throughout the country. The local chain of full-service restaurants Happy, and McDonald’s were the other key players with shares of 10% and over. Although the remaining seventeen companies held low shares, they nevertheless had an important presence.
Although the number of companies increased in 2007, competition was far from intense. This is because, with the exception of the specialist coffee shops niche, each company within the industry tends to specialise in certain areas of the consumer foodservice industry in which there is little competition from chained outlets.
Independents totally outnumber chains
2007 was no different from previous years in that, although chains achieved significant progress and the number of independent outlets declined during the review period, the latter still prevail in terms of outlets, value sales and transactions. The strong presence of independent outlets in consumer foodservice is driven by the relatively low start-up and running costs, which led many private and family run businesses to start up in the last fifteen years. However, they have been unable to expand, due to lack of financial stability, unlike chains which benefit from strong branding, investment and marketing campaigns.
Although value sales generated by chains are significantly lower than those achieved by independent operators, the value of transactions is notably higher in chained outlets. The relatively low profitability is another major factor that defined the downward trend in independent outlets in the review period.
Chains are expected to be the prime movers throughout the forecast period
The major trends set in the review period are expected to be the key factors that will determine the performance of the consumer foodservice industry within the next five years. The number of independent outlets will continue to decrease, as will their overall popularity. Contrarily, chains are expected to continue growing, in terms of outlets as well as in number of transactions and value sales.
The competitive environment is likely to become more populated as many new players will show an interest in moving into consumer foodservice. Multinational coffee shop brand Starbucks and the local Coffee House are expected to establish chains within the next few years. Ugo, Godzilla, Divaka and Don Domat will almost certainly join the chained players and make full-service restaurants much more competitive than it has ever been.
Table of contents
CONSUMER FOODSERVICE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Number of outlets decline but value sales show steady growth
Specialist coffee shops record a remarkable performance in 2007
Relatively small number of companies define the competitive environment
Independents totally outnumber chains
Chains are expected to be the prime movers throughout the forecast period
KEY TRENDS AND DEVELOPMENTS
Employers hire professionals from abroad
Quality of service improves but in need of further refinement
Anti-smoking regulations fail to work effectively in the CFS industry
Chained outlets boom due to decline in independents
Notable increase in internet usage in 2007
MARKET DATA
APPENDIX
PUBLISHED DATA COMPARISONS
Table 1 Consumer Expenditure on Catering 2002-2007
MARKET DATA
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 3 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 4 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 5 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 6 Consumer Foodservice by Food Vs Drinks Split 2007
Table 7 Sales in Consumer Foodservice by Location 2002-2007
Table 8 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 9 Chained Consumer Foodservice Company Shares 2003-2007
Table 10 Chained Consumer Foodservice Brand Shares 2004-2007
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
GOD CREATED COFFEE BREAK LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 God Created Coffee Break Ltd: Key Facts
Summary 3 God Created Coffee Break Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 God Created Coffee Break Ltd.: Competitive Position 2007
GODZILLA LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Godzilla Ltd: Key Facts
Summary 6 Godzilla Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
HAPPY LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Happy Ltd: Key Facts
Summary 8 Happy Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Happy Ltd: Competitive Position 2007
NEDELIA LTD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nedelia Ltd: Key Facts
Summary 11 Nedelia Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Nedelia Ltd: Competitive Position 2007
ROSELI EOOD - CONSUMER FOODSERVICE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Roseli EOOD: Key Facts
Summary 14 Roseli EOOD: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Roseli EOOD: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 134 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Self-service Cafeterias: Units/Outlets 2002-2007
Table 141 Self-service Cafeterias: Transactions 2002-2007
Table 142 Self-service Cafeterias: Foodservice Value 2002-2007
Table 143 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 144 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 145 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 146 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 147 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 148 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 149 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 155 Street Stalls/Kiosks: Transactions 2002-2007
Table 156 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 157 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 158 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 160 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 161 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012