Consumer Foodservice in Chile
Euromonitor International's Consumer Foodservice in Chile report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 99 | Publication date: Oct 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Sales growth slowdown in 2006
CFS continued to experience robust growth across its sectors, but at slower rate in 2006 than the previous two years. Sales experienced a small decrease over the fourth quarter of the year, due to the impact of the deceleration of the economy and the effect of the new tobacco law, resulting in slower growth than expected.
Nevertheless, the overall scenario appears highly favourable for CFS. Chileans’ busier lifestyles, more working women, an increase in independent living and higher disposable incomes were the main reasons for sales improvement. 100% home delivery/takeaway and self-service cafeterias showed the best results, due to growth from a small base.
Tobacco law damages sales
A new tobacco law was implemented in September 2006. The law negatively impacted CFS because it obliged CFS operators to choose between serving smokers or non-smokers in outlets smaller than 100m2, and remodelling with sales areas larger than 100m2 to separate the two groups. In the case of closed public areas, such as shopping centres, it is also forbidden to smoke, affecting CFS operators located on these premises. CFS units located in shopping malls therefore recorded a dramatic fall in sales, both in food and drink, as well as tobacco.
Chains expand to mid-sized cities
The economic conditions of middle and lower income segments improved, and a growing number of Chileans can now pay for a wide range of services which had been out of their reach, or were used only sporadically. CFS is one service which is benefiting from the improving economic conditions, and has fuelled the expansion of chained restaurants to mid-sized cities and to middle and lower income neighbourhoods. At the same time, improvements in purchasing power have encouraged the development of shopping centres nationwide, generating space for CFS expansion in high traffic locations. Chained CFS players especially, have made shopping centres a key part of their growth strategy.
Food retailers provide better options for price-oriented customers
The leading food retailers, Cencosud and Distribución y Servicios D&S, invested in extending their reach to consumer foodservice by introducing self-service cafeterias, coffee shops and improving their offering of take-away dishes. Supermarkets/hypermarkets have emerged as the ideal base for the expansion of self-service cafeterias, and the chains have adjusted the foodservice offering according to the particular conditions of each location. Self-service cafeterias generally provide a full range of home-style meals at highly affordable prices; these outlets cater for workers in areas where there are few affordable foodservice options.
Healthy trends drive development in Asian food
Chileans are increasingly concerned about the impact of dietary habits on their health, and are in search of food alternatives which can help them to feel better and avoid obesity. Slowly, CFS units have incorporated more dishes based on vegetables, fruit and white meat into their menus. The trend has not only impacted menu design, but has also fuelled the demand for healthier food. As a result Asian food became a fad, especially Chinese and Japanese cuisines. In its initial stages, FSR was the main channel benefiting from the interest in Asian-style menus, but by 2006 the presence of Asian food in fast food and 100% home delivery/takeaway recorded robust growth.
Wendy’s enters the market to challenge McDonald’s
Wendy’s has announced plans to enter the Chilean market, and should challenge McDonald’s leadership in burger fast food. The firm is looking for a partner to develop the franchise in Chile. Preliminary plans include opening 30 outlets, with the first outlets opening in 2008.
Tourism and new casinos benefit performance
Up to the end of the review period tourism was reinvigorated, as private and public players allocated resources to improve the tourist offering and to promote the country as destination for long-haul and business travellers. The investment is spread out across the country, and much accommodation has been built, including several four and five star units. Premium restaurants associated with them have opened, which contributed to a rise in industry standards.
Additional impetus is associated with the 17 new casinos which should be opened in the next two years. In January 2007, the government granted 17 licenses for casinos nationwide, which raises the number of outlets authorised to operate in the country to 24. Some of the factors considered when assigning the licenses were the impact of the casinos on tourism in the area, as well as hotels, restaurants and other foodservice units. The expansion of casinos should benefit the development of CFS in underserved areas of Chile.
Table of contents
CONSUMER FOODSERVICE IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales growth slowdown in 2006
Tobacco law damages sales
Chains expand to mid-sized cities
Food retailers provide better options for price-oriented customers
Healthy trends drive development in Asian food
Wendy’s enters the market to challenge McDonald’s
Tourism and new casinos benefit performance
KEY TRENDS AND DEVELOPMENTS
Changes in lifestyle favoured eating away from home
Growing concern about obesity rates
New tobacco law damages sales of retail based CFS
Consumers want convenience, ambience and experience
Retailers expand their CFS offering
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001- 2006
Sernatur
Table 13 Consumer Foodservice Outlets 2001-2005
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
ADMINISTRADORA DE FRANQUICIAS LOMITóN SA - CONSUMER FOODSERVICE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Administradora de Franquicias Lomitón SA: Key Facts
Summary 3 Administradora de Franquicias Lomitón SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Administradora de Franquicias Lomitón SA: Competitive Position 2006
ALIMENTOS ARAUCOS SA - CONSUMER FOODSERVICE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Alimentos Araucos SA: Key Facts
Summary 6 Alimentos Araucos SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Alimentos Araucos SA: Competitive Position 2006
COPEC SA - CONSUMER FOODSERVICE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Copec SA: Key Facts
Summary 9 Copec SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Copec SA: Competitive Position 2006
DISTRIBUCIóN Y SERVICIOS D&S SA - CONSUMER FOODSERVICE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Distribución y Servicios D&S SA: Key Facts
Summary 12 Distribución y Servicios D&S SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Distribución y Servicios D&S SA: Competitive Position 2006
UNIFOOD SA - CONSUMER FOODSERVICE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Unifood Ltda: Key Facts
Summary 15 Unifood Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Unifood Ltda: Competitive Position 2006
CAFéS/BARS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
STREET STALLS/KIOSKS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 75 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 76 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011