Consumer Foodservice in China
Euromonitor International's Consumer Foodservice in China report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 179 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice witnesses another year of fast growth
During 2007, consumer foodservice in China continued to see a higher growth rate compared to other countries in Asia. A fast-growing domestic economy has resulted in rising disposable incomes, which enables consumers to visit consumer foodservice outlets more often. All consumer foodservice formats saw an increase in sales and number of outlets. Consumers have also been enticed by the growing availability of foreign cuisines and dishes. Hence, pizza 100% home delivery/takeaway and ice cream fast food witnessed the highest growth rates in both value terms and the number of outlets, supported by the operators’ creativeness in offering new eating experiences.
Development of a coffee-drinking culture driving the development of cafés
China is a traditionally tea-drinking country, with the active penetration of the US coffee giant Starbucks in 1999 and the Taiwanese UBC brand, a growing number of local consumers, white-collar workers and the younger generation in particular, favour a cup of cappuccino and latte as their choice. The promotion of the McDonald’s coffee series also shows that the potential growth is not limited to high-end consumers, but to a broad class of local consumers.
Fast food operators make up the top three in the consumer foodservice market
The top three players in the consumer foodservice market in terms of foodservice sales value are all chained fast food operators – Yum! Restaurants China, McDonald's China Development Co Ltd and Ting Hsin International Group. Fast outlet expansion by leading fast food operators is the key driver to their leading shares. On the other hand, the shares of the leading full-service operators are declining with the shutting down of some franchised outlets.
Chained operators continue to outperform independents
As in 2006, all areas of the foodservice industry continued to see a rise in the share of chained units compared with independents. Much of this is due to the rapid development of franchising in foodservice, which resulted in a large number of start-ups. Over the forecast period, chained companies will grow much faster than independent foodservice players and, as long as the chained outlets are growing, the market will move to a more consolidated state.
Growth to remain strong as existing players expand and new players enter
Although consumer foodservice market growth is expected to slow down in the forecast period, it will still remain strong. Outlet expansion by the existing players, especially the leading fast food operators, will continue to contribute to the strong growth in the consumer foodservice market. Trade sources indicate that fast food is far from maturity, although KFC already has over 2,000 outlets and McDonald’s has almost 1,000 outlets in the Chinese market. New entrants will also push the market to go further. In January 2008, the famous doughnuts seller Dunkin’ Donuts announced plans to open 100 franchise locations in Shanghai over the next 10 years. The famous Latin American chained fast food operator Campero also opened its first outlet in Shanghai in May 2007. With more new world-leading consumer foodservice brands entering the Chinese market, the Chinese consumer foodservice market is expected to keep growing in the forecast period.
Table of contents
CONSUMER FOODSERVICE IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice witnesses another year of fast growth
Development of a coffee-drinking culture driving the development of cafés
Fast food operators make up the top three in the consumer foodservice market
Chained operators continue to outperform independents
Growth to remain strong as existing players expand and new players enter
KEY TRENDS AND DEVELOPMENTS
2008 Olympics: expansion opportunity for chained players
Brighter prospects for international foodservice franchisees
Rising operational costs challenge operators in consumer foodservice
Consolidation being seen in fast food while FSR is more fragmented
Retail location to play a more important role
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice Year 2002-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
AJISEN (CHINA) HOLDINGS LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ajisen (China) Holdings Ltd: Key Facts
Summary 3 Ajisen (China) Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Ajisen (China) Holdings Ltd: Competitive Position 2007
BE FOR TIME CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Be For Time Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Be For Time Co Ltd: Competitive Position 2007
BEIJING QUANJUDE GROUP - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Beijing Quanjude Group: Key Facts
Summary 8 Beijing Quanjude Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Beijing Quanjude Group: Competitive Position 2007
INNER MONGOLIA XIAO FEI YANG FOODSERVICE CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Inner Mongolia Xiao Fei Yang Foodservice Co Ltd: Key Facts
Summary 11 Inner Mongolia Xiao Fei Yang Foodservice Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Inner Mongolia Xiao Fei Yang Foodservice Co Ltd: Competitive Position 2007
INNER MONGOLIA XIAO WEI YANG CHAINED FOOD SERVICE CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Inner Mongolia Xiao Wei Yang Chained Food Service Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Inner Mongolia Xiao Wei Yang Chained Food Service Co Ltd: Competitive Position 2007
MCDONALD'S CHINA DEVELOPMENT CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 McDonald's China Development Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 McDonald's China Development Co Ltd: Competitive Position 2007
STARBUCKS (CHINA) CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Starbucks (China) Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Starbucks (China) Co Ltd: Competitive Position 2007
TING HSIN INTERNATIONAL GROUP - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Ting Hsin International Group: Key Facts
Summary 20 Ting Hsin International Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Ting Hsin International Group: Competitive Position 2007
UBC COFFEE FOOD CO LTD - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 UBC Coffee food Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 UBC Coffee food Co Ltd: Competitive Position 2007
YUM! RESTAURANTS CHINA - CONSUMER FOODSERVICE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Yum! Restaurants China: Key Facts
Summary 25 Yum! Restaurants China: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Yum! Restaurants China: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 134 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 135 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN CHINA
OVERVIEW
STREET STALLS/KIOSKS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 143 Street Stalls/Kiosks: Transactions 2002-2007
Table 144 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 145 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 148 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012