Consumer Foodservice in Colombia
Euromonitor International's Consumer Foodservice in Colombia report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 109 | Publication date: Oct 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Number of outlets more than doubles over the review period
The number of consumer foodservice outlets more than doubled in 2001-2006. The strongest growth in the number of outlets was seen in 100% home deliver/takeaway, full-service restaurants and pizza consumer foodservice. The increase in outlets also led to an overall increase in the number of transactions, which more than doubled over the same period. The boom in the number of outlets constructed in 2001-2006 was indicative of Colombia’s strong overall economic performance over the review period. While growth slowed somewhat in 2006, the overall constant value growth of consumer foodservice over the review period was very positive.
Chains increase gourmet coffee product offerings
Local and international companies are expected to increase gourmet coffee sales in 2007, as local consumers enjoy tasting new ways of preparing their top national product. Chains such as Juan Valdez and OMA started to increase coffee options at the end of the review period, expanding beyond the traditional black coffee and cappuccino to ice latte and ice cream, coffee mouse, macchiato with Chantilly, just to name a few. Other chains like McDonald’s and Archie’s, which were not previously known for their coffee selection, also joined the trend by offering a wide and interesting portfolio of coffee-based products along with relaxing, welcoming spaces that allow customers to enjoy their entire coffee experience. Local chains are also working together with local coffee producers to give Colombians top quality coffee, which was previously only selected for exports.
Colombian chains expand
Colombia boasts top international consumer foodservice chains such as McDonald’s, Dunkin’ Donuts and Pizza Hut, but its home-grown chains are the leaders in terms of value sales. Inversiones El Corral Ltda’s El Corral fast-food hamburger chain, Crepes & Waffles SA’s Crepes & Waffles restaurant and Frisby SA’s Frisby chicken outlets were the top three chained consumer foodservice restaurants in terms of value sales in Colombia in 2006. Each of these chains has over 100 outlets throughout Colombia and their menus that are tailored to Colombians’ taste, giving them an edge on multinational foodservice chains operating in Colombia.
Independent locations vastly outnumber chains
Independent foodservice outlets led overall consumer food service in number of outlets in 2006. Whilst several popular chains can be found throughout the major metropolitan areas of Colombia, their numbers are still dwarfed by their independent counterparts. Consumers often prefer lunch in independent restaurants as many offer much lower prices and traditional Colombian plates which large numbers of low-income Colombians desire over standardised fast food products. In most cases, chains cannot compete with prices at independent restaurants as many cut costs by not following sanitary norms required by the regulatory institutions of restaurants.
Growth still strong despite losing some steam over forecast period
While the rapid growth that consumer foodservice experienced in 2001-2006 is not predicted be matched in 2006-2011, the growth in constant value terms should still be strong. With Colombia’s economic and political situation stabilising, consumes are expected to benefit with continued increases in disposable income. Eating out at a restaurant may no longer be reserved for special occasions for an increasing number of Colombians, as the nation’s wealth expands. In addition, convenience is anticipated to become even more important and outlets that offer home delivery and take-out options will likely continue to gain favour.
Table of contents
CONSUMER FOODSERVICE IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Number of outlets more than doubles over the review period
Chains increase gourmet coffee product offerings
Colombian chains expand
Independent locations vastly outnumber chains
Growth still strong despite losing some steam over forecast period
KEY TRENDS AND DEVELOPMENTS
Consumer interest in gourmet options grows
Chains still vastly outnumbered by independent restaurants
Bogotá is the engine driving the industry
Local chains preferred by local consumers
Need for convenience increases delivery sales
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
AVESCO SA - CONSUMER FOODSERVICE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avesco SA: Key Facts
Summary 3 Avesco: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Avesco SA: Competitive Position 2006
CREPES & WAFFLES SA - CONSUMER FOODSERVICE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Crepes & Waffles SA: Key Facts
Summary 6 Crepes & Waffles SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Crepes & Waffles: Competitive Position 2006
FRISBY SA - CONSUMER FOODSERVICE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Frisby SA: Key Facts
Summary 9 Frisby SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Frisby SA: Competitive Position 2006
PRODUCTORA Y COMERCIALIZADORA DE ALIMENTOS LTDA - CONSUMER FOODSERVICE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Productora y Comercializadora de Alimentos Ltda: Key Facts
Summary 12 Productora y Comercializadora de Alimentos Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Productora y Comercializadora de Alimentos Ltda: Competitive Position 2006
RESTCAFE OMA SA - CONSUMER FOODSERVICE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Restcafe OMA: Key Facts
Summary 15 Restcafe OMA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Restcafe OMA SA and Toscafe OMA: Competitive Position 2006
CAFéS/BARS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 71 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 72 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 83 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 88 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011