Consumer Foodservice in Denmark
Euromonitor International's Consumer Foodservice in Denmark report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 114 | Publication date: Aug 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Increasing disposable incomes encourages market growth
The total value of Danish consumer foodservice sales increased in 2006. This increase was primarily driven by a growth in disposable incomes. A combination of high employment levels, tax cuts and a strongly performing economy were the key reasons behind the growth. This growth in turn encourages consumers to eat out more often, and is consequently having a positive effect on Danish consumer foodservice.
Health and wellness a major concern
Increasing consumer health-consciousness was a prime issue within Danish consumer foodservice in 2006. Danish consumers are increasingly aware of what they eat and what effect their eating habits have on their overall health and wellbeing. This is resulting in increased demand for healthier, more nutritious food alternatives. Foodservice providers are keenly aware of this trend, and 2006 witnessed their continued efforts to tailor their menus to better cater for the health-conscious consumer.
Domestic players dominate sales
With the exception of McDonald’s and Burger King, Danish foodservice sales are dominated by domestic players. Chains such as Baresso Coffee, Sunset Boulevard, Jensen's Bøfhus and Monarch all have a strong and wide network of retail outlets, and their respective market shares highlight the strength of domestic players in comparison with multinationals in Danish consumer foodservice.
Low chained market presence
The number of independent restaurants continues to greatly outweigh its chained counterparts. There are a number of reasons for this. Firstly, the absolute size of the Danish market is a significant hindrance in developing a chained network. Added to this is the difficulty in finding suitable franchise partners with the necessary financial resources. Finally, the cost of labour in Denmark, or more specifically the high level of the minimum wage, is another key reason behind the small number of chained restaurants.
Continued market growth expected
The overall future for Danish consumer foodservice is positive, as trade sources are of the opinion that the 2006 results will be replicated in the short to medium term. The drive towards healthy, convenient foodservice alternatives will lead to growth in bakery products, Asian and convenience stores fast food, whilst traditional fast food outlets such as burger and pizza bars will struggle to attract and retain customers. The number of chained retail outlets will also increase, as in addition to current market players expanding their outlets, Starbucks and Wayne’s Coffee plan to open their first Danish coffee shops during 2007.
Table of contents
CONSUMER FOODSERVICE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing disposable incomes encourages market growth
Health and wellness a major concern
Domestic players dominate sales
Low chained market presence
Continued market growth expected
KEY TRENDS AND DEVELOPMENTS
Rise in disposable incomes leads to growth in consumer foodservice
Health and wellness issues come to the fore
Baby boomers a significant target for consumer foodservice
Chained outlets growing in importance
Consumers seek diversity and imagination
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2001-2006
Table 13 Consumer Expenditure on Consumer Foodservice 2001-2005
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BARESSO COFFEE AS - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Baresso Coffee A/S: Key Facts
Summary 3 Baresso Coffee A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Baresso Coffee A/S: Competitive Position 2006
CHICAGO ROASTHOUSE DANMARK APS - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Chicago Roasthouse Denmark ApS: Key Facts
Summary 6 Chicago Roasthouse Denmark ApS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Chicago Roasthouse Denmark ApS: Competitive Position 2006
JENSEN'S BøFHUS A/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Jensen's Bøfhus A/S: Key Facts
Summary 9 Jensen's Bøfhus A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Jensen's Bøfhus A/S: Competitive Position 2006
KD RESTAURANTS I/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 KD Restaurants I/S: Key Facts
Summary 12 KD Restaurants I/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 KD Restaurants I/S: Competitive Position 2006
MONARCH A/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Monarch A/S: Key Facts
Summary 15 Monarch A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Monarch A/S: Competitive Position 2006
CAFéS/BARS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 72 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 73 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 76 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 78 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 91 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 92 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011