Consumer Foodservice in Denmark
Euromonitor International's Consumer Foodservice in Denmark report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 185 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumers willing to spend
Consumer foodservice sales in Denmark grew once again in 2007, driven by an increasing willingness to spend following years of growth in disposable income and cheap credit as a result of the strong performance of the Danish economy and the state of global finance. At the same time, several long-term global consumer trends have been influencing Danes’ preferences as well. Thus, consumers increasingly spent time in cafés drinking various coffee specialities, as well as increasing their spending on convenience stores fast food.
Health and wellness is an all encompassing trend
Health and wellness is a major long-term trend, with a growing influence on most consumer foodservice categories. Thus, it became mainstream not only to offer healthier options in most outlets, but also, for all chains at least, to use trans fat-free oils, to convey information about the healthy quality of the meat, vegetables and other ingredients used and even to compete in terms of the size of the salad bar. Within fast food and self-service cafeterias, the major domestic chains promoted healthy food as their core concept.
Several new multinational and domestic players are expanding fast
In fast food, McDonald’s long dominance within burger fast food is now being challenged by Burger King, which is expected to double its number of outlets and value sales in the forecast period. In convenience stores fast food, both 7-Eleven and the domestic chain DSB Kort & Godt are expanding rapidly. In cafés/bars, domestic market leader Baresso Coffee is still expanding, but is facing the growing challenge of Scandinavian player Mammamia, as well as new entrants Scandinavian chain Wayne’s Coffee and the multinational Starbucks. In self-service cafeterias, Coop Danmark is expanding fast and is in the process of opening new 2GO outlets in all its 81 Kvickly supermarkets.
Chained outlets are the most successful
With few exceptions, chained outlets in all consumer foodservice categories generally seem to be performing better than the far more numerous independent outlets. This is because the financial muscle of the chains enables them to secure the superior locations and undertake effective marketing. At the same time their professional systems to organise all elements of a consumer foodservice outlet of a viable size is a strong advantage compared with mostly very small independent outlets which lack the resources and experience in many business aspects.
Expected economic slowdown ahead
Many national economic indicators point to a slowdown of the Danish economy, the first signs of which were already evident in the fourth quarter of 2007, following years of very strong economic performance. Past experience informs the fact that visits to full-service restaurants (FSR) are the first to be curtailed when the economy slow downs. It remains a big question as to the effect on value sales of the many new expansive and more gourmet consumer foodservice outlets, such as full-service restaurants and speciality coffee shops, in the expected tougher years ahead. Nevertheless, in the longer term increased spending on cafés, casual full-service restaurants as well as fast food is expected to continue. A big issue will be the intensified competition between the many new outlets which opened in recent years in most consumer foodservice categories. In this respect, factors such as location and convenience are expected to be important.
Table of contents
CONSUMER FOODSERVICE IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers willing to spend
Health and wellness is an all encompassing trend
Several new multinational and domestic players are expanding fast
Chained outlets are the most successful
Expected economic slowdown ahead
KEY TRENDS AND DEVELOPMENTS
The economy is expected to slow down, now what?
Health and wellness can no longer be ignored
Rising costs of labour and commodities
Chained outlets are the most successful – and are expanding fast
Convenience
Smoking ban takes effect across consumer foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
PUBLISHED DATA COMPARISONS
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2007
Table 13 Consumer Expenditure on Consumer Foodservice 2002-2007
Table 14 Number of CFS outlets 2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BARESSO COFFEE AS - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Baresso Coffee A/S: Key Facts
Summary 3 Baresso Coffee A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Baresso Coffee A/S: Competitive Position 2007
DANSKE KONCEPT RESTAURANTER APS - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Danske Koncept Restauranter ApS: Key Facts
Summary 6 Danske Koncept Restauranter ApS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Danske Koncept Restauranter ApS: Competitive Position 2007
JENSEN'S BøFHUS A/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Jensen’s Bøfhus A/S: Key Facts
Summary 9 Jensen’s Bøfhus A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Jensen’s Bøfhus A/S: Competitive Position 2007
MONARCH A/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Monarch A/S: Key Facts
Summary 12 Monarch A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Monarch A/S: Competitive Position 2007
PARADIS A/S - CONSUMER FOODSERVICE - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Paradis A/S: Key Facts
Summary 15 Paradis A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Paradis A/S: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 16 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 17 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 20 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 26 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 32 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 35 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 38 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 44 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 47 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 50 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 51 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 86 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 88 Cafés/Bars by Subsector: Transactions 2002-2007
Table 89 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 90 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 92 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 93 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 94 Brand Shares of Chained Cafés/Bars 2004-2007
Table 95 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 100 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 FSR by Subsector: Units/Outlets 2002-2007
Table 102 FSR by Subsector: Transactions 2002-2007
Table 103 FSR by Subsector: Foodservice Value 2002-2007
Table 104 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 105 FSR by Subsector: % Transaction Growth 2002-2007
Table 106 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 107 Global Brand Owner Shares of Chained FSR 2003-2007
Table 108 Brand Shares of Chained FSR 2004-2007
Table 109 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 111 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 114 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Fast Food by Subsector: Units/Outlets 2002-2007
Table 116 Fast Food by Subsector: Transactions 2002-2007
Table 117 Fast Food by Subsector: Foodservice Value 2002-2007
Table 118 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 119 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 120 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 121 Sales of Bakery Products Fast Food by Type 2006-2007
Table 122 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 123 Brand Shares of Chained Fast Food 2004-2007
Table 124 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 129 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 135 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 136 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 137 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 143 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Self-service Cafeterias: Units/Outlets 2002-2007
Table 145 Self-service Cafeterias: Transactions 2002-2007
Table 146 Self-service Cafeterias: Foodservice Value 2002-2007
Table 147 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 148 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 149 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 150 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 151 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 152 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 155 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 156 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 157 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 159 Street Stalls/Kiosks: Transactions 2002-2007
Table 160 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 161 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 162 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 163 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 164 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 167 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 168 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 169 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012