Consumer Foodservice in Egypt
Euromonitor International's Consumer Foodservice in Egypt report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 109 | Publication date: Sep 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Another good year for consumer foodservice in Egypt
Consumer foodservice in Egypt saw strong value growth in 2006 despite price increases. Changes in consumers' lifestyles contributed to the rise in consumer foodservice expenditure. The improved performance of the economy balanced with the increasing prices of items across all sectors kept sales on the rise. Dining out is becoming an essential part of the modern consumer’s lifestyle. This is driven by the younger generation’s exposure to Western culture and the growing incomes of consumers.
Starbucks – the world's leading coffee shop – opens its first outlet in Egypt
The Kuwaiti conglomerate holding the master franchise rights for Starbucks in Russia and the Middle East, operating nearly 200 Starbucks outlets in nine countries in the region, opened its first store in Egypt in December 2006 in City Centre. The company plans to change the way people think about coffee, turning a coffee shop into a chic place to serve well-to-do consumers. It is expected that a second branch will appear on the other side of Cairo in the near future. This is because people now travel from Zamalek and Mohandesin residential areas for 45 minutes to have coffee in Starbucks, which is located in Nasr City. Moreover, the Starbucks sign has been put in key locations in Cairo, Alexandria and Sharm El Sheikh announcing “Opening Soon”. The brand plans to operate around 30 outlets in Egypt in 2008. It is worth noting that most of Starbucks’ locations are next to its main competitor Cilantro – the local champion of specialist coffee houses in Egypt.
Advertising support generating consumer demand
Marketing support has proven to be the most efficient tool for promoting consumer foodservice outlets in Egypt. Advertising expenditure is allocated to promote the introduction of a new chain or an item on the menu.
2006 witnessed high media spending on promotions in magazines, on radio and on billboards on 6th of October Bridge in Cairo. Radio – specifically Nile FM station – took the lead in the amount of advertisers and budget spent on such promotion, due to its popularity among the youth population, who regularly listen to its programmes whilst driving.
International chains are moving strongly into Egypt
During 2006 Egypt witnessed the introduction of several prominent international chains in different sectors. The Italian food chain Sbarro appeared in Cairo with an optimistic plan to expand to 20 outlets across the country. Papa Johns is another international key player in pizza consumer foodservice, which opened its first outlet towards the end of the year. Papa Johns seemed very enthusiastic about opening its first outlet. It chose a mezzanine floor in a three-star hotel in Mohandessin area to cut through the lengthy licensing procedures of a stand-alone location. Moreover Burger King – the international burger chain – has already secured a location in Il Mircato shopping Mall in Sharm el Sheikh resort area due to operate in 2007.
Chained consumer foodservice is seeing a growth trend due to consumers' appreciation of quality
Independent consumer foodservice accounts for the majority of outlets across most sectors of the market. These include small and local operations, which are not able to expand into a chained set up. However, as the market has increasingly proven to be attractive, several international chained operations are being introduced appealing more to end users taking shares from independent outlets. End users are becoming more quality conscious and interested in international processes and hygienic standards.
Bright future expected across different sectors during the forecast period
Over the forecast period consumer foodservice is expected to experience positive value growth due to lifestyle and demographic changes. Western culture is increasingly being adopted by the younger generation, who are more open to its influence. Fast food will see the fastest value growth, largely due to its high penetration across Egypt and its friendly and non-costly atmosphere. Moreover, self-service cafeterias are expected to play a key role in the forecast period due to new outlets opening. 100% home delivery/takeaway will achieve the highest growth in terms of transactions.
Table of contents
CONSUMER FOODSERVICE IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Another good year for consumer foodservice in Egypt
Starbucks – the world's leading coffee shop – opens its first outlet in Egypt
Advertising support generating consumer demand
International chains are moving strongly into Egypt
Chained consumer foodservice is seeing a growth trend due to consumers' appreciation of quality
Bright future expected across different sectors during the forecast period
KEY TRENDS AND DEVELOPMENTS
Egypt economy is expected to grow despite inflation
Young population is the key driver of new introductions
Nine million tourists in 2006, a new record for Egypt
Franchising future is bright in Egypt
Egyptian consumers ignore bird flu threat
2006 – the year of shopping malls in Egypt
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
ABOU SHAKRA - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Abou Shakra: Key Facts
Summary 3 Abou Shakra: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Abou Shakra: Competitive Position 2006
COOK DOOR - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cook Door: Key Facts
Summary 6 Cook Door: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Cook Door: Competitive Position 2006
DIAFA CO - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Diafa Co: Key Facts
Summary 9 Diafa Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
EGYPTIAN CO FOR INTERNATIONAL TOURISTIC PROJECTS (AMERICANA) - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Egyptian Co For International Touristic Projects (Americana): Key Facts
Summary 11 Egyptian Co For International Touristic Projects (Americana): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Egyptian Co For International Touristic Projects (Americana): Competitive Position 2006
PEKING GROUP FOR INVESTMENT & TOURISTIC PROJECTS - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Peking Group For Investment & Touristic Projects: Key Facts
Summary 14 Peking Group For Investment & Touristic Projects: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Peking Group For Investment & Touristic Projects: Competitive Position 2006
CAFéS/BARS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011