Consumer Foodservice in Egypt
Euromonitor International's Consumer Foodservice in Egypt report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 176 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice grows positively in 2007
Consumer foodservice in Egypt grew at a double-digit rate in current value terms in 2007, thanks to the country’s improving economic performance. Egypt is on course to beat the 7.1% growth in GDP of 2006 despite indications of an international slowdown. Also demographic and lifestyle changes contributed to the rise in foodservice sales.
Dining out became one of life's essentials in Egypt during the review period among consumers with high purchasing power and the rise in the number of tourists looking for enjoyable locations across Egypt.
Chained outlets on the rise due to better performance
Independent outlets continue to dominate consumer foodservice in Egypt. However, the continuing influence of US and Western culture has resulted in a strong rise for chained outlets, which again grew by 16% in 2007, albeit from a low base, compared with a marginal decline for independents. The entry of chained brands such as Starbucks and Burger King has brought their American identity to bear on Egypt’s consumer foodservice industry.
Chained outlets have a considerably higher value than volume share, due to the higher prices for this type of operator. In cafés, such as The Coffee Bean & Tea Leaf or Starbucks, consumers are willing to pay higher prices, not merely for the high quality of the coffee but also for the ambience in such outlets.
McDonald’s opens its 52nd outlet driven by positive market indicators
General anti-US sentiment among Egyptians created a barrier for American company McDonald’s to expand its number of outlets. Despite this, the company finally decided to proceed with its expansion plan after some years of suspending its activities and opened new outlets driven by market growth and consumer demand. Moreover, the arrival of another strong rival in burger fast food (Burger King) has accelerated the company’s expansion, to reach 52 outlets in Egypt in 2007. In addition, the French company Buddha Bar opened its third outlet in Hurghada after successful introductions in Sharm El Sheikh Resort and Cairo.
Advertising remains key to consumer foodservice business
The competitive nature of consumer foodservice drove foodservice operators to heavily invest in advertising on TV and in print. American fast food chains used to be the leaders in terms of adspend and consumer promotions. However, the latter part of the review period saw enormous advertising activities across all areas of the consumer foodservice market. For instance, KFC, the leading chicken fast food chain, ran three TV campaigns promoting its secret recipe and another featuring the players of the national football team chosen for the African Cup. The latter was broadcast on satellite TV for regional exposure. Also, in Friday’s press, inserts offered toys and games with meals to trigger children’s interest. Due to increased competition, most players advertised their meals and promotions.
Positive outlook for foodservice sectors over the forecast period
Over the forecast period, consumer foodservice is expected to perform positively in all measures. Within this market, chained specialist coffee shops will see the fastest growth over the forecast period, largely due to consumers becoming more aware and interested in international trends. Demand across the market is expected to increase for contemporary, new and different types of food and drink. Moreover, growing influx of tourists and urbanisation will drive foodservice’s development, as urban families and tourists can afford and are more willing to incur higher expenditures on food.
Table of contents
CONSUMER FOODSERVICE IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice grows positively in 2007
Chained outlets on the rise due to better performance
McDonald’s opens its 52nd outlet driven by positive market indicators
Advertising remains key to consumer foodservice business
Positive outlook for foodservice sectors over the forecast period
KEY TRENDS AND DEVELOPMENTS
Egypt’s demographics is a key driver for consumer foodservice growth
Retail boom and mega malls offering space for more consumer foodservice outlets
Innovation in menu items boosts spend per transaction
Egypt receives a record 9.7 million tourists in 2007
Current Impact
Competition increases with growing number of players
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
ABOU SHAKRA - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Abou Shakra: Key Facts
Summary 3 Abou Shakra: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Abou Shakra: Competitive Position 2007
COOK DOOR - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cook Door Co: Key Facts
Summary 6 Cook Door: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Cook Door: Competitive Position 2007
DIAFA CO - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Diafa Co: Key Facts
Summary 9 Diafa Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Diafa Co: Competitive Position 2007
EGYPTIAN CO FOR INTERNATIONAL TOURISTIC PROJECTS (AMERICANA) - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Egyptian Co For International Touristic Projects: Key Facts
Summary 12 Egyptian Co For International Touristic Projects: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Egyptian Co For International Touristic Projects: Competitive Position 2007
PEKING GROUP FOR INVESTMENT & TOURISTIC PROJECTS - CONSUMER FOODSERVICE - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Peking Group for Investment & Touristic Projects: Key Facts
Summary 15 Peking Group for Investment & Touristic Projects: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Peking Group for Investment & Touristic Projects: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN EGYPT
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 79 Cafés/Bars by Subsector: Transactions 2002-2007
Table 80 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 81 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 82 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 83 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 84 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 85 Brand Shares of Chained Cafés/Bars 2004-2007
Table 86 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 87 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 88 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 89 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 90 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 91 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 FSR by Subsector: Units/Outlets 2002-2007
Table 93 FSR by Subsector: Transactions 2002-2007
Table 94 FSR by Subsector: Foodservice Value 2002-2007
Table 95 FSR by Subsector: % Volume Growth 2002-2007
Table 96 FSR by Subsector: % Transaction Growth 2002-2007
Table 97 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 98 Global Brand Owner Shares of Chained FSR 2003-2007
Table 99 Brand Shares of Chained FSR 2004-2007
Table 100 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 101 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 102 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 103 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 105 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Fast Food by Subsector: Units/Outlets 2002-2007
Table 107 Fast Food by Subsector: Transactions 2002-2007
Table 108 Fast Food by Subsector: Foodservice Value 2002-2007
Table 109 Fast Food by Subsector: % Volume Growth 2002-2007
Table 110 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 111 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 112 Sales of Bakery Products Fast Food by Type 2006-2007
Table 113 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 114 Brand Shares of Chained Fast Food 2004-2007
Table 115 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 116 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 117 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 118 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 119 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 120 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 122 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 123 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 124 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 125 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 126 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 127 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 128 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 129 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 130 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 131 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 132 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 133 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 134 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Self-service Cafeterias: Units/Outlets 2002-2007
Table 136 Self-service Cafeterias: Transactions 2002-2007
Table 137 Self-service Cafeterias: Foodservice Value 2002-2007
Table 138 Self-service Cafeterias: % Volume Growth 2002-2007
Table 139 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 140 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 141 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 142 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 143 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 144 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 145 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 146 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012
Table 147 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 148 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 149 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 150 Street Stalls/Kiosks: Transactions 2002-2007
Table 151 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 152 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 153 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 154 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 155 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 156 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 157 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 158 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 159 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 160 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012