Consumer
Consumer Foodservice

Consumer Foodservice in Finland

Finland

Euromonitor International's Consumer Foodservice in Finland report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change

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Tables: 117  |  Publication date: Aug 2007
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GBP950.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Consumer foodservice benefits from strong Finnish economy

The strongly performing Finnish economy resulted in healthy value growth of the country’s consumer foodservice market in 2006. Increasing disposable incomes, new establishments and strong continental dining habits encouraged consumers to spend more of their disposable income on eating out. Increasingly hectic lifestyles also boosted value sales, as time-constrained Finns had less time to cook meals at home. The Finnish consumer foodservice market is far smaller than in most other European countries, with this low base creating plenty of room for value growth.

Value growth was slightly lower in 2006 than in 2005, mainly due to a settling effect following a few years of strong performance. Interest rates also increased during 2006 and are predicted to continue to rise in 2007.

Fast food gains from a growing consumer base and changing lifestyles

Fast food was the most dynamic sector in current value terms in 2006. Although the Finnish fast food environment is relatively large compared to many other European countries, it has witnessed a growing consumer base following increasingly hectic lifestyles. An important trend is also a clearer focus on health and wellness (HW) issues with regard to menu choices, which has managed to add value. As Finnish culture does not emphasise the social element of dining out as much as, for example, Southern European cultures, fast food has gained a rather strong position in the country.

Clear trends for traditional and ethnic food in full-service restaurants

A growing number of customers, increasing disposable incomes and a healthy influx of ethnic influences paralleled with a strong interest in traditional Finnish food boosted full-service restaurants (FSR) in 2006. As a clear majority of FSR value sales takes place in the largest cities Helsinki, Tampere and Turku, the urbanisation of consumers contributed to a growing number of restaurant visitors.

Finns have become increasingly open to new tastes and flavours. Although this resulted in ethnic restaurants achieving the most dynamic value growth in 2006, the popularity of restaurants offering Finnish dishes also increased in 2006.

Bars suffer from poor beer consumption

While beer consumption in Finnish bars and pubs continued to decrease in 2006, wine and white spirits have recovered from the temporary slump in 2004, resulting from reduced alcohol taxation. As beer accounts for a massive part of alcohol value sales, the continued nose-dive has brought financial problems for pubs and bars, particularly for small independent players. As a result, the total number of cafés/bars decreased in 2006. A positive factor in cafés/bars is the good performance of specialist coffee shops and wine bars, which are benefiting from the ongoing urbanisation of Finnish society.

Growing disposable incomes will guarantee healthy forecast performance

The forecast period will see steady, albeit slightly slower, constant value growth. The main driver will be increasing disposable incomes, although new establishments and a move towards a more multifaceted consumer foodservice environment will also be important factors. Continental dining habits, particularly among the younger population, will continue to increase the customer base, although at a slower rate than during the review period. The change in smoking legislation in the summer of 2007 may limit the potential for value growth in the short term, especially in bars and pubs, but is not expected to have any radical or long-term negative effects.

Table of contents

CONSUMER FOODSERVICE IN FINLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumer foodservice benefits from strong Finnish economy

Fast food gains from a growing consumer base and changing lifestyles

Clear trends for traditional and ethnic food in full-service restaurants

Bars suffer from poor beer consumption

Growing disposable incomes will guarantee healthy forecast performance

KEY TRENDS AND DEVELOPMENTS

Peak cycle for Finland’s economy may soon be over

Non-smoking trend challenges Finnish consumer foodservice

Obesity, a growing problem in Finland

Table 1 Number of Overweight Boys (%)

Table 2 Number of Overweight Girls (%)

Emphasis on healthy foods

Dining out attracts the younger population

Tourism expenditure on food increases

Multi-cultural trend

MARKET DATA

Table 3 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006

Table 4 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006

Table 5 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006

Table 6 Consumer Foodservice by Eat in Vs Takeaway 2006

Table 7 Consumer Foodservice by Food Vs Drinks Split 2006

Table 8 Sales in Consumer Foodservice by Location 2001-2006

Table 9 Leading Chained Consumer Foodservice Brands by Number of Units 2006

Table 10 Chained Consumer Foodservice Company Shares 2002-2006

Table 11 Chained Consumer Foodservice Brand Shares 2003-2006

Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011

Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011

APPENDIX

Published data comparisons

Table 14 Household Expenditure on Restaurants and Hotels 2001

Table 15 Sales Through Restaurants with a Licence to Sell Alcohol (Wine, Spirits and Beer)

Table 16 Number of Outlets by Sector

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - FINLAND

HESBURGER OY - CONSUMER FOODSERVICE - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Hesburger Oy: Key Facts

Summary 3 Hesburger Oy: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Hesburger Oy: Competitive Position 2006

KOTIPIZZA OYJ - CONSUMER FOODSERVICE - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Kotipizza Oyj: Key Facts

Summary 6 Kotipizza Oyj: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Kotipizza Oyj: Competitive Position 2006

RESTEL OY - CONSUMER FOODSERVICE - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Restel Oy: Key Facts

Summary 9 Restel Oy: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Restel Oy: Competitive Position 2006

SCANBURGER OY - CONSUMER FOODSERVICE - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Scanburger Oy: Key Facts

Summary 12 Scanburger Oy: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Scanburger Oy: Competitive Position 2006

S-GROUP - CONSUMER FOODSERVICE - FINLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 S-Group: Key Facts

Summary 15 S-Group: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 S-Group: Competitive Position 2006

CAFéS/BARS IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 17 Cafés/Bars by Subsector: Units/Outlets 2001-2006

Table 18 Cafés/Bars by Subsector: Transactions 2001-2006

Table 19 Cafés/Bars by Subsector: Foodservice Value 2001-2006

Table 20 Cafés/Bars by Subsector: % Volume Growth 2001-2006

Table 21 Cafés/Bars by Subsector: % Transaction Growth 2001-2006

Table 22 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006

Table 23 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006

Table 24 Brand Shares of Chained Cafés/Bars 2003-2006

Table 25 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011

Table 26 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011

Table 27 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011

Table 28 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011

Table 29 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011

Table 30 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011

FULL-SERVICE RESTAURANTS IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 31 FSR by Subsector: Units/Outlets 2001-2006

Table 32 FSR by Subsector: Transactions 2001-2006

Table 33 FSR by Subsector: Foodservice Value 2001-2006

Table 34 FSR by Subsector: % Volume Growth 2001-2006

Table 35 FSR by Subsector: % Transaction Growth 2001-2006

Table 36 FSR by Subsector: % Foodservice Value Growth 2001-2006

Table 37 Global Brand Owner Shares of Chained FSR 2002-2006

Table 38 Brand Shares of Chained FSR 2003-2006

Table 39 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011

Table 40 Forecast Sales in FSR by Subsector: Transactions 2006-2011

Table 41 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011

Table 42 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011

Table 43 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011

Table 44 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011

FAST FOOD IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 45 Fast Food by Subsector: Units/Outlets 2001-2006

Table 46 Fast Food by Subsector: Transactions 2001-2006

Table 47 Fast Food by Subsector: Foodservice Value 2001-2006

Table 48 Fast Food by Subsector: % Volume Growth 2001-2006

Table 49 Fast Food by Subsector: % Transaction Growth 2001-2006

Table 50 Fast Food by Subsector: % Foodservice Value Growth 2001-2006

Table 51 Sales of Bakery Products Fast Food by Type 2006

Table 52 Global Brand Owner Shares of Chained Fast Food 2002-2006

Table 53 Brand Shares of Chained Fast Food 2003-2006

Table 54 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011

Table 55 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011

Table 56 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011

Table 57 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011

Table 58 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011

Table 59 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011

100% HOME DELIVERY/TAKEAWAY IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006

Table 61 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006

Table 62 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006

Table 63 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006

Table 64 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006

Table 65 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006

Table 66 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006

Table 67 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006

Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011

Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011

Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011

Table 71 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011

Table 72 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011

Table 73 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011

SELF-SERVICE CAFETERIAS IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 74 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006

Table 75 Self-service Cafeterias by Subsector: Transactions 2001-2006

Table 76 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006

Table 77 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006

Table 78 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006

Table 79 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006

Table 80 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006

Table 81 Brand Shares of Chained Self-service Cafeterias 2003-2006

Table 82 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011

Table 83 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011

Table 84 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011

Table 85 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011

Table 86 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011

Table 87 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011

STREET STALLS/KIOSKS IN FINLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 88 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006

Table 89 Street Stalls/Kiosks by Subsector: Transactions 2001-2006

Table 90 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006

Table 91 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006

Table 92 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006

Table 93 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006

Table 94 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006

Table 95 Brand Shares of Chained Street Stalls/Kiosks 2003-2006

Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011

Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011

Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011

Table 99 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011

Table 100 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011

Table 101 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011

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