Consumer Foodservice in Finland
Euromonitor International's Consumer Foodservice in Finland report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 117 | Publication date: Aug 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice benefits from strong Finnish economy
The strongly performing Finnish economy resulted in healthy value growth of the country’s consumer foodservice market in 2006. Increasing disposable incomes, new establishments and strong continental dining habits encouraged consumers to spend more of their disposable income on eating out. Increasingly hectic lifestyles also boosted value sales, as time-constrained Finns had less time to cook meals at home. The Finnish consumer foodservice market is far smaller than in most other European countries, with this low base creating plenty of room for value growth.
Value growth was slightly lower in 2006 than in 2005, mainly due to a settling effect following a few years of strong performance. Interest rates also increased during 2006 and are predicted to continue to rise in 2007.
Fast food gains from a growing consumer base and changing lifestyles
Fast food was the most dynamic sector in current value terms in 2006. Although the Finnish fast food environment is relatively large compared to many other European countries, it has witnessed a growing consumer base following increasingly hectic lifestyles. An important trend is also a clearer focus on health and wellness (HW) issues with regard to menu choices, which has managed to add value. As Finnish culture does not emphasise the social element of dining out as much as, for example, Southern European cultures, fast food has gained a rather strong position in the country.
Clear trends for traditional and ethnic food in full-service restaurants
A growing number of customers, increasing disposable incomes and a healthy influx of ethnic influences paralleled with a strong interest in traditional Finnish food boosted full-service restaurants (FSR) in 2006. As a clear majority of FSR value sales takes place in the largest cities Helsinki, Tampere and Turku, the urbanisation of consumers contributed to a growing number of restaurant visitors.
Finns have become increasingly open to new tastes and flavours. Although this resulted in ethnic restaurants achieving the most dynamic value growth in 2006, the popularity of restaurants offering Finnish dishes also increased in 2006.
Bars suffer from poor beer consumption
While beer consumption in Finnish bars and pubs continued to decrease in 2006, wine and white spirits have recovered from the temporary slump in 2004, resulting from reduced alcohol taxation. As beer accounts for a massive part of alcohol value sales, the continued nose-dive has brought financial problems for pubs and bars, particularly for small independent players. As a result, the total number of cafés/bars decreased in 2006. A positive factor in cafés/bars is the good performance of specialist coffee shops and wine bars, which are benefiting from the ongoing urbanisation of Finnish society.
Growing disposable incomes will guarantee healthy forecast performance
The forecast period will see steady, albeit slightly slower, constant value growth. The main driver will be increasing disposable incomes, although new establishments and a move towards a more multifaceted consumer foodservice environment will also be important factors. Continental dining habits, particularly among the younger population, will continue to increase the customer base, although at a slower rate than during the review period. The change in smoking legislation in the summer of 2007 may limit the potential for value growth in the short term, especially in bars and pubs, but is not expected to have any radical or long-term negative effects.
Table of contents
CONSUMER FOODSERVICE IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice benefits from strong Finnish economy
Fast food gains from a growing consumer base and changing lifestyles
Clear trends for traditional and ethnic food in full-service restaurants
Bars suffer from poor beer consumption
Growing disposable incomes will guarantee healthy forecast performance
KEY TRENDS AND DEVELOPMENTS
Peak cycle for Finland’s economy may soon be over
Non-smoking trend challenges Finnish consumer foodservice
Obesity, a growing problem in Finland
Table 1 Number of Overweight Boys (%)
Table 2 Number of Overweight Girls (%)
Emphasis on healthy foods
Dining out attracts the younger population
Tourism expenditure on food increases
Multi-cultural trend
MARKET DATA
Table 3 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 4 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 5 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 6 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 7 Consumer Foodservice by Food Vs Drinks Split 2006
Table 8 Sales in Consumer Foodservice by Location 2001-2006
Table 9 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 10 Chained Consumer Foodservice Company Shares 2002-2006
Table 11 Chained Consumer Foodservice Brand Shares 2003-2006
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published data comparisons
Table 14 Household Expenditure on Restaurants and Hotels 2001
Table 15 Sales Through Restaurants with a Licence to Sell Alcohol (Wine, Spirits and Beer)
Table 16 Number of Outlets by Sector
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
HESBURGER OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hesburger Oy: Key Facts
Summary 3 Hesburger Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Hesburger Oy: Competitive Position 2006
KOTIPIZZA OYJ - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kotipizza Oyj: Key Facts
Summary 6 Kotipizza Oyj: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Kotipizza Oyj: Competitive Position 2006
RESTEL OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Restel Oy: Key Facts
Summary 9 Restel Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Restel Oy: Competitive Position 2006
SCANBURGER OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Scanburger Oy: Key Facts
Summary 12 Scanburger Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Scanburger Oy: Competitive Position 2006
S-GROUP - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 S-Group: Key Facts
Summary 15 S-Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 S-Group: Competitive Position 2006
CAFéS/BARS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 18 Cafés/Bars by Subsector: Transactions 2001-2006
Table 19 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 20 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 21 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 22 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 23 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 24 Brand Shares of Chained Cafés/Bars 2003-2006
Table 25 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 28 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 29 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 30 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 FSR by Subsector: Units/Outlets 2001-2006
Table 32 FSR by Subsector: Transactions 2001-2006
Table 33 FSR by Subsector: Foodservice Value 2001-2006
Table 34 FSR by Subsector: % Volume Growth 2001-2006
Table 35 FSR by Subsector: % Transaction Growth 2001-2006
Table 36 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 37 Global Brand Owner Shares of Chained FSR 2002-2006
Table 38 Brand Shares of Chained FSR 2003-2006
Table 39 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 40 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 41 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 42 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 43 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 44 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Fast Food by Subsector: Units/Outlets 2001-2006
Table 46 Fast Food by Subsector: Transactions 2001-2006
Table 47 Fast Food by Subsector: Foodservice Value 2001-2006
Table 48 Fast Food by Subsector: % Volume Growth 2001-2006
Table 49 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 50 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 51 Sales of Bakery Products Fast Food by Type 2006
Table 52 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 53 Brand Shares of Chained Fast Food 2003-2006
Table 54 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 57 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 59 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 63 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 64 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 65 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 66 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 67 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 71 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 72 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 73 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 75 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 76 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 77 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 78 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 79 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 80 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 81 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 84 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 85 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 86 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 87 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 90 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 91 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 92 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 93 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 94 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 95 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 98 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 99 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 100 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 101 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011