Consumer Foodservice in Finland
Euromonitor International's Consumer Foodservice in Finland report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 172 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
2007 ends in another year of positive figures
The Finnish consumer foodservice market saw another year of positive value growth in current terms in 2007, underpinned by growing disposable incomes and establishment of new outlets. Finns are becoming accustomed to dining out more frequently and spending more money on each trip. However, growth rates slowed down slightly in 2006 and again in 2007 after peaking in 2005. Stabilising sales are a result of a more mature market and the somewhat strong growth rates in 2004-2006. The global economic turbulence that became apparent in late 2007, also contributed to slightly slower growth in that year.
No radical fall in turnover following ban on smoking
The ban on smoking in restaurants and bars, which came into force in June 2007, led to only slightly lower sales for 2007. The new ruling affected primarily cafés and bars and to some extent, full-service restaurants. Other categories were more or less unaffected by the smoking ban. The effects of the new legislation were not as radical as the biggest sceptics predicted before the act came into force. Most Finns have accepted the new legislation without too much complaining.
Hesburger Oy leads fragmented market
The Finnish consumer foodservice market is very fragmented and becoming evermore competitive. Domestic burger fast food chain Hesburger was again the leading player in 2007. The company’s lead is a result of overwhelming sales in burger fast food. A widespread network of restaurants and a well-known brand name has contributed to its strong position. Active brand marketing in Finnish media through advertising campaigns and constant adjustments to menu offerings have also contributed.
Independent players dominate, but chains growing faster
Small independent players dominate the Finnish consumer foodservice market, representing around 80% of all outlets in 2007. There are few regulatory requirements to open a restaurant, and running chained restaurants requires financial muscle, which explains the dominance of smaller and independent players. The number of independent operators remained more or less unchanged in 2007, which was also the case in 2006. The number of chained operators, by contrast grew in 2007.
The strongest growth for independents in 2007 was in specialist coffee shops, illustrating the booming café market, which is driven by a growing consumer interest in such trendy shops. By contrast, independent other cafés/bars that are often allowed to sell alcohol have seen a strong reduction in number of outlets due to declining on-trade sales of beer.
Consumer foodservice market maturing, but plenty of room for growth remains
Average expenditure consumer foodservice among Finnish consumers is clearly lower than elsewhere in Europe, so there is still room for growth. Finns are indeed predicted to visit restaurants more often and also to spend money more on each visit. Consumers’ emphasis on quality leisure time is also predicted to intensify. Particularly the younger generation will spend more on restaurants visits, which lays a steady foundation for future growth. The economy, albeit at slightly slower growth, is nevertheless predicted to perform well in the short term with continued rising disposable incomes, which will guarantee growing consumer foodservice sales over the forecast period.
Table of contents
CONSUMER FOODSERVICE IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 ends in another year of positive figures
No radical fall in turnover following ban on smoking
Hesburger Oy leads fragmented market
Independent players dominate, but chains growing faster
Consumer foodservice market maturing, but plenty of room for growth remains
KEY TRENDS AND DEVELOPMENTS
Peak period for Finland’s economy may soon end
Healthy food in focus with growing obesity problem
Table 1 Number of Overweight Boys (%) 1977/2003
Table 2 Number of Overweight Girls (%) 1977/2003
Younger population view dining out as trendy
Growing tourism expenditure in consumer foodservice
Multi-cultural food experiences in demand
MARKET DATA
Table 3 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 4 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 5 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 6 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 7 Consumer Foodservice by Food Vs Drinks Split 2007
Table 8 Sales in Consumer Foodservice by Location 2002-2007
Table 9 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 10 Chained Consumer Foodservice Company Shares 2003-2007
Table 11 Chained Consumer Foodservice Brand Shares 2004-2007
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 14 Sales Through Restaurants with Licence to Sell Alcohol (Wine, Spirits and Beer) 2000-2007
Table 15 Number of Outlets by Sector 2005-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
HESBURGER OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hesburger Oy: Key Facts
Summary 3 Hesburger Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Hesburger Oy: Competitive Position 2007
KOTIPIZZA OYJ - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kotipizza Oyj: Key Facts
Summary 6 Kotipizza Oyj: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Kotipizza Oyj: Competitive Position 2007
RESTEL OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Restel Oy: Key Facts
Summary 9 Restel Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Restel Oy: Competitive Position 2007
SCANBURGER OY - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Scanburger Oy: Key Facts
Summary 12 Scanburger Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Scanburger Oy: Competitive Position 2007
S-GROUP - CONSUMER FOODSERVICE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 S-Group: Key Facts
Summary 15 S-Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 S-Group: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 17 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 18 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 20 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 21 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 26 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 27 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 32 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 33 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 35 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 36 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 38 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 39 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 44 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 45 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 47 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 48 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 50 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 51 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 52 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 57 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 86 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 87 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 89 Cafés/Bars by Subsector: Transactions 2002-2007
Table 90 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 91 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 92 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 93 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 94 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 95 Brand Shares of Chained Cafés/Bars 2004-2007
Table 96 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 100 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 101 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 FSR by Subsector: Units/Outlets 2002-2007
Table 103 FSR by Subsector: Transactions 2002-2007
Table 104 FSR by Subsector: Foodservice Value 2002-2007
Table 105 FSR by Subsector: % Volume Growth 2002-2007
Table 106 FSR by Subsector: % Transaction Growth 2002-2007
Table 107 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 108 Global Brand Owner Shares of Chained FSR 2003-2007
Table 109 Brand Shares of Chained FSR 2004-2007
Table 110 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 111 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 112 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 115 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Fast Food by Subsector: Units/Outlets 2002-2007
Table 117 Fast Food by Subsector: Transactions 2002-2007
Table 118 Fast Food by Subsector: Foodservice Value 2002-2007
Table 119 Fast Food by Subsector: % Volume Growth 2002-2007
Table 120 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 121 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 122 Sales of Bakery Products Fast Food by Type 2006-2007
Table 123 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 124 Brand Shares of Chained Fast Food 2004-2007
Table 125 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 129 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 130 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 135 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 136 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 137 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 138 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 143 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 144 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 146 Street Stalls/Kiosks: Transactions 2002-2007
Table 147 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 148 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 149 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 150 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 151 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 154 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 155 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 156 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012