Consumer Foodservice in France
Euromonitor International's Consumer Foodservice in France report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 128 | Publication date: Feb 2008
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Growing demand in 2006
Consumer foodservice in France grew at a faster current value rate in 2006 than the review period CAGR. The modern foodservice channels, led by fast food, street stalls/kiosks and 100% home delivery/takeaway are the main drivers for growth, as consumers evolve into new eating habits. Independent consumer foodservice companies however continued to decline in terms of outlets while chained companies used franchising strategies to increase the number of outlets at a faster rate in 2006 than over the review period. In addition, transaction volume experienced another drop in 2006, as French consumers reduced the number of occasions they ate out.
France copying the US model?
France is becoming Americanised, as French consumers favour modern foodservice channels as opposed to traditional channels represented by full-service restaurants (FSR) and “other” cafés/bars. Fast food is growing at a phenomenal rate in terms of outlets and value terms, despite current health concerns. Furthermore 100% home delivery/takeaway and street stalls/kiosks are fashionable as modern consumers are increasingly busy and seek convenience. Furthermore, consumer foodservice companies adopt aggressive promotional activities in order to seduce the consumer.
McDonald’s still leading the way
Highly fragmented consumer foodservice industry is dominated by the independent companies. Within chained consumer foodservice, however, McDonald’s continues to lead in both outlets and value terms in 2006, despite growing health concerns regarding burger fast food. Overall, however, consumer foodservice is dominated by domestic players, although a few multinational companies continue to expand and share a large part of the value sales.
Stand-alone remains favourite
Within consumer foodservice, apart from self-service cafeterias, the preferred location for development remains stand-alone locations. However, franchising allowed companies to develop new outlets at retail, travel or even leisure and hotels locations. Nevertheless, this strategy can prove to be dangerous, as it requires a high level of know-how and management on the part of the franchisee.
Modern foodservice formats to drive future growth
Growth during the forecast period is predicted to come mainly from fast food, 100% home delivery/takeaway and street stalls/kiosks, as independent and chained FSR and café/bars struggle to attract consumers. This will be largely due to the ongoing VAT problem surrounding traditional foodservice and their inability to compete with modern foodservice channels’ aggressive promotional activities. Furthermore, consumers increasingly want their food even faster and healthier. This is likely to benefit the growth of casual dining, which is predicted to develop over the forecast period.
Table of contents
CONSUMER FOODSERVICE IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing demand in 2006
France copying the US model?
McDonald’s still leading the way
Stand-alone remains favourite
Modern foodservice formats to drive future growth
KEY TRENDS AND DEVELOPMENTS
Changing eating habits favouring modern foodservice formats
Health concerns a growing influence
The VAT problem continues
Working hours subject of fierce debate
Ethnic food increasingly chic
Cheap and fast players copying the US model
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
AGAPES RESTAURATION SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Agapes Restauration SA: Key Facts
Summary 3 Agapes Restauration SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Agapes Restauration SA: Competitive Position 2006
BUFFALO GRILL SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Buffalo Grill SA: Key Facts
Summary 6 Buffalo Grill SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Buffalo Grill SA: Competitive Position 2006
CASINO GUICHARD-PERRACHON SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Casino Guichard-Perrachon SA: Key Facts
Summary 9 Casino Guichard-Perrachon SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Casino Guichard-Perrachon SA: Competitive Position 2006
DOMINO’S PIZZA FRANCE - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Domino’s Pizza France: Key Facts
Summary 12 Domino’s Pizza France: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Adco Master Franchise SAS: Competitive Position 2006
FLO SA, GROUPE - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Flo SA, Groupe: Key Facts
Summary 15 Flo SA, Groupe: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Flo SA, Groupe: Competitive Position 2006
HOLDER, GROUPE - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Holder, Groupe: Key Facts
Summary 18 Holder, Groupe: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Holder, Groupe: Competitive Position 2006
LéON DE BRUXELLES SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Léon de Bruxelles SA: Key Facts
Summary 21 Léon de Bruxelles SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Léon de Bruxelles SA: Competitive Position 2006
MCDONALD'S FRANCE SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 23 McDonald's France SA: Key Facts
Summary 24 McDonald's France SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 McDonald's France SA: Competitive Position 2006
QUICK RESTAURANTS SA - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 France Quick SAS: Key Facts
Summary 27 France Quick SAS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 France Quick SAS: Competitive Position 2006
SERARE SAS - CONSUMER FOODSERVICE - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Serare SAS: Key Facts
Summary 30 Serare SAS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Serare SAS: Competitive Position 2006
CAFéS/BARS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 71 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 72 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 77 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 90 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 91 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011