Consumer Foodservice in Germany
Euromonitor International's Consumer Foodservice in Germany report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 128 | Publication date: Apr 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
2006: Year of Recovery
The German consumer foodservice market experienced positive value growth in 2006. This was the first year in the review period that registered growth in value terms. This improved market performance was mainly attributable to greater demand due to increased consumer confidence, underpinned by falling unemployment and healthier economic growth. The influx of tourists visiting Germany for the Football World Cup further underpinned growth.
World Cup 2006
Germany hosted the FIFA World Cup in 2006, which had a significant positive impact on the consumer foodservice market in terms of marketing, menu innovations and sales. Fast food outlets and cafés/bars benefited the most from the event, with convenience food and drinks being in high demand.
Fragmentation and Competition
Full-service restaurants (FSR) lead consumer foodservice sales, with sales twice those of the second most valuable sector, fast food. Overall, the competitive environment is highly fragmented due to the presence of numerous domestic independent outlets, although national and multinational chains do have a significant presence within the market. The leading players tend to offer cheap, quick and heavily promoted food, making their outlets a popular choice amongst consumers in a mature market. The leading 10 company rankings remained fairly stable in 2006, with McDonald's being the leading company and brand in that year.
Chains Continue to Take Share from Independent Outlets
Germany is still characterised by the relatively low presence of chains, although they continue to increase their share of value sales. Niche market chains as well as specialist independently operated outlets were novel introductions that gave companies a competitive advantage in 2006.
Stagnant Future
Consumer foodservice sales are expected to stagnate in value terms over the forecast period. However, this still represents an improvement on the review period performance, when sales declined. The numbers of outlets and of transactions are expected to grow over the period to 2011. Cafés/bars and fast food are expected to be the driving forces, whilst all other sectors are expected to stagnate or decline over the 2006-2011 period.
Table of contents
CONSUMER FOODSERVICE IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
2006: Year of Recovery
World Cup 2006
Fragmentation and Competition
Chains Continue to Take Share from Independent Outlets
Stagnant Future
KEY TRENDS AND DEVELOPMENTS
The German Economy and the World Cup
Healthy Options for a Healthy Lifestyle
Convenient and Casual
German Cuisine Makes Its Comeback on TV and Evolves
Chains versus Independents
Time Pressures and Leisure Activities Offer Opportunities
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in vs Takeaway 2006
Table 5 Consumer Foodservice by Food vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Catering 2001-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
AUTOBAHN TANK & RAST GMBH & CO KG - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Autobahn Tank & Rast GmbH & Co KG: Key Facts
Summary 3 Autobahn Tank & Rast GmbH & Co KG: Operational Indicators 2005-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Autobahn Tank und Rast GmbH & Co KG: Competitive Position 2006
BURGER KING DEUTSCHLAND GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Burger King Deutschland GmbH: Key Facts
Summary 6 Burger King Deutschland GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Burger King Deutschland GmbH: Competitive Position 2006
IKEA DEUTSCHLAND VERKAUFS GMBH & CO - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 IKEA Deutschland Verkaufs GmbH & Co KG: Key Facts
Summary 9 IKEA Deutschland Verkaufs GmbH & Co KG: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 IKEA Deutschland Verkaufs GmbH & Co KG: Competitive Position 2006
KARSTADT WARENHAUS AG - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Karstadt Warenhaus AG: Key Facts
Summary 12 Karstadt Warenhaus AG: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Karstadt Warenhaus AG: Competitive Position 2006
KOCHLöFFEL GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Kochlöffel GmbH: Key Facts
Summary 15 Kochlöffel GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Kochlöffel GmbH: Competitive Position 2006
MAREDO RESTAURANTS HOLDING GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Maredo Restaurants Holding GmbH: Key Facts
Summary 18 Maredo Restaurants Holding GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Maredo Restaurants Holding GmbH: Competitive Position 2006
MCDONALD'S DEUTSCHLAND INC - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 McDonald's Deutschland Inc: Key Facts
Summary 21 McDonald's Deutschland Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 McDonald's Deutschland Inc: Competitive Position 2006
NORDSEE GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Nordsee GmbH: Key Facts
Summary 24 Nordsee GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Nordsee GmbH: Competitive Position 2006
SUSHI CIRCLE GASTRONOMIE GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Sushi Circle Gastronomie GmbH: Key Facts
Summary 27 Sushi Circle Gastronomie GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Sushi Circle Gastronomie GmbH: Competitive Position 2006
TCHIBO GMBH - CONSUMER FOODSERVICE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Tchibo Holding AG: Key Facts
Summary 30 Tchibo Holding AG: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Tchibo Holding AG: Competitive Position 2006
CAFéS/BARS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 71 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 72 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 77 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 90 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 91 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011