Consumer Foodservice in Greece
Euromonitor International's Consumer Foodservice in Greece report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 105 | Publication date: Sep 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Demographic shifts change trends in consumer foodservice sectors
The growth rate of the market stabilised over the review period, with value sales increasing according to inflation rates. However, the decline in the number of household members, the participation of women in the workforce and the increase in per capita income shifted trends in the consumer foodservice sectors. Fast food recorded a decrease in value, reflecting the maturity of key categories, while other sectors such as full-service restaurants saw rapid development.
Growing demand for healthy and natural foods
In Greece there is increasing demand for organic ingredients and healthy alternatives, as these are perceived as being better in quality and in taste, with positive health benefits for the consumer. Foodservice categories that have managed to associate themselves with healthiness experienced high value increases. These included some full-service restaurants and self-service cafeterias. On the other hand, despite the need for convenience and timesaving solutions, categories like burger fast food and 100% home delivery/takeaway with fast food-related menus significantly decreased in value towards the end of the review period.
Full-service restaurants increases in value
The increase in value of full-service restaurants could be considered as somewhat paradoxical since the fast-paced lifestyles of consumers do not generally favour such services. Nevertheless, the sector recorded significant development in response to consumers’ need for alternative tastes, cuisines and environments. As a result, the FSR categories that increased the most were Asian, Middle Eastern and North American. At the same time, value sales declined in traditional Greek restaurants.
Large department stores and shopping malls are creating new location trends
Specialist coffee shops, self-service cafeterias, fast food outlets and casual dining full-service restaurants have benefited from the change of scenery in the retail sector, with major shopping centres opening in metropolitan Athens and the prefecture of Thessaloniki. The development of several new multi-store retail premises in those areas has driven demand for retail-located foodservice outlets, with chained operations of specific sectors particularly benefiting. The niche sector of self-service cafeterias and the well-established chained specialist coffee shops have been most advantaged by these new developments.
Pizza consumer foodservice and multinational restaurants deliver the most promising forecasts
The foodservice market as a whole is expected to continue developing, under the influence of a number of trends related to demographics and income. In particular, pizza consumer foodservice is one of the most promising sectors, with pizza full-service restaurants set to experience impressive value growth. Multinational full-service restaurants are also expected to perform well, reflecting the demand for diversification and innovation. In addition, chained operations are expected to rise in sectors such as full-service restaurants.
Table of contents
CONSUMER FOODSERVICE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Demographic shifts change trends in consumer foodservice sectors
Growing demand for healthy and natural foods
Full-service restaurants increases in value
Large department stores and shopping malls are creating new location trends
Pizza consumer foodservice and multinational restaurants deliver the most promising forecasts
KEY TRENDS AND DEVELOPMENTS
Household demographics driving preferences in consumer foodservice
Consumer lifestyles and eating habits benefit snacking
Health concerns increase demand for quality
Greeks are starting to become less conservative and more receptive to foreign cuisine
Alternative locations: retail, travel and leisure outlets are on the rise
PUBLISHED DATA COMPARISONS
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
APPENDIX
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ANELPA SA - CONSUMER FOODSERVICE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anelpa SA: Key Facts
Summary 3 Anelpa SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
KATSELIS SONS SA, CH - CONSUMER FOODSERVICE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 CH Katselis Sons SA: Key Facts
Summary 5 CH Katselis Sons SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
THEMATIC DINING SA - CONSUMER FOODSERVICE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Thematic Dining SA: Key Facts
Summary 7 Thematic Dining SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TRIA EL SA - CONSUMER FOODSERVICE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tria El SA: Key Facts
Summary 9 Tria El SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Tria El SA: Competitive Position 2006
VIVARTIA SA - CONSUMER FOODSERVICE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vivartia SA: Key Facts
Summary 12 Vivartia SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Vivartia SA: Competitive Position 2006
CAFéS/BARS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 82 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 83 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 87 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 88 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011