Consumer Foodservice in Hong Kong, China
Euromonitor International's Consumer Foodservice in Hong Kong, China report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 170 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Impressive value growth due to inflation
The high value growth of the foodservice industry as a whole in 2007 was mainly due to inflation, which led to higher food prices. Food supply has become more and more intense. The global contracting agricultural industry was the major reason. Unfortunately, most of the food in Hong Kong is imported from China, and bad weather there in late 2007 and early 2008 further intensified the problem. In addition, many chickens, cattle and some other poultry suffered from outbreaks of plagues and viruses, which further exacerbated the problem. The costs of many types of food increased by up to 10%. All areas of consumer foodservice were seriously affected by the high inflation and part of the costs were passed onto consumers which contributed to considerable value growth in 2007.
Revival of burgers in full-service restaurants and fast food
Consumers who had previously lost their affection for burgers, mainly due to the declining size, diminishing quality and increasing prices of McDonald’s burgers, saw a revival of certain chained burger fast food shops such as Triple O, MOS Burger and Freshness Burger, in Hong Kong. As a result, these outlets were able to offset the declining trend for burger fast food as a whole. Unlike McDonald’s, these burger fast food shops introduced extra large burgers full of fresh and tasty ingredients. The meats in these burgers are made with minced meats and fresh vegetables. They are also available in many varieties making them even more appealing to consumers. The entry of the new Freshness Burger in 2007 uses organic ingredients as its selling point. In addition to fast food, high-end full-service restaurants are now catching on to the trend, increasing the availability of high quality burgers in the market. In February 2008, McDonald’s also finally followed the same path by introducing its Big’N Tasty and Grilled Chicken Burger with improved fillings.
Local companies lead in the foodservice market
The foodservice market in Hong Kong is characterised by local companies, especially independent restaurants. With the exception of the fast food industry, all other ranges are comprised of chained or independent local players. Although people in Hong Kong like to try creative food, Asian food is their mainstay. It is usually cheap, filling and widely available.
Large number of independents
Despite the many chained brands in foodservice, there are still a great many independent restaurants in Hong Kong. Many of these outlets are often family-run businesses or partnerships. These independent restaurants have penetrated the high-end, mid-end and low-end foodservice market and appeal to various types of consumers. Of them all, both the chained and independent low-end restaurants tend to be located in the grass roots residential areas where rates are lower. Chained or independent mid-end outlets are often located in business areas while the high-end are often located in middle-class residential areas. The urban structure in Hong Kong is such that often poor residential areas are only a short distance away from wealthier middle-class residential areas. High-end restaurants are usually independent with special or very high quality menus and chained restaurants are seldom located in the more salubrious parts of Hong Kong.
Marginal real growth expected in the forecast period
Consumer foodservice is expected to continue to grow over the forecast period for a few reasons. The number of outlets and transactions are predicted to see little growth due to high levels of rent and the already high penetration in the market. However, value growth is expected to accelerate due to the increasing food costs driven by the appreciation of the renminbi (RMB) and globally contracting agriculture. The announcement concerning tax cuts on alcoholic drinks, (except spirits) made by the Financial Secretary might also help to increase value sales in the forecast period.
Table of contents
CONSUMER FOODSERVICE IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Impressive value growth due to inflation
Revival of burgers in full-service restaurants and fast food
Local companies lead in the foodservice market
Large number of independents
Marginal real growth expected in the forecast period
KEY TRENDS AND DEVELOPMENTS
More organic food and drinks in specialist coffee shops, FSR and fast food
Demand hotting up for packaged soup
Increasing polarisation of Chinese fusion and traditional food
Duty exemption on alcoholic drinks boosts consumption
Shortage of talent in foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
PUBLISHED DATA COMPARISONS
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
AJISEN (CHINA) HOLDINGS LTD - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ajisen (China) Holdings Ltd: Key Facts
Summary 3 Ajisen (China) Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Ajisen (China) Holdings Ltd: Competitive Position 2007
CAFé DE CORAL HOLDINGS LTD - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Café de Coral Holdings Ltd: Key Facts
Summary 6 Café de Coral Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Café de Coral Holdings Ltd: Competitive Position 2007
FAIRWOOD HOLDINGS LTD - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Fairwood Holdings Ltd: Key Facts
Summary 9 Fairwood Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Fairwood Holdings Ltd: Competitive Position 2007
HUI LIU SHAN CO LTD - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hui Liu Shan Co Ltd: Key Facts
Summary 12 Hui Liu Shan Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Hui Liu Shan Co Ltd: Competitive Position 2007
PACIFIC COFFEE CO - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Pacific Coffee Company: Key Facts
Summary 15 Pacific Coffee Company: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Pacific Coffee Company: Competitive Position 2007
TAO HEUNG HOLDINGS LTD - CONSUMER FOODSERVICE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Tao Heung Holding Ltd: Key Facts
Summary 18 Tao Heung Holding Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CONSUMER FOODSERVICE BY LOCATION IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
STREET STALLS/KIOSKS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 142 Street Stalls/Kiosks: Transactions 2002-2007
Table 143 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 144 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 145 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 147 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 148 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012