Consumer Foodservice in Hungary
Euromonitor International's Consumer Foodservice in Hungary report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 112 | Publication date: Sep 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Prosperous First Half, but Depressing End to 2006
While the beginning of 2006 saw the development of the consumer foodservice market in Hungary, according to market players the second half was stagnant and ended in decline. This trend was aligned with the change of prognosis for the development of Hungary's economy and was also the result of several restrictive measures introduced by the newly-elected government. Household and disposable incomes decreased as a result of these measures.
Increase in VAT from 15% to 20% in September
One of the most painful events in 2006 was the increase in value added tax from 15% to 20% in the consumer foodservice market which resulted in higher prices. In addition the increase of several taxes increased the operation costs of outlets. And so, while the purchasing power of customers decreased and they were frightened away by the increase in retail selling prices, market players had to face growing operation costs and decreased profits at the end of 2006.
Newcomers in Street Stalls/Kiosks Invigorate Sales
Chained street stalls/kiosks reported heavy expansion in 2006. Its success is explained by the relatively low entry and royalty fees of new-coming franchise chains. The products offered are generally non-sophisticated, prices are reliable and mobile kiosks offer high flexibility in operation. They are present at open-air events and festivals, but a lot of them are permanently located in the parking areas of large hypermarkets, DIY stores or cash and carry outlets. The dynamic expansion of such retailers in the provinces generated new and busy locations for street stalls/kiosks.
Independent Operators Dominate, but Chains Gain Ground
The consumer foodservice industry in Hungary is still highly fragmented and dominated by independent operators. Nevertheless in the review period chains continuously increased its number of outlets with the most rapid gain in fast food. Chained fast food had fewer outlets than independent, but numbers of transactions and greater value sales. Chained outlets has more customers than independent outlets and the average transaction value is higher.
Decrease in Domestic Purchasing Power Forecast
In the forecast period the main threat to market growth is the expected decrease of domestic purchasing power. A radical upswing of disposable incomes is not expected, and so, market players need to take account of this along with growing operational costs as sales will be affected by a decrease in consumer purchasing power and there will be increased price sensitivity.
Table of contents
CONSUMER FOODSERVICE IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Prosperous First Half, but Depressing End to 2006
Increase in VAT from 15% to 20% in September
Newcomers in Street Stalls/Kiosks Invigorate Sales
Independent Operators Dominate, but Chains Gain Ground
Decrease in Domestic Purchasing Power Forecast
KEY TRENDS AND DEVELOPMENTS
Decreasing Domestic Purchasing Power
High Dependence on International Tourism
Growing Price Competition in Weekday Lunch Business
Wellness: Still Leading Trend
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in vs Takeaway 2006
Table 5 Consumer Foodservice by Food vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Household Expenditure in Restaurants and Hotels 2001-2004
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
DON PEPE KFT - CONSUMER FOODSERVICE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Don Pepe Kft: Key Facts
Summary 3 Don Pepe Kft: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Don Pepe Kft: Competitive Position 2006
FOOD EXPRESS KFT - CONSUMER FOODSERVICE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Food Express: Key Facts
Summary 6 Food Express: Operational Indicators2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
FORNETTI KFT - CONSUMER FOODSERVICE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Fornetti Kft: Key Facts
Summary 8 Fornetti Kft: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Fornetti Kft: Competitive Position 2006
KALáCSODA KFT - CONSUMER FOODSERVICE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kalácsoda: Key Facts
Summary 11 Kalácsoda: Operational Indicators 2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Kalácsoda: Competitive Position 2006
SEMIRAMIS KFT - CONSUMER FOODSERVICE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Semiramis Kft: Key Facts
Summary 14 Semiramis Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Semiramis Kft: Competitive Position 2006
CAFéS/BARS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 71 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 72 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 75 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 77 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 89 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 90 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 91 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 97 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011