Consumer Foodservice in India
Euromonitor International's Consumer Foodservice in India report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 113 | Publication date: Sep 2007
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice witnesses another year of robust growth
Consumer foodservice value sales grew at a strong 14% in India during 2006, second only to that of Vietnam and Indonesia. A robust economy which put more money in the hands of consumers and leading to growing disposable income, increases in the number of working women, and the convenience offered by these outlets all contributed to growth in 2006. Most consumer foodservice outlets have introduced delivery services as well and this has also helped value sales to grow. Catering to the bottom end of the income pyramid, street stalls/kiosks is the most common type of consumer foodservice outlet in India, followed by the ubiquitous full-service restaurants.
Indians lap up fast food as the rest of the world shuns it
Witnessing value growth of over 20% in 2006, India saw the most dynamic growth within fast food in Asia Pacific during 2006, with most other countries witnessing single-digit growth. Increased availability, novelty in terms of products and offerings, and convenience were all factors driving fast food growth in India during 2006. Brands such as McDonald’s and KFC are seen as family venues in India and most Indians attach aspiration value to them. With such outlets in their infancy and given the absence of any significant campaigns connecting ill-health and fast food, growth remains strong for this sector in India.
McDonald’s expands operations and holds the lead
McDonald’s remained the leading consumer foodservice player in 2006 with a 13% share of total chained consumer foodservice value sales. The company has built its growth over the review period on a host of measures including a strong supply chain, tailoring the menu and products to the local taste and pricing its products appropriately. In 2006, McDonald’s also expanded into South India by opening outlets in Bangalore and Hyderabad, for a total of 21 new outlets added nationwide during that year. Amalgamated Bean Coffee Trading Co Ltd grew the fastest in terms of outlets during 2006 however, with 204 outlets added across its two cafés/bars brands Café Coffee Day and Coffee Day Xpress.
Stand-alone outlets dominate value sales
Of the total consumer foodservice value sales in India during 2006, 80% was accounted for by stand-alone outlets. That said, retail, travel and leisure locations continued to chip away at the contribution of stand-alone outlets that year. Retail outlets have gained in popularity by virtue of their being seen by consumer foodservice players as high-footfall locations. On the other hand travel locations such as airports and railway stations have gained prominence as these provide the best means of following the increasingly mobile consumer.
Growth to remain strong as existing players expand and new players enter
With a constant value CAGR of 8% between 2006-2011, consumer foodservice in India is predicted to witness one of the fastest growth rates in Asia Pacific. During the same period, more than 500,000 outlets are predicted to be added, taking the total number of outlets in India close to 2 billion and second only to China in this region. While new domestic players are likely to make their appearance, a host of international companies are also expected to enter India. Some of the prominent brands which are predicted to make their foray include Starbucks, Burger King and Church’s Chicken. The existing brands, such as Café Coffee Day, McDonald’s, KFC etc, have also lined up expansion plans to move beyond the metro cities. As players continue to build strong regional brands, the franchising of outlets is expected to become more commonplace over the forecast period.
Table of contents
CONSUMER FOODSERVICE IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice witnesses another year of robust growth
Indians lap up fast food as the rest of the world shuns it
McDonald’s expands operations and holds the lead
Stand-alone outlets dominate value sales
Growth to remain strong as existing players expand and new players enter
KEY TRENDS AND DEVELOPMENTS
International companies making a beeline for India
Retail and travel emerging as favoured locations for consumer foodservice outlets
Consumer foodservice players expanding to smaller-tier cities
Companies develop their offer beyond food to include the 'experience'
Companies are expanding menus to attract and retain more customers
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
AMALGAMATED BEAN COFFEE TRADING CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amalgamated Bean Coffee Trading Co Ltd: Key Facts
Summary 3 Amalgamated Bean Coffee Trading Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Amalgamated Bean Coffee Trading Co Ltd: Competitive Position 2006
BARISTA COFFEE CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Barista Coffee Co Ltd: Key Facts
Summary 6 Barista Coffee Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Barista Coffee Co Ltd: Competitive Position 2006
DOMINO'S PIZZA INDIA LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Domino’s Pizza India Ltd: Key Facts
Summary 9 Domino’s Pizza India Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Domino’s Pizza India Ltd: Competitive Position 2006
EIH LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 EIH Ltd: Key Facts
Summary 12 EIH Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 EIH Ltd: Competitive Position 2006
HOTEL SARAVANA BHAVAN - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Hotel Saravana Bhavan: Key Facts
Summary 15 Hotel Saravana Bhavan: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Hotel Saravana Bhavan: Competitive Position 2006
INDIAN HOTELS CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Indian Hotels Co Ltd: Key Facts
Summary 18 Indian Hotels Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Indian Hotels Co Ltd: Competitive Position 2006
ITC LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 ITC Ltd: Key Facts
Summary 21 ITC Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 ITC Ltd: Competitive Position 2006
JAVA GREEN PVT LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Java Green Pvt Ltd: Key Facts
Summary 24 Java Green Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Java Green Pvt Ltd: Competitive Position 2006
NIRULAS CORNER HOUSE LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Nirulas Corner House Ltd: Key Facts
Summary 27 Nirulas Corner House Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Nirulas Corner House Ltd: Competitive Position 2006
SAGAR RATNA HOTELS PVT LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Sagar Ratna Hotels Pvt Ltd: Key Facts
Summary 30 Sagar Ratna Hotels Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Sagar Ratna Hotels Pvt Ltd: Competitive Position 2006
CAFéS/BARS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN INDIA
HEADLINES
TRENDS
PROSPECTS
STREET STALLS/KIOSKS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 70 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 71 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 76 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 77 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011