Consumer Foodservice in India
Euromonitor International's Consumer Foodservice in India report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 182 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
India’s growing middle class spurs growth in consumer foodservice
Consumer foodservice continued to see strong growth in India in 2007. Four factors contributed to the growth – continued robust economic growth, an expanding base of middle class households due to rising incomes, a rise in the number of working women, and the increased availability, affordability and convenience provided by foodservice outlets. While street stalls/kiosks and full-service restaurants continue to dominate the consumer foodservice market landscape in India with their sheer presence, pizza foodservice and fast food outlets are slowly but surely embedding themselves into the eating habits of India’s middle class consumers.
Pizza foodservice grows as consumers have more access points
Growth was most pronounced in pizza foodservice and fast food in unit number terms. Outlet penetration into newer geographical markets, improved access convenience, affordability and a diversified menu drove demand in these sectors. With the Indian consumer more than ready to spend on eating out, focused advertising by players stoked latent consumer aspiration to interact with brands such as Domino’s Pizza, McDonald’s, Pizza Hut, and KFC. With players prising open the market wider with their outlet expansion, and allowing players to choose a variety of experiences, ranging from the affordable to the premium, the pizza foodservice and fast food sectors will continue to perform strongly.
McDonald’s maintains leading position as new consumers drive growth
McDonald’s continued its reign in the top position in consumer foodservice in India in 2007. McDonald’s penetrated into new markets in South and East India, and its highly visible advertising campaign on television that highlighted its affordable offerings struck a chord with new consumers. It also launched its home delivery service in over 12 cities across India. Amalgamated Bean Coffee Trading Co Ltd held the highest share of outlets in chained consumer foodservice in 2007. With its brands Café Coffee Day and Coffee Day Xpress it accounted for more than a third of the new outlets added in chained consumer foodservice in 2007.
Stand-alone outlets dominate but players are diversifying their location mix
Among the foodservice access channels, stand-alone outlets dominated. Stand-alone will continue to remain an important element of players’ overall location mix, given its strategic benefits of high visibility, revenue generation potential, and chances of an outlet evolving into a flagship destination. Retail, travel, and leisure locations have been steadily gaining ground over stand-alone, as their growing share of total value sales over the 2002-2007 period indicates. Players are clearly favouring these locations as they provide visibility in a high footfall area.
Strong growth to continue as players expand into lucrative smaller markets
The consumer foodservice market is predicted to continue seeing strong growth over the forecast period. Players will expand into newer markets in middle-tier and smaller cities across India, and offer high-value products at affordable prices to the emerging middle class consumers in the new markets. Multinational food operators such as Starbucks and Burger King, which had announced plans to enter the market by the end of 2007, are reworking their entry strategy to meet regulations that specify the direct investment route for overseas companies through joint ventures with Indian partners. As they grow their chains into smaller cities, foodservice players may resort to the franchising model to accelerate outlet roll-out, and leverage the franchisees’ knowledge of regional markets.
Table of contents
CONSUMER FOODSERVICE IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
India’s growing middle class spurs growth in consumer foodservice
Pizza foodservice grows as consumers have more access points
McDonald’s maintains leading position as new consumers drive growth
Stand-alone outlets dominate but players are diversifying their location mix
Strong growth to continue as players expand into lucrative smaller markets
KEY TRENDS AND DEVELOPMENTS
Consumer foodservice players expanding into middle-tier and smaller cities
Players are differentiating service models by dining experience, price and menu
Locational diversity and format innovation to sustain growth momentum
Menu diversification and innovation are key to growing value sales
Premium foodservice concepts for high income consumers
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
AMALGAMATED BEAN COFFEE TRADING CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amalgamated Bean Coffee Trading Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Amalgamated Bean Coffee Trading Co Ltd: Competitive Position 2007
BARISTA COFFEE CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Barista Coffee Co Ltd: Key Facts
Summary 5 Barista Coffee Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Barista Coffee Co Ltd: Competitive Position 2007
EIH LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 EIH Ltd: Key Facts
Summary 8 EIH Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 EIH Ltd: Competitive Position 2007
INDIAN HOTELS CO LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Indian Hotels Co Ltd: Key Facts
Summary 11 Indian Hotels Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Indian Hotels Co Ltd: Competitive Position 2007
ITC LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 ITC Ltd: Key Facts
Summary 14 ITC Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 ITC Ltd: Competitive Position 2007
JAVA GREEN PVT LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Java Green Pvt Ltd: Key Facts
Summary 17 Java Green Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Java Green Pvt Ltd: Competitive Position 2007
MCDONALD’S INDIA - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 McDonald’s India (under Various Franchisees): Key Facts
Summary 20 McDonald’s India (under Various Franchisees): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 McDonald’s India (under Various Franchisees): Competitive Position 2007
NIRULAS CORNER HOUSE LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Nirulas Corner House Ltd: Key Facts
Summary 23 Nirulas Corner House Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 24 Nirulas Corner House Ltd: Competitive Position 2007
SAGAR RATNA HOTELS PVT LTD - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Sagar Ratna Hotels Pvt Ltd: Key Facts
Summary 26 Sagar Ratna Hotels Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Sagar Ratna Hotels Pvt Ltd: Competitive Position 2007
YUM! RESTAURANTS INTERNATIONAL INC - CONSUMER FOODSERVICE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Yum! Restaurants International (under Various Franchisees): Key Facts
Summary 29 Yum! Restaurants International (under Various Franchisees): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 30 Yum! Restaurants International (under Various Franchisees): Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 142 Street Stalls/Kiosks: Transactions 2002-2007
Table 143 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 144 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 145 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 147 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 148 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012