Consumer Foodservice in Indonesia
Euromonitor International's Consumer Foodservice in Indonesia report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 95 | Publication date: Sep 2007
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- Get insight into trends in market performance
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice registers robust growth in 2006
Consumer foodservice recorded strong value growth over the review period, with only a small slowdown in growth in 2006, as prices increased. The slowdown was attributed to the marginally slower volume growth of transactions. Diminished consumer purchasing power, especially in the first half of 2006, and declining foreign tourist arrivals due to natural disasters and the Avian Flu outbreak militated against stronger growth. Nonetheless, 2006 was still a very strong year for the Indonesian consumer foodservice industry.
Chained consumer foodservice brands target the young population
In 2006, several chained consumer foodservice brands in Indonesia employed strategies to attract young consumers. Some brands, including Dunkin’ Donuts and Es Teler 77, upgraded their stores in 2006 with cosy sofas, attractive interior designs, and soothing background music, to appeal to young professionals and youths. Meanwhile, brands such as Starbucks and Pizza Hut co-branded with credit card issuers to target young adults by offering discounts at their outlets. The perception that younger people are more open to new concepts means that consumer foodservice players consider this consumer group the most likely driver of growth.
Further penetration of international brands
Despite the strong presence of local consumer foodservice providers, there remains large space for international players, particularly in cafés/bars, full-service restaurants, and fast food, to operate. In 2006 international brands such as Bistro Délifrance, Pizza Marzano, and Krispy Kreme made inroads in Jakarta. Meanwhile, well-established players such as Starbucks, KFC, McDonald’s, and Pizza Hut opened outlets in smaller cities in 2006, as these brands already have a strong foothold in the major Indonesian cities.
Chained consumer foodservice is expanding rapidly
Consumer foodservice in Indonesia was still largely made up of independent operators up to 2006. However, despite the continuing domination of independent units, chained consumer foodservice kept growing in 2006, as franchising agreements continued to expand rapidly and metropolitan consumers increasingly chose to eat out. With franchising being one of the main drivers of growth, chained consumer foodservice enjoyed more robust growth in terms of transactions, and kept pace with independent alternatives in terms of unit/outlet increases and value growth in 2006.
Brighter years ahead for consumer foodservice in Indonesia
Consumer foodservice in Indonesia is expected to register a faster constant value CAGR over the forecast period than that recorded over the review period. Consumer foodservice will benefit from the growing trend towards eating out and from higher prices due to increased raw material costs and rising disposable incomes. As the country’s economic condition showed signs of recovery towards the end of 2006, consumer purchasing power is predicted to gradually improve over the forecast period. Full-service restaurants are expected to perform strongly in value growth terms over the forecast period, due to transaction sales remaining strong, but more importantly due to significant price increases.
Table of contents
CONSUMER FOODSERVICE IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice registers robust growth in 2006
Chained consumer foodservice brands target the young population
Further penetration of international brands
Chained consumer foodservice is expanding rapidly
Brighter years ahead for consumer foodservice in Indonesia
KEY TRENDS AND DEVELOPMENTS
More outlets introduce the open kitchen concept to attract consumers
Local brands compete against international competitors through franchising
Mass media advertising remains the preferred model for chained brands
Chained consumer foodservice brands target the young population
Shopping malls provide opportunities for consumer foodservice outlets
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
APPENDIX
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
EATERTAINMENT INTERNATIONAL TBK PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eatertainment International Tbk PT: Key Facts
Summary 3 Eatertainment International Tbk PT: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Eatertainment International Tbk PT: Competitive Position 2006
EXCELSO MULTIRASA PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Excelso Multirasa PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Excelso Multirasa PT: Competitive Position 2006
J CO DONUTS & COFFEE PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 J Co Donuts & Coffee PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 J Co Donuts & Coffee PT: Competitive Position 2006
PIONEERINDO GOURMET INTERNATIONAL TBK PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pioneerindo Gourmet International Tbk PT: Key Facts
Summary 10 Pioneerindo Gourmet International Tbk PT: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Pioneerindo Gourmet International Tbk PT: Competitive Position 2006
TOP FOOD INDONESIA PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Top Food Indonesia PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Top Food Indonesia PT: Competitive Position 2006
CAFéS/BARS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SELF-SERVICE CAFETERIAS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 56 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 57 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 58 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 59 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 60 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 62 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 63 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 70 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 71 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 76 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 77 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011