Consumer Foodservice in Indonesia
Euromonitor International's Consumer Foodservice in Indonesia report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 179 | Publication date: Sep 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice continues its robust performance
Consumer foodservice in Indonesia continued to perform respectably in 2007, seeing slightly faster growth than in 2006. This robust performance was mainly attributable to the rapid growth in outlet numbers and the transaction volume of chained consumer foodservice outlets. Outlet number growth was fuelled by franchise agreements, further underpinned by the lower interest rate in 2007 than in 2006. Meanwhile, the number of transactions was driven by the improved economic situation in the country and the increased frequency of eating out among consumers. In addition, price increases due to a rise in basic commodity prices influenced production costs, which in turn drove up prices of consumer foodservice items.
Foodservice operators’ efforts to boost transactions are successful
In 2007, many foodservice operators – particularly chained – aimed to boost transactions by various means. Several chained brands such as Black Canyon (operated by Boga Citra Cemerlang PT), Rumah Makan Sederhana (Sederhana Citra Mandiri PT) and Texas Chicken (Cipta Selera Murni PT) expanded their outlets to major cities outside Java during 2007. Besides outlet expansion, many foodservice operators adopted a menu diversification strategy to spark consumer interest and in turn boost transactions. Several brands introduced a totally different menu to their main product offering, while other brands launched more product variants. In addition, increasing numbers of foodservice operators equipped their outlets with Wi-Fi facilities in a direct attempt to attract consumers. These efforts proved successful in boosting the transaction volumes of consumer foodservice in 2007.
Global lifestyle brands are expanding even more rapidly
2007 witnessed a rapid outlet expansion of global lifestyle foodservice brands, which are mainly targeted at upper-income consumers. This is largely driven by the opening of several lifestyle and upscale shopping malls in various cities in Indonesia, particularly Jakarta and Surabaya. Within chained cafés/bars, two prominent global brands, Starbucks (operated locally by Mitra Adiperkasa Tbk PT) and The Coffee Bean & Tea Leaf (Trans Coffee PT) expanded rapidly in 2007, thus driving the outlet growth of cafés/bars as whole. Within fast food, a considerable outlet expansion was posted, particularly by a local brand of bakery products fast food, J.Co Donuts & Coffee. Local company, Mitra Adiperkasa Tbk PT (MAP), introduced two prominent global fast food brands, Burger King and Cold Stone Creamery, in 2007. Over 2007, the company also expanded its outlets of Pizza Marzano and Krispy Kreme, which is owned by Premiere Doughnut Indonesia PT - one of MAP’s subsidiaries.
Expansion of shopping malls drives the importance of retail locations
During 2007, an increasing number of shopping malls were built in Indonesia. Some shopping malls even styled themselves as ‘lifestyle centres’, with three quarters or more of their areas leased to consumer foodservice outlets. In 2007, these lifestyle shopping malls were extended to cities outside Jakarta, such as Surabaya and Makassar. Understandably, the retail channel continued to grow steadily in 2007 in terms of the number of units, transactions, and value sales. The retail channel showed huge potential for development as consumer foodservice outlets were increasingly situated in retail locations, where consumer traffic is heavy and passing trade is guaranteed.
Bright forecast performance will be driven by rising prices
Driven largely by transaction growth and price increases, consumer foodservice in Indonesia is expected to continue posting a robust constant value CAGR over the forecast period. Transaction growth is likely to be fuelled by the growing trend towards eating out among consumers, partly due to rising disposable incomes and higher purchasing power as well as increasingly busy lifestyles, which lead people to have less time to cook meals at home. Apart from the expected improving transaction growth, higher prices for foodservice products are likely in the forecast period, due to increasing costs of raw materials, including cooking oils and fats, flour, sugar, as well as industrial fuel.
Table of contents
CONSUMER FOODSERVICE IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice continues its robust performance
Foodservice operators’ efforts to boost transactions are successful
Global lifestyle brands are expanding even more rapidly
Expansion of shopping malls drives the importance of retail locations
Bright forecast performance will be driven by rising prices
KEY TRENDS AND DEVELOPMENTS
Chained foodservice brands expand to major cities outside Java
Lifestyle shopping malls boost outlet growth of consumer foodservice
Menu diversification: a means by which to spark consumer interest
A rise in affluence leads to premiumisation of foodservice outlets
Wi-Fi facilities attract more customers to foodservice outlets
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
EATERTAINMENT INTERNATIONAL TBK PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eatertainment International Tbk PT: Key Facts
Summary 3 Eatertainment International Tbk PT: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Eatertainment International Tbk PT: Competitive Position 2007
EXCELSO MULTIRASA PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Excelso Multirasa PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Excelso Multirasa PT: Competitive Position 2007
J CO DONUTS & COFFEE PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 J.Co Donuts & Coffee PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 J.Co Donuts & Coffee PT: Competitive Position 2007
PIONEERINDO GOURMET INTERNATIONAL TBK PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pioneerindo Gourmet International Tbk PT: Key Facts
Summary 10 Pioneerindo Gourmet International Tbk PT: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Pioneerindo Gourmet International Tbk PT: Competitive Position 2007
TOP FOOD INDONESIA PT - CONSUMER FOODSERVICE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Top Food Indonesia PT: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Top Food Indonesia PT: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 15 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 33 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 45 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 85 Cafés/Bars by Subsector: Transactions 2002-2007
Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 87 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007
Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 91 Brand Shares of Chained Cafés/Bars 2004-2007
Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 FSR by Subsector: Units/Outlets 2002-2007
Table 99 FSR by Subsector: Transactions 2002-2007
Table 100 FSR by Subsector: Foodservice Value 2002-2007
Table 101 FSR by Subsector: % Units/Outlets Growth 2002-2007
Table 102 FSR by Subsector: % Transaction Growth 2002-2007
Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 104 Global Brand Owner Shares of Chained FSR 2003-2007
Table 105 Brand Shares of Chained FSR 2004-2007
Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 109 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Fast Food by Subsector: Units/Outlets 2002-2007
Table 113 Fast Food by Subsector: Transactions 2002-2007
Table 114 Fast Food by Subsector: Foodservice Value 2002-2007
Table 115 Fast Food by Subsector: % Units/Outlets Growth 2002-2007
Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 118 Sales of Bakery Products Fast Food by Type 2006-2007
Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 120 Brand Shares of Chained Fast Food 2004-2007
Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Self-service Cafeterias: Units/Outlets 2002-2007
Table 142 Self-service Cafeterias: Transactions 2002-2007
Table 143 Self-service Cafeterias: Foodservice Value 2002-2007
Table 144 Self-service Cafeterias: % Units/Outlets Growth 2002-2007
Table 145 Self-service Cafeterias: % Transaction Growth 2002-2007
Table 146 Self-service Cafeterias: % Foodservice Value Growth 2002-2007
Table 147 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007
Table 148 Brand Shares of Chained Self-service Cafeterias 2004-2007
Table 149 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012
Table 150 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012
Table 151 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012
Table 152 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012
Table 153 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 156 Street Stalls/Kiosks: Transactions 2002-2007
Table 157 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007
Table 159 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 162 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 164 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012
Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012