Consumer Foodservice in Italy
Euromonitor International's Consumer Foodservice in Italy report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 200 | Publication date: Sep 2009
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Executive summary
Economic recession cools sales in foodservice
In 2008, the growth of the Italian foodservice market was hindered by consumers’ growing economic concerns, which resulted in many cutting back on unnecessary expenditure, along with the widening range of meal solutions available in packaged food. As the Italian economic situation worsened and prices continued to rise, many consumers found eating out too expensive and opted for quick and easy ready meals and snacks at home instead, or switched to less expensive formats such as fast food. As a result, current value sales were stagnant overall in 2008.
Foodservice operators seeking ways to be different
Relying on stronger financial resources compared to independent foodservice outlets, chained operators continued to increase in 2008, despite the negative effects of the economic recession. Given the expansion of the market and shifts in consumer habits, chained companies invested heavily to adapt their menu offerings, to restyle their outlets, to increase product diversity and create more sophisticated atmospheres. Diversification was the key word in terms of innovation activities. Chained operators, more than independent outlets, invested to differentiate their brands, their menu offerings, their concepts, their outlet design and atmospheres, in order to avoid falling victim to the trading down trend.
High fragmentation in consumer foodservice
In 2008, independent operators continued to lead the Italian consumer foodservice market, accounting for more than 90% of total value sales. Within chained foodservice, Autogrill continued to dominate followed by Heineken Italia, Festival SpA and Cir Food. Autogrill held a leading position in sectors such as chained cafés/bars, fast food and chained self-service cafeterias, thanks to its wide range of brands and prime locations. The chained full-service restaurants sector remained dominated by Gruppo M6 and Gruppo Sebeto, which saw value share increase in 2008 thanks to the success of popular brands Fratelli la Bufala (Gruppo M6), and Rossopomodoro and Anema e Cozze (Gruppo Sebeto). Nevertheless, the sector’s competitive landscape remained rather fragmented, with the first ranking brand leading with less than 1% share of total CFS value sales in 2008.
Chained outlets: a small successful niche
Chained brands continued to outperform independent operators in 2008. This is not a surprise, considering that multinational operators such as McDonald’s and Burger King can rely on economies of scale in terms of sourcing, brand development and operations, and in 2008 they could better counter the negative effects of the economic slowdown. Furthermore, in 2008 chained operations continued to progressively dominate prominent and high traffic locations, such as shopping centres, multiplex cinemas, railway stations and motorway service stations. Despite that, chained foodservice outlets still accounted for a minor share of the Italian consumer foodservice market in 2008. In particular, the largest category, FSR, is highly fragmented, with only very few chained operators present in the market. Categories with a higher percentage of chained outlets are fast food and self-service cafeterias.
Foodservice market growth to slow over forecast period
Annual average growth, in constant value terms, is expected to decline during the forecast period, signalling a clear worsening of market performance compared to the review period. Meanwhile, transaction and outlet growth will be significantly slower. Decline and poor Italian economic growth are predicted, respectively, in 2009 and 2010, leading to more consumers becoming restrictive spenders on dining out. Additionally, the growth in coffee shops and casual dining FSR operators – which was robust between 2003 and 2008 – will be noticeably slower between 2008 and 2013.
Table of contents
CONSUMER FOODSERVICE IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic recession cools sales in foodservice
Foodservice operators seeking ways to be different
High fragmentation in consumer foodservice
Chained outlets: a small successful niche
Foodservice market growth to slow over forecast period
KEY TRENDS AND DEVELOPMENTS
Gloomy economy drives new consumer habits
Innovation within tradition
Improved designs and wider menu offerings to boost sales
Franchising – a critical business model
Italians looking for healthy menu offerings
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6 Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008
Table 8 Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
APPENDIX
Published data comparisons
Table 12 Number of Foodservice Outlets 2005-2008
OPERATING ENVIRONMENT
Table 13 Turnover and Number of Franchising Operators 2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
AUTOGRILL SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Autogrill SpA: Key Facts
Summary 3 Autogrill SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Autogrill SpA: Competitive Position 2008
CAMST SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Camst Srl: Key Facts
Summary 6 Camst Srl: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Camst Srl: Competitive Position 2008
CIBIS SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cibis SpA: Key Facts
Summary 9 Cibis SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Cibis SpA: Competitive Position 2008
CIR FOOD SCRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cir Food Scrl: Key Facts
Summary 12 Cir Food Scrl: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Cir Food Scrl: Competitive Position 2008
CREMONINI SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Cremonini SpA: Key Facts
Summary 15 Cremonini SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Cremonini SpA: Competitive Position 2008
FINIFAST SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Finifast Srl: Key Facts
Summary 18 Finifast Srl: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Finifast Srl: Competitive Position 2008
GRUPPO SEBETO SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Gruppo Sebeto Srl: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Gruppo Sebeto Srl: Competitive Position 2008
HEINEKEN ITALIA SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Heineken Italia SpA: Key Facts
Summary 23 Heineken Italia SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 24 Heineken Italia SpA: Competitive Position 2008
RISTOP SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Ristop SpA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Ristop SpA: Competitive Position 2008
SEGAFREDO ZANETTI SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Segafredo Zanetti SpA: Key Facts
Summary 28 Segafredo Zanetti SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 Segafredo Zanetti SpA: Competitive Position 2008
CAFéS/BARS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 15 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 16 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table 17 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 21 Brand Shares of Chained Cafés/Bars 2005-2008
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 23 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
FULL-SERVICE RESTAURANTS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2003-2008
Table 29 FSR by Subsector: Number of Transactions 2003-2008
Table 30 FSR by Subsector: Foodservice Value 2003-2008
Table 31 FSR by Subsector: % Units/Outlets Growth 2003-2008
Table 32 FSR by Subsector: % Transaction Growth 2003-2008
Table 33 FSR by Subsector: % Foodservice Value Growth 2003-2008
Table 34 Global Brand Owner Shares of Chained FSR 2004-2008
Table 35 Brand Shares of Chained FSR 2005-2008
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
Table 37 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
Table 39 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
FAST FOOD IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2003-2008
Table 43 Fast Food by Subsector: Number of Transactions 2003-2008
Table 44 Fast Food by Subsector: Foodservice Value 2003-2008
Table 45 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
Table 46 Fast Food by Subsector: % Transaction Growth 2003-2008
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
Table 48 Sales of Bakery Products Fast Food by Type 2006-2008
Table 49 Global Brand Owner Shares of Chained Fast Food 2004-2008
Table 50 Brand Shares of Chained Fast Food 2005-2008
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013
Table 52 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013
Table 54 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
100% HOME DELIVERY/TAKEAWAY IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2003-2008
Table 58 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2003-2008
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
Table 60 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2003-2008
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2003-2008
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2004-2008
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2005-2008
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013
SELF-SERVICE CAFETERIAS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Self-service Cafeterias: Units/Outlets 2003-2008
Table 72 Self-service Cafeterias: Number of Transactions 2003-2008
Table 73 Self-service Cafeterias: Foodservice Value 2003-2008
Table 74 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
Table 75 Self-service Cafeterias: % Transaction Growth 2003-2008
Table 76 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
Table 77 Global Brand Owner Shares of Chained Self-service Cafeterias 2004-2008
Table 78 Brand Shares of Chained Self-service Cafeterias 2005-2008
Table 79 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013
Table 80 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013
Table 81 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013
Table 82 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table 83 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013
Table 84 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013
STREET STALLS/KIOSKS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Street Stalls/Kiosks: Units/Outlets 2003-2008
Table 86 Street Stalls/Kiosks: Number of Transactions 2003-2008
Table 87 Street Stalls/Kiosks: Foodservice Value 2003-2008
Table 88 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
Table 89 Street Stalls/Kiosks: % Transaction Growth 2003-2008
Table 90 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
Table 91 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2004-2008
Table 92 Brand Shares of Chained Street Stalls/Kiosks 2005-2008
Table 93 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 94 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 95 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 96 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 97 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 98 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
CONSUMER FOODSERVICE BY LOCATION IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008
Table 100 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008
Table 101 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008
Table 102 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008
Table 103 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008
Table 104 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table 105 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 106 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008
Table 107 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008
Table 108 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 109 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008
Table 110 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008
Table 111 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008
Table 112 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008
Table 113 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 114 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008
Table 115 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008
Table 116 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008
Table 117 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 118 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008
Table 119 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008
Table 120 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008
Table 121 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008
Table 122 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 123 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008
Table 124 Consumer Foodservice Sales through Lodging: Number of Transactions 2003-2008
Table 125 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008
Table 126 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008
Table 127 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table 128 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008
Table 129 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008
Table 130 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 131 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 132 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008
Table 133 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table 134 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008
Table 135 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008
Table 136 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013
Table 137 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013
Table 138 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013
Table 139 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013
Table 140 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013
Table 141 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013
Table 142 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013
Table 143 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 144 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013
Table 145 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013
Table 146 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table 147 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013
Table 148 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013
Table 149 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table 150 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013
Table 151 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013
Table 152 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013
Table 153 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013
Table 155 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013
Table 156 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013
Table 158 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013
Table 159 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 160 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013
Table 161 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013
Table 162 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013
Table 163 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013
Table 164 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013
Table 165 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013
Table 166 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table 167 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 168 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013
Table 169 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013
Table 170 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 171 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013