Consumer Foodservice in Italy
Euromonitor International's Consumer Foodservice in Italy report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 124 | Publication date: Mar 2008
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
The improved economy boosts consumer foodservice in Italy
The improvement of the Italian economy impacted positively on the consumer foodservice industry in 2006. After a period of recession in 2003-2005, in the second half of 2006 the economy showed the first signs of recovery, with improved GDP growth and increasing levels of consumer disposable income. These factors helped to stimulate the demand for consumer foodservice products, as people felt more confident about spending and consequently increased the frequency with which they visited foodservice outlets. This trend was reflected not only by an improvement in value sales, but also in transactions growth, which increased significantly faster in 2006, compared to the review period CAGR.
Traditional versus modern
Increasingly hectic lifestyles are leaving consumers with less free time for meal preparation and this is forcing people to adapt new eating habits, especially at lunch time, to meet work and family commitments. As a result, lunch, once the biggest meal of the day is becoming quicker and lighter. At lunch, consumers often visit cafés/bars, which offer a range of Italian-style main meals, sandwiches and salads. Italian consumers, however, still attach a lot of importance to tradition in terms of cuisine. When going out for dinner they tend to choose a meal made of traditional and/or regional specialities served in Italian full-service restaurants.
Independents still dominate the competitive landscape
The Italian consumer foodservice industry remained highly fragmented. There are relatively few chains in Italy, as many consumers remained indifferent towards franchised foodservice chains. This is because many Italian consumers are not attracted by foodservice brands. Instead they prefer independent and/or artisanal operators, which are perceived as offering higher quality food. Autogrill SpA remained the leading brand in 2006; it is present with a number of different consumer foodservice types, but it is mainly focused on self-service cafeterias located near motorways. As its outlets are mainly located near motorways, in railway stations and other transport areas, Autogrill can count on high consumer traffic and a high number of transactions.
Chains penetrate shopping centres and multiplex cinemas
The choice of location was a key strategy of chained players in 2006. Chains could find profit opportunities in entertainment locations, such as shopping centres and multiplex cinemas, which have become very popular among Italian consumers. Shopping centres and multiplex cinemas offer potentially lucrative locations for foodservice operators. However, while chains could afford these high rent locations, independent operators struggled to do so and therefore they continued to opt for other locations, such as city centres. Benefiting from this situation, chained operators registered faster transaction growth than independents in 2006, as these locations guarantee high consumer traffic.
Optimistic prospects for consumer foodservice in Italy
The consumer foodservice industry is expected to grow at a steady-to-strong rate in terms of foodservice value sales, transactions and outlets over the forecast period. The reasons behind this optimism are based on the continued improvement of the economy, which is predicted over the forecast period. Consumers are likely to enjoy higher disposable income and to be able to eat-out more often. The demand for foodservice products will continue to be stimulated by the increasingly hectic lifestyles of consumers, which will leave them with less time for cooking and eating meals at home. Consumer foodservice operators are expected to further improve and broaden their menu offerings, as well as their takeaway services, in order to meet the growing consumer demand for high quality, traditional and convenience food.
Table of contents
CONSUMER FOODSERVICE IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
The improved economy boosts consumer foodservice in Italy
Traditional versus modern
Independents still dominate the competitive landscape
Chains penetrate shopping centres and multiplex cinemas
Optimistic prospects for consumer foodservice in Italy
KEY TRENDS AND DEVELOPMENTS
Rising immigration means more variety in consumer foodservice
Consumers demand traditional and regional food
Modern lifestyles and eating habits
Independent operators still lead the way
Chains choose strategic locations
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
AUTOGRILL SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Autogrill SpA: Key Facts
Summary 3 Autogrill SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Autogrill SpA: Competitive Position 2006
CAMST SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Camst Srl: Key Facts
Summary 6 Camst Srl: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Camst Srl: Competitive Position 2006
CIBIS SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cibis SpA: Key Facts
Summary 9 Cibis SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Cibis SpA: Competitive Position 2006
CIR FOOD SCRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cir Food Scrl: Key Facts
Summary 12 Cir Food Scrl: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Cir Food Scrl: Competitive Position 2006
CREMONINI SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Cremonini SpA: Key Facts
Summary 15 Cremonini SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Cremonini SpA: Competitive Position 2006
FINIFAST SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Finifast Srl: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Finifast Srl: Competitive Position 2006
GRUPPO SEBETO SRL - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Gruppo Sebeto Srl: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 20 Gruppo Sebeto Srl: Competitive Position 2006
HEINEKEN ITALIA SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Heineken Italia SpA: Key Facts
Summary 22 Heineken Italia SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 Heineken Italia SpA: Competitive Position 2006
RISTOP SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Ristop SpA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Ristop SpA: Competitive Position 2006
SEGAFREDO ZANETTI SPA - CONSUMER FOODSERVICE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Segafredo Zanetti SpA: Key Facts
Summary 27 Segafredo Zanetti SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Segafredo Zanetti SpA: Competitive Position 2006
CAFéS/BARS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Global Brand Owner Shares of Chained Self-service Cafeterias 2002-2006
Table 76 Brand Shares of Chained Self-service Cafeterias 2003-2006
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 82 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 87 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 88 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 89 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 90 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 93 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 94 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 95 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 96 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011