Consumer Foodservice in Italy

Euromonitor International's Consumer Foodservice in Italy report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Sluggish Economy – Sluggish Market Performance in 2007

Despite the unstable economic conditions, the Italian consumer foodservice industry posted further growth in 2007, although the growth rate was down slightly on that recorded during the previous year. The slowdown reflected the development of Italy’s economy. After a slight recovery, the Italian economy started to slow down again in the second half of 2007, negatively affecting consumer confidence. As a result, the number of transactions performed sluggishly in 2007, while foodservice value sales benefited from a rise in unit prices.

Traditional Italian Consumers Prefer Regional Menus

Increasingly hectic lifestyles are leaving consumers with less free time for meal preparation, and this is forcing people to adopt new eating habits, especially at lunch time, to meet work and family commitments. As a result, lunch, once the largest meal of the day, is becoming quicker and lighter. At lunch, consumers often visit cafés/bars, which offer a range of Italian-style main meals, sandwiches and salads. Italian consumers, however, still attach a lot of importance to tradition in terms of cuisine. When going out for dinner they tend to traditional and/or regional specialities served in Italian full-service restaurants.

A Fragmented Market as Italians Prefer Independent Outlets

The Italian consumer foodservice industry remained highly fragmented. There are relatively few chains in Italy, as many consumers remain indifferent towards franchised foodservice chains. This is because many Italian consumers are not attracted by foodservice brands. Instead they prefer independent and/or artisanal operators, which are perceived as offering higher quality food. Autogrill SpA remained the leading company in 2007, and is present with a number of different consumer foodservice types, but it is mainly focused on self-service cafeterias located near motorways. As its outlets are mainly located near motorways, in railway stations and other transport areas, Autogrill can count on high consumer traffic and a high number of transactions.

Chains Aim at Potentially Lucrative Entertainment Locations

The choice of location was a key strategy of chained players in 2007. Chains looked for profitable opportunities in entertainment locations, such as shopping centres and multiplex cinemas, which have become very popular among Italian consumers. While chains can afford these high rent locations, independent operators struggle to do so and therefore they continued to opt for other locations, such as city centres. Benefiting from this situation, chained operators registered faster transaction growth than independents in 2007, as shopping centre and multiplex cinema locations guarantee high consumer traffic.

Good Expectations for Consumer Foodservice

The consumer foodservice industry is expected to grow at steadily in terms of value sales, transactions and outlet numbers over the forecast period. Growth will be driven by the recovery of the economy, which is predicted to occur during the forecast period. Consumers are likely to enjoy higher disposable incomes and to be able to eat out more often. Demand for foodservice will continue to be stimulated by the increasingly hectic lifestyles of consumers, which will leave them with less time for cooking and eating meals at home. Consumer foodservice operators are expected to further improve and broaden their menu offerings, as well as their takeaway services, in order to meet growing consumer demand for high quality, traditional and convenient food.

Table of contents

CONSUMER FOODSERVICE IN ITALY : MARKET INSIGHT

EXECUTIVE SUMMARY

Sluggish Economy – Sluggish Market Performance in 2007

Traditional Italian Consumers Prefer Regional Menus

A Fragmented Market as Italians Prefer Independent Outlets

Chains Aim at Potentially Lucrative Entertainment Locations

Good Expectations for Consumer Foodservice

KEY TRENDS AND DEVELOPMENTS

Italians Prefer Traditional and Regional Food

Ethnic Food to Gain Popularity In the Future

Improvement in the Economy Will Support Out-of-Home Consumption

Hectic Lifestyles Reshaping Italians’ Eating Habits

The Franchise Model – Driving the Rise of Chained Operators

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007

Table 5 Consumer Foodservice by Food Vs Drinks Split 2007

Table 6 Sales in Consumer Foodservice by Location 2002-2007

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007

Table 8 Chained Consumer Foodservice Company Shares 2003-2007

Table 9 Chained Consumer Foodservice Brand Shares 2004-2007

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 12 Number of Foodservice Outlets 2005-2007

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ITALY

AUTOGRILL SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Autogrill SpA: Key Facts

Summary 3 Autogrill SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Autogrill SpA: Competitive Position 2007

CAMST SRL - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Camst Srl: Key Facts

Summary 6 Camst Srl: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Camst Srl: Competitive Position 2007

CIBIS SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Cibis SpA: Key Facts

Summary 9 Cibis SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Cibis SpA: Competitive Position 2007

CIR FOOD SCRL - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Cir Food Scrl: Key Facts

Summary 12 Cir Food Scrl: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Cir Food Scrl: Competitive Position 2007

CREMONINI SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Cremonini SpA: Key Facts

Summary 15 Cremonini SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 Cremonini SpA: Competitive Position 2007

FINIFAST SRL - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Finifast Srl: Key Facts

Summary 18 Finifast Srl: Operational Indicators

COMPETITIVE POSITIONING

Summary 19 Finifast Srl: Competitive Position 2007

GRUPPO SEBETO SRL - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Gruppo Sebeto Srl: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 21 Gruppo Sebeto Srl: Competitive Position 2007

HEINEKEN ITALIA SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Heineken Italia SpA: Key Facts

Summary 23 Heineken Italia SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 24 Heineken Italia SpA: Competitive Position 2007

RISTOP SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 25 Ristop SpA: Key Facts

Summary 26 Ristop SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 27 Ristop SpA: Competitive Position 2007

SEGAFREDO ZANETTI SPA - CONSUMER FOODSERVICE - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 28 Segafredo Zanetti SpA: Key Facts

Summary 29 Segafredo Zanetti SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 30 Segafredo Zanetti SpA: Competitive Position 2007

CONSUMER FOODSERVICE BY LOCATION IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007

Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007

Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007

Table 16 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007

Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007

Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007

Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007

Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007

Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007

Table 22 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007

Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007

Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007

Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007

Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007

Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007

Table 28 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007

Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007

Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007

Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007

Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007

Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007

Table 34 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007

Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007

Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007

Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007

Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007

Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007

Table 40 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007

Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007

Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007

Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007

Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007

Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007

Table 46 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007

Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007

Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007

Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012

Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012

Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012

Table 52 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012

Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012

Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012

Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012

Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012

Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012

Table 58 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012

Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012

Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012

Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012

Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012

Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012

Table 64 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012

Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012

Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012

Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012

Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012

Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012

Table 70 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012

Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012

Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012

Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012

Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012

Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012

Table 76 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012

Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012

Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012

Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012

Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012

Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012

Table 82 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012

Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012

Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012

CAFéS/BARS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007

Table 86 Cafés/Bars by Subsector: Transactions 2002-2007

Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007

Table 88 Cafés/Bars by Subsector: % Volume Growth 2002-2007

Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007

Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007

Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007

Table 92 Brand Shares of Chained Cafés/Bars 2004-2007

Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012

Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012

Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012

Table 96 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012

Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012

Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012

FULL-SERVICE RESTAURANTS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 99 FSR by Subsector: Units/Outlets 2002-2007

Table 100 FSR by Subsector: Transactions 2002-2007

Table 101 FSR by Subsector: Foodservice Value 2002-2007

Table 102 FSR by Subsector: % Volume Growth 2002-2007

Table 103 FSR by Subsector: % Transaction Growth 2002-2007

Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007

Table 105 Global Brand Owner Shares of Chained FSR 2003-2007

Table 106 Brand Shares of Chained FSR 2004-2007

Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012

Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012

Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012

Table 110 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012

Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012

Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012

FAST FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 113 Fast Food by Subsector: Units/Outlets 2002-2007

Table 114 Fast Food by Subsector: Transactions 2002-2007

Table 115 Fast Food by Subsector: Foodservice Value 2002-2007

Table 116 Fast Food by Subsector: % Volume Growth 2002-2007

Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007

Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007

Table 119 Sales of Bakery Products Fast Food by Type 2006-2007

Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007

Table 121 Brand Shares of Chained Fast Food 2004-2007

Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012

Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012

Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012

Table 125 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012

Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012

Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012

100% HOME DELIVERY/TAKEAWAY IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007

Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007

Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007

Table 131 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007

Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007

Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007

Table 134 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007

Table 135 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007

Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012

Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012

Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012

Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012

Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012

Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012

SELF-SERVICE CAFETERIAS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 142 Self-service Cafeterias: Units/Outlets 2002-2007

Table 143 Self-service Cafeterias: Transactions 2002-2007

Table 144 Self-service Cafeterias: Foodservice Value 2002-2007

Table 145 Self-service Cafeterias: % Volume Growth 2002-2007

Table 146 Self-service Cafeterias: % Transaction Growth 2002-2007

Table 147 Self-service Cafeterias: % Foodservice Value Growth 2002-2007

Table 148 Global Brand Owner Shares of Chained Self-service Cafeterias 2003-2007

Table 149 Brand Shares of Chained Self-service Cafeterias 2004-2007

Table 150 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012

Table 151 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012

Table 152 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012

Table 153 Forecast Sales in Self-service Cafeterias: % Volume Growth 2007-2012

Table 154 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012

Table 155 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012

STREET STALLS/KIOSKS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 156 Street Stalls/Kiosks: Units/Outlets 2002-2007

Table 157 Street Stalls/Kiosks: Transactions 2002-2007

Table 158 Street Stalls/Kiosks: Foodservice Value 2002-2007

Table 159 Street Stalls/Kiosks: % Volume Growth 2002-2007

Table 160 Street Stalls/Kiosks: % Transaction Growth 2002-2007

Table 161 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007

Table 162 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012

Table 163 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012

Table 164 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012

Table 165 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012

Table 166 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012

Table 167 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012