Consumer Foodservice in Japan
Euromonitor International's Consumer Foodservice in Japan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 200 | Publication date: Nov 2009
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Executive summary
Recession and maturity
Most areas of consumer foodservice are well-established in Japan, with maturity thus preventing many channels from achieving growth. Consequently, current value sales saw moderate declines in 2008. Growth was also hindered by consumers’ growing economic concerns, which resulted in many cutting back on unnecessary expenditure, along with the widening range of meal solutions available in packaged food. With increasingly busy lifestyles, many found eating out too time-consuming and opted for quick and easy ready meals and snacks at home instead.
Pricing on the move
Pricing in CFS fluctuated in 2008 with high food and fuel prices in the early part of the year seeing operators inflate their menu prices. By the end of the review period a stabilisation followed by a general decline in prices followed by Japan's sharp plunge into another recession forced companies to change tack and offer value for money. It is testament to the efficiency of the Japanese foodservice industry that within a few short months menus and pricing have been able to respond to changing events.
Popularity for convenience stores
Consumer foodservice continued to be led by convenience stores fast food players in 2008. The leading player was 7-Eleven Japan Co Ltd, while other leading convenience stores fast food players included Lawson Inc, Family Mart Co Ltd and Circle K Sunkus Co Ltd, with these players all within the top six. However, consumer foodservice remains heavily fragmented, with a dominant share for independents in value sales, transactions volume and especially unit volume.
Retail environments prosper
Retail locations continued to gain value share towards the end of the review period. These locations offer players high consumer traffic, while shopping centres continue to be popular venues for meeting friends and indulging in post-work or lunchtime shopping, often with a quick meal. Fast food and chained coffee specialists saw the strongest growth in value share for retail locations during the review period, reflecting shoppers’ preference for quick and convenient foodservice options.
Decline ahead
Consumer foodservice is expected to see decline in constant value sales, transactions volume and unit volume terms during the forecast period. This will be chiefly due to the expected economic slowdown, with many consumers expected to cut back on any unnecessary spending accordingly. Decline will also be due to growing competition from packaged food, however, with convenient, healthy and fresh meal solutions becoming increasingly available.
Table of contents
CONSUMER FOODSERVICE IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Recession and maturity
Pricing on the move
Popularity for convenience stores
Retail environments prosper
Decline ahead
KEY TRENDS AND DEVELOPMENTS
Recession hits
Ageing population and changing household sizes impact consumer foodservice
Price fluctuations
Age of competition
Health and wellness
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6 Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008
Table 8 Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2003-2008
Table 13 CFS Performance by Sector: Indices 2007/2008
Table 14 Consumer Foodservice Outlet Numbers 1996-2006
Table 15 Convenience Stores Outlets 2005-2008
OPERATING ENVIRONMENT
Franchising
Table 16 Number of Franchised Brands by Sector 2006/2007
Table 17 Number of Franchised Outlets by Sector 2005-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
7-ELEVEN JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 7-Eleven Japan Co Ltd: Key Facts
Summary 3 Seven & I Holdings Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 7-Eleven Japan Co Ltd: Competitive Position 2008
DOUTOR COFFEE CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Doutor Coffee Co Ltd: Key Facts
Summary 6 Doutor Coffee Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Doutor Coffee Co Ltd: Competitive Position 2008
FAMILY MART CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Family Mart Co Ltd: Key Facts
Summary 9 Family Mart Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Family Mart Co Ltd: Competitive Position 2008
LAWSON INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Lawson Inc: Key Facts
Summary 12 Lawson Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Lawson Inc: Competitive Position 2008
MCDONALD’S HOLDINGS CO (JAPAN) LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 McDonald’s Holdings Co (Japan) Ltd: Key Facts
Summary 15 McDonald’s Holdings Co (Japan) Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 McDonald’s Holdings Co (Japan) Ltd: Competitive Position 2008
MOS FOOD SERVICES INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 MOS Food Services Inc: Key Facts
Summary 18 MOS Food Services Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 MOS Food Services Inc: Competitive Position 2008
PLENUS CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Plenus Co Ltd: Key Facts
Summary 21 Plenus Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Plenus Co Ltd: Competitive Position 2008
REINS INTERNATIONAL INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Reins International Inc: Key Facts
Summary 24 Reins International Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Reins International Inc: Competitive Position 2008
SKYLARK GROUP - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Skylark Group: Key Facts
Summary 27 Skylark Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 28 Skylark Group: Competitive Position 2008
YOSHINOYA CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Yoshinoya Co Ltd: Key Facts
Summary 30 Yoshinoya Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Yoshinoya Co Ltd: Competitive Position 2008
CAFéS/BARS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 19 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 20 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table 21 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 22 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 23 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table 24 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 25 Brand Shares of Chained Cafés/Bars 2005-2008
Table 26 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 27 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 28 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013
Table 29 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013
Table 30 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013
Table 31 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
FULL-SERVICE RESTAURANTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 FSR by Subsector: Units/Outlets 2003-2008
Table 33 FSR by Subsector: Number of Transactions 2003-2008
Table 34 FSR by Subsector: Foodservice Value 2003-2008
Table 35 FSR by Subsector: % Units/Outlets Growth 2003-2008
Table 36 FSR by Subsector: % Transaction Growth 2003-2008
Table 37 FSR by Subsector: % Foodservice Value Growth 2003-2008
Table 38 Global Brand Owner Shares of Chained FSR 2004-2008
Table 39 Brand Shares of Chained FSR 2005-2008
Table 40 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
Table 41 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013
Table 42 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
Table 43 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 44 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013
Table 45 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
FAST FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Fast Food by Subsector: Units/Outlets 2003-2008
Table 47 Fast Food by Subsector: Number of Transactions 2003-2008
Table 48 Fast Food by Subsector: Foodservice Value 2003-2008
Table 49 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
Table 50 Fast Food by Subsector: % Transaction Growth 2003-2008
Table 51 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
Table 52 Sales of Bakery Products Fast Food by Type 2006-2008
Table 53 Global Brand Owner Shares of Chained Fast Food 2004-2008
Table 54 Brand Shares of Chained Fast Food 2005-2008
Table 55 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013
Table 56 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013
Table 57 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013
Table 58 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013
Table 59 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013
Table 60 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
100% HOME DELIVERY/TAKEAWAY IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2003-2008
Table 62 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2003-2008
Table 63 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
Table 64 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2003-2008
Table 65 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2003-2008
Table 66 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table 67 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2004-2008
Table 68 Brand Shares of Chained 100% Home Delivery/Takeaway 2005-2008
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 71 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013
Table 72 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013
Table 73 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 74 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013
SELF-SERVICE CAFETERIAS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Self-service Cafeterias: Units/Outlets 2003-2008
Table 76 Self-service Cafeterias: Number of Transactions 2003-2008
Table 77 Self-service Cafeterias: Foodservice Value 2003-2008
Table 78 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
Table 79 Self-service Cafeterias: % Transaction Growth 2003-2008
Table 80 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
Table 81 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013
Table 82 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013
Table 83 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013
Table 84 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table 85 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013
Table 86 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013
STREET STALLS/KIOSKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Street Stalls/Kiosks: Units/Outlets 2003-2008
Table 88 Street Stalls/Kiosks: Number of Transactions 2003-2008
Table 89 Street Stalls/Kiosks: Foodservice Value 2003-2008
Table 90 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
Table 91 Street Stalls/Kiosks: % Transaction Growth 2003-2008
Table 92 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
Table 93 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 94 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 95 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 96 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 97 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 98 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
CONSUMER FOODSERVICE BY LOCATION IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008
Table 100 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008
Table 101 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008
Table 102 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008
Table 103 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table 104 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 105 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008
Table 106 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008
Table 107 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 108 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008
Table 109 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008
Table 110 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008
Table 111 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008
Table 112 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 113 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008
Table 114 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008
Table 115 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008
Table 116 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 117 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008
Table 118 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008
Table 119 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008
Table 120 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008
Table 121 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 122 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008
Table 123 Consumer Foodservice Sales through Lodging: Number of Transactions 2003-2008
Table 124 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008
Table 125 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008
Table 126 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table 127 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008
Table 128 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008
Table 129 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 130 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008
Table 131 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table 132 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008
Table 133 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008
Table 134 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013
Table 135 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013
Table 136 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013
Table 137 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013
Table 138 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013
Table 139 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013
Table 140 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013
Table 141 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 142 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013
Table 143 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013
Table 144 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table 145 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013
Table 146 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013
Table 147 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table 148 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013
Table 149 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013
Table 150 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013
Table 151 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013
Table 152 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013
Table 153 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 155 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013
Table 156 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 158 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013
Table 159 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013
Table 160 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013
Table 161 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013
Table 162 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013
Table 163 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013
Table 164 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table 165 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 166 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013
Table 167 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013
Table 168 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 169 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013