Consumer Foodservice in Japan
Euromonitor International's Consumer Foodservice in Japan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 122 | Publication date: May 2008
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Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Little Overall Growth As Mature Formats Give Way to Dynamic Areas
There was little overall growth for consumer foodservice in 2006, with both outlet volume and transaction volume declining. Consumers are increasingly busy, which benefited many areas of consumer foodservice. However, many also opted to simply eat meal solutions at home, such as ready meals, with this eroding transaction volume. Generally, while many channels saw good growth in 2006, this was balanced by decline in more mature and old fashioned areas with little overall growth.
Focus on Quality and Health Increasingly Important
Generally, the consumer foodservice channels that performed best in 2006 were those that focused on high-quality ingredients and health. Notably, burger fast food and Asian fast food players turned their focus from price competition to adding value, increasing prices accordingly. Similarly, pizza 100% home delivery/takeaway players and successful FSR players focused on upgrading their menus to attract consumers. Channels where there was little development of menus, such as self-service cafeterias and street stalls/kiosks, meanwhile continued to see decline.
Fragmented Shares Led by 7-Eleven
Most areas of consumer foodservice are dominated by independents, with the only area to be dominated by chains being fast food. Fast food in turn is dominated by convenience stores, with convenience store players thus being significant among the leaders in overall consumer foodservice. Four of the top six players in overall consumer foodservice were convenience store operators in 2006, with these led by 7-Eleven due to its huge number of outlets. The other leading players are McDonald's from burger fast food and Skylark Group, which operates a wide portfolio in FSR.
Players Drawn to Semi-captive Environments
While stand-alone locations continued to dominate in 2006, many leading players are actively seeking out the higher customer traffic offered by semi-captive retail and travel locations. Towards the end of the review period, McDonald's notably closed a number of outlets situated close to railway stations, moving these inside the station in order to better target commuters.
Continued Decline in Overall Sales Due to Maturity
Overall, consumer foodservice is expected to see a decline in transaction volume and outlet volume terms during the forecast period. Consumer foodservice had an extremely wide penetration by the end of the review period and it will be difficult for players to encourage new eating occasions, while increasingly sophisticated meal solutions in packaged food will attract many busy consumers. There will be only a marginal decline in constant value terms, however, as many players will seek to add value by upgrading their menus, service and décor during the forecast period.
Table of contents
CONSUMER FOODSERVICE IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Little Overall Growth As Mature Formats Give Way to Dynamic Areas
Focus on Quality and Health Increasingly Important
Fragmented Shares Led by 7-Eleven
Players Drawn to Semi-captive Environments
Continued Decline in Overall Sales Due to Maturity
KEY TRENDS AND DEVELOPMENTS
Economic Growth Supports Value Growth for Consumer Foodservice
Ageing Consumer Base Change Consumer Priorities
Smaller Households Change Eating Out Patterns
Increased Focus on Health
Consumers Seek Traceability in Wake of BSE Scare
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in vs Takeaway 2006
Table 5 Consumer Foodservice by Food vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
7-ELEVEN JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 7-Eleven Japan Co Ltd: Key Facts
Summary 3 7-Eleven Japan Co Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 7-Eleven Japan Co Ltd: Competitive Position 2006
LAWSON INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lawson Inc: Key Facts
Summary 6 Lawson Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Lawson Inc: Competitive Position 2006
MCDONALD’S HOLDINGS CO (JAPAN) LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 McDonald's Holdings Co (Japan) Ltd: Key Facts
Summary 9 McDonald's Holdings Co (Japan) Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 McDonald's Holdings Co (Japan) Ltd: Competitive Position 2006
MOS FOOD SERVICES INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 MOS Food Services Inc: Key Facts
Summary 12 MOS Food Services Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 MOS Food Services Inc: Competitive Position 2006
PLENUS CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Plenus Co Ltd: Key Facts
Summary 15 Plenus Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Plenus Co Ltd: Competitive Position 2006
REINS INTERNATIONAL INC - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Reins International Inc: Key Facts
Summary 18 Rex Holdings Co Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Reins International Inc: Competitive Position 2006
SAIZERIYA CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Saizeriya Co Ltd: Key Facts
Summary 21 Saizeriya Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Saizeriya Co Ltd: Competitive Position 2006
SKYLARK GROUP - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Skylark Group: Key Facts
Summary 24 Skylark Group: Operational Indicators 2005/2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Skylark Group: Competitive Position 2006
TULLY'S COFFEE JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Tully's Coffee Japan Co Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Tully's Coffee Japan Co Ltd: Competitive Position 2006
ZENSHO CO LTD - CONSUMER FOODSERVICE - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Zensho Co Ltd: Key Facts
Summary 29 Zensho Co Ltd: Operational Indicators 2005/2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 30 Zensho Co Ltd: Competitive Position 2006
CAFéS/BARS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 13 Cafés/Bars by Subsector: Transactions 2001-2006
Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 19 Brand Shares of Chained Cafés/Bars 2003-2006
Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 FSR by Subsector: Units/Outlets 2001-2006
Table 27 FSR by Subsector: Transactions 2001-2006
Table 28 FSR by Subsector: Foodservice Value 2001-2006
Table 29 FSR by Subsector: % Volume Growth 2001-2006
Table 30 FSR by Subsector: % Transaction Growth 2001-2006
Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 32 Global Brand Owner Shares of Chained FSR 2002-2006
Table 33 Brand Shares of Chained FSR 2003-2006
Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fast Food by Subsector: Units/Outlets 2001-2006
Table 41 Fast Food by Subsector: Transactions 2001-2006
Table 42 Fast Food by Subsector: Foodservice Value 2001-2006
Table 43 Fast Food by Subsector: % Volume Growth 2001-2006
Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 46 Sales of Bakery Products Fast Food by Type 2006
Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 48 Brand Shares of Chained Fast Food 2003-2006
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006
Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006
Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006
Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006
Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006
Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006
Table 75 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011
Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011
Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011
Table 78 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011
Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 82 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 83 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 84 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 85 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 86 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 87 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 88 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011