Consumer Foodservice in Japan

Euromonitor International's Consumer Foodservice in Japan report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Little growth in mature area

Most areas of consumer foodservice are well-established in Japan, with maturity thus preventing many channels from achieving growth. Consequently, current value sales were stagnant overall in 2007. Growth was also hindered by consumers’ growing economic concerns, which resulted in many cutting back on unnecessary expenditure, along with the widening range of meal solutions available in packaged food. With increasingly busy lifestyles, many found eating out too time-consuming and opted for quick and easy ready meals and snacks at home instead.

Regional pricing strategies make their debut

Towards the end of the review period, a number of consumer foodservice businesses began experimenting with regional pricing strategies on a nationwide basis as a substitute for price hikes, with this strategy being pioneered by McDonald’s. This was previously unusual in an environment accustomed to uniform pricing measures. The concept of variable pricing by region has yet to be fully accepted by consumers, with those in higher-priced urban areas proving somewhat resistant. Nevertheless, with rising operational costs, especially in major cities, the leading players are keeping their eyes on McDonald’s and are expected to introduce similar pricing schemes should this prove successful.

Huge popularity for convenience stores shapes shares

Consumer foodservice continued to be led by convenience stores fast food players in 2007. The leading player was 7-Eleven Japan Co Ltd, while other leading convenience stores fast food players included Lawson Inc, Family Mart Co Ltd and Circle K Sunkus Co Ltd, with these players all within the top six. However, consumer foodservice remains heavily fragmented, with a dominant share for independents in value, transaction volume and especially unit volume.

Retail environments draw players and consumers

Retail locations continued to gain value share towards the end of the review period. These locations offer players a high consumer traffic, while shopping centres continue to be popular venues for meeting friends and indulging in post-work or lunchtime shopping, often with a quick meal. Fast food and 100% home delivery/takeaway saw the strongest growth in value share for retail locations during the review period, reflecting shoppers’ preference for quick and convenient foodservice options.

Decline ahead for mature consumer foodservice

Consumer foodservice is expected to see decline in constant value, transaction volume and unit volume terms during the forecast period. This will be chiefly due to the expected economic slowdown, with many consumers expected to cut back on any unnecessary spending accordingly. Decline will also be due to growing competition from packaged food, however, with convenient, healthy and fresh meal solutions becoming increasingly available.

Table of contents

CONSUMER FOODSERVICE IN JAPAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Little growth in mature area

Regional pricing strategies make their debut

Huge popularity for convenience stores shapes shares

Retail environments draw players and consumers

Decline ahead for mature consumer foodservice

KEY TRENDS AND DEVELOPMENTS

Industry responds to rising costs

Smaller households result in changing demand

Consumers seek value for money

Fragmented shares led by convenience stores

Focus on health and wellness softens

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007

Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007

Table 5 Consumer Foodservice by Food Vs Drinks Split 2007

Table 6 Sales in Consumer Foodservice by Location 2002-2007

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007

Table 8 Chained Consumer Foodservice Company Shares 2003-2007

Table 9 Chained Consumer Foodservice Brand Shares 2004-2007

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - JAPAN

7-ELEVEN JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 7-Eleven Japan Co Ltd: Key Facts

Summary 3 Seven & I Holdings Co, Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 7-Eleven Japan Co Ltd: Competitive Position 2007

DOUTOR COFFEE CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Doutor Coffee Co Ltd: Key Facts

Summary 6 Doutor Coffee Co Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Doutor Coffee Co Ltd: Competitive Position 2007

FAMILY MART CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Family Mart Co Ltd: Key Facts

Summary 9 Family Mart Co Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Family Mart Co Ltd: Competitive Position 2007

LAWSON INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Lawson Inc: Key Facts

Summary 12 Lawson Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Lawson Inc: Competitive Position 2007

MCDONALD’S HOLDINGS CO (JAPAN) LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 14 McDonald’s Holdings Co (Japan) Ltd: Key Facts

Summary 15 McDonald’s Holdings Co (Japan) Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 McDonald’s Holdings Co (Japan) Ltd: Competitive Position 2007

MOS FOOD SERVICES INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 17 MOS Food Services Inc: Key Facts

Summary 18 MOS Food Services Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 19 MOS Food Services Inc: Competitive Position 2007

PLENUS CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Plenus Co Ltd: Key Facts

Summary 21 Plenus Co Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 22 Plenus Co Ltd: Competitive Position 2007

REINS INTERNATIONAL INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Reins International Inc: Key Facts

Summary 24 Reins International Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 25 Reins International Inc: Competitive Position 2007

SKYLARK GROUP - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Skylark Group: Key Facts

Summary 27 Skylark Group: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 28 Skylark Group: Competitive Position 2007

YOSHINOYA CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Yoshinoya Co Ltd: Key Facts

Summary 30 Yoshinoya Co Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 31 Yoshinoya Co Ltd: Competitive Position 2007

CONSUMER FOODSERVICE BY LOCATION IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007

Table 13 Consumer Foodservice Sales by Location: Transactions 2002-2007

Table 14 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007

Table 15 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2002-2007

Table 16 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007

Table 17 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007

Table 18 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007

Table 19 Consumer Foodservice Sales through Standalone: Transactions 2002-2007

Table 20 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007

Table 21 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2002-2007

Table 22 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007

Table 23 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007

Table 24 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007

Table 25 Consumer Foodservice Sales through Leisure: Transactions 2002-2007

Table 26 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007

Table 27 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2002-2007

Table 28 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007

Table 29 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007

Table 30 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007

Table 31 Consumer Foodservice Sales through Retail: Transactions 2002-2007

Table 32 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007

Table 33 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2002-2007

Table 34 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007

Table 35 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007

Table 36 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007

Table 37 Consumer Foodservice Sales through Lodging: Transactions 2002-2007

Table 38 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007

Table 39 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2002-2007

Table 40 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007

Table 41 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007

Table 42 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007

Table 43 Consumer Foodservice Sales through Travel: Transactions 2002-2007

Table 44 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007

Table 45 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2002-2007

Table 46 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007

Table 47 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007

Table 48 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012

Table 49 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012

Table 50 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012

Table 51 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2007-2012

Table 52 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012

Table 53 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012

Table 54 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012

Table 55 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012

Table 56 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012

Table 57 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2007-2012

Table 58 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012

Table 59 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012

Table 60 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012

Table 61 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012

Table 62 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012

Table 63 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2007-2012

Table 64 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012

Table 65 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012

Table 66 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012

Table 67 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012

Table 68 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012

Table 69 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2007-2012

Table 70 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012

Table 71 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012

Table 72 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012

Table 73 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012

Table 74 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012

Table 75 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2007-2012

Table 76 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012

Table 77 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012

Table 78 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012

Table 79 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012

Table 80 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012

Table 81 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2007-2012

Table 82 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012

Table 83 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012

CAFéS/BARS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 84 Cafés/Bars by Subsector: Units/Outlets 2002-2007

Table 85 Cafés/Bars by Subsector: Transactions 2002-2007

Table 86 Cafés/Bars by Subsector: Foodservice Value 2002-2007

Table 87 Cafés/Bars by Subsector: % Units/Outlets Growth 2002-2007

Table 88 Cafés/Bars by Subsector: % Transaction Growth 2002-2007

Table 89 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007

Table 90 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007

Table 91 Brand Shares of Chained Cafés/Bars 2004-2007

Table 92 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012

Table 93 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012

Table 94 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012

Table 95 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2007-2012

Table 96 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012

Table 97 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012

FULL-SERVICE RESTAURANTS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 98 FSR by Subsector: Units/Outlets 2002-2007

Table 99 FSR by Subsector: Transactions 2002-2007

Table 100 FSR by Subsector: Foodservice Value 2002-2007

Table 101 FSR by Subsector: % Units/Outlets Growth 2002-2007

Table 102 FSR by Subsector: % Transaction Growth 2002-2007

Table 103 FSR by Subsector: % Foodservice Value Growth 2002-2007

Table 104 Global Brand Owner Shares of Chained FSR 2003-2007

Table 105 Brand Shares of Chained FSR 2004-2007

Table 106 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012

Table 107 Forecast Sales in FSR by Subsector: Transactions 2007-2012

Table 108 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012

Table 109 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2007-2012

Table 110 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012

Table 111 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012

FAST FOOD IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 112 Fast Food by Subsector: Units/Outlets 2002-2007

Table 113 Fast Food by Subsector: Transactions 2002-2007

Table 114 Fast Food by Subsector: Foodservice Value 2002-2007

Table 115 Fast Food by Subsector: % Units/Outlets Growth 2002-2007

Table 116 Fast Food by Subsector: % Transaction Growth 2002-2007

Table 117 Fast Food by Subsector: % Foodservice Value Growth 2002-2007

Table 118 Sales of Bakery Products Fast Food by Type 2006-2007

Table 119 Global Brand Owner Shares of Chained Fast Food 2003-2007

Table 120 Brand Shares of Chained Fast Food 2004-2007

Table 121 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012

Table 122 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012

Table 123 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012

Table 124 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2007-2012

Table 125 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012

Table 126 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012

100% HOME DELIVERY/TAKEAWAY IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 127 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007

Table 128 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007

Table 129 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007

Table 130 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2002-2007

Table 131 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007

Table 132 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007

Table 133 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007

Table 134 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007

Table 135 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012

Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012

Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012

Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2007-2012

Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012

Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012

SELF-SERVICE CAFETERIAS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 141 Self-service Cafeterias: Units/Outlets 2002-2007

Table 142 Self-service Cafeterias: Transactions 2002-2007

Table 143 Self-service Cafeterias: Foodservice Value 2002-2007

Table 144 Self-service Cafeterias: % Units/Outlets Growth 2002-2007

Table 145 Self-service Cafeterias: % Transaction Growth 2002-2007

Table 146 Self-service Cafeterias: % Foodservice Value Growth 2002-2007

Table 147 Forecast Sales in Self-service Cafeterias: Units/Outlets 2007-2012

Table 148 Forecast Sales in Self-service Cafeterias: Transactions 2007-2012

Table 149 Forecast Sales in Self-service Cafeterias: Foodservice Value 2007-2012

Table 150 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2007-2012

Table 151 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2007-2012

Table 152 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2007-2012

STREET STALLS/KIOSKS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 153 Street Stalls/Kiosks: Units/Outlets 2002-2007

Table 154 Street Stalls/Kiosks: Transactions 2002-2007

Table 155 Street Stalls/Kiosks: Foodservice Value 2002-2007

Table 156 Street Stalls/Kiosks: % Units/Outlets Growth 2002-2007

Table 157 Street Stalls/Kiosks: % Transaction Growth 2002-2007

Table 158 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007

Table 159 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012

Table 160 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012

Table 161 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012

Table 162 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2007-2012

Table 163 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012

Table 164 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012