Consumer Foodservice in Mexico
Euromonitor International's Consumer Foodservice in Mexico report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 175 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Sales still growing but at lower rates
Mexican consumer foodservice is highly fragmented with few chains present nationally and a lack of strong chained players. In the review period, however, consumer foodservice grew at faster rates than the overall economy. Close one third of the Mexican franchising industry is also related to consumer foodservice. However, the poor performance of the US economy is beginning to affect the Mexican economy, including consumer foodservice franchising. Other macroeconomic factors affecting the performance of consumer foodservice in 2007 and 2008 included the rising costs of food and energy.
Street stalls/kiosks increase in number as a result of recession
Traditionally, consumer foodservice is popular among the unemployed as a source of income, particularly street stalls/kiosks. An initial affordable investment and low entry barriers, along with a large unskilled workforce, makes this option attractive to a large number of adults who do not hold a permanent job. Many unemployed workers with financial resources or savings purchase a consumer foodservice franchise. In contrast, unemployed workers with limited savings generally establish informal consumer foodservice operations on the streets. According to the INEGI (National Institute of Statistics, Geography and Informatics) the unemployment rate in Mexico rose in January 2008. This figure reflects increased unemployment rates stemming from an economic slowdown in 2007.
Demographics reduce economic impact of recession in consumer foodservice
The average age of Mexicans was 27 years in 2007 according to CONAPO (National Council of Demographics). The number of consumers aged 25-39-years-old is growing to account for almost one quarter of the total population. This group is mainly composed of workers, who tend to have larger disposable incomes and who are more likely to spend money on consumer foodservice than other population group. In addition, this age group is expected to grow by four percent in the forecast period.
New legislation puts pressure on consumer foodservice
A number of factors adversely affected consumer foodservice in 2007 and 2008. These included a tobacco ban at consumer foodservice outlets from early-2008, a low 12.5% tax deduction on business meals, and an increased unemployment rate. The tobacco ban states that closed public places, including consumer foodservice outlets, must be totally smoke-free. However, many details are still to be defined. In 2007, CANIRAC (National Chamber of the Restaurant Industry) lobbied congress to pass a law increasing the rate of tax deduction for consumer foodservice business expenses from the current 12.5 to 50%. According to CANIRAC, an increased tax deduction would not have a negative effect on tax revenue for the government. Instead, it would boost consumption in consumer foodservice and generate increased income tax.
Forecast period growth to be less dynamic
Future growth in the number of consumer foodservice outlets is expected to report healthy rates. Ambitious expansion plans from some of the main players such as Grupo Alsea SA de CV, Corporación Mexicana de Restaurantes and Yum! Brands are expected to be postponed until better economic times. Growing demand for convenience may boost the number of transactions, however, while the increased cost of food and other growing costs may push value sales up in the forecast period.
Table of contents
CONSUMER FOODSERVICE IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales still growing but at lower rates
Street stalls/kiosks increase in number as a result of recession
Demographics reduce economic impact of recession in consumer foodservice
New legislation puts pressure on consumer foodservice
Forecast period growth to be less dynamic
KEY TRENDS AND DEVELOPMENTS
Slowdown in tourism may affect consumer foodservice
Rising costs drive prices up and profit margins down
Tobacco ban likely to have a major impact
Healthy food options gain visibility as obesity rises
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2006
Table 13 CANIRAC 2003-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CORPORACIóN MEXICANA DE RESTAURANTES SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Corporación Mexicana de Restaurantes SA de CV: Key Facts
Summary 3 Corporación Mexicana de Restaurantes SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Corporación Mexicana de Restaurantes SA de CV: Competitive Position 2007
GRUPO ALSEA SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Grupo Alsea SA de CV: Key Facts
Summary 6 Grupo Alsea SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Grupo Alsea SA de CV: Competitive Position 2007
MCDONALD'S DE MEXICO SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 McDonald’s de Mexico SA de CV: Key Facts
Summary 9 McDonald’s de Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 McDonald’s de Mexico SA de CV: Competitive Position 2007
RESTAURANTES CALIFORNIA SA - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Restaurantes California SA: Key Facts
Summary 12 Restaurantes California SA : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Restaurantes California SA: Competitive Position 2007
SANBORNS SA DE CV, GRUPO - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sanborns SA de CV, Grupo: Key Facts
Summary 15 Grupo Sanborns SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Grupo Sanborns SA de CV: Competitive Position 2007
WAL-MART DE MéXICO SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Wal-Mart de México SA de CV: Key Facts
Summary 18 Wal-Mart de México SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Wal-Mart de México SA de CV: Competitive Position 2007
YUM! BRANDS INC - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Yum! Brands Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Yum! Brands Inc: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 15 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 16 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 19 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 25 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 31 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 34 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 37 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 43 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 46 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 49 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 50 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 85 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 87 Cafés/Bars by Subsector: Transactions 2002-2007
Table 88 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 89 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 91 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 92 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 93 Brand Shares of Chained Cafés/Bars 2004-2007
Table 94 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 99 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 FSR by Subsector: Units/Outlets 2002-2007
Table 101 FSR by Subsector: Transactions 2002-2007
Table 102 FSR by Subsector: Foodservice Value 2002-2007
Table 103 FSR by Subsector: % Volume Growth 2002-2007
Table 104 FSR by Subsector: % Transaction Growth 2002-2007
Table 105 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 106 Global Brand Owner Shares of Chained FSR 2003-2007
Table 107 Brand Shares of Chained FSR 2004-2007
Table 108 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 110 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 113 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Fast Food by Subsector: Units/Outlets 2002-2007
Table 115 Fast Food by Subsector: Transactions 2002-2007
Table 116 Fast Food by Subsector: Foodservice Value 2002-2007
Table 117 Fast Food by Subsector: % Volume Growth 2002-2007
Table 118 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 119 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 120 Sales of Bakery Products Fast Food by Type 2006-2007
Table 121 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 122 Brand Shares of Chained Fast Food 2004-2007
Table 123 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 128 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 134 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 135 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 136 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 142 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
STREET STALLS/KIOSKS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 144 Street Stalls/Kiosks: Transactions 2002-2007
Table 145 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 146 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 148 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 149 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 154 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012