Consumer Foodservice in Mexico
Euromonitor International's Consumer Foodservice in Mexico report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
Get immediate access to strategic market analysis when you buy reports online
Tables: 105 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice industry continues to show dynamism
The consumer foodservice industry (CFS) is a dynamic part of the Mexican economy. According to CANIRAC (the National Chamber for the Food and Restaurant Industry) it represents 2% of GDP and 23% of tourism GDP. Independent operators account for the largest share of value sales. This industry is expected to register healthy growth over the forecast period. Competition is extremely intense in the industry. Chains are battling to gain shares, while independent establishments struggle during economic downturns.
Performance is dictated by regional preferences
CFS remains extremely competitive. Mexican cuisine is vast and varied in every region of the country and is offered in many forms. The number of recipes and flavours available make it difficult for consumer foodservice providers to compete and establish loyalty among consumers in a highly fragmented industry where independent outlets dominated in 2006. Regional preferences in food encourage foodservice providers to customise menus to compete more effectively in particular regions.
Foreign brands, major local companies and independent players struggle to capture the attention of consumers
International brands like McDonald’s, Starbucks, KFC and Burger King, are facing increased competition from large players managing Casual Dining - full-service restaurant brands like VIPs, Restaurante Sanborns and Toks. Global brands are using their high brand recognition and financial resources to increase their presence and to support aggressive marketing campaigns. In contrast, large local players use a strategy based on long-standing brand recognition, the optimisation of food distribution and affordable prices to boost consumption. Franchising continues to be an attractive option to small business entrepreneurs, many of whom are investing in chains like El Pollo Feliz, Hawaiian Paradise, Tortas Locas Hipocampo, Las Gaoneras, and Arrachera House.
A stable economy causes a decline in independent street stalls/kiosks
Value sales of street stalls/kiosks decreased in 2006. A stable economy allows ordinary consumers to have access to more formal meals in restaurants, thus causing a decrease in the number of transactions reported by street stalls/kiosks. Although street stalls/kiosks grew in terms of the number of units/outlets, the number of transactions declined. The average number of customers per day at a typical street stall/kiosk decreased in 2006.
Development in small cities changes the competitive environment in CFS
Global and local chained brands are shifting their expansion strategies to include small cities not previously served by large foodservice companies. Eating patterns in small cities are different from large cities; as a result consumer foodservice firms are customising their offerings to include local flavours and regional dishes. This strategy is not only seen in full-service restaurants, but also in fast food. Franchising and government-sponsored programmes that support the activities of small foodservice businesses are contributing to regional expansion.
Table of contents
CONSUMER FOODSERVICE IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice industry continues to show dynamism
Performance is dictated by regional preferences
Foreign brands, major local companies and independent players struggle to capture the attention of consumers
A stable economy causes a decline in independent street stalls/kiosks
Development in small cities changes the competitive environment in CFS
KEY TRENDS AND DEVELOPMENTS
Consumer expenditure on food grows
The expansion of retailing affects the performance of CFS
The preferences of the young working population influence CFS
Franchising is still a good option for players to increase their presence
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2002-2006
Table 13 CANIRAC 2003-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CORPORACION MEXICANA DE RESTAURANTES SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Corporacion Mexicana de Restaurantes SA de CV: Key Facts
Summary 3 Corporacion Mexicana de Restaurantes SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Corporacion Mexicana de Restaurantes SA de CV: Competitive Position 2006
GRUPO ALSEA SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Grupo Alsea SA de CV: Key Facts
Summary 6 Grupo Alsea SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Grupo Alsea SA de CV: Competitive Position 2006
MCDONALD'S DE MEXICO SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 McDonald’s de Mexico SA de CV: Key Facts
Summary 9 McDonald’s de Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 McDonald’s de Mexico SA de CV: Competitive Position 2006
RESTAURANTES CALIFORNIA SA - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Restaurantes California SA: Key Facts
Summary 12 Restaurantes California SA (Controladora Comercial Mexicana SA de CV): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Restaurantes California SA: Competitive Position 2006
SANBORNS SA DE CV, GRUPO - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Grupo Sanborns SA de CV: Key Facts
Summary 15 Grupo Sanborns SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Grupo Sanborns SA de CV: Competitive Position 2006
WAL-MART DE MéXICO SA DE CV - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Wal-Mart de México SA de CV: Key Facts
Summary 18 Wal-Mart de México SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Wal-Mart de México SA de CV: Competitive Position 2006
YUM! BRANDS INC - CONSUMER FOODSERVICE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Yum! Brands Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Yum! Brands Inc: Competitive Position 2006
CAFéS/BARS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 15 Cafés/Bars by Subsector: Transactions 2001-2006
Table 16 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 17 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 19 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 20 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 21 Brand Shares of Chained Cafés/Bars 2003-2006
Table 22 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 27 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 FSR by Subsector: Units/Outlets 2001-2006
Table 29 FSR by Subsector: Transactions 2001-2006
Table 30 FSR by Subsector: Foodservice Value 2001-2006
Table 31 FSR by Subsector: % Volume Growth 2001-2006
Table 32 FSR by Subsector: % Transaction Growth 2001-2006
Table 33 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 34 Global Brand Owner Shares of Chained FSR 2002-2006
Table 35 Brand Shares of Chained FSR 2003-2006
Table 36 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 38 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 41 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Fast Food by Subsector: Units/Outlets 2001-2006
Table 43 Fast Food by Subsector: Transactions 2001-2006
Table 44 Fast Food by Subsector: Foodservice Value 2001-2006
Table 45 Fast Food by Subsector: % Volume Growth 2001-2006
Table 46 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 47 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 48 Sales of Bakery Products Fast Food by Type 2006
Table 49 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 50 Brand Shares of Chained Fast Food 2003-2006
Table 51 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 56 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 62 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 63 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 64 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
STREET STALLS/KIOSKS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 75 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 76 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 77 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 78 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 84 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011