Consumer Foodservice in New Zealand
Euromonitor International's Consumer Foodservice in New Zealand report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change
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Tables: 94 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
Consumer foodservice continues to grow
Consumer foodservice in New Zealand posted better than expected growth in 2006. Specialist coffee shops and bakery products fast food enjoy strong current foodservice value growth in 2006. Chained specialist coffee shops was the growth leader in terms of current foodservice value growth in 2006. Repositioning towards healthier menus, improving outlet environments, and a booming property market that is making New Zealanders feel richer, contributed to this strong market expansion.
The cost noose tightens
Revenue growth was outstripped by cost inflation in 2006. This trend has led to increasing pessimism within the industry and is considered the greatest challenge faced by operators today. Rent and wage growth has put the most pressure on operators’ bottom lines. Many small operators have been driven out of the market despite achieving good overall growth.
Costs are expected to continue rising over the forecast period, albeit at a slower rate than that seen in 2006. Operators will need to drastically cut costs and raise same-store sales to stay afloat. Prices will rise to compensate, and there is some evidence that this is starting to happen. However, price levels have been relatively static and changes are long overdue.
The consumer is the only winner
2006 saw competition heat up further. Cafés are becoming saturated in cities and costs are on the increase without price rises to compensate. For many operators, especially small ones without good economies of scale, competing is necessary for survival. In reaction to this increasing competition, many foodservice businesses have increased their outlet numbers in suburban areas, reinvested in their outlet environments, and offered price incentives like 2-for-1 deals and loyalty cards. A price war may be the only way forward in certain sectors, despite pressure for prices rises.
Foodservice consolidating
The market continued to consolidate over 2006. With the rare exception, chained consumer foodservice – with its depth of experience, expertise, and finances – is competing for consumer dollars better than independent consumer foodservice, under current market conditions. This trend is expected to continue over the forecast period.
The future looks bright for consumer foodservice in New Zealand
Strong but slow growth is expected over the forecast period. The boom enjoyed by specialist coffee shops and other 100% home delivery/takeaway is expected to continue. Rationalisation of the on-premises network in New Zealand, towards more modern themed bars, will soon pay dividends. Prices will rise in time to compensate for costs, and discretionary income will continue to increase on the back of the good growth of the general economy.
Table of contents
CONSUMER FOODSERVICE IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice continues to grow
The cost noose tightens
The consumer is the only winner
Foodservice consolidating
The future looks bright for consumer foodservice in New Zealand
KEY TRENDS AND DEVELOPMENTS
New standards for food service outlets
Upgrades made to environment of foodservice outlets
Profits strangled by minimum wage and rental
New Zealanders becoming more health conscious
Holiday Act has negative impact on CFS operators
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2006
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2006
Table 5 Consumer Foodservice by Food Vs Drinks Split 2006
Table 6 Sales in Consumer Foodservice by Location 2001-2006
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006
Table 8 Chained Consumer Foodservice Company Shares 2002-2006
Table 9 Chained Consumer Foodservice Brand Shares 2003-2006
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
APPENDIX
Published data comparisons
Table 12 Consumer Foodservice Industry Sales 2002-2005
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BURGER FUEL LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burger Fuel Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Burger Fuel Ltd: Competitive Position 2006
LONE STAR CAFé & BAR LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lone Star Café & Bar Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Lone Star Café & Bar Ltd: Competitive Position 2006
MR WHIPPY NEW ZEALAND LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Mr Whippy New Zealand Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Mr Whippy New Zealand Ltd: Competitive Position 2006
TPF RESTAURANTS LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 TPF Restaurants Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 TPF Restaurants Ltd: Competitive Position 2006
WISHBONE ENTREPRISES LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Wishbone Enterprises Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Wishbone Enterprises Ltd: Competitive Position 2006
CAFéS/BARS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Cafés/Bars by Subsector: Units/Outlets 2001-2006
Table 14 Cafés/Bars by Subsector: Transactions 2001-2006
Table 15 Cafés/Bars by Subsector: Foodservice Value 2001-2006
Table 16 Cafés/Bars by Subsector: % Volume Growth 2001-2006
Table 17 Cafés/Bars by Subsector: % Transaction Growth 2001-2006
Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006
Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006
Table 20 Brand Shares of Chained Cafés/Bars 2003-2006
Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011
Table 22 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011
Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011
Table 24 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011
Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011
FULL-SERVICE RESTAURANTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 FSR by Subsector: Units/Outlets 2001-2006
Table 28 FSR by Subsector: Transactions 2001-2006
Table 29 FSR by Subsector: Foodservice Value 2001-2006
Table 30 FSR by Subsector: % Volume Growth 2001-2006
Table 31 FSR by Subsector: % Transaction Growth 2001-2006
Table 32 FSR by Subsector: % Foodservice Value Growth 2001-2006
Table 33 Global Brand Owner Shares of Chained FSR 2002-2006
Table 34 Brand Shares of Chained FSR 2003-2006
Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011
Table 36 Forecast Sales in FSR by Subsector: Transactions 2006-2011
Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011
Table 38 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011
Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011
FAST FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Fast Food by Subsector: Units/Outlets 2001-2006
Table 42 Fast Food by Subsector: Transactions 2001-2006
Table 43 Fast Food by Subsector: Foodservice Value 2001-2006
Table 44 Fast Food by Subsector: % Volume Growth 2001-2006
Table 45 Fast Food by Subsector: % Transaction Growth 2001-2006
Table 46 Fast Food by Subsector: % Foodservice Value Growth 2001-2006
Table 47 Sales of Bakery Products Fast Food by Type 2006
Table 48 Global Brand Owner Shares of Chained Fast Food 2002-2006
Table 49 Brand Shares of Chained Fast Food 2003-2006
Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011
Table 51 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011
Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011
Table 53 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011
Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011
100% HOME DELIVERY/TAKEAWAY IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006
Table 57 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006
Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006
Table 59 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006
Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006
Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006
Table 62 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006
Table 63 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006
Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011
Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011
Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011
SELF-SERVICE CAFETERIAS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
STREET STALLS/KIOSKS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006
Table 71 Street Stalls/Kiosks by Subsector: Transactions 2001-2006
Table 72 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006
Table 73 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006
Table 74 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006
Table 75 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006
Table 76 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2002-2006
Table 77 Brand Shares of Chained Street Stalls/Kiosks 2003-2006
Table 78 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011
Table 79 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011
Table 80 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011
Table 81 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011
Table 83 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011