Consumer Foodservice in New Zealand
Euromonitor International's Consumer Foodservice in New Zealand report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 167 | Publication date: Sep 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by location; Consumer foodservice by type; Consumer foodservice by type and chained/independent
Executive summary
2007 sees good performance
Although slightly lower than the review period average, consumer foodservice in New Zealand demonstrated impressive value sales and outlet growth in 2007. In terms of demand, increasing numbers of New Zealanders are becoming more interested in healthy eating. As a result, most of the categories within consumer foodservice benefited as the market continued to evolve to meet a wide range of individual consumer needs. The value sales increase in 2007 was also attributable to the rising costs associated with foodservice operations, in particular higher labour costs, rising raw material costs and rents; owners were no longer able to meet the rising costs without increasing retail prices.
Chained operators take upper hand
In 2007, many categories within consumer foodservice witnessed chained operators strengthening their positions. Unlike chained operators, independents suffered from a lack of capital and a shortage of skilled staff, as well as limited marketing budgets to be able to compete strongly with chained operators. In contrast, chained operators utilised their resources more effectively to meet new challenges, for example, to deal with the development of casual dining - full-service restaurants and casual fast food, the former of which emerged as the most dynamic consumer foodservice niche in value terms in 2007.
Fragmented industry
The consumer foodservice industry in New Zealand is highly fragmented with many international and local chained operators present. However, independent operators were responsible for 79% of total consumer foodservice value sales while chained operators accounted for the remainder in 2007. Among the chained operators, Restaurant Brands New Zealand maintained the leading position, responsible for Pizza Hut, Starbucks and KFC franchise operations locally. Other leading players were McDonald’s Restaurants (NZ), Subway Systems Australia Pty Lt, and TPF Restaurants Ltd. Subway emerged as the most dynamic consumer foodservice brand. The company passed a key milestone by opening its 200th branch in New Zealand in February 2008.
Independents dominate but generate lower average revenue
While independents operated 85% of total consumer foodservice outlets, independents’ foodservice value sales share was lower at 79% in 2007. Most of the operators competed on price with chained operators, despite rising operational costs. To meet the challenges posed by large chained operators and rising operational costs, many independent outlets have moved to suburban areas, which allow the businesses to operate with lower running costs and, at the same time, cater to target consumers.
Steady improvement expected
In constant value terms, consumer foodservice is expected to grow at the same average rate as that seen over the review period. Disposable income, the health and wellbeing trend, consumers’ busy lifestyles, as well as the slowing down of economic growth, will have a significant impact on the consumer foodservice industry’s future performance. Although the expected weakening of the New Zealand dollar over the forecast period will boost the tourism inflow to the country, providing significant growth opportunities for full-service restaurants, 100% home delivery/takeaway is not expected to perform strongly over the forecast period as the category has started to show a high level of maturity. However, diversity with a wide range of food offers for busy consumers will ensure the fast food category steadily maintains value sales growth over the forecast period.
Table of contents
CONSUMER FOODSERVICE IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 sees good performance
Chained operators take upper hand
Fragmented industry
Independents dominate but generate lower average revenue
Steady improvement expected
KEY TRENDS AND DEVELOPMENTS
Co-location – a winning combination
Casual dining set to develop
Going the extra mile to ensure food is healthy
Tourism supports market growth
Industry hard hit by spiralling costs
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2002-2007
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-2007
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2007
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2007
Table 5 Consumer Foodservice by Food Vs Drinks Split 2007
Table 6 Sales in Consumer Foodservice by Location 2002-2007
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2007
Table 8 Chained Consumer Foodservice Company Shares 2003-2007
Table 9 Chained Consumer Foodservice Brand Shares 2004-2007
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2007-2012
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 12 Consumer Foodservice Industry Sales 2003-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BURGER FUEL LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burger Fuel Ltd: Key Facts
Summary 3 Burger Fuel Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Burger Fuel Ltd: Competitive Position 2007
LONE STAR CAFé & BAR LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lone Star Café & Bar Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Lone Star Café & Bar Ltd: Competitive Position 2007
MR WHIPPY NEW ZEALAND LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mr Whippy New Zealand Ltd: Key Facts
Summary 8 Mr Whippy New Zealand Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Mr Whippy New Zealand Ltd: Competitive Position 2007
RESTAURANT BRANDS NEW ZEALAND LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Restaurant Brands New Zealand Ltd: Key Facts
Summary 11 Restaurant Brands New Zealand Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Restaurant Brands New Zealand Ltd: Competitive Position 2007
TPF RESTAURANTS LTD - CONSUMER FOODSERVICE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 TPF Restaurants Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 TPF Restaurants Ltd: Competitive Position 2007
CONSUMER FOODSERVICE BY LOCATION IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Consumer Foodservice Sales by Location: Units/Outlets 2002-2007
Table 14 Consumer Foodservice Sales by Location: Transactions 2002-2007
Table 15 Consumer Foodservice Sales by Location: Foodservice Value 2002-2007
Table 16 Consumer Foodservice Sales by Location: % Volume Growth 2002-2007
Table 17 Consumer Foodservice Sales by Location: % Transaction Growth 2002-2007
Table 18 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2002-2007
Table 19 Consumer Foodservice Sales through Standalone: Units/Outlets 2002-2007
Table 20 Consumer Foodservice Sales through Standalone: Transactions 2002-2007
Table 21 Consumer Foodservice Sales through Standalone: Foodservice Value 2002-2007
Table 22 Consumer Foodservice Sales through Standalone: % Volume Growth 2002-2007
Table 23 Consumer Foodservice Sales through Standalone: % Transaction Growth 2002-2007
Table 24 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2002-2007
Table 25 Consumer Foodservice Sales through Leisure: Units/Outlets 2002-2007
Table 26 Consumer Foodservice Sales through Leisure: Transactions 2002-2007
Table 27 Consumer Foodservice Sales through Leisure: Foodservice Value 2002-2007
Table 28 Consumer Foodservice Sales through Leisure: % Volume Growth 2002-2007
Table 29 Consumer Foodservice Sales through Leisure: % Transaction Growth 2002-2007
Table 30 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2002-2007
Table 31 Consumer Foodservice Sales through Retail: Units/Outlets 2002-2007
Table 32 Consumer Foodservice Sales through Retail: Transactions 2002-2007
Table 33 Consumer Foodservice Sales through Retail: Foodservice Value 2002-2007
Table 34 Consumer Foodservice Sales through Retail: % Volume Growth 2002-2007
Table 35 Consumer Foodservice Sales through Retail: % Transaction Growth 2002-2007
Table 36 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2002-2007
Table 37 Consumer Foodservice Sales through Lodging: Units/Outlets 2002-2007
Table 38 Consumer Foodservice Sales through Lodging: Transactions 2002-2007
Table 39 Consumer Foodservice Sales through Lodging: Foodservice Value 2002-2007
Table 40 Consumer Foodservice Sales through Lodging: % Volume Growth 2002-2007
Table 41 Consumer Foodservice Sales through Lodging: % Transaction Growth 2002-2007
Table 42 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2002-2007
Table 43 Consumer Foodservice Sales through Travel: Units/Outlets 2002-2007
Table 44 Consumer Foodservice Sales through Travel: Transactions 2002-2007
Table 45 Consumer Foodservice Sales through Travel: Foodservice Value 2002-2007
Table 46 Consumer Foodservice Sales through Travel: % Volume Growth 2002-2007
Table 47 Consumer Foodservice Sales through Travel: % Transaction Growth 2002-2007
Table 48 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2002-2007
Table 49 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2007-2012
Table 50 Forecast Consumer Foodservice Sales by Location: Transactions 2007-2012
Table 51 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2007-2012
Table 52 Forecast Consumer Foodservice Sales by Location: % Volume Growth 2007-2012
Table 53 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2007-2012
Table 54 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2007-2012
Table 55 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2007-2012
Table 56 Forecast Consumer Foodservice Sales through Standalone: Transactions 2007-2012
Table 57 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2007-2012
Table 58 Forecast Consumer Foodservice Sales through Standalone: % Volume Growth 2007-2012
Table 59 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2007-2012
Table 60 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2007-2012
Table 61 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2007-2012
Table 62 Forecast Consumer Foodservice Sales through Leisure: Transactions 2007-2012
Table 63 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2007-2012
Table 64 Forecast Consumer Foodservice Sales through Leisure: % Volume Growth 2007-2012
Table 65 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2007-2012
Table 66 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2007-2012
Table 67 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2007-2012
Table 68 Forecast Consumer Foodservice Sales through Retail: Transactions 2007-2012
Table 69 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2007-2012
Table 70 Forecast Consumer Foodservice Sales through Retail: % Volume Growth 2007-2012
Table 71 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2007-2012
Table 72 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2007-2012
Table 73 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2007-2012
Table 74 Forecast Consumer Foodservice Sales through Lodging: Transactions 2007-2012
Table 75 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2007-2012
Table 76 Forecast Consumer Foodservice Sales through Lodging: % Volume Growth 2007-2012
Table 77 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2007-2012
Table 78 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2007-2012
Table 79 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2007-2012
Table 80 Forecast Consumer Foodservice Sales through Travel: Transactions 2007-2012
Table 81 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2007-2012
Table 82 Forecast Consumer Foodservice Sales through Travel: % Volume Growth 2007-2012
Table 83 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2007-2012
Table 84 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2007-2012
CAFéS/BARS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Cafés/Bars by Subsector: Units/Outlets 2002-2007
Table 86 Cafés/Bars by Subsector: Transactions 2002-2007
Table 87 Cafés/Bars by Subsector: Foodservice Value 2002-2007
Table 88 Cafés/Bars by Subsector: % Volume Growth 2002-2007
Table 89 Cafés/Bars by Subsector: % Transaction Growth 2002-2007
Table 90 Cafés/Bars by Subsector: % Foodservice Value Growth 2002-2007
Table 91 Global Brand Owner Shares of Chained Cafés/Bars 2003-2007
Table 92 Brand Shares of Chained Cafés/Bars 2004-2007
Table 93 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2007-2012
Table 94 Forecast Sales in Cafés/Bars by Subsector: Transactions 2007-2012
Table 95 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2007-2012
Table 96 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2007-2012
Table 97 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2007-2012
Table 98 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2007-2012
FULL-SERVICE RESTAURANTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 FSR by Subsector: Units/Outlets 2002-2007
Table 100 FSR by Subsector: Transactions 2002-2007
Table 101 FSR by Subsector: Foodservice Value 2002-2007
Table 102 FSR by Subsector: % Volume Growth 2002-2007
Table 103 FSR by Subsector: % Transaction Growth 2002-2007
Table 104 FSR by Subsector: % Foodservice Value Growth 2002-2007
Table 105 Global Brand Owner Shares of Chained FSR 2003-2007
Table 106 Brand Shares of Chained FSR 2004-2007
Table 107 Forecast Sales in FSR by Subsector: Units/Outlets 2007-2012
Table 108 Forecast Sales in FSR by Subsector: Transactions 2007-2012
Table 109 Forecast Sales in FSR by Subsector: Foodservice Value 2007-2012
Table 110 Forecast Sales in FSR by Subsector: % Volume Growth 2007-2012
Table 111 Forecast Sales in FSR by Subsector: % Transaction Growth 2007-2012
Table 112 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2007-2012
FAST FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Fast Food by Subsector: Units/Outlets 2002-2007
Table 114 Fast Food by Subsector: Transactions 2002-2007
Table 115 Fast Food by Subsector: Foodservice Value 2002-2007
Table 116 Fast Food by Subsector: % Volume Growth 2002-2007
Table 117 Fast Food by Subsector: % Transaction Growth 2002-2007
Table 118 Fast Food by Subsector: % Foodservice Value Growth 2002-2007
Table 119 Sales of Bakery Products Fast Food by Type 2006-2007
Table 120 Global Brand Owner Shares of Chained Fast Food 2003-2007
Table 121 Brand Shares of Chained Fast Food 2004-2007
Table 122 Forecast Sales in Fast Food by Subsector: Units/Outlets 2007-2012
Table 123 Forecast Sales in Fast Food by Subsector: Transactions 2007-2012
Table 124 Forecast Sales in Fast Food by Subsector: Foodservice Value 2007-2012
Table 125 Forecast Sales in Fast Food by Subsector: % Volume Growth 2007-2012
Table 126 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2007-2012
Table 127 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2007-2012
100% HOME DELIVERY/TAKEAWAY IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2002-2007
Table 129 100% Home Delivery/Takeaway by Subsector: Transactions 2002-2007
Table 130 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2002-2007
Table 131 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2002-2007
Table 132 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2002-2007
Table 133 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2002-2007
Table 134 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2003-2007
Table 135 Brand Shares of Chained 100% Home Delivery/Takeaway 2004-2007
Table 136 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2012
Table 137 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2007-2012
Table 138 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2007-2012
Table 139 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2007-2012
Table 140 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2007-2012
Table 141 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2007-2012
SELF-SERVICE CAFETERIAS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
STREET STALLS/KIOSKS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Street Stalls/Kiosks: Units/Outlets 2002-2007
Table 143 Street Stalls/Kiosks: Transactions 2002-2007
Table 144 Street Stalls/Kiosks: Foodservice Value 2002-2007
Table 145 Street Stalls/Kiosks: % Volume Growth 2002-2007
Table 146 Street Stalls/Kiosks: % Transaction Growth 2002-2007
Table 147 Street Stalls/Kiosks: % Foodservice Value Growth 2002-2007
Table 148 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2007-2012
Table 149 Forecast Sales in Street Stalls/Kiosks: Transactions 2007-2012
Table 150 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2007-2012
Table 151 Forecast Sales in Street Stalls/Kiosks: % Volume Growth 2007-2012
Table 152 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2007-2012
Table 153 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2007-2012