Consumer Foodservice in Norway
Euromonitor International's Consumer Foodservice in Norway report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of foodservice value market size, company and brand shares and number of outlets and transactions.
Tables: 188 | Publication date: Nov 2009
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Executive summary
Consumer foodservice performs well in 2008
Consumer foodservice in Finland continued its positive performance in 2008, with the vast majority of categories achieving positive foodservice value growth. One of the key factors behind this growth was the establishment of new outlets and the modernisation of existing outlets by two of the strongest players in consumer foodservice, namely Umoe Catering AS and Reitan Service Handel AS. Another key factor was the arrival of the Wayne’s Coffee brand, the largest chained brand in specialist coffee shops in Scandinavia. These factors combined with modern and attractive outlets in categories such as cafés/bars, fast food and full service restaurants, which offer a healthy and varied menu to consumers, ensured the dynamic performance of consumer foodservice in 2008.
Consumer foodservice relatively unaffected by the economic slowdown
Norway also felt the turmoil in relation to the global economic crisis in 2008, however this did not seem to affect consumer foodservice to any great extent, as consumers remained willing to spend their money on food and drink owing to the offer of healthy food choices and a wide variety of options in consumer foodservice. Also, hectic lifestyles meant that demand for convenience food or takeaway products remained strong among consumers. In addition operators in chained burger fast food started to offer healthy options to attract consumers while operators in street stalls/kiosks expanded their menus to include salads and vegetables. Furthermore, “café culture” is strong in Norway not only in the larger cities but also in smaller towns, which led to continued demand among younger consumers for coffee in a relaxed social atmosphere in 2008.
Umoe catering and NorgesGruppen the leading players
Umoe Catering AS is the leading player in consumer foodservice in Norway with a variety of brands of which the leading are Peppes Pizza which was the first pizza full-service restaurant chain in Norway and Burger King for which it holds the Norwegian franchise.
Its main rival is NorgesGruppen AS, which is Norway`s leading grocery retailer but has also built up a strong consumer foodservice portfolio. Technically NorgesGruppen is number 3 after McDonalds, however should one include chains where NorgesGruppen own 50% or less (which for the purposes of this report Euromonitor do not), such as Dolly Dimples (PAM AS) or Kaffebrenneriet, it is actually the largest CFS player in Norway. In terms of its majority owned outlets NorgesGruppen`s activities are dominated by convenience store fast food, principally Mix which is the leading convenience store facia in Norway.
Independent consumer foodservice dominates
Chained outlets are typically located in large Norwegian cities whereas independent outlets are more prevalent in small towns and villages. Independent consumer foodservice continued to dominate consumer foodservice in terms of number of outlets in 2008. In street stalls/kiosks the presence of chained outlets remained negligible while in cafés/bars, full service restaurants and self-service cafeterias the presence of such outlets was relatively low in 2008. However, in fast food the situation was reversed with chained fast food accounting for by far the largest share of outlets in 2008, owing to the presence of well known chained brands such as 7-Eleven, Deli de Luca, Mix, Narvesen and La Baguette.
Positive constant value growth expected over the forecast period
Consumer foodservice in Norway is expected to achieve positive constant foodservice value growth over the forecast period, underpinned by the willingness of consumers of all ages to spend money on consumer foodservice and to eat out more regularly. Also the trend of health and wellness is expected to prevail, leading to the offer of healthier products in fast food. In addition the increasingly hectic lifestyles of consumers will favour convenience, fast food and 100% home delivery/takeaway.
Table of contents
CONSUMER FOODSERVICE IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer foodservice performs well in 2008
Consumer foodservice relatively unaffected by the economic slowdown
Umoe catering and NorgesGruppen the leading players
Independent consumer foodservice dominates
Positive constant value growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Economic slowdown has little impact on consumer foodservice
The strong attraction of coffee and “café culture”
NorgesGruppen AS, a key player in consumer foodservice
Demand for “ethnic” food increases
Players respond to increased health consciousness among Norwegians
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6 Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2008
Table 8 Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
APPENDIX
Published data comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2004-2007
Table 13 Household Expenditure on Consumer Foodservice 2007
Table 14 Total Turnover and Number of Catering Outlets 2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
KAFFEBRENNERIET AS - CONSUMER FOODSERVICE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Kaffebrenneriet AS: Key Facts
Summary 3 Kaffebrenneriet AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Kaffebrenneriet AS: Competitive Position 2008
NORGESGRUPPEN AS - CONSUMER FOODSERVICE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 NorgesGruppen ASA: Key Facts
Summary 6 NorgesGruppen ASA: Operational Indicators
COMPANY BACKGROUND
Table 15 NorgesGruppen AS, Consumer foodservice interests
COMPETITIVE POSITIONING
Summary 7 NorgesGruppen AS: Competitive Position 2008
NORREIN GRUPPEN AS - CONSUMER FOODSERVICE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Norrein Gruppen AS: Key Facts
Summary 9 Norrein Gruppen AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Norrein Gruppen AS: Competitive Position 2008
REITAN SERVICE HANDEL AS - CONSUMER FOODSERVICE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Reitan Service Handel AS: Key Facts
Summary 12 Reitan Service Handel AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Reitan Service Handel AS: Competitive Position 2008
UMOE CATERING AS - CONSUMER FOODSERVICE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Umoe Catering AS: Key Facts
Summary 15 Umoe Catering AS: Operational Indicators
COMPANY BACKGROUND
Table 16 Umoe Catering AS, Consumer Foodservice Interests
COMPETITIVE POSITIONING
Summary 16 Umoe Catering AS: Competitive Position 2008
CAFéS/BARS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Minor Specialist Coffee Shop Chains 2008
Table 18 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 19 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 20 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table 21 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 22 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 23 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table 24 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 25 Brand Shares of Chained Cafés/Bars 2005-2008
Table 26 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 27 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 28 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2008-2013
Table 29 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2008-2013
Table 30 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2008-2013
Table 31 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
FULL-SERVICE RESTAURANTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 FSR by Subsector: Units/Outlets 2003-2008
Table 33 FSR by Subsector: Number of Transactions 2003-2008
Table 34 FSR by Subsector: Foodservice Value 2003-2008
Table 35 FSR by Subsector: % Units/Outlets Growth 2003-2008
Table 36 FSR by Subsector: % Transaction Growth 2003-2008
Table 37 FSR by Subsector: % Foodservice Value Growth 2003-2008
Table 38 Global Brand Owner Shares of Chained FSR 2004-2008
Table 39 Brand Shares of Chained FSR 2005-2008
Table 40 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
Table 41 Forecast Sales in FSR by Subsector: Number of Transactions 2008-2013
Table 42 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
Table 43 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 44 Forecast Sales in FSR by Subsector: % Transaction Growth 2008-2013
Table 45 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
FAST FOOD IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Fast Food by Subsector: Units/Outlets 2003-2008
Table 47 Fast Food by Subsector: Number of Transactions 2003-2008
Table 48 Fast Food by Subsector: Foodservice Value 2003-2008
Table 49 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
Table 50 Fast Food by Subsector: % Transaction Growth 2003-2008
Table 51 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
Table 52 Sales of Bakery Products Fast Food by Type 2006-2008
Table 53 Global Brand Owner Shares of Chained Fast Food 2004-2008
Table 54 Brand Shares of Chained Fast Food 2005-2008
Table 55 Forecast Sales in Fast Food by Subsector: Units/Outlets 2008-2013
Table 56 Forecast Sales in Fast Food by Subsector: Number of Transactions 2008-2013
Table 57 Forecast Sales in Fast Food by Subsector: Foodservice Value 2008-2013
Table 58 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2008-2013
Table 59 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2008-2013
Table 60 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
100% HOME DELIVERY/TAKEAWAY IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2003-2008
Table 62 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2003-2008
Table 63 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
Table 64 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2003-2008
Table 65 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2003-2008
Table 66 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table 67 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2004-2008
Table 68 Brand Shares of Chained 100% Home Delivery/Takeaway 2005-2008
Table 69 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2008-2013
Table 70 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 71 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008-2013
Table 72 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2008-2013
Table 73 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 74 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2008-2013
SELF-SERVICE CAFETERIAS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Self-service Cafeterias: Units/Outlets 2003-2008
Table 76 Self-service Cafeterias: Number of Transactions 2003-2008
Table 77 Self-service Cafeterias: Foodservice Value 2003-2008
Table 78 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
Table 79 Self-service Cafeterias: % Transaction Growth 2003-2008
Table 80 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
Table 81 Global Brand Owner Shares of Chained Self-service Cafeterias 2004-2008
Table 82 Brand Shares of Chained Self-service Cafeterias 2005-2008
Table 83 Forecast Sales in Self-service Cafeterias: Units/Outlets 2008-2013
Table 84 Forecast Sales in Self-service Cafeterias: Number of Transactions 2008-2013
Table 85 Forecast Sales in Self-service Cafeterias: Foodservice Value 2008-2013
Table 86 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table 87 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2008-2013
Table 88 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2008-2013
STREET STALLS/KIOSKS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Street Stalls/Kiosks: Units/Outlets 2003-2008
Table 90 Street Stalls/Kiosks: Number of Transactions 2003-2008
Table 91 Street Stalls/Kiosks: Foodservice Value 2003-2008
Table 92 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
Table 93 Street Stalls/Kiosks: % Transaction Growth 2003-2008
Table 94 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
Table 95 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 96 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 97 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 98 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 99 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 100 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
CONSUMER FOODSERVICE BY LOCATION IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008
Table 102 Consumer Foodservice Sales by Location: Number of Transactions 2003-2008
Table 103 Consumer Foodservice Sales by Location: Foodservice Value 2003-2008
Table 104 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2003-2008
Table 105 Consumer Foodservice Sales by Location: % Transaction Growth 2003-2008
Table 106 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table 107 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 108 Consumer Foodservice Sales through Standalone: Number of Transactions 2003-2008
Table 109 Consumer Foodservice Sales through Standalone: Foodservice Value 2003-2008
Table 110 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 111 Consumer Foodservice Sales through Standalone: % Transaction Growth 2003-2008
Table 112 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2003-2008
Table 113 Consumer Foodservice Sales through Leisure: Units/Outlets 2003-2008
Table 114 Consumer Foodservice Sales through Leisure: Number of Transactions 2003-2008
Table 115 Consumer Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 116 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2003-2008
Table 117 Consumer Foodservice Sales through Leisure: % Transaction Growth 2003-2008
Table 118 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2003-2008
Table 119 Consumer Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 120 Consumer Foodservice Sales through Retail: Number of Transactions 2003-2008
Table 121 Consumer Foodservice Sales through Retail: Foodservice Value 2003-2008
Table 122 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2003-2008
Table 123 Consumer Foodservice Sales through Retail: % Transaction Growth 2003-2008
Table 124 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 125 Consumer Foodservice Sales through Lodging: Units/Outlets 2003-2008
Table 126 Consumer Foodservice Sales through Lodging: Number of Transactions 2003-2008
Table 127 Consumer Foodservice Sales through Lodging: Foodservice Value 2003-2008
Table 128 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2003-2008
Table 129 Consumer Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table 130 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2003-2008
Table 131 Consumer Foodservice Sales through Travel: Units/Outlets 2003-2008
Table 132 Consumer Foodservice Sales through Travel: Number of Transactions 2003-2008
Table 133 Consumer Foodservice Sales through Travel: Foodservice Value 2003-2008
Table 134 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table 135 Consumer Foodservice Sales through Travel: % Transaction Growth 2003-2008
Table 136 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2003-2008
Table 137 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2008-2013
Table 138 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2008-2013
Table 139 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2008-2013
Table 140 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2008-2013
Table 141 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2008-2013
Table 142 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2008-2013
Table 143 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2008-2013
Table 144 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 145 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2008-2013
Table 146 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2008-2013
Table 147 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table 148 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2008-2013
Table 149 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2008-2013
Table 150 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table 151 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2008-2013
Table 152 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2008-2013
Table 153 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2008-2013
Table 155 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2008-2013
Table 156 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 158 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2008-2013
Table 159 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2008-2013
Table 160 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 161 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2008-2013
Table 162 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2008-2013
Table 163 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2008-2013
Table 164 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2008-2013
Table 165 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2008-2013
Table 166 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2008-2013
Table 167 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table 168 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2008-2013
Table 169 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2008-2013
Table 170 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2008-2013
Table 171 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 172 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2008-2013